internet

694 mn people use internet worldwide: Survey

Published

20 years ago

May 9, 2006

MUMBAI: A total of 694 million people, age 15+, used the internet worldwide from all locations in March 2006, representing 14 per cent of the world’s total population within this age group.

These findings were delivered by the US-based comScore Networks, which looked at countries that comprise 99 per cent of the global internet population.

The company also announced the launch of comScore World Metrix, which provides an estimate of global online audience size and behavior.

comScore World Metrix includes measurement of the major Asian countries, including China, Japan, India and Korea, which represent nearly 25 per cent of the total worldwide online population (or 168.1 million users), and which, in the aggregate, are 11 per cent larger than the U.S. (152 million users).

“Today, the online audience in the U.S. represents less than a quarter of Internet users across the globe, versus ten years ago when it accounted for two-thirds of the global audience,” said comScore Media Metrix president and CEO Peter Daboll. “This is a sea change of enormous proportion, and comScore is pleased to be able to provide measurement to aid the world’s largest marketers in understanding how the world uses the Internet.”

MSN International vice president of sales Chris Dobson said, “Previously, MSN has attempted to harmonize disparate sources of data to get a global view. The fact that comScore World Metrix data are produced with a consistent methodology worldwide will make a significant difference, enabling us to analyze what is happening globally and truly understand consumer online behavior.”

“This is a significant step forward for the industry and timed perfectly as the importance of markets outside the US grows, especially rapidly developing countries like China and India, which up to now have not enjoyed such insight,” he added.

Top 15 Online Populations by Country, Among Visitors Age 15+*March 2006 Total Worldwide – All Locations Unique Visitors (000) Source: comScore World Metrix
	Unique Visitors (000)
Worldwide Total	694,260
China	74,727
India	16,713

comScore also issued a preview of the top fifteen media properties worldwide, with MSN- Microsoft Sites topping the list with 538.6 million global users, followed by Google (495.8 million users), and Yahoo! (480.2 million users). Yahoo! Sites however, led all global properties in page views with 137.2 billion page views during March, followed by Google (108.7 billion page views), and MSN- Microsoft Sites (96.2 billion page views). comScore will officially release World Metrix statistics with the issuance of May data in June.

“While the ‘big three‘ properties remain consistent among worldwide and U.S. audiences, Wikipedia has emerged as a site that continues to increase in popularity, both globally and in the U.S. Wikipedia’s popularity demonstrates the global power of the Web to unite and provide information across countries and languages, but the full extent of its global appeal is only measurable through this new worldwide measurement,” Daboll added.

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internet

Internet ad spend to grow marginally this year

Published

22 years ago

July 5, 2004

indiantelevision.com Team

MUMBAI: Internet advertising analysts in the US are upbeat about prospects for this year. However the irrational exuberance from the dotcom era is a thing of the past.

A report in wired.com has stated that clients will increase online ad expenses by 20 to 25 per cent. Jupiter Research analyst Nate Elliott said, “In 2003, we see online ad spend at $6.3 billion total. This will increase to $7.6 billion in 2004. This represents an increase of around 21 per cent. We see 2003 as a rebound year. What we shall see in 2004 is an extension of that and overall even better growth. Online advertising markets grew 10 per cent in 2003.”

The report also quoted Elliott stating the big story for 2004 would be that online marketing would start to split into direct marketing and branding. “Direct marketing opportunities include paid search. Branding opportunities include rich and streaming media ads, such as the :30 video ads Doritos runs on Launch.com.

Another report stated that what made the advertising world in the US feel shaky was America’s new cold war with Islamic extremists. DDB Worldwide CEO Ken Kaess said that the tendency for clients was to react to the economy. Keeping this in mind a lot could still change especially foreign policy. Therefore while things were certainly improving the definition of what constitutes normal has still not been met.

The report went on to note that in the US the dominance of the traditional ad agency as the architect of client strategy came under attack in 2003 in an increasingly fragmented world of media, marketing services and branded content. Ad agencies now have to deal with the squeeze being put on their bottomlines not just in bad times but also when things are looking up. Cost-conscious clients have started to shift their focus from reducing spending to driving top-line growth.