MUMBAI: Polycab India has flicked the switch on a zippy new distribution channel—Zepto. The electricals heavyweight is now delivering its energy-efficient ceiling fans straight to urban doorsteps in just 10 minutes, making sure no household has to sweat it out this summer.
As the mercury rises, so do expectations—and consumers are no longer willing to wait. Spotting this shift, Polycab has entered the quick commerce (Q-commerce) race, listing its Super ROI fans on Zepto across 14 major cities, from Mumbai and Bengaluru to Kolkata and Jaipur.
“We’re not just selling fans, we’re delivering instant comfort,” said Polycab India executive president and chief business officer – B2C Ishwinder Khurana. “Today’s consumers want speed, quality, and ease. Zepto is helping us tick all three.”
The ceiling fans, priced between Rs 1,800 and Rs 3,500, and exhaust fans starting at Rs 1,000, are now just a tap away for urban India’s sweat-weary. While buyers will need to handle installation for now, Polycab backs its products with robust after-sales service.
Already a staple on Amazon and Flipkart, Polycab’s latest Q-commerce pivot reflects its ambition to dominate not just the wires and cables segment—but the entire FMEG landscape. With Rs 224+ billion in FY25 turnover and presence in 84 countries, the company is going full throttle on modern retail.
For India’s heat-stricken metros, this tie-up brings a gust of good news
MUMBAI: Dailyobjects has teamed up with Zepto to make its premium tech accessories available for ultra-fast deliveries. To mark this milestone, Dailyobjects has launched a witty campaign film created by Propaganda, a creative agency led by founder & creative director Mohamed Rizwan.
The film playfully depicts a ‘meet-cute’ moment ruined by Zepto’s unmatched delivery speed. The story unfolds in a clinic’s waiting room, where a girl, accompanied by her overprotective father, struggles with a dying phone battery. She locks eyes with a boy, and just as the sparks of young romance begin to fly, her father, seeing the danger, stealthily orders a power bank via Zepto. As the boy gears up to save the day with a charger from his bag, Zepto’s delivery rider arrives in record time, handing over the power bank and shutting down the romance before it even begins. The voiceover cheekily informs viewers that Dailyobjects’ power banks and chargers are now available on Zepto, delivered in just 10 minutes.
Dailyobjects founder & CEO Pankaj Garg highlighted the brand’s vision, “At Dailyobjects, we’re committed to making everyday carry #LessOrdinary. Partnering with Zepto is a natural extension of this mission. By ensuring that our products are now accessible within 10 minutes, we’re addressing the immediate needs of today’s on-the-go consumers. This campaign perfectly captures the essence of why this partnership makes sense—fast, reliable, and just what you need at the right time.”
Rizwan explained the concept behind the film, “The film was based on the idea that looking for a charger is one of those rare instances we talk to people we wouldn’t otherwise talk to. The film conveys this in a classic boy-meets-girl story, and we loved the idea of a Zepto rider coming in and sabotaging this love story before it goes any further, thanks to Zepto’s super quick delivery. Hopefully, our audience will find it funny as well.”
This collaboration is a strategic step in addressing the fast-paced lifestyle of modern consumers. With Zepto’s ultra-fast delivery model, Dailyobjects ensures that users no longer have to wait for essential tech accessories, whether it’s a last-minute necessity or a quick upgrade.
Zepto chief brand & culture officer Chandan Mendiratta emphasised the synergy, “At Zepto, we’re all about speed and convenience, and our partnership with Dailyobjects is a natural extension of that mission. Tech accessories are daily essentials, and now, users won’t have to wait for a charger, power bank, or cable when they need it most. Thanks to our Sellers, Dailyobjects’ innovative products are now instantly accessible through Zepto’s rapid delivery model. Whether it’s a last-minute necessity or a quick upgrade, we’re redefining convenience—solving everyday tech needs in just 10 minutes.”
As this partnership unfolds, consumers can expect their everyday carry to become even more seamless, stylish, and surprisingly convenient. Dailyobjects, known for its modern-day essentials like tech accessories, wireless chargers, bags, and desk gear, have seen over three times growth in the past four years—fueled by its unique blend of design, functionality, and affordability.
MUMBAI : Swiggy has launched a dynamic new campaign with cricketer Rishabh Pant, showcasing its Bolt service, which delivers fresh meals in just 10 mins. Created by Moonshot & scripted by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, & Deep Joshi, the ad cleverly highlights the speed & convenience of Swiggy Bolt in a playful & engaging way.
The film opens with Pant & a friend discussing their hunger when he confidently claims that Swiggy can deliver fresh food in mins. As the friend imagines an exaggerated, high-speed kitchen-on-wheels scenario, reality strikes when the order arrives almost instantly. The ad creatively illustrates Bolt’s efficiency by showing how Swiggy’s delivery partners are always positioned near restaurants, reducing wait times.
Swiggy food marketplace CEO Rohit Kapoor said the campaign aims to change perceptions about food delivery, combining speed with quality. Pant also expressed enthusiasm for the initiative, calling it a game-changer in food delivery.
