MUMBAI: Three social media industry personalities will deliver keynote addresses at the television trade event MipTV in Cannes, France on 10 April when the spotlight will be focused on social networking.
MySpace/Fox Interactive Media MD international Travis Katz, Bebo president Joanna Shields and and Creative Commons chairman Joi Ito will deliver keynotes. These industry players will give their vision of entertainment in the age of content-sharing across different platforms, how to monetise content today, and the current position of the players involved, including creators, producers, distributors and brands. Since launching in 2004, MySpace has become the world’s largest social network, with 28 localised versions, in 14 languages. Katz will look at the global evolution of the social web, and examine the opportunities now available to content creators, consumers and brands as they converge in this new arena. With over 40 million members and in the process of being acquired by AOL, Bebo was the first network to combine original web content and interactivity by launching into broadcasting and commissioning online series like KateModern, Sophia’s Diary and The Gap Year. Shields will discuss these new formats and analyse their influence on consumer behaviour and impact on new forms of monetisation linked notably to the strong involvement of brands. Creative Commons offers an alternative system for protecting rights inspired by the free licence model. Ito will offer a new vision of downloading by suggesting that content sharing is not a “lost sale” but rather a “gained fan.” Ito will defend the opinion that this is a flourishing sector where all participants stand to win. In addition to these three keynotes, two panels will complete the lineup for the focus on social networking at MipTV. One will cover the theme of marketing and advertising; the other creativity and new content formats.
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