GECs
Star Utsav spells magic this Children’s Day
Mumbai: “A little glitter, a little shine, that’s what I always ask fairy God mother of mine……”, this, is what 215 kids of Shri Manav Seva Sang an NGO wished for this Childrens day. Their wish echoed and reached the ears of Star Utsav who spelt magic and turned it into reality and brought them their very own God Mother-Sonpari.
For the very first time, 215 little beaming faces spent an afternoon with their Sonpari. The air was filled with laughter and fun as children played games and were given little goody bags making it a memorable day for everyone present there.
Says, Mrinal Kulkarni (Son Pari), “I am truly honoured to be a part of this Children’s day celebration. These little children have not only touched my heart but have left me speechless with their warmth and love”.
Says Shruti, age 6 “It has been my dream to meet pari ma and share a magical evening with her. I enjoyed playing with Fruity. I also liked the flower dance put up by my friends for this occasion.”
Fun, surprise and joy was the agenda of the day and keeping that in mind, Shri Manav Seva Sang’s children surprised Son Pari with a Flower dance followed by the traditional Lavani. 20 children all dressed for the occasion danced to their hearts content and filled the afternoon with music and laughter.
Says Fruity, “It was so much of fun meeting and making so many friends. I was pleasantly surprised seeing their performance which by far was the best I have seen. Hours flew by just cracking jokes and laughing.
As part of its children’s day celebrations, the channel also announced the “Mera Jaduee Dost” contest, wherein, kids can vote for their favorite Jaduee Dost through SMS, Dial Net (IVR) or through Tele voting. The lucky winner gets to spend a magical evening with their Jaduee Dost. Competing for the first prize are the channel’s most loved Jaduee Dost’s–Sonpari from Sonpari, Sanju from Shaka Laka Boom Boom, and Vikraal from Vikraal aur Gabraal.
Shaka Laka Boom Boom is the story of a magic pencil and a young boy named Sanju. Like any other boy his age, he leads a normal school-going life until the day he discovers a pencil by accident. Would you call Sanju your favourite Jaduee Dost? If yes, then SMS Dost A to 7827 or dial 1902 424 2222 01
Son Pari is the story of a young girl, Fruity, who meets a fairy. Fruity and Appy’s mother passes away, leaving a void in their lives that their father, Rohit, desperately tries to fill. Fruity meets Son Pari, a fairy, and forms an emotional bond with her. Achieving a unique fusion of fantasy and reality, Son Pari is a delight to watch. So is Sona Aunty your favourite Jaduee Dost? To vote for her type Dost B and send your SMS to 7827 or dial 1902 424 2222 02
Vikraal aur Gabraal, a tale of ghosts, black magic, monsters and creepy creatures under your bed,” is a unique brand extension of the two most popular characters of Shhhh… Koi Hai. Does Vikraal stand to be your favourite Jaduee Dost then SMS Dost C to 7827 or dial 1902 424 2222 03.
GECs
Sun TV posts steady revenue, profit dips amid rising costs
CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.
For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.
The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.
Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.
The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.
Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).
The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.
The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.
To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.
With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
GECs
SPNI hires Pradeep M with responsibility for standards and practices in the south
MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.
Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.
He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.
Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.
His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.
As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.
GECs
Colors Gujarati rolls out two new shows from 2nd February
MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.
Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.
In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.
A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.
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