GECs
&TV presents Ekta Kapoor’s new horror-mystery Daayan
Mumbai, 4th December 2018:Na zinda, namrit… woh raat ki raani hain, ek shaitani taakat hain. Apno ke beech chhupi, kaun hai woh? Transporting its viewers into an alternate world of mystery and horror, &TV and Ekta Kapoor’s Balaji Telefilms’ present Daayan. The show is a gripping tale of a girl’squest in revealing the identity of the evil force hidden amongst her close ones and defeating its sinister plans.With popular television actors Tinaa Dattaa and Mohit Malhotra in the lead, the new weekend fiction property is slated to go on air from 15th December 2018 every Saturday and Sunday at 9.00 pm only on &TV.
Daayan is a mystifying narrative of a young Jhanvi Morya (Tinaa Dattaa), a well-educated and family-oriented girl hailing from Ujjain. It maps her race against time as she stumbles upon a dangerous ploy of the evil force, as many unusual and mysterious happenings repeatedly occur in her hometown. With a threat to her life, it’s her journey of unmasking the identity of the ‘Daayan’ who is one of her close ones. Accompanying her in this mission, will be Jhanvi’s childhood friend and love interest, the wealthy and chivalrous Akarsh Sharma (Mohit Malhotra). The show also brings together a powerful ensemble cast with names like Amit Thakur, Aakash Talwar, Rishita Nag, Kanika Shivpuri, Prabhat Bhattacharya, Priya Bhatija amongst others in various roles.
Commenting on the new offering, Vishnu Shankar, Head, &TV said, “At &TV we aim to cater to the evolving content palette of our viewers, which is why creating unexplored genres is an immensely exciting proposition for us. We were the first to combine supernatural and romance with Laal Ishq, which has created a niche of its own in the cluttered GEC category. This has encouraged us to now interweave horror and mystery in our new show Daayan. Placed at the primetime weekend slot of 9.00 pm, the audiences are in for thrilling weekends, starting 15th December. The show is a riveting narrative of a young girl Jhanvi Morya’s journey to unveil the identity of the evil Daayan. We are extremely delighted to join hands with Ekta Kapoor and Balaji Telefilms for this project and wholeheartedly welcome the team to the &TV family.”
Talking about her show, Producer Ekta Kapoor, Balaji Telefilms said, “The team and I are very kicked to present Daayan and have worked really hard designing the show over the past few months. We are happy to see it come to life so beautifully with &TV. Taking viewers through the protagonist, Jhanvi’s journey of unraveling the mystery of the Daayan, the show promises horror, drama, thrill, romance, mystery, an all-in-all great entertainer. With a fantastic team of artists on board, we are sure to create intrigue with the layered plot that will keep the viewers guessing. I have enjoyed creating content in the horror space and I’m glad that audiences have responded well to it. This time too, I’m positive that we have a winner on our hands. With the blessings of God, now the show belongs to the audiences.”
Having essayed varied roles in the past, talented actress Tinaa Dattaa said, “I’m grateful to have been chosen to play Jhanvi, working with Balaji Telefilms and Ekta again. Horror-mystery as a genre has seen great interest from viewers at large and I’m excited to make way in this space. Jhanvi’s character is unlike any that I have played before, she grows from being vulnerable to being courageous, battling her own demons at times. It’s a thrilling narrative of a simple girl’s repeated trysts with the supernatural and her journey to unveil the evil Daayan amongst her close ones.”
Playing the role of the male lead, popular actor Mohit Malhotra said, “This is my second show with &TV and Balaji Telefilms has always been like a second home to me, so I was more than happy to play the character of Akarsh Sharma as the male protagonist. Daayan is in the mystery-horror genre which I have been wanting to experiment with for a while now, so this was an opportunity that I just couldn’t miss. This being an interesting genre with mystery and horror intertwined, my character Akarsh is key to the narrative, who is not just Jhanvi's love interest but a constant companion throughout the story."
Driven by her fate upon the deepest and darkest alleys of witchcraft, Daayan aims to raise several mysterious questions in the mind of the audience. Will Jhanvi be able to ever unravel the truth behind the Daayan or will she crumble against the shadow of the evil? With a mystery to her identity and an unconventional form to her appearance, &TV brings forth a world where evil lurks arounds the corner and where everything seems real, yet nothing is.
GECs
Sun TV posts steady revenue, profit dips amid rising costs
CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.
For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.
The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.
Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.
The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.
Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).
The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.
The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.
To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.
With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
GECs
SPNI hires Pradeep M with responsibility for standards and practices in the south
MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.
Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.
He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.
Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.
His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.
As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.
GECs
Colors Gujarati rolls out two new shows from 2nd February
MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.
Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.
In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.
A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.
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