GECs
Sony SAB launches Beechwale – Bapu Dekh Raha Hai
Sony SAB has always created shows that deliver happiness to their viewers. Be it with the storyline, sets or the cast, the channel provides viewers their daily dose of entertainment. Adding another feather to its cap, Sony SAB launches its brand-new fiction offering – ‘Beechwale – Bapu Dekh Raha Hai’, a story based on the daily struggles, hopes, celebrations and societal pressures of the middleclass in India.
The show premieres on October 2, Monday to Friday at 10 PM only on Sony SAB.
Produced and Directed by Ashwini Dhir, Garima Vision, Beechwale – Bapu Dekh Raha Hai is the story of a person from middle-class India, stuck between his values and aspirations. He dreams of having a big house, fancy car and enjoying foreign trips, but is held back by his limited income and the need to do the right thing. The show revolves around Bobby Beechwale played by Zakir Hussain, the key protagonist, who is part of a joint family, Bobby’s 70-year old father (Mithilesh Chaturvedi) and 92-year old Dadaji (Jagdish Kawal), addressed as ‘Bapuji’. Dadaji used to be a freedom fighter, working along with, Mahatma Gandhi, always finding himself in the middle of all problematic situations. Hence, he received the upadhi of ‘Beechwale’ from him that he happily started using as his last name.
Bobby runs a spare parts shop and a garage. Being a responsible elder son in the family, he cares for his family’s well-being. He allows for some jugaad in his life to make things happen faster to benefit all without putting anyone in harm’s way. Bobby’s wife, Chanchal Beechwale, played by Ananya Khare, is a fickle minded person, always desiring for things beyond her limit and buying them on EMI or nagging her husband to buy those for her.
Bobby’s younger brother, Puppy Beechwale, played by Manoj Goyal is a sales executive and a proud Gandhian by principle. Puppy’s wife, Sheetal Beechwale, played by Ankita Sharma is a dominating, modern new-age woman and a tad lazy about household chores. The cast also includes pivotal characters such as Rita (Shubhangi Gokhale), Chanchal’s mother, and Raju (Rajeev Pandey) Chanchal’s jugaadu brother. Just like in the past, the Beechwale family still seeks answers of all their problems from ‘Bapuji’.
Comments:
Neeraj Vyas, Business Head, Sony SAB, PAL, Hindi Movies and Music:
“Our brand-new offering, Beechwale – Bapu Dekh Raha Hai, is all about the trials and tribulations of the middle class person who is stuck between his aspirations and values. The show has a stellar cast and an interesting storyline. With Beechwale, we continue to fulfill our promise of Haste Raho India to our viewers, offering relatable content that the entire family can watch and bond over.”
Ashwini Dhir, Writer, Producer & Director, Garima Vision:
“The struggles of a middle-class man are no secret. Not only will every viewer connect with Beechwale but will also beautifully reveal how every member of the Beechwale family is different and has different set of issues, ranging from moral to financial. It is a show that is very close to our hearts. We have a talented cast on board along with a robust storyline and we can’t wait for the show to go on air.”
Watch Aam Aadmi Ki Anokhi Kahani in Beechwale – Bapu Dekh Raha Hai from October 2,
Monday to Friday at 10 PM only on Sony SAB
GECs
Sun TV posts steady revenue, profit dips amid rising costs
CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.
For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.
The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.
Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.
The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.
Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).
The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.
The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.
To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.
With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
GECs
SPNI hires Pradeep M with responsibility for standards and practices in the south
MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.
Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.
He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.
Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.
His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.
As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.
GECs
Colors Gujarati rolls out two new shows from 2nd February
MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.
Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.
In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.
A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.
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