GECs

Star Plus presents ‘Ek Hasina Thi’

Published

12 years ago

March 27, 2014

MUMBAI: Star Plus’ latest offering – Ek Hasina Thi is a story unlike any other on Indian Television. Set in the eastern megapolis of Kolkata, this is not a revenge story but a story of a woman seeking justice for a crime committed in the past. However, her methods of claiming justice are unconventional as she steps out of the shackles of traditionalism and utilizes her Mind to conquer Might!

The fight to deliver justice for an inhuman crime is a universally moving theme. It is also equally true that ‘When all else fails and one is pushed to the brink, one is compelled to take an extreme action’. Ek Hasina Thi tracks the journey of such a woman Durga (played by Sanjeeda Sheikh), who has decided to become an active agent of change to achieve her motive of justice. Durga is not only rich, brave, focused with a heart of gold but is also strong, powerful, calculating and manipulative, using her intelligence to stay a step ahead of her adversaries. She doesn’t mind stepping over the boundaries of ‘right’ and flirt with the dark side, but she always remains within the confines of good, never losing touch with her humanity.

However, Durga’s fight is not easy as facing her are the extremely powerful and influential Goenka family – the main antagonists and the target of Durga’s actions. Vatsal Sheth plays the role of Shaurya Goenka who is the rich, womanizing scion of the Goenka clan. A playboy and brat who is not used to hearing the word NO, Shaurya knows that with his family’s influence, he can get away with anything. Standing by Shaurya through thick and thin are his parents – Sakshi and Rajnath Goenka (essayed by Simone Singh and Ayub Khan), whose financial muscle and stronghold over the city automatically make them both a revered and feared opponent. Durga’s task is further complicated when she faces multiple hurdles as relationships, romance and her own emotional conflicts play a role in making her question her actions.

Talking about the show, Mr. Gaurav Banerjee, General Manager, Star Plus said, “Durga is a very exciting character. Through her, we are celebrating the Empowered Woman – she is primarily a nurturer but if wronged, instead of suffering silently she will fight for justice. We believe our viewers will enjoy the lavish scale of the show, the beautiful outdoors of Kolkata and performances of the ensemble cast.”

Mr. Siddharth Malhotra, Creative Producer, Cinevistaas said, “We are excited to present Ek Hasina Thi, a show we have been developing over three years. Our vision for the show was to elevate it to a completely film like experience. Therefore we haven’t compromised on anything, right from the way the characters are presented to the overall treatment, action, sound, locations and sequences every aspect has been given a larger than life feel. We have had an amazing relationship with STAR PLUS and are happy to have collaborated once again for Ek Hasina Thi.”

Will Durga be successful in her mission or will she too fall aside like every other person who has stood in the way of the Goenkas? Who will reign supreme in this challenging battle of wits and intellect, where everything seems to be a fair game!

Watch this gripping story of Durga unfold starting April 14th at 8.00 PM on Star Plus!

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GECs

Aparna Ramachandran joins Zee as EVP and head of network digital

Published

1 week ago

January 29, 2026

indiantelevision.com Team

MUMBAI: Zee Entertainment Enterprises Limited has appointed Aparna Ramachandran as EVP and head of network digital, signalling a sharper focus on strengthening its digital and streaming ecosystem.

Ramachandran joins Zee from Balaji Telefilms, where she served as head of digital originals, leading content strategy and production for the company’s digital platforms. She announced the move on LinkedIn, marking a new chapter in her career spanning more than 15 years across media, entertainment and technology.

Her professional journey includes senior roles at Viacom18 Media, Viu, FremantleMedia, Miditech, BigSynergy, BBC Worldwide, CNBC-TV18 and Bloomberg UTV. She began her career in 2005 as a software engineer at Infosys before transitioning into media and digital content leadership.

With experience across streaming media, broadcast television, content development, digital strategy, project management and video production, Ramachandran is expected to play a key role in shaping Zee’s network-wide digital growth and content innovation.

GECs

Zee TV launches on Samsung TV Plus with live German subtitles

Published

2 weeks ago

January 27, 2026

indiantelevision.com Team

London: Zee Entertainment has launched its flagship Zee TV as a live FAST channel on Samsung TV Plus across Germany, Austria and Switzerland, marking a first for South Asian television in Europe with round-the-clock live German subtitles.

The move takes Zee TV beyond its core diaspora audience and into the German-speaking mainstream, offering dramas, reality shows and family entertainment without subscriptions or language barriers. For FAST platforms, it sets a new benchmark in accessibility and scale.

Amit Goenka, president, international and digital businesses at Zee Entertainment, said the launch marked a turning point in the company’s global strategy.

“Zee TV Germany is a flagship launch and a defining moment in our journey to make entertainment truly borderless. By going live on Samsung TV Plus with 24/7 German subtitles, we are breaking language barriers and setting a new international benchmark for FAST streaming,” he said, adding that the partnership reflects Zee’s ambition to lead the FAST revolution through innovation and technology.

The rollout builds on the strong regional presence of Zee One and Zee5, both of which have cultivated loyal audiences across the DACH markets. The live FAST model now closes long-standing access gaps, particularly for younger diaspora viewers and first-time German-speaking audiences.

Samsung TV Plus said the partnership deepens its content portfolio in the region. Benedict Frey, country lead DACH and Benelux at Samsung TV Plus, said the addition strengthens its South Asian offering while widening appeal.
“Launching flagship Zee TV on Samsung TV Plus brings even more premium South Asian entertainment to our customers. Making this content available with live German subtitles is a meaningful step in serving diverse audiences and enriching the viewing experience,” he said.

Samsung TV Plus is Samsung’s free ad-supported streaming service, offering hundreds of live channels and on-demand titles across Samsung TVs, Galaxy devices and smart monitors.

Zee already commands a strong digital following across Germany, Austria and Switzerland, with social platforms engaging hundreds of thousands of viewers. The live FAST launch is expected to amplify reach and drive appointment viewing at scale.

Zee TV is now available exclusively on Samsung TV Plus in Germany on channel 4210. With this launch, Zee TV Germany becomes the group’s ninth channel in Europe.

The signal is clear: FAST has gone mainstream—and Zee has arrived early, translated and ready to scale.

GECs

Sri Adhikari Brothers officially rebrands itself as Aqylon Nexus

Published

2 weeks ago

January 27, 2026

indiantelevision.com Team

MUMBAI: Sri Adhikari Brothers Television Network has formally adopted a new corporate identity, rechristening itself Aqylon Nexus Limited after receiving clearance from the ministry of corporate affairs.

The company has informed the Bombay Stock Exchange that the MCA has approved the change of name, with effect from January 23, 2026. The update was disclosed in compliance with Regulation 30 of the Securities and Exchange Board of India’s Listing Obligations and Disclosure Requirements Regulations, 2015.

Confirming the approval, the company said the ministry had cleared the transition from Sri Adhikari Brothers Television Network Limited to Aqylon Nexus Limited following the necessary regulatory process.

Aqylon Nexus said it has begun the formal exercise of replacing the old name across statutory filings and regulatory records. The broadcaster added that it is coordinating with relevant authorities and departments to complete the transition.

Under Section 12 of the Companies Act, 2013, the MCA has directed the company to continue displaying its former name alongside the new one for a period of two years.

Founded in 1994 and based in Mumbai, the company has been a long-standing presence in India’s television and content ecosystem. The rebrand reflects a repositioning effort as the media and entertainment sector undergoes rapid consolidation and structural change.

The legacy name remains on paper—for now. The business, however, is clearly turning the page.