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Vserv.mobi joins forces with IAMAI for AppFest 2013 to evangelise App Developer ecosystem

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MUMBAI: Vserv.mobi, a leading Global Mobile Ad network, announced its collaboration with Internet & Mobile Association of India (IAMAI) to reinforce its commitment to the growing Indian mobile app developer community. Vserv.mobi will be powering the Hackathon session at IAMAI’s AppFest 2013 event, a team based coding marathon running over 24 hours to create an innovative app, where the winners will be rewarded with handsome cash prizes. AppFest 2013, scheduled to be held from 26th to 28th July 2013 at IIM-Ahmedabad, seeks to provide an environment for developers and entrepreneurs to come together on a unique platform, and leverage the enormous opportunity to establish India as a superpower in the global Apps economy.

Commenting on the event, Binay Tiwari, Director – Global Marketing & Product, Vserv.mobi said, “We are in an era, where the global mobile App economy is lowering the barriers to entrepreneurship. Today’s young App Entrepreneurs have an unprecedented opportunity to create products that will touch the lives of millions of mobile users across the world. Vserv is committed to fostering App Entrepreneurs across the world, and we are excited to collaborate in India with IAMAI AppFest, to further expedite the rise of India as a Superpower in the App economy.”

India has emerged as a global leader in app downloads from stores such as Android Play store, Nokia App store and SlideMe, underpinned by factors such as the influx of affordable mobile devices, rapidly increasing mobile internet penetration and mobile-ready regional content. Vserv.mobi’s recently released report on the ‘Rise of India as an App Superpower’, corroborated this trend and also indicated that mobile games account for the most downloaded content on mobile phones. Apart from the app consumption aspect, the ‘appification’ of the Indian economy is also the result of a growing breed of app entrepreneurs from tier 1 and 2 towns of India who are leading the app development culture. Ahmedabad is one such burgeoning mobile app development location and reports state that out of the 250 (ICT) firms in the city, more than 60 companies are dedicated mobile app developers.

Since its inception, Vserv.mobi’s developer-first approach has translated into creating powerful technology tools based on the monetization challenges of developers in emerging markets like India. Typically, developers enable ads on their apps through the traditional way of integrating an SDK, which is a tedious process that requires significant source code changes and even app layout changes. Also to enable other forms of monetisation such as paid in-app purchases, the developer has to integrate additional SDKs. Vserv.mobi’s flagship AppWrapper technology dramatically simplifies this process down to just One Click. Without any coding efforts, AppWrapper enables both – premium advertising & innovative pricing models – to create a compelling & effortless App monetization approach for developers.

As a result, the company has empowered developers across the world to earn money from apps, across all mobile platforms. Having monetized over 20,000 Apps, developers are earning unprecedented global revenues powered by the Vserv.mobi AppWrapper.

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Organized under the aegis of IAMAI, this is the second edition of Appfest after the overwhelming response and success of last year’s event in Hyderabad. The winning team of the Hackathon challenge in 2012 included three Hyderabad-based developers – S Nithin Reddy, Paulomi Roy Choudhary and Ashish Das who received a cash prize of Rs 1 lakh from Vserv.mobi.

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Barc forensic audit in TRP row awaits as Twenty-Four probe gathers pace

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KERALA: A forensic audit commissioned by the Broadcast Audience Research Council (BARC) India has emerged as the centrepiece of the government’s response to fresh allegations of television rating point manipulation involving a regional news channel in Kerala, with both the audit findings and a parallel police investigation still awaited.

Replying to a query in the Lok Sabha, minister of state for information and broadcasting L Murugan, said Barc had appointed an independent agency to conduct a forensic probe into the conduct of senior personnel allegedly linked to the case.

The move followed media reports claiming that a Barc employee had accepted bribes to manipulate viewership data in favour of a regional television news channel.

“The report from BARC is still awaited,” Murugan told Parliament, signalling that the forensic exercise remains ongoing.

Industry specialists say forensic audits are crucial in alleged TRP fraud cases, as they examine internal controls, data access trails, panel household integrity, staff communications and financial transactions. The outcome could determine whether the alleged manipulation was an isolated breach or a deeper systemic weakness in India’s television measurement framework.

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Running alongside the audit, the Kerala Police has formed a special investigation team to probe the allegations. The ministry has sought a preliminary report from the state’s director general of police, including details of action taken on the first information report. That report, too, is yet to be submitted.

The episode has revived long-standing concerns over the vulnerability of India’s TRP system, particularly in regional news markets where competition for ratings is fierce and advertising revenues hinge on weekly viewership rankings.

India’s sole television audience measurement body Barc, has faced scrutiny before, most notably during the nationwide TRP controversy involving news channels in 2020. While tighter compliance norms were introduced in the aftermath, the latest allegations suggest enforcement challenges may persist.

On regulatory consequences, the government said any punitive action against television channels, including suspension or cancellation of uplinking and downlinking permissions, would be governed by the Policy Guidelines for Uplinking and Downlinking of Television Channels issued in November 2022, and would depend on investigation outcomes and due process.

The ministry also pointed to ongoing efforts to overhaul the ratings ecosystem. Television measurement continues to be regulated under the Policy Guidelines for Television Rating Agencies, 2014. Draft amendments were released for public consultation in July 2025, followed by a revised version in November 2025, aimed at tightening audit mechanisms and improving transparency and representativeness.

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In November 2025, Barc said it had taken note of allegations aired by Malayalam news channel Twenty-Four, which linked an internal employee to irregularities in audience measurement. The council said it had engaged a “reputed independent agency” to conduct a comprehensive forensic audit, underscoring the seriousness of the claims.

The ratings system sits at the heart of India’s broadcast advertising economy, shaping billions of rupees in annual ad spends. With trust in audience data once again under strain, advertisers, broadcasters and regulators are closely watching the outcome of the investigations.

Barc has urged industry stakeholders and media organisations to exercise restraint while the probe is underway, calling for an end to “unverified or speculatory claims” and reiterating its commitment to integrity and accountability.

Until the forensic audit and police findings are submitted and reviewed, the government said it would refrain from drawing conclusions.

 

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Rajat Sharma defamation row: Delhi court summons Congress leaders Ragini Nayak, Pawan Khera and Jairam Ramesh

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NEW DELHI: A Delhi court has ordered the summoning of senior Congress leaders Ragini Nayak, Pawan Khera and Jairam Ramesh in a criminal case filed by veteran journalist Rajat Sharma, sharpening a legal battle over alleged defamation and doctored digital content.

The order was passed on Monday by Devanshi Janmeja, judicial magistrate first class at Saket Courts, after the court found prima facie grounds to proceed under multiple sections of the Indian Penal Code, including forgery, creation of false electronic records and defamation.

Sharma, chairman and editor-in-chief of India TV, had approached the court over allegations made in June 2024 that he had used derogatory language against Congress spokesperson Ragini Nayak during a live television debate. He denied the charge, claiming it was fuelled by a manipulated video circulated online.

According to the complaint, a clipped version of the broadcast carrying superimposed captions, which were not part of the original programme, was first shared on social media platform X by Nayak and later amplified through retweets and public statements by Khera and Ramesh. Sharma said the viral spread caused serious reputational harm and personal distress.

The court took note of forensic science laboratory findings that pointed to visible post-production alterations in the video, including added titles and captions. It also cited witness testimonies from those present during the live broadcast, who stated that no abusive or objectionable language had been used.

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In a related civil matter, the Delhi High Court had earlier observed a prima facie absence of abusive remarks and directed the removal of the disputed social media posts.

With criminal proceedings now set in motion, the case adds to mounting scrutiny around political messaging, digital manipulation and accountability on social media platforms.

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Mukesh Ambani, Larry Fink come together for CNBC-TV18 exclusive

Reliance and BlackRock chiefs map the future of investing as global capital eyes India

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MUMBAI: India’s capital story takes centre stage today as Mukesh Ambani and Larry Fink sit down for a rare joint television conversation, bringing together two of the most powerful voices in global business at a moment of economic churn and opportunity.

The Reliance Industries chief and the BlackRock boss will speak with Shereen Bhan, managing editor of CNBC-TV18, in an exclusive interaction airing from 3:00 pm on February 4. The timing is deliberate. Geopolitics are tense, technology is disruptive and capital is choosier. India, meanwhile, is pitching itself as a long-term bet.

The pairing is symbolic. Reliance straddles energy transition, digital infrastructure and consumer growth in the world’s fastest-expanding major economy. BlackRock, the world’s largest asset manager, oversees more than $14 tn in assets and sits at the nerve centre of global capital flows. When the two talk, markets tend to listen.

Fink’s appearance marks his third India visit, a signal of the country’s rising strategic weight for the Wall Street-listed firm, which carries a market value above $177 bn. His earlier 2023 trips included an October stop in New Delhi, where he met both Ambani and Narendra Modi.

India is now central to BlackRock’s expansion plans, notably through its joint venture with Jio Financial Services. Announced in July 2023, the 50:50 venture, JioBlackRock, commits up to $150 mn each from the partners to build a digital-first asset-management platform aimed at India’s swelling investor class.

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The backdrop is robust. BlackRock ended 2025 with record assets under management of $14.04 tn, helped by $698 bn in net inflows, including $342 bn in the fourth quarter alone. Scale gives Fink both heft and a long lens on where money is moving.

He has been openly bullish on India. At the Saudi-US Investment Summit in Riyadh last year, Fink argued that the “fog of global uncertainty is lifting”, with capital returning to dynamic markets such as India, drawn by reforms, demographics and durable return potential.

Expect the conversation to range beyond balance sheets, into technology’s role in finance, access to capital and the mechanics of sustainable growth in a fracturing world order. For investors and policymakers alike, it is a snapshot of how big money is thinking about India.

At a time when capital is cautious and growth is contested, India wants to be the exception. When Ambani and Fink share a stage, it is less a chat and more a signal. The world’s money is still looking for its next big story, and India intends to be it.

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