GECs
Zee TV becomes India’s First Brand to Enable Voting for Zee Rishtey Awards Using the Google Assistant
MUMBAI: Constantly ahead of the digital curve, Zee TV has innovated year after year to make the voting process of its reality formats increasingly user-friendly. Be it by way of incentivising viewers to vote through a partnership with Freecharge in 2013 or pioneering the ‘Search and Vote’ mechanism with Google in 2015 to the more recent video voting feature added last year where viewers could watch a short clip of the contestants on Google before casting their vote, Zee TV has managed to optimize viewer participation in the public voting phase of each of its talent-based reality shows, making the winner of every season a true representative of people’s choice – Janta Ki Aawaaz.
This year too, the channel sets yet another benchmark to revolutionize the entertainment space by emerging as the first-ever brand in India to integrate the Google Assistant into the voting mechanism — a first in the country. This is being done for its most prestigious annual property, Zee Rishtey Awards, making it possible for viewers to merely speak and cast their votes for their favourite stars. Experts at creating AI solutions, the young entrepreneurs at Arrow AI, powered the voting experience on Google assistant. By saying ‘Talk to Zee Rishtey Awards’ participants can choose their favourite stars and become a part of the digital India drive. The voting process for Zee Rishtey Awards has gone LIVE and viewers from across the world can continue to cast their votes till 13th October.
Talking about this pioneering voting initiative, Aparna Bhosle, Business Head, Zee TV, said, “Zee TV has always believed in innovation as the key driver to business success and year on year, endeavoured to offer differentiated content and devised original ways of marketing it. Zee Rishtey Awards is our single-most prestigious annual awards property that brings the entire Zee Parivaar together in celebration of their accomplishments. For the first time on Indian television, the viewers will witness the wedding of a real-life couple, Priya Singh and Sunny Kakkar amidst the awards ceremony. We are leaving no stone unturned to make this the most extraordinary experience, both on-ground and on-screen. Naturally, we want every Zee TV fan to be a part of this mammoth celebration we call Zee TV ki Beti Ki Shaadi. So, we started it all off by announcing the nominations of Zee Rishtey Awards across various categories at the couple’s Grand Roka celebration. And to ensure that the voting process reaches out to the largest denominator across the length and breadth of the country, we are introducing, for the first time ever, a voting experience that is powered by the Google AssistantWe are the first ones to bring this technology into voting for the reality genre in the country, making it convenient for viewers to speak and cast their votes. We will be promoting this extensively across all our platforms – television, social and digital to enable better user engagement. Zee TV will continue to devise novel concepts and curate exceptional experiences, setting new benchmarks of innovation in the industry.”
To cast their vote for their favourite characters and shows, all viewers need to say is ‘Talk to Zee Rishtey Awards’ on their Google Assistant. The Google Assistant will display detailed guidelines, nomination lists, and more. The Google Assistant is a conversation with Google that helps you get things done in your world, and extends to help you across devices, like Google Home, your phone, Wear OS, and more.
GECs
Sun TV posts steady revenue, profit dips amid rising costs
CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.
For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.
The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.
Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.
The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.
Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).
The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.
The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.
To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.
With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
GECs
SPNI hires Pradeep M with responsibility for standards and practices in the south
MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.
Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.
He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.
Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.
His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.
As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.
GECs
Colors Gujarati rolls out two new shows from 2nd February
MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.
Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.
In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.
A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.
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