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Tag: 17 March

  • Outbrain sets date for 2022 annual advertiser conference ‘Unveil’

    Outbrain sets date for 2022 annual advertiser conference ‘Unveil’

    Mumbai: Outbrain Inc has announced the date of its 2022 annual advertising innovation conference ‘Unveil,’ which is set to take place in March.

    Unveil 2022 is a digital innovation roadshow that will run for a single day across three time zones – on 15 March for the Americas, 16 March for EMEA and 17 March for APAC. The event is now open for early registration.

    “Unveil is a key event for advertisers” said Outbrain chief revenue officer Eytan Galai. “It’s Outbrain’s chance to share our most exciting innovations and new platform capabilities as an opportunity for advertisers to learn about new tools and platform features designed to help them stay ahead of the game.”

    “We are wrapping up one of the most exciting years in Outbrain’s history,” said Outbrain vice president of product Lior Charka. “We have invested a lot in product innovation and have been working on powerful new ways for advertisers to engage and acquire customers in the open web using Outbrain.”

    Unveil 2022 will be a fully virtual event featuring Outbrain’s creativity, performance and simplicity solutions.

  • Barc to resume individual news channel ratings on 17 March

    Barc to resume individual news channel ratings on 17 March

    Mumbai: Broadcast Audience Research Council (Barc) India has announced that it will resume individual news channels ratings on 17 March and publish Week 10 2022 data.

    The data will be released as per the augmented data reporting standards for news and special interest genres. The data will be released to the market on Thursday.

    “Barc India, and the industry at large, welcomes the ministry of information and broadcasting’s directive to resume the release of data for individual news channels,” said the statement. “As per our reporting cycle, this data will be released to the market on Thursday. We have communicated the same to our clients and stakeholders.”   

    The augmented standards entail the reporting of audience estimates for news and special interest genre channels on a four-week rolling average basis, which would be released regularly every week along with the estimates for all other channels. All viewership data will be published on the YUMI platform that can be accessed by subscribers.

    In the weeks leading up to the resumption of news channels ratings, Barc India will be reaching out to its constituents to inform and educate them about the details of the augmented data reporting standards.  

    “With the active support of the technical committee members, all our stakeholders and industry experts, we believe we have a statistically sound and effective solution which helps augment the robustness of the data and reporting, which we had set out to do,” said Barc in a statement. “This would be another significant step taken by BARC India to ensure a strong currency for advertisers and media organisations.”