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Tag: 100X.VC

  • PlaySuper lands $500K to make in-game shopping seamless

    PlaySuper lands $500K to make in-game shopping seamless

    MUMBAI : Gaming commerce startup, PlaySuper, has secured $500 thousand in seed funding, led by IAN Angel Fund and 100X.VC. The round attracted notable angel investors, including Uday Sodhi, KRS Jamwal, Pratham Mittal, Rajit Bhattacharya, and Ankit Das, reinforcing confidence in PlaySuper’s vision to revolutionise in-game shopping.

    The funding will accelerate product development, expand market reach, and support key hires. PlaySuper is set to launch its next-generation, hyper-personalised in-game store, enabling seamless integration without requiring game updates. The company also plans to expand into southeast Asia within six months, followed by Mena  and Latam. Additionally, it will onboard a world-class product head and strengthen its B2B partnerships team to collaborate with more gaming studios.

    Founded in April 2024 and headquartered in Gurgaon, PlaySuper is pioneering gaming commerce by allowing gamers to shop within mobile games in real time.

    PlaySuper co-founder & COO Shouradeep Chakraborty commented: ‘Gaming is the largest entertainment sector, yet mobile game retention remains a challenge. At PlaySuper, we’re transforming gaming into an interactive, rewarding, and commerce-driven experience. This funding will help us drive product innovation and strategic partnerships to make in-game commerce mainstream.’

    IAN Group co-founder Padmaja Ruparel added: ‘The gaming industry in India is expanding, but retention and monetisation remain key hurdles. PlaySuper is pioneering a new model that benefits both developers and players. With their deep industry expertise, we are confident in the team’s ability to drive this transformation.’

    PlaySuper’s founding team—Shouradeep, Upamanyu, and Abhir—are lifelong gamers and second-time entrepreneurs. Shouradeep and Upamanyu previously co-founded LectureNotes, an edtech platform that secured $2.5 million in funding in 2022. With backgrounds in gaming, Web3, and edtech, they have identified a significant opportunity at the intersection of gaming, fintech, and commerce.

    With mobile gaming retention rates in India facing a 98 per cent churn, PlaySuper introduces an innovative solution by embedding real-world rewards into games. This approach enhances player engagement while helping developers monetise effectively.

    The global gaming commerce market is valued at over $500 billion, with India’s gaming sector projected to exceed $5 billion. 

  • Pidilite Ventures hosts ‘Building Bonds 2024’, community building event

    Pidilite Ventures hosts ‘Building Bonds 2024’, community building event

    Mumbai: Pidilite Ventures, the venture capital arm of Pidilite Industries launched its community-building event in Bengaluru titled ‘Building Bonds 2024,’ with support from their partners, 100X.VC. The event gathered trailblazers from the venture capital, start up, and corporate realms, all sharing synergies with Pidilite’s core and adjacent businesses.

    The platform featured over thirty industry experts across seven engaging sessions. The event garnered an overwhelming response, with over 300 participants attending the first edition of ‘Building Bonds 2024.’ The event focused on the following key areas that also form Pidilite Ventures’ core investment thesis:

    Home care & maintenance: Businesses that simplify the process of caring for and maintaining people’s most cherished possession-their homes.

    Contractor as a customer: Solutions and services that cater to contractors in the building and interior space.Home improvement & renovation: Products, solutions & services leading to an improved home; be it aesthetics or utility.

    Arts & craft: New-age and differentiated solutions within the arts and crafts space.

    Smart/Green building materials: Innovators involved in revolutionary building material that are both environmentally friendly and intelligent.

    Pidilite Ventures director Sanket Parekh said, “At Pidilite Ventures, our mission is to invest in fast-growing and innovative companies that have synergies with Pidilite’s core and adjacent businesses. The construction and home improvement categories are usually not associated with tech innovation, and with ‘Building Bonds 2024’ we wanted to take this opportunity to highlight the innovators working in this space and bring more attention to their work. We look forward to seeing the next generation of entrepreneurs creating sustainable innovations, and adding value to their growth journeys, through our experience and expertise.”

    100X.VC founder & CFO Yagnesh Sanghrajka said, “100X.VC strongly believes that innovation thrives with collaboration and is focused on discovering category-defining businesses for Pidilite Ventures. ‘Building Bonds 2024’ has set the stage for the road ahead, and we are very excited about the new possibilities. The platform witnessed some of the best minds from across industries engaging in vibrant discussions, uncovering trends, sharing investment-worthy insights, and exploring innovative sectoral opportunities.”

    Visionaries like, Karan Virwani (CEO, WeWork), Anand Lunia (founding partner, IndiaQuotient)| Arindam Paul (founding member & CBO, Atomberg Technologies), Bhavna Suresh (founder & CEO, 10Club), Ramakant Sharma (founder & COO, Livspace), Tanuj Choudhry (founder & COO, HomeLane), Siddharth Pai (founder, 3one4 Capital), Parag Dhol (general partner, Athera Ventures) Srikanth Iyer (founder & CEO, Homelane), Rajkamal Agarwal (head- L&T Innovation Fund) and Sagar Gandhi (head of strategy and business excellence at Shapoorji Pallonji and Company Pvt Ltd), and many more shared valuable insights.