ITV

Tag: 10 year challenge McDonald’s

  • #McGrillisBack: Iconic burger returns after online petition

    #McGrillisBack: Iconic burger returns after online petition

    NEW DELHI: Days after giving in to popular demand of bringing back the much-loved Chicken McGrill burger, McDonald’s India north & east has launched the #McGrillisBack campaign for the most talked about burger in town.

    Fans of the iconic Chicken McGrill had started a petition and took to social media to begin a movement asking McDonald’s to #BringMcGrillBack. The rally found support from comic Abhishek Upmanyu and actor Neha Dhupia, who also signed the petition and spoke about their love for the burger. After a large number of requests started pouring in, the fast food giant decided to reintroduce the burger.

    "You guys did it. Chicken #McgrillisBack on popular demand in stores near you. You read it right, YOU WIN," wrote the official handle for McDonald's India on Instagram. It had been taken off menus in 2019 when outlets had reopened in Delhi. 

    The ‘#McGrillisBack’ campaign, featuring actress Shreya Chaudhary, puts a funny spin on some of the popular reactions by netizens on their love for Chicken McGrill and their celebrations when the burger was put back on the menu. Conceptualised by DDB Mudra, the campaign with the help of digital films uses situational humour to highlight people’s craze for the burger.

    Robert Hunghanfoo, head, CPRL (Connaught Plaza Restaurants operates McDonald’s restaurants in north and east India) said, "Chicken McGrill has been one of the most loved menu offerings at McDonald’s. The reaction and desire we witnessed on social media is a true testament to people’s love for it. With this campaign, we are offering our customers another chance to relive their favourite memories by offering them a menu item that they have been asking us for."

    “Chicken McGrill is an icon. And the icons are timeless. Its teeming fans had been campaigning for its comeback. Therefore, it was only natural for us to make this unbound love for the Chicken McGrill, the fuel for its comeback. The campaign celebrates this very love for the burger in a heartfelt, McDonald’s way so that the fans never have to stop lovin’ it!” said Ashutosh Sawhney, managing partner – DDB Mudra Group, north.

    Chicken McGrill is now a part of the all-day menu across all McDonald’s restaurants in north and east India, including McDelivery and takeaway orders.

  • McDonald’s offers decade old menu prices for #10yearchallenge

    McDonald’s offers decade old menu prices for #10yearchallenge

    MUMBAI: While several brands have undertaken the #10yearchallenge in the past few days, McDonald’s latest attempt might be the best take so far. The brand is aggravating nostalgia amongst its patrons by offering its products at 10-year old prices. The offer can only be availed by McDonald’s app users for 10 days starting 23 January.

    The customers can simply show the offer within the app, which was launched by  Hardcastle Restaurants Pvt Ltd earlier this month, to the counter crew while placing the order, at any McDonald’s restaurant across West and South India.

    Hardcastle Restaurants general manager – brand extensions Akshay Jatia said, “As the 10 year challenge gained momentum, we at McDonald’s wanted to do something beyond just posting a picture or putting a post out on the social media. Over years, we have delivered unparalleled value to our customers. Through our own 10 year challenge, we wanted to provide our customers a unique value proposition and reinforce that while we have evolved over the last 10 years, we have not changed – we still continue to deliver unparalleled value.”

    Speaking further on the ‘McDonald’s’ app launch, he added, “We are committed to enhancing our digital capabilities and leveraging technology to deliver enhanced value and convenience to our customers. The new McDonald’s app, that lets our customers avail of a slew of attractive in-store offers at their fingertips, is a step in this direction.”