ITV

Tag: 10th anniversary

  • Reliance Jewels video shows how Rakhi brother makes up for her loss

    MUMBAI: This August, India’s fine jewellery brand Reliance Jewels will complete a grand decade long run and is all set to celebrate its 10th anniversary on 15 August, 2017. The aim of these films is to resonate with every Reliance Jewels customer’s souls as the films capture moments from our customer’s lives recreating their stories. The campaign created by Kaleido Communications & the 1st Film in the series #ReshmaThakursMemorableMoment will be launched on digital platforms such as YouTube, Facebook & Instagram. 

    The brand will also have a campaign announcing special anniversary offer for their patrons starting 5 August.

    It was two years ago when Reliance Jewels embarked on its new brand campaign lead by the thought “Be the moment” which advocated celebrating every moment like an occasion than waiting for an occasion to celebrate life. The brand ideology of “Be the moment” is taken a step further by celebrating the memorable moments of their customers that shaped Reliance Jewels  the brand it is today for over 10 years. The campaign thought “10 Saal. Unginnat Pal. Har Pal Anmol” that is- “10 Years. Infinite Moments. Every Moment Priceless” expresses the brand’s journey over these years through customer stories that capture the moment behind their memorable occasions.

    The story of #ReshmaThakur’sMemorableMoment played by Actors Tanvi Pallav- Sister & Anuj Rampal –Brother revolves around a heartwarming moment based on the festival of Rakshabandhan. This film captures unique bond between a girl who receives earrings as a gift on tying a Rakhi on her brothers wrist. The usual emotion a sister jumping with glee is not displayed, instead the girl is hesitant on receiving such a precious gesture. The brother then moves to stand in front a photograph on a wall. It is when we come to know that the girl has lost her real brother on the battle front and the Rakhi brother is making up for the loss. The moment that makes this occasion special is not because the Rakhi brother gifted her an expensive earring, but the fact that he never let her feel the absence of her real brother.

    Reliance Jewels CEO Sunil Nayak said “Through this film, we at Reliance Jewels want to acknowledge the countless moments close to our customers hearts and it has been a part of. We aim at celebrating the beauty of those countless unique moments on our 10th anniversary. We are truly looking forward to tapping into the pulse of the population with our new campaign”

    Kaleido Communications (Creative Agency) along with Red Arrow Productions (Production House) & Pooja Khemani (Director) has succefully weaved the Brand’s Customer Stories beautifully. (The details of the complete Team is below)
     
    Kaleido executive director Kumar Ganesan says, “The highlight of this campaign are the stories and in their storytelling. We have spared no efforts in ensuring that they bring out the moments in the occasions. From the cast to art, music and finer production values, every film speaks for itself.” 

  • BBC celebrates 10th anniversary of Teletubbies with a new JV

    BBC celebrates 10th anniversary of Teletubbies with a new JV

    MUMBAI: This year UK pubcaster BBC’s children’s show Teletubbies celebrates 10 years. On this occasion the broadcaster has formed a joint venture with UK family and children’s entertainment firm Ragdoll.

    The new entity Ragdoll Worldwide will look to manage and exploit the Ragdoll catalogue including Teletubbies, In The Night Garden, Brum and Boohbah.

    Ragdoll Worldwide will secure the creativity of Ragdoll as it moves into the next stage of its commercial life alongside its long term and most successful commercial partner, BBC Worldwide.

    As well as exploiting the current catalogue of Ragdoll programming, the joint venture will launch two new properties, In the Night Garden and Tronji, which Ragdoll are now in the final stages of completing. In the Night Garden, a pre-school property, will be launched at the television trade event Mipcom in Cannes next month, and the CG/live-action programme Tronji is scheduled to air on BBC next year.

    BBC Worldwide will manage the international broadcast sales and the UK and international licensing of all Ragdoll properties including: Blips, Boohbah, Brum, Tots TV, Rosie and Jim and the Open a Door series on behalf of the new joint venture.

    Ragdoll retains all UK broadcast rights and Ragdoll USA part of the new joint venture, will manage the Ragdoll portfolio in the US.

    Ragdoll commercial director Mark Hollingsworth says, “Ragdoll is pleased to further strengthen its unique relationship with BBC Worldwide. Creating a vehicle that is equally owned by, and managed with BBC Worldwide allows both organisations to collaborate and capitalise on our respective strengths around the world. I am certain that the creation of Ragdoll Worldwide will result in additional exposure and awareness of the Ragdoll brand globally”.

    BBC Worldwide MD children’s and global TV sales, Mark Young says, “This is an important development for BBC Worldwide as it secures one of our most important relationships in the Children’s business in advance of the launch of their new slate of fantastic properties. Ragdoll and BBC Worldwide have had a long and successful partnership going back over a decade.”

    Ragdoll which was formed in 1984 has produced more than 1,400 programmes aimed at the youngest viewers. Ragdoll-produced series can be seen in more than 120 countries and territories around the world, and in the UK are screened by the BBC, ITV and Five.

  • Tanishq announces 10th Anniversary Bonanza- Series of offers to entice customers this season

    Tanishq, India’s innovative jewellery brand has announced exciting offers to celebrate its 10th Anniversary. The celebrations entitle Tanishq customers across the country to a 10-gram silver coin on purchase of 10-15 grams of 22k gold jewellery and a 0.5 gram gold coin on every purchase of 15-gram of 22k gold jewellery.

    The studded jewellery range also has a special offer of a 0.5 gram gold coin on every purchase of diamond jewellery worth Rs 10,000 or coloured stone jewellery worth Rs 15,000. Consumers can avail the Tanishq Anniversary offer from July 1 to 31, across all Tanishq showrooms in India. This offer is not valid on the purchase of gold coins and solitaires.

    This special offer is a celebration of the decade long success of Tanishq and its special bonding with the consumers. Tanishq has announced the special offer in a scenario where the price of gold is unstable and will make this offer irresistible to those consumers who are either postponing or staggering their gold purchases due to the rise in gold prices.

    Commenting on the offers that have been announced, Tanishq marketing and merchandising manager Aanchal Jain said, “Gold has become the most sought after commodity today, given the rise in gold prices customers are looking for more value whenever they buy gold jewellery. Our offers will appeal to customers who are looking for the best deals in quality, purity and value added offerings.”

    Tanishq, India’s only national jeweller offers gold and gem-set jewellery (in 22 and 18 carat gold) in over 6000 traditional, western and fusion looks. The Tanishq retail chain currently includes 81 exclusive boutiques in more than 62 cities, making it India’s first and largest jewellery retail store chain.