GECs
‘Pyaar Ka Dard Hai’ promotes Tourism Australia
MUMBAI: Tourism Australia (TA) in partnership with Tourism Victoria (TVIC)and Malaysia Airlines have collaborated with Star Plus, India’s leading Hindi General Entertainment Channel (GEC) to showcase Australia on their top-rated show ‘PyaarKaDard’ (The Pain of Love). Shot at iconic locationsin Melbourne and surrounds, uniquely Australian tourism experiences will be highlighted through a romantic journey of the iconic characters of the show thereby influencing viewers to consider Australia as their next holiday destination.
As part of this highly popular drama series by Rajshri Productions, the lovable young couples of the Dewan family, Aditya and Pankhuri,along with Rubel and Payal set out on a honeymoon visit to Melbourne, Australia. The highlights of their trip includes the lead couplessoaking in the sights and sounds of Melbourne city and surrounds including a fascinating horse carriage ride around the iconic Flinders Station and Federation Square, visit to the iconic Melbourne Cricket Ground, interacting with kangaroos and koalas at Ballarat Wildlife Park, reliving the times of the gold rush at Sovereign Hill, indulging in gourmet delights, enjoying in a self-drive journey across the scenic Great Ocean Road, a helicopter ride over the Twelve Apostles, watching fairy penguins waddle along at Phillips Island, amongst many others.
Mr. Nishant Kashikar, Country Manager, India& Gulf, Tourism Australia, said,“We are extremely pleased to partner with Star Plus to promote Australia as the preferred destination for romantic and family holidays through a show that has a huge appeal for our audience. Through this integration we have the fantastic opportunity to showcase Australia to dedicated viewers of daily soaps and entice them to replicate the holiday experiences of their favorite television actors. This ties in well with our strategy of educating the audience on the range of experiences available in Australia and we look forward to it translating into higher visitor arrivals for the destination.”
Tourism Australia’s brand promotion activities are ongoing till end March 2014 in the two primary markets of Delhi and Mumbai, featuring television, print, digital and out-of-home advertising. Complemented with prominent content integration activities including on Star Plus and the film Shaadi Ke Side Effects are expected to further enhance top-of-mind recall as the next holiday destination for Indian travelers.
As part of the airline co-op activities, Tourism Australia will have a campaign withMalaysia Airlines, also a key partner in the Star Plus content integration project with attractive tactical offers for Indian travelers to Australia.
Celia Ho, Regional Manager South and SE Asia, Tourism Victoria stated “PyaarKaDard airing on Star Plus has one of the highest viewership in India especially across the family audience. We are pleased to be associated with a show that offers a perfect fit to showcase Victoria as a fun and family destination. The state offers an intriguing dimension to the story of the couple. We hope that seeing their favourite characters enjoying the sights and sounds in Victoria will highlight the sheer variety of options and encourage the desire to visit Melbourne.”
According to Mr. Azahar Hamid, Malaysia Airlines’ Regional Senior Vice President, South Asia and Middle East, ‘We are thrilled to be associated with one of the most popular and leading TV programmes like ‘PyaarKaDard’ at Star Plus. This is a great opportunity for us to promote Malaysia Airlines’ five star services globally. I am confident that such associations will help us build major presence in India to showcase our premium offering when travelling on Malaysia Airlines.’
Nikhil Madhok Senior Vice President Marketing and Programming Strategy, Star Plus said, “Star provides the most relevant platforms to brands from across categories to showcase their offerings through seamless integration with our content. Tourism Australia wanted to connect with our audiences at an emotional level hence the honeymoon track in PyaarKaDard has been designed to showcase the scenic offerings of Melbourne as well as well as position Australia as an aspirational honeymoon destination”
Australia has witnessed a solid increase in visitor arrivals from India which is currently its 10th largest inbound tourism market. There were 20,600 visitors from India during December 2013, bringing the total for the twelve months to December to 171,700, an increase of 7.9 per cent relative to the same period previous year. Leisure arrivals during the year 2013 recorded an impressive 15 per cent increase over 2012. India is also the 11th largest source market in terms of expenditure.
GECs
Sun TV posts steady revenue, profit dips amid rising costs
CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.
For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.
The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.
Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.
The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.
Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).
The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.
The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.
To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.
With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
GECs
SPNI hires Pradeep M with responsibility for standards and practices in the south
MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.
Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.
He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.
Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.
His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.
As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.
GECs
Colors Gujarati rolls out two new shows from 2nd February
MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.
Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.
In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.
A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.
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