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ZEE Biskope Made a Clean Sweep at ACEF 10th Global Customer Engagement Awards

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National, May 03, 2021: ZEE Biskope was launched in December 2019 with a promise to be the one-stop destination for every Bhojpuri movie lover. Leaving no stones unturned towards providing them the very best of Bhojpuri entertainment, ZEE Biskope has been a game-changer in the category which enhanced viewer experience through curated offerings and campaigns that go beyond the realm of cinema. ZEE Biskope’s marketing strategy is based on novelty and connectivity. Since launch, the channel has been continuously creating new windows for the younger audience to participate and celebrate in Bhojpuriyat. Viewer engagement has always been a conscious pillar of the brand serving Bhojpuri entertainment in an authentic, consumer led space with innovation at its core. The same has been applauded at various Marketing Award forums. The channel added another feather to its cap by winning 13 metals (8 Gold, 3 Silver and 2 Bronze) at the recently held 10th ACEF Global Customer Engagement Awards. Having set an unprecedented milestone, an industry first, ZEE Biskope has been able to bring to the Bhojpuri entertainment space the much-deserved recognition that was long due.

The channel targets the younger audience who are high energy innovation seekers. Content innovation catches their attention and ZEE Biskope has been at the forefront of it. The humungous participation of viewers in each of the initiatives is an evidence to that.  While campaigns like Talent Camera Action &Kamariya Kare Hip Hop gave the viewers a platform to showcase their talents and earn fame, tech innovations like Emoji Lahariya & Labhlitis Messiah touched their hearts giving the young viewers novelty in a way they would enjoy most on social. While Birthday Lahariya gave them an opportunity to win ZEE Biskope anniversary edition goodies, Litti Chokha Diwas made them celebrate the best moments of enjoying their favourite cuisine. Each one of these category first initiatives provided them with an opportunity to feature on the channel and thereby get closer to the brand feeling the ‘apnapan’. Staying true to its values and ethos of ‘customer first’, the channel has delivered appealing engagement formats to prove its mettle and bring the well-deserved honor home. The channel will continue to bring many such initiatives even this year.

On the win, Samrat Ghosh, Cluster Head, East, Zee Entertainment Enterprises Limited (ZEEL)said, “It’s encouraging to see that our passion to bring alive the vibrant Bhojpuri culture through our hyperlocal offerings is being recognized in such an esteemed forum. Thank you ACEF for awarding ZEE Biskope with 13 metals including the Most Admired Television Channel for Customer Engagement Award.”

Speaking about the massive win, Amarpreet Singh Saini, Business Head, ZEE Biskope & BIG Ganga said, “This award is an endorsement of what we believe in ZEEL at being native to the region that we cater to and also of our firm conviction about Bhojpuri deserving the stature that is due to it. Power to Bhojpuri. Power to ZEE Biskope.”

The channel is motivated to grow from strength to strength and break new ground in the industry as the ultimate Bhojpuri entertainer. Zee Biskope is available on Airtel (channel no 663), Tata Sky (channel no 1120), DEN Bihar(channel no 840), DEN Jharkhand (channel no 839), DD Free Dish (channel no 31), d2h (channel no 859), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). It’ll soon be available on all other major cable platforms. 

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Laughs meet chills as ‘Jhamkudi’ hits TV screens

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MUMBAI: Get ready for a hauntingly good time as Jhamkudi, the Gujarati blockbuster that cast a spell on cinema-goers, makes its world television premiere on Shemaroo Josh this 14 November at 7 PM.

Directed by Umang Vyas, the film takes viewers to the eerie village of Raniwada, where Navratri celebrations are overshadowed by the curse of a vengeful witch. Enter Bablo, a quirky real estate agent, and Kumud, a royal heir, whose fates collide in a hilarious and spooky chain of events that’s equal parts chaos and charm.

The film stars national award-winning actress Manasi Parekh, who shines once again with her trademark depth and grace, alongside Viraj Ghelani, the digital sensation whose comic timing is as sharp as ever. The stellar ensemble also includes Ojas Rawal, Sanjay Goradia, Jayesh More, Krunal Pandit, Chetan Daiya, and Bhavini Jani.

Blending goosebumps with giggles, Jhamkudi proves that even horror can have heart. With its sharp writing, witty dialogues, and a dash of desi masala, the film promises an evening of family fun that’s both thrilling and thoroughly entertaining.

So mark your calendars, grab some popcorn, and tune in to Shemaroo Josh on 14 November at 7 PM for the perfect mix of fright and delight, because this witch tale is all about wicked fun!
 

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Zee reels in record highs with a blockbuster show of movie magic

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MUMBAI: In a cinematic twist worthy of its own premiere, Zee Entertainment Enterprises Ltd. (‘Z’) has pulled off a blockbuster of its own recording a three-year high share of 28.7 per cent in the Hindi movie cluster in Q2FY26. Proving that great storytelling never goes out of style, the content and technology powerhouse has reaffirmed its dominance in India’s ever-competitive movie broadcast landscape.

Leading the charge is Zee Cinema, which reclaimed its position as the No. 1 Hindi movie channel (15 plus HSM Urban) this quarter. Its line-up of premieres from the rural rumbler Jaat to the slick actioner Game Changer pulled in massive audiences. But it was Pushpa: The Rule – Part 2 that truly stole the show, delivering the highest-rated movie premiere of FY26 so far. The last film to achieve a similar feat? Gadar 2, also a Zee Cinema triumph from November 2023.

Meanwhile, Zee’s Free-to-Air dynamos Anmol Cinema and Zee Action flexed their reach muscle, becoming the most-watched channels across all languages and genres. Each channel drew in more than 116 million viewers, proving that free TV still holds unbeatable sway in Indian households.

The story doesn’t end in Hindi. Zee’s regional clusters continue to script their own success stories. In Marathi, Zee Talkies, Zee Yuva, and Zee Chitramandir maintained their near-50 per cent market share, with the world television premiere of Phullwanti delivering the highest ratings of the quarter. Down south, Zee Thirai (Tamil) and Zee Cinemalu (Telugu) kept their leadership intact, while Zee Biskope in the Bhojpuri belt ranked among the top three in its market, a cinematic sweep across regions.

“The growth of our movies cluster across languages is a strong reflection of our content strategy focusing on new super-hit premieres, classic titles from our library and data-driven curation,” said a company spokesperson. “The genre’s unmatched reach and strong resonance amongst male viewers and the youth also enable it to deliver scale and strategic value to advertisers across markets.”

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And those advertisers are clearly tuning in. The genre’s steady viewership and distinct audience base make Hindi movie channels a mainstay in media mixes for India’s top ten advertisers. In September 2025 alone, Zee’s 22 movie channels across six languages reached over 550 million viewers, a testament to the scale and staying power of its cinematic empire.

From Hum Aapke Hain Koun and Karan Arjun to RRR and Bobby, Zee’s vast film library continues to bridge nostalgia and novelty. Some titles have reached iconic status Hum Aapke Hain Koun, for instance, has been watched by a staggering 250 million people over the past five years, roughly equal to the population of the world’s fifth most populous country.

As Zee continues to blend data with drama and strategy with storytelling, it’s clear the brand isn’t just broadcasting films, it’s curating a cultural phenomenon. For millions of viewers across India, the show must go on and with Zee, it most certainly will

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Lights, camera, boo! &pictures turns full on spooky

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MUMBAI: Trick or treat, but make it filmi! This Halloween, &pictures is turning up the spook-o-meter with ‘Full On Halloween’, a fun-horror movie marathon airing all day on 31 October 2025. Promising goosebumps, giggles and ghostly surprises, the channel is set to deliver a perfect mix of fright and fun.

From eerie small-town tales to supernatural showdowns, the line-up packs in something for everyone. The chills kick off at 8:45 am with Kakuda, starring Sonakshi Sinha and Riteish Deshmukh, followed by the mischievous The Bhootni at 3:15 pm, featuring Sanjay Dutt, Palak Tiwari and Mouni Roy. At 5:30 pm, Phone Bhoot dials up laughs and scares with Katrina Kaif, Ishaan Khatter and Siddhant Chaturvedi, before the visually rich folklore fantasy Tumbbad closes the night at 10:40 pm.

Adding to the fun are K3 Kaali Ka Karishma, Om Bheem Bush, and Bhaagmathi, keeping the thrills fresh and spooky spirits high. With a blend of humour, horror, and high-energy storytelling, Full On Halloween promises a day where jump scares meet joyrides.

So this 31 October, grab your popcorn and your courage, because Halloween on &pictures isn’t just on… it’s Full On! 

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