Non-Fiction
FremantleMedia’s master athletes powers into Sweden
MUMBAI: The dynamic FremantleMedia developed format, Master Athletes (Swedish title – Athlets) has sped off the starting blocks with a commission from the Swedish National broadcaster SVT. The 10 x 60’ entertainment reality shows sees competition and conflict as contestants endure intense fitness challenges, egos, injuries, tears and triumphs in their bid for glory. Devised by FremantleMedia North America’s Henrik Nielsen and produced by FremantleMedia Sweden, the Swedish version will launch on August 23. FremantleMedia will launch the format at the upcoming MIPCOM 2014.
Filmed in a custom designed arena, 24 amateur athletes and sports fanatics are placed in a team with a member of the opposite sex and prepare themselves for a grueling ten week challenge. The athletes live, eat, sleep and train together in the luxury Master Athletes Athletic Village. Relationships develop, alliances are formed and the intense battle begins. Audiences will learn about the contestants’ sporting backgrounds and watch as the athletes try to overcome the hurdles they face throughout the competition.
To win the show, the 12 teams must conquer ten disciplines: 60m Sprint, Hurdles, High Jump, Shot Put, Pole Vault, Archery, Free Climbing, 50m Freestyle Swim, 50m Crawl and Long Jump. Each episode sees the athletes tested to their fitness max as they take part in different events to qualify for the next episode. The top teams from the first two events leap to the next episode whilst the two lowest placed teams compete in a final head to head duel for the last remaining qualification spot. In a dramatic twist, the winners of the second event are also given the power to tactically decide which discipline is chosen for the duel. As the competition heats up, only the strongest team can survive and claim victory as the Master Athletes.
Magnus Karlsson Lamm, Managing Director, FremantleMedia Sweden, said: “FremantleMedia Sweden has enjoyed working with SVT on this exciting and entertaining format. There is so much more to being a great athlete than physical ability and this format really explores the mental edge and tactics needed to be the best. The intense challenges, sporting brilliance and competitive clashes make great viewing. We are looking forward to the premiere on SVT.”
Mathias Engstrand, Commissioning Editor Entertainment and Sports, SVT: “Developing this show together with FremantleMedia has been an exciting and fruitful process. The format triggers lots of emotions and the arena competitions keep the episode-tension on a high level right in the middle of the ongoing health and training trend. It’s a man depending on a woman and a woman depending on a man. They win and lose together with blood, sweat and tears. It’s sports and reality in a new and beautiful mix.”
Master Athletes will premiere in a primetime slot on Saturdays and is hosted by Olympic High Jump Champion Kajsa Bergqvist, and Rickard Olsson.
As an added incentive to strive for glory, the winning teams each week are rewarded with training sessions alongside former national elite athletes. The Swedish version sees Christian Olsson (High Jump), Mattias Sunneborn (Long Jump), Lars Frölander (Swimming), Erica Johansson (Track and Field), Armand Krajnc (Boxing), Thomas Fogdö (Slalom Skiing), Anja Pärsson (Alpine Skiing) and Magdalena Forsberg (Biathlon) all passing on their expertise.
News Headline
Dharma Cornerstone parts ways as partners chart solo plans
MUMBAI: Dharma Cornerstone Agency is turning the page. The talent venture created by Karan Johar’s Dharma Productions and Bunty Sajdeh’s Cornerstone Sport and Entertainment is being reshaped as both partners head in different directions, according to media reports.
What began as a bid to bring top-tier celebrity representation under one roof is now winding down its joint structure. With each company pursuing its own strategy in a fast-evolving talent industry, the partnership has reached its final chapter.
Reports suggest that Dharma is buying out Cornerstone’s 45 percent stake in the LLP. Once the transition is complete, Dharma is expected to hold full ownership and steer the operation entirely on its own.
The move comes at a time when celebrity and creator management is splintering into more specialised, independent models. Agencies are sharpening their focus as the entertainment economy grows more crowded and competitive.
DCA has represented a starry roster featuring Tiger Shroff, Ananya Panday, Janhvi Kapoor, Tripti Dimri, Aditya Roy Kapur, Neha Kakkar and Jubin Nautiyal, along with rising names including Ibrahim Ali Khan and Shanaya Kapoor. As the curtain falls on the joint venture, both Dharma and Cornerstone are expected to manage their talent stables separately.
The industry will watch closely as the two now script their next acts.
News Headline
Balaji Telefilms rebrands astrology app to fend off copycats
MUMBAI: Balaji Telefilms has renamed its astrology application in a swift defensive move after copycat platforms began cluttering the digital spirituality space. AstroVani by Balaji is now Balaji Astro Guide—a change designed to stamp out confusion and anchor the brand more firmly in users’ minds.
The Mumbai-based television and film producer announced the rebrand on Tuesday, saying the new name took effect immediately on Google Play Store, with an iOS launch to follow shortly. The decision, according to the company, came after “overwhelming response” to the platform attracted a swarm of third-party apps with similar-sounding names.
“The transition to Balaji Astro Guide is a step in reinforcing our brand’s strategic positioning within the spirituality-tech ecosystem,” said Balaji Telefilms group chief executive and group chief financial officer Sanjay Dwivedi. The new name, he added, “strengthens brand recall, eliminates ambiguity, and positions the platform as a direct, authoritative guide for astrology, numerology, and spiritual insights under the trusted Balaji umbrella.”
The move highlights the challenges facing established brands as they venture into India’s booming digital spirituality market, where low barriers to entry have created a proliferation of lookalike services. For Balaji, the rebrand is a bet that clarity trumps creativity—and that users seeking cosmic guidance prefer knowing exactly whose stars they’re reading.
News Headline
Disney+ and Nippon TV hit the road with ‘Traveling with Snow Man’
MUMBAI: Disney+ and Nippon TV are teaming up for a genre-first from Japan—an unscripted travel reality series titled “Traveling with Snow Man,” set to premiere on 27 July on Nippon TV, with an exclusive uncut global version dropping on Disney+ right after.
The 10-episode series (each running 22 minutes) stars Snow Man, the chart-topping nine-member J-pop boy band, as they embark on a joyride from Okinawa to Hokkaido, blending heart, humour, and hometown charm. But this isn’t your typical idol show. Joining them is Tabi, an AI-style robot and the unofficial 10th member, capturing all the candid chaos as it unfolds.
This marks a major milestone for Disney+, as Traveling with Snow Man becomes the first-ever Japanese unscripted travel series to launch on the platform.
Kicking off with a laid-back beach barbecue in Okinawa, episode one sets the tone—shop-hopping, joyrides, grilled surprises and plenty of banter. Along the route north, the group gets up close with Japan’s rich cultural diversity, sampling local delicacies, bonding with residents, and exploring iconic locations.
Under the banner theme “One for Snow Man, Snow Man for One,” each member reflects on their individual growth and how it fuels the collective journey, resulting in a travelogue full of introspection, brotherhood, and playful misadventures.
A newly released key visual shows Snow Man lounging by the Okinawan seaside breezy, beachy, and brimming with off-stage charm. Fans can expect a rare peek behind the idol curtain, where spontaneity trumps script, and raw moments steal the show.
With global audiences now in tow thanks to the Disney+ release, “Traveling with Snow Man” is poised to become Japan’s next bingeable cultural export—one barbecue, one tear, and one Tabi-captured moment at a time.
“We are deeply honored to announce that the uncut version ‘Traveling with Snow Man’, with additional scenes, will be streamed globally on Disney+, allowing audiences around the world to enjoy it immediately after broadcasting in Japan,” said Travelling with Snow Man producer and chairman Takashi Kato. “What stood out to me in our conversations with the group is their deep passion for their work and the strong bond they share. This series captures all of that and more. As we travel across Japan, we capture the members’ genuine personalities and heartfelt dedication, all while savoring local delicacies along the way. And please look forward to the cheeky navigation by the AI-style robot, ‘Tabi’.”
-
e-commerce3 weeks agoSwiggy Instamart’s GOV surges 103 per cent year on year to Rs 7,938 crore
-
News Broadcasting2 weeks agoMukesh Ambani, Larry Fink come together for CNBC-TV18 exclusive
-
News Headline1 month agoFrom selfies to big bucks, India’s influencer economy explodes in 2025
-
iWorld5 months agoBillions still offline despite mobile internet surge: GSMA
-
News Headline2 months ago2025: The year Indian sports saw chaos, comebacks, and breakthroughs
-
Applications2 months ago28 per cent of divorced daters in India are open to remarriage: Rebounce
-
News Headline2 months agoGame on again as 2025 powers up a record year and sets the stage for 2030
-
Applications2 weeks agoMoltbook, the AI-only social network, sparks hype, doubt and fear


