MUMBAI: After more than three years of shaping the message behind the microphone, Sana Zabeen has moved on from TV9 Network, closing a chapter that saw her play a central role in the broadcaster’s communications and media strategy.

Zabeen most recently served as lead of PR and communication and media relations, a role she took on in April 2024. From the managing director’s office, she steered brand communication, managed media engagement and sharpened institutional messaging at a time when news networks have been under constant public and industry scrutiny.

Before that, she worked in communication and outreach within the MD’s office between January 2023 and April 2024, contributing to strategic positioning and stakeholder communication as the network expanded its footprint and narrative.

Her exit marks the end of a stint that built on a diverse media and marketing career. Prior to joining TV9, Zabeen was head of content and marketing at Nikology, where she led brand-led content strategies, media positioning and revenue-focused communication initiatives.

She has also held leadership roles at Bada Business Pvt. Ltd. as senior project manager, and spent over five years at Times Network, working in branded content and collaborating closely with marquee advertisers on integrated media solutions.

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Earlier in her career, Zabeen was associate producer at CNBC TV18, where she produced large-format branded properties and business features. She began her journalism journey as a correspondent covering enterprise technology with Web18 and Mobile18, laying a reporting foundation that later informed her strategic communications work.

As Zabeen turns the page, her trajectory reflects a professional who has moved fluidly between newsroom, branded content and boardroom communication, a mix that has become increasingly valuable in today’s media ecosystem.

MUMBAI: The Viral Fever (TVF) has handed a wider mandate to Amritansh Vajpeyee, elevating him to associate producer and head of new initiatives, strategy, IP and growth, as the digital studio sharpens its push on original intellectual property and scalable formats.

The move crowns a swift in-house ascent. Vajpeyee has spent over three years at TVF, working across the president’s office, the executive producer’s office and development and innovation, before a stint as AVP. Each role tightened his grip on the levers of content, strategy and incubation inside one of India’s most influential youth-focused studios.

Before TVF, Vajpeyee built a hybrid profile straddling storytelling and law. He wrote for Pratilipi, trained in entertainment law at DSK Legal and handled IP-focused roles at TINNUTS and research centres linked to NLSIU Bengaluru. Early internships at SVF Entertainment and Hoichoi added on-ground exposure to production ecosystems, while a brief stint at Bharat Heavy Electricals Limited rounded out a varied start.

For TVF, the elevation signals a preference for home-grown leaders who understand both the creative and commercial maths of streaming. For Vajpeyee, it is a bet that breadth beats linearity in the creator economy.

As platforms chase durable franchises over fleeting hits, TVF is doubling down on people who can spot, shape and scale ideas. Vajpeyee now sits at that crossroads—where scripts meet spreadsheets and IP is the real star.

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NOIDA: ABP Network has strengthened its government-facing business with the appointment of Sanjeev Sharma as head of government sales, adding an experienced hand to its senior commercial leadership.

Sharma joins the broadcaster after a stint of over a year at Zee Media, where he served as business head for government sales. There, he worked closely with public sector advertisers and agencies, navigating the intersection of policy, media strategy and large-scale outreach.

In his new role at ABP Network, Sharma will be responsible for driving government advertising initiatives across the group’s platforms, aligning public communication goals with the network’s expansive news and digital footprint.

Sharma brings with him nearly three decades of experience in sales and marketing. Over the years, he has held senior leadership roles across the media and pharmaceutical sectors, working with prominent organisations including Network18 Media, Star India, Reliance Broadcast Network, Nicholas Piramal and Zydus Cadila.

At ABP Network, Sharma is expected to play a key role in sharpening the group’s government sales strategy, ensuring it speaks clearly, consistently and effectively to one of the media industry’s most influential stakeholders.

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