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Sony SAB launches Saat Phero Ki Hera Pherie

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MUMBAI: ‘Men are from Mars and Women are from Venus’ is not just a famous book title but has become a catchphrase which truly illustrates the behavioral differences between men and women. The two genders can be poles apart in the way they think or emote. Sony SAB’s new show Saat Phero Ki Hera Pherie addresses this exact phenomenon, the show will showcase the various hilarious situations that arise in the daily lives of married couples due to gender roles and differences. Launching on Tuesday, 27 February 2018, Monday to Friday at 21 30 hours only on Sony SAB. 

Set in suburban Mumbai, the plot revolves around the lives of two neighbours – the Tandons’ and the Desais’. Bhupi Tandon, a man in his fifties, has his own travel agency. He strongly believes that the ‘Man’ is the boss of the house and so loves to dominate over his wife. While he is also a jovial and kind-hearted person who loves his wife, he takes advantage of being the patriarchal head of the family. Making a comeback in the role of Bhupi is veteran actor, Shekhar Suman. His wife, Neetu, is a woman seeped in traditional Indian values. A loving mother and a caring wife, she follows all religious rituals and spends most of her day in the kitchen dishing out delicious fares for her family. The role of Neetu is being played by the talented Swati Shah.

Their neighbors are a young married couple – Parimal and Rupal Desai. Parimal, played by Amit Mistry, is a complete opposite of Bhupi, a henpecked and a wife-fearing man! Parimal is a manager at a broking firm and is always entangled in transactions of the stock exchange. Enacted by Ami Trivedi, Rupal comes from a rich upbringing and is constantly buying material comforts to upgrade her lifestyle much to the dismay of her husband, who is always submerged under the EMI burden. Rupal believes in living life queen size and is constantly changing her mind and her business ideas. In short, their marriage is a ‘workshop’, where he ‘works’ and she ‘shops’!

Adding to camaraderie is 25-year-old Goldie Sharma, who is a hopeless romantic. Played by Kevin Dave, he is single and always ready to mingle. He finds his dream girl in every girl he sees. Goldie also takes advantage of his neighbours’ generosity and depends on them for his daily meals, often borrowing money from them. He calls himself a freelancer, but the truth is that he gets kicked out of any job he gets into, due to his laziness. Being indecisive, he is not exactly a mature, stable guy that girls generally look for and eventually ends up getting dumped by them.

Channel SAB, Sr. EVP & Head, Neeraj Vyas said, “True to SAB’s brand promise of ‘Haste Raho India’, our new offering, Saat Phero Ki Hera Pherie, presents a humorous take on how life partners face and manage gender roles and inter-relationship differences. The content is very refreshing and contemporary. The show features a fabulous ensemble of fine actors with some amazing comic timing. We are certain that Saat Phero Ki Hera Pherie will appeal to all our viewers.”

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Sun TV posts steady revenue, profit dips amid rising costs

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CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.

For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.

The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.

Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.

The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.

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Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).

The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.

The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.

To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.

With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
 

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SPNI hires Pradeep M with responsibility for standards and practices in the south

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MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.

Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.

He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.

Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.

His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.

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As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.

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Colors Gujarati rolls out two new shows from 2nd February

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MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.

Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.

In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.

A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.

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