ITV

Tag: 18 Shringaar

  • HomeShop18 hops on to DD FreeDish DTH platform

    HomeShop18 hops on to DD FreeDish DTH platform

    MUMBAI: HomeShop18 has hopped on to Prasar Bharati’s direct to home (DTH) platform DD FreeDish.

     

    With this new e-auction win, the channel will reach out to an additional 18 million subscribers of the Indian free-to-air (FTA) DTH broadcasting platform.

     

    The channel has been made available on DD FreeDish from 1 November, 2015.

     

    HomeShop18 CEO Sanjeev Agrawal said, “As the exposure and aspirations of customers in tier II and III geographies evolve, so does their demand for high-quality products. However, due to the limited internet penetration and lack of presence of modern trade there is a gap in latent demand and supply. We have the advantage to cover this gap and reach out to customers across the country through television shopping and our wide range of products. Our association with DD FreeDish is a step towards our commitment to match the HomeShop18 signals to the country’s television penetration and our strong physical reach.”

     

    The channel has shows like 18 Shringaar, Today’s Special Offer amongst others that will provide shoppers with deals, expert advice, a complete new look to women and an assortment of products.

  • HomeShop18 launches ‘18 Shringaar’ a revolutionary makeover show

    HomeShop18 launches ‘18 Shringaar’ a revolutionary makeover show

    MUMBAI: Its new, it’s revolutionary and it is the first time ever on any television shopping channel in India. HomeShop18, India’s first comprehensive television shopping channel also available on the web and mobile, is all set to create history yet again with the launch of ‘18 Shringaar’, a makeover show for women. The products featured during this show will give a complete new look to women this festive season. This ‘not to be missed’ new lifestyle show will be launched on 12th Oct ’15, 1 PM onwards is all set to inspire today’s women to adorn themselves with the latest products and trends to get that perfect look they’ve always wanted.

     

     The show aptly called ‘18 Shringaar’ will feature three products that will offer one complete look in a single show, an innovative concept, for 6 days a week. Hence, 18  products in a week or 6 makeovers or complete new looks. This first ever ‘makeover show’ by any television shopping will guarantee an extra tinge of glamour to the wardrobe of shoppers.

     

     Speaking on the show, Homeshop18 chief operating officer Vikrant Khanna said, “HomeShop18 has always been at the forefront of innovation. With the launch of 18 Shringaar, we maintain our pioneering status by launching the first ever makeover show on any Indian television shopping channel. The show is poised to bring another wave of disruption in the Indian television shopping segment and alter the way Indian consumers perceive virtual retail. The show targeted at women, our core customers will offer products that are specially designed to fulfil an aspirational look   with respect to their personal style statements.”

     

     “With the onset of the festive season 18 Shringaar focuses on the latest fashion and trends that our customers across India can replicate to get a new dazzling look,” added Khanna.

     

     Products available on 18 Shringaar will be centred around a particular theme every day and will feature categories such as apparel, jewellery, beauty and footwear. Every show will have a central theme that will focus on a particular look for that day and all products will be in-line with that theme. The looks curated during the shows will range from Bollywood Diva to College Look to Office and many more.

     

     So if you have been waiting for the right opportunity to give yourself a stylish makeover without burdening your wallet, here’s your chance. Tune into Homeshop18 12th October, 1pm onward and gift yourself a completely new look this festive season!