Education
Should You Invest In The Entertainment Industry?
The entertainment industry: a worthy investment?
As a species, there are three things we cannot do without – food, water, and entertainment. Entertainment is one of the most lucrative businesses in the world and it’s multifaceted too. Films, music, books and video games, these are the pillars, the building blocks, the cornerstones of the entertainment industry. Everything is contained within these four defining attributes. Our fascination with being entertained is as old as we are as a species. Oral tradition became print, print transitioned to reels and reels are now digital. There’s a common argument that in today’s digital world economy, that print is dead. This is not true, print has simply adapted and evolved. There’s an argument to be made that music is dead. Also untrue. Like print, it’s simply had to adapt and also evolve to the technology of the times. In fact, music is still in a transitional phase with regards to artist royalties, something that remains murky in these digital times. Cinema it could be argued is dead, and right now it is, but that’s out of everyone’s hand. Once we return to normalcy, it will come back with a vengeance. However, cinema is part of filmed entertainment and on the whole, filmed entertainment has been swallowed up by the streaming giants. The point is that the entertainment industry is evolving and as usual, there’s profit to be had.
Why should you invest?
There’s no way to sugar-coat this; investing is risky, regardless. You can do your research, follow the latest entertainment trend reports by CityIndex, and yes, a product or service can showcase incredible potential, but you won’t know until the dust has settled and this is especially true in the entertainment industry – one that is almost entirely reliant on the taste of the consumer. Hollywood is littered with the corpses of box office bombs, but it’s also filled to the brim with box office gold. If you’re going to invest in entertainment, you’ll have to run the gauntlet of an unpredictable public, critical reviews and of course, studio interference. A prime example would be the extent to which Warner Bros. hacked up major DC movies such as Justice League and paid the price. However, if the film or the intellectual property becomes a hit such as the Marvel Cinematic Universe has proven with constant returns, then the risk of investing almost completely and utterly fades away. The same is true for music, theatre, books and video games. If the public positively receives these ventures, then you’re going to profit from the good reception.
Range and sustained returns.
It’s easy to buy into the idea that only large investors can be a party to the entertainment industry. With massive budgets and lots at stake, it’s easy to see yourself as a bit player. However, you don’t have to invest in something big. You could take a stab at an independent film production, a small theatre production, or you could invest in a musical artist who’s just starting their career. In addition to this, you could also opt for online trading. Brokers in this industry allow you to partake in speculation or spread betting. For instance, if you wanted to invest in Warner Bros., whose parent company is AT&T, then you could simply bet and estimate on the movement of AT&T’s share price without buying the actual stock. And then of course there are the ones that offer sustained returns. Imagine you had invested in Marvel Studios back in the early 2000s? Whether it’s a film franchise, a book that spawns a series like Harry Potter, a music artist who churns out hit after hit or a play that becomes a staple on Broadway, there’s always the chance you might be investing in something with sustained returns.
Education
ESCP Business School names Marie Taillard as UK dean amid London push
LONDON: ESCP Business School has appointed Professor Marie Taillard as dean of its London campus, effective December 19, 2025, as the institution sharpens its expansion and academic ambitions in the UK.
Taillard, who previously served as interim dean, will take on the role for a three-year term. Her appointment comes as ESCP seeks to strengthen its position in London and expand its academic, industry and societal engagement across the UK.
ESCP Business School executive president and dean Leon Laulusa, said Taillard’s expertise in creativity and marketing, combined with her long association with the institution, made her well placed to shape the campus’s next phase. He credited her with launching the MSc in Marketing & Creativity, now one of the school’s flagship programmes.
ESCP London chairman of the board of trustees Lord David Gold, said Taillard would build on the campus’s recent momentum, citing her academic leadership and international outlook.
A L’Oréal professor of creativity marketing and former UK head of faculty, Taillard has been central to ESCP’s push for innovative pedagogy that bridges academic research and professional practice. She was recently shortlisted for the Times Higher Education’s Most Innovative Teacher of the Year award.
Taillard said her focus would be on expanding the programme portfolio, strengthening lifelong learning and deepening links between academia, industry and local communities, aligned with ESCP’s Bold & United strategy.
She holds an MBA from Columbia Business School and a PhD from the University of London, and has held several senior leadership roles at ESCP since joining its permanent faculty in 2007. The London campus currently serves more than 1,900 students and executive participants each year and is ranked second in the UK by the Financial Times.
Education
Amish Tripathi awarded honorary doctorate by University of York
YORK: Bestselling author and former diplomat Amish Tripathi has added a new title to his name, Doctor of the University.
The University of York in the United Kingdom has conferred on Tripathi an honorary doctorate, honouris causa, recognising his contribution to Indian literature and his role in carrying Indian culture to audiences around the world.
In its citation, the University described Tripathi as the fastest-selling author in Indian publishing history. His 12 books have sold over eight million copies globally, earning him a regular place on Forbes India’s list of influential celebrities.
Beyond the printed page, Tripathi is a familiar voice and face to viewers. A seasoned broadcaster, he has hosted acclaimed documentaries, including the award-winning Legends of the Ramayan. He is also co-founder of Tara Gaming, the studio behind Age of Bhaarat, billed as India’s first AAA video game. Before returning to full-time creative work, he served as minister for Culture and Education at the Indian High Commission in London.
The honorary degree was presented at the University of York’s winter graduation ceremony in the second week of January 2026, in the presence of students, faculty and guests from across the world. In awarding the honour, the University praised Tripathi for deepening global understanding of Indian values, traditions and storytelling.
He was joined in this year’s roll of honour by three other distinguished figures: renowned mathematician professor Simon Donaldson, ecologist professor Sue Hartley OBE, and dame Amanda Blanc DBE, group chief executive officer of Aviva.
The University of York awards its honorary doctorates to individuals whose achievements show exceptional distinction and reflect the institution’s values. For Tripathi, it marks another chapter in a career that continues to blend myth, modernity and meaningful dialogue across cultures.
Education
Niit MTS snaps up Sweetrush in $26m USA push
NEW DELHI / SAN FRANCISCO: Niit learning systems limited’s managed training arm, niit mts, has bought 100 per cent of Sweetrush Inc in a deal worth up to $26 million, tightening its grip on the USA and sharpening its ai-led learning offer.
The acquisition, completed through Niit (USA) inc, includes performance-linked earn-outs over five years. Sweetrush, founded in 2001 by Arturo Schwartzberg and Andrei Hedstrom and headquartered in San Francisco, employs more than 100 people across the United States and Costa Rica, with a wider bench of learning specialists.
Niit MTS is betting that Sweetrush’s award-winning, human-centred learning design, spanning certification-driven content and a fast-growing talent solutions practice, will plug neatly into its global, ai-enabled managed learning platform for Global 1000 clients. The aim: turn project work into sticky, annuity-like contracts and lift wallet share across enterprises, professional associations and not-for-profits.
Niit MTS chief executive officer and executive director Sapnesh Lalla, said the tie-up brings “human-centred learning craft and global operational scale, powered by technology and AI, under one roof”.
Sweetrush chief executive officer Danielle Hart, said joining niit offers a bigger global runway while preserving the firm’s culture of care and innovation.
Niit MTS vice chairman and managing director Vijay K Thadani, called the deal a boost to its outcome-focused portfolio, marrying strategic learning interventions with delivery at scale.
Sweetrush’s founders struck a similar note. Arturo Schwartzberg said the teams and culture would remain intact, now backed by Niit’s heft, while Andrei Hedstrom said the combined ecosystem would “amplify” the firms’ impact on mission-critical learning.
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