Kids
Sonic unleashes ultimate action this summer
MUMBAI: Sonic, the ultimate action destination is all set to turn on the heat this summer. An exciting line-up of new shows coupled with a month long interactive campaign is giving kids an action-packed summer. Sonic’s summer campaign ‘Sonic Action Mania’ will travel the length and breadth of the country giving kids their dose of adrenalin with its key shows – Power Rangers, SupaStrikas and Idaten Jump.
The on-air leg of ‘Sonic Action Mania’ excites kids to come to the channel every Mon-Fri from 1 PM to 3 PM to watch shows that are a perfect mix of action, sports and adventure. Power Rangers SPD showcases the samurai warriors battle the evil with their cohesive team-work, intergalactic weaponry and their fighting skills. SupaStrikas is a series for the ones who love sports and the surprises it brings along. The show revolves around the world’s greatest football team. Idaten Jump, a popular adventure series revolves around a young boy and his love for mountain biking. All that kids have to do is to watch Sonic between 1PM-3PM, answer simple questions and win exciting prizes like mobile phones, bi-cycles and watches. Kids can voice their answers through SMS to 56882 or dial 5056882 from Vodafone, Aircel, Airtel, Idea, Reliance, Tata mobile &Airtel Landline/ 1255568 from BSNL Landline, mobile & MTNL mobile and even log on to www.sonicgang.com. Other exciting line-up of action shows includes Power Rangers Mega Force, Koni Chan and Naruto Rock Lee.
‘Sonic Action Mania’ raises the action meter further with a nation-wide engagement program. In addition to a 360 degree marketing campaign spanning cross channel promotions, print, radio and ambient, Sonic will innovatively connect with kids through a comprehensive on ground activation plan that includes gaming championships, all India van activations and meet and greet with the famous Sonic action heroes.
Speaking on the channel’s initiatives, Ms. Nina Elavia Jaipuria, EVP & Business Head, Kids Cluster, Viacom18 Media stated, “Sonic fills the need gap for action which, as a genre, was missing earlier from the television screens. A great variety of shows and the huge on-ground engagement is only enhancing the experience of real action, sports and adventure.We hope kids enjoy meeting their favourite action heroes and experience the thrill and the adrenaline rush Sonic has to offer on-air and beyond.”
Kids will get a chance to meet and greet their action heroes- ‘The Teenage Mutant Ninja Turtles’ and ‘Power Rangers’, at popular malls like Phoenix Market City in Kurla, Mumbai and Hamleys outlets in Mumbai and Delhi every weekend. A dedicated Sonic Zone has been created to give kids a flavor of the action and adventure with games like Kill the Alien with Power Rangers, Shoot a Goal with SupaStrikas or even play video games. There are energetic performances by the Samurai heroes and the Ninja turtles, hour long workshops and storytelling sessions at the zone.
That’s not all! Sonic and Fun City have come together to engage the video game enthusiasts in a gaming championship starting June 7,, 2014 across 14 outlets in India. Every weekend of June will have kids join their favorite heroes, Power Rangers and the Teenage Mutant Ninja Turtles, across Mumbai, Pune, Thane, Delhi, Gurgaon, Ghaziabad, Chandigarh, Jaipur, Kanpur, Chennai and Ahmedabad, and participate in cool and unique action-packed games.
The ‘Sonic Action Mania Vans’, yet another leg of the ‘Sonic Action Mania’ will travel across 19 cities that Include Pune, Aurangabad, Nasik, Nagpur, Solapur, Surat, Vadodara, Ahmedabad, Rajkot, Indore, Bhopal, Jabalpur, Lucknow, Kanpur, Ghaziabad, Meerut, Allahabad, Varanasi, and Jaipur all through June. Kids will get to meet their favourite action heroes and there will be engaging games and fun activities like Foosball with SupaStrikas, Bi-Cycle Balance with Idaten Jump lots more at the Action Van.
Sonic will continue to keep the online audience busy on www.sonicgang.com. The website will not only host the Sonic Action Mania Contest but will also give kids a chance to win all through summer with the ‘Kung Fu Panda – Watch-n-Win’ contest this season.
Kids
Om Nom bites into India as Warner Bros. Discovery picks up the series
MUMBAI: The little green hero is making a big leap east. Zeptolab has struck a major distribution deal with Warner Bros. Discovery, bringing its hit animated series Om Nom Stories to audiences across the Indian subcontinent.
Under the agreement, Warner Bros. Discovery has acquired the series for exclusive Pay TV broadcast and non-exclusive digital streaming in India, Pakistan, Bangladesh, Bhutan, Nepal and Sri Lanka. The move marks a significant expansion for Zeptolab as it pushes one of its most successful original IPs into one of the world’s fastest-growing entertainment markets.
As part of the deal, all 26 seasons of Om Nom Stories will be rolled out across Cartoon Network, Pogo, Discovery Kids and Discovery+, offering both linear and digital access to the franchise’s slapstick humour and expressive, dialogue-free storytelling.
“We’re incredibly excited to partner with Warner Bros. Discovery to bring Om Nom Stories to the Indian subcontinent,” said Zeptolab executive producer Manaf Hassan, noting that the broadcaster’s reach and legacy make it a strong fit for the series’ growing global fanbase.
Warner Bros. Discovery, meanwhile, sees the acquisition as a natural addition to its children’s portfolio. Warner Bros. Discovery head of factual entertainment, lifestyle and kids for South Asia Sai Abishek, said the series aligns with the network’s focus on cheerful, imaginative and universally appealing content for families across the region.
The timing adds an extra layer of significance. The expansion coincides with Om Nom’s 15th anniversary, underlining the franchise’s staying power and its evolution from a mobile game character into a global animation brand. With this latest bite at the Indian subcontinent, Om Nom’s adventures look set to find a whole new generation of fans.
Kids
Colour outside the lines Chhota Bheem sketches a new play with Faber Castell
MUMBAI: If childhood memories had a colour palette, Chhota Bheem would likely be right in the middle of it and now, quite literally, in children’s pencil boxes too. Green Gold Animation has announced a landmark licensing partnership with Faber-Castell India, marking the global stationery major’s first-ever licensed character collaboration. The association brings Chhota Bheem to a specially curated range of student art and creative products, blending everyday learning tools with one of India’s most recognisable homegrown characters.
The move is a notable expansion of Chhota Bheem’s footprint beyond screens, reinforcing the character’s status as a multi-generational IP that has steadily grown from a television favourite into a cultural constant. For Green Gold Animation, the partnership signals a sharpened focus on extending its intellectual property into daily touchpoints, where entertainment meets education and habit.
In its first phase, the collaboration will roll out Chhota Bheem-themed products across key student art categories, including watercolour cakes, wax crayons, poster colours, sketch pens, oil pastels and creative bundling kits. The range is aimed squarely at school-going children, tapping into Bheem’s strong emotional connect while encouraging imagination, creativity and hands-on expression.
Green Gold Animation founder and CEO Rajiv Chilaka noted that Chhota Bheem’s journey has long moved beyond episodic storytelling. He said the partnership reflects a deliberate attempt to embed the character into moments of learning and creativity, while building a more purpose-led licensing ecosystem around Indian IP through collaboration with a globally established brand.
From Faber-Castell India’s perspective, the tie-up marks a strategic first. Faber-Castell India director marketing Sonali Shah said the collaboration opens a new chapter by pairing the brand’s long-standing reputation for quality and safety with a character that already commands trust and affection among Indian children. The aim, she added, is to make creativity more engaging and relatable without diluting product standards.
The launch will be backed by a 360-degree promotional push, spanning digital campaigns, social media storytelling, creative usage content and on-ground retail activations across select markets. Both companies have confirmed that this is only the starting point, with additional Chhota Bheem-themed products across new categories planned in the months ahead.
Headquartered in Hyderabad, Green Gold Animation continues to scale its ambition of building globally competitive Indian IPs, with Chhota Bheem leading the charge. This latest collaboration suggests that the brand’s next phase of growth may be less about what children watch and more about what they create.
Kids
Sony tightens grip on Peanuts with $457 million stake buy
JAPAN: Sony has doubled down on the power of legacy brands, snapping up a majority stake in the Peanuts intellectual property in a late-year deal valued at about $457 million.
Sony Pictures Entertainment and Sony Music Entertainment Japan have acquired the roughly 41 per cent holding in Peanuts Holdings LLC previously owned by Canadian children’s entertainment company WildBrain. The move lifts Sony’s ownership to 80 per cent, with the Schulz family retaining the remaining 20 per cent.
The deal brings one of pop culture’s most durable franchises, home to Charlie Brown, Snoopy and the rest of the Peanuts gang, firmly under the Sony umbrella. The characters were created by Charles M Schulz, whose daily comic strip ran for half a century before ending in 2000.
Sony had already been a long-time partner in the business. The latest transaction consolidates control and sharpens the group’s hand as it looks to keep the characters front and centre across film, television, music and consumer products.
President and group ceo of Sony Music Entertainment Japan, Shunsuke Muramatsu, said the additional stake would allow Sony to further elevate the Peanuts brand by drawing on the group’s global reach and creative expertise, while preserving the legacy of Schulz and his family.
President and ceo of Sony Pictures, Ravi Ahuja, said the combined ownership gives Sony the ability to protect and shape the future of the characters for new generations, expanding their relevance without diluting their charm.
Peanuts long ago escaped the confines of the comic strip, cementing its place in popular culture through perennial television specials such as A Charlie Brown Christmas and It’s the Great Pumpkin, Charlie Brown. More recently, WildBrain kept the franchise active with animated series including Snoopy in Space and The Snoopy Show.
Now, with Sony firmly in control, the message is unmistakable. In an industry obsessed with the next big thing, nostalgia still sells and Sony is betting big on a doghouse that refuses to age.
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