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MUMBAI: Galleon Holdings is taking its latest multi-platform reality talent hunt show Super Soccer Star to international buyers at MipTV 2008. The first season of the new talent search show is co-produced by Galleon Holdings and Guangdong TV Sports Channel, one of China’s largest regional broadcasters, and Chelsea Football Club. Galleon owns the Super Soccer Star show and format. Following the establishment of the first series, it has planned to roll out the format and the brand to other provinces in China and other countries in South East Asia. The show is launching on 7 April on Guangdong TV in China. Galleon Holdings CEO Stephen Green said, “Super Soccer Star is poised to become a national show in China and in other territories in SE Asia. This is an entertainment format with family appeal and many levels of engagement for the viewer. We’re delighted to have the backing of a brand like Chelsea, one of the most recognisable football brands in the world and one of the best followed clubs in China. MipTV gives us the perfect opportunity to forge relationships with international and regional TV, online and mobile partners.”
Super Soccer Star aims to promote football skills and fitness in teenagers. Soccer schools and coaches across the Guangdong province will send their most promising 14 to 16-year-old players to the show to participate in the selection process over the 13 episodes. One of the final episodes will be held in Chelsea FC, leading to the winner being granted a place to train at the Chelsea Academy. |
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