27 projects selected for Content 360 festival in Cannes

MUMBAI: Twenty-seven projects for interactive and multi-platform content have been selected for the final of the third international Content 360 festival competition, which takes place in Cannes from 7 to 11 April as part of the 45th MipTV featuring Milia.

The 27 short-listed producers and designers were chosen from 285 candidates across the competition‘s eight categories by digital commissioners from Content 360‘s partners. These partners are the BBC, the Korean Broadcasting & Communications Commission (BCC), the National Film Board of Canada (NFB) and Ogilvy Interactive Worldwide.

There are 400 project entries in total for this year‘s competition with 42 countries participating in it. Slovenia, South Africa, Finland and Norway are all making their first appearance among this year‘s 11 finalist countries.

“The continued success of the Content 360 competition demonstrates the need for traditional media to meet today‘s digital creators. We are excited to bring to MipTV the latest content ideas for audience participation, social networking, personalisation and interactivity, across all digital platforms,” said Reed Midem digital media director Ted Baracos.

The finalists of the Content 360 competition will be in Cannes to pitch their projects before an audience and a jury made up of executives from the audiovisual, digital and advertising sectors.