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TeenNick to host first ever Virtual House Party for Teenagers

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MUMBAI: Today’s teens seem to be inseparable from their gadgets which have become a virtual extension of their personalities. Lives are lived through screens – smartphones, tabs and laptops  – where dramas unfold on Twitter, friendships made and broken on Facebook, secrets shared through Whatsapp and much more. Keeping in mind this forever connected generation, TeenNick, that provides an authentic teen experience, is all set to host India’s First Ever Virtual House Party ‘#BestTimeEver’ just for teens on August 27th from 7 to 10 PM on the channel! And TeenNick India is inviting teens across India to have the#BestTimeEverbyregistering for the biggest virtual bash of the year by logging on to www.teennick.in.Teens can also add TeenNick (9833764411) to their Whatsapp groups of best buddies which will give them a chance to win freebies during the party.

By innovatively leveraging Social Media andonline platforms such as Facebook, Twitter and Whatsapp, TeenNick has made social conversations the currency for teenagers to acquire bragging rights as theywillbe able to see themselves featured on the channel. Tweets with the hashtag #BestTimeEver, Whatsapp chats, Facebook posts and images uploaded by teens featuring themselves and their friends will be aired LIVE on TeenNick as they tune in to watch their favourite shows during the party.

Teens can also avail exciting offers on food, apparel and beauty brands as they get together with their friends to party while watching the latest episodes of their favourite TeenNick shows on 27th August. The channel will be screening six of their hottest shows: Drake & Josh, Supah Ninjas, House of Anubis, Same & Cat, iCarly and Teenage Mutant Ninja Turtles from 7 to 10 PM on 27th August for the partying teenagers to enjoy.

Speaking about this unique initiative, Nina Jaipuria, EVP & Business Head, Kids Cluster, Viacom18 said, “Today’s teenagers – ‘screenagers’ – are constantly sharing, conversing and connecting with friends online.And that’s exactly where the idea of #BestTimeEver – the 1st ever virtual party by TeenNick fits right in. This is an innovative campaign that brings together social media and television that relates to and engages with this audience in a fantastic manner.”

Commenting on the first ever virtual house party by TeenNick, Rajneel Kumar, VP & Business Head – Digital Media, Viacom18 says, “We at Viacom18 are constantly looking at digital innovation in how we connect with our viewers. In this campaign for the first time ever, we’re using all our digital assets to connect with our viewers to bring alive the concept of a virtual house party. For the first time ever, Whatsapp is being used not just as a ‘voting mechanism’ but a virtual ‘venue’ for a party. We are excited about the teens having a virtual house party and the #BestTimeEver.”

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Making this an even more enticing proposition for teenagers, TeenNick has also tied-up with Enrich Salons & Academy, as the ‘Makeover Partners’ for the party. Fifty lucky winners will be selected through a contest and will get a chance to avail a free make-over. The winners will get to choose from a set of looks of the famous TeenNick characters – Drake, Josh, iCarly. Also up for grabs are 500free haircuts!

TeenNick India packs in a powerful punch of exciting shows straight from Viacom International’s library are world class shows that are a mix of cutting edge live action, sitcoms and game shows. Shows such as Drake & Josh which focuses on relationship between two stepbrothers forced to endure each other’s company and iCarly – the story of an accidental online sensation. Adding a further element of intrigue and excitement are shows such as House of Anubis and Sam &Cat which have a massive fan following amongst teenagers across the globe. All these focus on themes relevant to Indian teenagers such as friendship, love, ambition and much more and provide them easy access to International content.  TeenNick is a digital channel which is available across platforms such as Tata Sky (Channel 623), Airtel Digital TV (Channel 354), Videocon D2H (Channel 521), Hathway, DEN, DigiCable and InCable.

So if you’re a teenager, hurry up and register for the first ever in-house virtual teen party on www.teennick.inand add Teen Nick (9833764411) on Whatsapp now! And don’t forget to tune in to catch all the excitement as it unfolds LIVE on 27th August 2014 from 7 to 10 PM only on TeenNick!

Kids

Om Nom bites into India as Warner Bros. Discovery picks up the series

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MUMBAI: The little green hero is making a big leap east. Zeptolab has struck a major distribution deal with Warner Bros. Discovery, bringing its hit animated series Om Nom Stories to audiences across the Indian subcontinent.

Under the agreement, Warner Bros. Discovery has acquired the series for exclusive Pay TV broadcast and non-exclusive digital streaming in India, Pakistan, Bangladesh, Bhutan, Nepal and Sri Lanka. The move marks a significant expansion for Zeptolab as it pushes one of its most successful original IPs into one of the world’s fastest-growing entertainment markets.

As part of the deal, all 26 seasons of Om Nom Stories will be rolled out across Cartoon Network, Pogo, Discovery Kids and Discovery+, offering both linear and digital access to the franchise’s slapstick humour and expressive, dialogue-free storytelling.

“We’re incredibly excited to partner with Warner Bros. Discovery to bring Om Nom Stories to the Indian subcontinent,” said Zeptolab executive producer Manaf Hassan, noting that the broadcaster’s reach and legacy make it a strong fit for the series’ growing global fanbase. 

Warner Bros. Discovery, meanwhile, sees the acquisition as a natural addition to its children’s portfolio. Warner Bros. Discovery head of factual entertainment, lifestyle and kids for South Asia Sai Abishek, said the series aligns with the network’s focus on cheerful, imaginative and universally appealing content for families across the region.

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The timing adds an extra layer of significance. The expansion coincides with Om Nom’s 15th anniversary, underlining the franchise’s staying power and its evolution from a mobile game character into a global animation brand. With this latest bite at the Indian subcontinent, Om Nom’s adventures look set to find a whole new generation of fans.

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Colour outside the lines Chhota Bheem sketches a new play with Faber Castell

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MUMBAI: If childhood memories had a colour palette, Chhota Bheem would likely be right in the middle of it and now, quite literally, in children’s pencil boxes too. Green Gold Animation has announced a landmark licensing partnership with Faber-Castell India, marking the global stationery major’s first-ever licensed character collaboration. The association brings Chhota Bheem to a specially curated range of student art and creative products, blending everyday learning tools with one of India’s most recognisable homegrown characters.

The move is a notable expansion of Chhota Bheem’s footprint beyond screens, reinforcing the character’s status as a multi-generational IP that has steadily grown from a television favourite into a cultural constant. For Green Gold Animation, the partnership signals a sharpened focus on extending its intellectual property into daily touchpoints, where entertainment meets education and habit.

In its first phase, the collaboration will roll out Chhota Bheem-themed products across key student art categories, including watercolour cakes, wax crayons, poster colours, sketch pens, oil pastels and creative bundling kits. The range is aimed squarely at school-going children, tapping into Bheem’s strong emotional connect while encouraging imagination, creativity and hands-on expression.

Green Gold Animation founder and CEO Rajiv Chilaka noted that Chhota Bheem’s journey has long moved beyond episodic storytelling. He said the partnership reflects a deliberate attempt to embed the character into moments of learning and creativity, while building a more purpose-led licensing ecosystem around Indian IP through collaboration with a globally established brand.

From Faber-Castell India’s perspective, the tie-up marks a strategic first. Faber-Castell India director marketing Sonali Shah said the collaboration opens a new chapter by pairing the brand’s long-standing reputation for quality and safety with a character that already commands trust and affection among Indian children. The aim, she added, is to make creativity more engaging and relatable without diluting product standards.

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The launch will be backed by a 360-degree promotional push, spanning digital campaigns, social media storytelling, creative usage content and on-ground retail activations across select markets. Both companies have confirmed that this is only the starting point, with additional Chhota Bheem-themed products across new categories planned in the months ahead.

Headquartered in Hyderabad, Green Gold Animation continues to scale its ambition of building globally competitive Indian IPs, with Chhota Bheem leading the charge. This latest collaboration suggests that the brand’s next phase of growth may be less about what children watch and more about what they create.

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Kids

Sony tightens grip on Peanuts with $457 million stake buy

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JAPAN: Sony has doubled down on the power of legacy brands, snapping up a majority stake in the Peanuts intellectual property in a late-year deal valued at about $457 million.

Sony Pictures Entertainment and Sony Music Entertainment Japan have acquired the roughly 41 per cent holding in Peanuts Holdings LLC previously owned by Canadian children’s entertainment company WildBrain. The move lifts Sony’s ownership to 80 per cent, with the Schulz family retaining the remaining 20 per cent.

The deal brings one of pop culture’s most durable franchises, home to Charlie Brown, Snoopy and the rest of the Peanuts gang, firmly under the Sony umbrella. The characters were created by Charles M Schulz, whose daily comic strip ran for half a century before ending in 2000.

Sony had already been a long-time partner in the business. The latest transaction consolidates control and sharpens the group’s hand as it looks to keep the characters front and centre across film, television, music and consumer products.

President and group ceo of Sony Music Entertainment Japan, Shunsuke Muramatsu, said the additional stake would allow Sony to further elevate the Peanuts brand by drawing on the group’s global reach and creative expertise, while preserving the legacy of Schulz and his family.

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President and ceo of Sony Pictures, Ravi Ahuja, said the combined ownership gives Sony the ability to protect and shape the future of the characters for new generations, expanding their relevance without diluting their charm.

Peanuts long ago escaped the confines of the comic strip, cementing its place in popular culture through perennial television specials such as A Charlie Brown Christmas and It’s the Great Pumpkin, Charlie Brown. More recently, WildBrain kept the franchise active with animated series including Snoopy in Space and The Snoopy Show.

Now, with Sony firmly in control, the message is unmistakable. In an industry obsessed with the next big thing, nostalgia still sells and Sony is betting big on a doghouse that refuses to age.

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