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Squarekey launches in Mumbai

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MUMBAI:  After its successful launch in Delhi last week online shopping destination SquareKey.com is all set to create a buzz in Mumbai.

Amidst much glitz and glamour, launch party of Squarekey.com was hosted at Le Pain Quotidien (BKC) in Mumbai by Nishka Lulla and SquareKey founder Avantika Daing on Monday. The guest list included the who’s who of the fashion industry and lifestyle magazines with Mugdha Godse, Krishika Lulla, Aditya Thackrey among many others.

SquareKey.com has been creating quite the frenzy amongst Bollywood celebrities, stylists, and the fashion elite since it’s a virtual store for brands unavailable in India till date.

An online retail destination for premium western contemporary fashion and lifestyle brands for men, women, and kids, and touted as “India’s Net-A-Porter,” SquareKey offers unprecedented access to current in-season styles from leading western designers including BCBG, Nicole Miller, Nanette Lepore, Cynthia Rowley, Members Only, DL1961, Milly, Hanky Panky, and more.

SquareKey’s partnerships allow access to these labels which do not have brick and mortar presence in India at parity price (for the same price as retail in US/Europe) with free shipping.

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Now you must be thinking, where do I sign up, right? Key in at: http://www.squarekey.com.
SquareKey’s vision is to create a level playing field between international brands and Indian consumers in their access to each other by providing current season items at parity price along with pre-order exclusivity. Sitting on a unique content platform, it keeps consumers engaged in real time trends.

Recently launched SquareTUBE is their own YouTube-driven digital approach to content around fashion and lifestyle. SquareKey also provides a personal shopper service where consumers can shop New York City whilst sitting in India.

Founder Avantika Daing says, “there is a large gap in a growing market. We want to unlock the world with SquareKey, by bringing the retail experience as it happens in real time in New York and London to the Indian consumers so they are not an afterthought; as is the case with branded retail in India. We partner with our brands strategically so as to not dilute them like e-retail tends to do in India. We are about an experience and so content, information and customer needs are of high priority to us. To enhance the customer experience, we now offer pre-order – providing exclusive access to items weeks before they are available in retail, even in New York!”

Editor-in-Chief Kanika Chadda Gupta explains, “SquareKey’s goal is to make shopping an experience rather than a chore. Our aim is two-fold. Firstly, we are living in a digital world and Indian shoppers have become a lot more tech savvy. We want to encourage online shopping since it’s easy and hassle-free, especially with our incentives of cost on delivery, parity price (same prices those in the US/UK), and free shipping. Secondly, we have positioned ourselves to be “content meets commerce,” which means the site navigates like an interactive magazine. On SquareTUBE, we have exclusive videos including “Street Style Around the World” and “Behind the Seams,” where consumers get a chance to hear from the designers themselves. On other e-commerce portals, the clothes get all the limelight. We want to give you the backstory. And with editorial features like “Shop the story” and “Pick of the week,” one can spend hours on SquareKey reading fiction narratives and getting tips on how to stay on trend while staying true to one’s own originality.”

SquareKey’s advisory board consists of founders, designers and editors of Fine Wines & More, Soho House, Le Pain Quotidien, Harper’s Bazaar, FreeCultr, IMG Worldwide and Estee Lauder.

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Barc forensic audit in TRP row awaits as Twenty-Four probe gathers pace

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KERALA: A forensic audit commissioned by the Broadcast Audience Research Council (BARC) India has emerged as the centrepiece of the government’s response to fresh allegations of television rating point manipulation involving a regional news channel in Kerala, with both the audit findings and a parallel police investigation still awaited.

Replying to a query in the Lok Sabha, minister of state for information and broadcasting L Murugan, said Barc had appointed an independent agency to conduct a forensic probe into the conduct of senior personnel allegedly linked to the case.

The move followed media reports claiming that a Barc employee had accepted bribes to manipulate viewership data in favour of a regional television news channel.

“The report from BARC is still awaited,” Murugan told Parliament, signalling that the forensic exercise remains ongoing.

Industry specialists say forensic audits are crucial in alleged TRP fraud cases, as they examine internal controls, data access trails, panel household integrity, staff communications and financial transactions. The outcome could determine whether the alleged manipulation was an isolated breach or a deeper systemic weakness in India’s television measurement framework.

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Running alongside the audit, the Kerala Police has formed a special investigation team to probe the allegations. The ministry has sought a preliminary report from the state’s director general of police, including details of action taken on the first information report. That report, too, is yet to be submitted.

The episode has revived long-standing concerns over the vulnerability of India’s TRP system, particularly in regional news markets where competition for ratings is fierce and advertising revenues hinge on weekly viewership rankings.

India’s sole television audience measurement body Barc, has faced scrutiny before, most notably during the nationwide TRP controversy involving news channels in 2020. While tighter compliance norms were introduced in the aftermath, the latest allegations suggest enforcement challenges may persist.

On regulatory consequences, the government said any punitive action against television channels, including suspension or cancellation of uplinking and downlinking permissions, would be governed by the Policy Guidelines for Uplinking and Downlinking of Television Channels issued in November 2022, and would depend on investigation outcomes and due process.

The ministry also pointed to ongoing efforts to overhaul the ratings ecosystem. Television measurement continues to be regulated under the Policy Guidelines for Television Rating Agencies, 2014. Draft amendments were released for public consultation in July 2025, followed by a revised version in November 2025, aimed at tightening audit mechanisms and improving transparency and representativeness.

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In November 2025, Barc said it had taken note of allegations aired by Malayalam news channel Twenty-Four, which linked an internal employee to irregularities in audience measurement. The council said it had engaged a “reputed independent agency” to conduct a comprehensive forensic audit, underscoring the seriousness of the claims.

The ratings system sits at the heart of India’s broadcast advertising economy, shaping billions of rupees in annual ad spends. With trust in audience data once again under strain, advertisers, broadcasters and regulators are closely watching the outcome of the investigations.

Barc has urged industry stakeholders and media organisations to exercise restraint while the probe is underway, calling for an end to “unverified or speculatory claims” and reiterating its commitment to integrity and accountability.

Until the forensic audit and police findings are submitted and reviewed, the government said it would refrain from drawing conclusions.

 

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Rajat Sharma defamation row: Delhi court summons Congress leaders Ragini Nayak, Pawan Khera and Jairam Ramesh

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NEW DELHI: A Delhi court has ordered the summoning of senior Congress leaders Ragini Nayak, Pawan Khera and Jairam Ramesh in a criminal case filed by veteran journalist Rajat Sharma, sharpening a legal battle over alleged defamation and doctored digital content.

The order was passed on Monday by Devanshi Janmeja, judicial magistrate first class at Saket Courts, after the court found prima facie grounds to proceed under multiple sections of the Indian Penal Code, including forgery, creation of false electronic records and defamation.

Sharma, chairman and editor-in-chief of India TV, had approached the court over allegations made in June 2024 that he had used derogatory language against Congress spokesperson Ragini Nayak during a live television debate. He denied the charge, claiming it was fuelled by a manipulated video circulated online.

According to the complaint, a clipped version of the broadcast carrying superimposed captions, which were not part of the original programme, was first shared on social media platform X by Nayak and later amplified through retweets and public statements by Khera and Ramesh. Sharma said the viral spread caused serious reputational harm and personal distress.

The court took note of forensic science laboratory findings that pointed to visible post-production alterations in the video, including added titles and captions. It also cited witness testimonies from those present during the live broadcast, who stated that no abusive or objectionable language had been used.

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In a related civil matter, the Delhi High Court had earlier observed a prima facie absence of abusive remarks and directed the removal of the disputed social media posts.

With criminal proceedings now set in motion, the case adds to mounting scrutiny around political messaging, digital manipulation and accountability on social media platforms.

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Mukesh Ambani, Larry Fink come together for CNBC-TV18 exclusive

Reliance and BlackRock chiefs map the future of investing as global capital eyes India

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MUMBAI: India’s capital story takes centre stage today as Mukesh Ambani and Larry Fink sit down for a rare joint television conversation, bringing together two of the most powerful voices in global business at a moment of economic churn and opportunity.

The Reliance Industries chief and the BlackRock boss will speak with Shereen Bhan, managing editor of CNBC-TV18, in an exclusive interaction airing from 3:00 pm on February 4. The timing is deliberate. Geopolitics are tense, technology is disruptive and capital is choosier. India, meanwhile, is pitching itself as a long-term bet.

The pairing is symbolic. Reliance straddles energy transition, digital infrastructure and consumer growth in the world’s fastest-expanding major economy. BlackRock, the world’s largest asset manager, oversees more than $14 tn in assets and sits at the nerve centre of global capital flows. When the two talk, markets tend to listen.

Fink’s appearance marks his third India visit, a signal of the country’s rising strategic weight for the Wall Street-listed firm, which carries a market value above $177 bn. His earlier 2023 trips included an October stop in New Delhi, where he met both Ambani and Narendra Modi.

India is now central to BlackRock’s expansion plans, notably through its joint venture with Jio Financial Services. Announced in July 2023, the 50:50 venture, JioBlackRock, commits up to $150 mn each from the partners to build a digital-first asset-management platform aimed at India’s swelling investor class.

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The backdrop is robust. BlackRock ended 2025 with record assets under management of $14.04 tn, helped by $698 bn in net inflows, including $342 bn in the fourth quarter alone. Scale gives Fink both heft and a long lens on where money is moving.

He has been openly bullish on India. At the Saudi-US Investment Summit in Riyadh last year, Fink argued that the “fog of global uncertainty is lifting”, with capital returning to dynamic markets such as India, drawn by reforms, demographics and durable return potential.

Expect the conversation to range beyond balance sheets, into technology’s role in finance, access to capital and the mechanics of sustainable growth in a fracturing world order. For investors and policymakers alike, it is a snapshot of how big money is thinking about India.

At a time when capital is cautious and growth is contested, India wants to be the exception. When Ambani and Fink share a stage, it is less a chat and more a signal. The world’s money is still looking for its next big story, and India intends to be it.

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