GECs
Disney and GroupM present ‘Disney’s KidSense’
A strategic initiative to bring insights into the world of kids
Mumbai, June 13, 2006: Disney, the world’s number one media brand and GroupM, the world’s leading full service media investment management company have joined hands to launch ‘Disney’s KidSense’ in India.
KidSense is a strategic effort by Disney and GroupM to explore the world of kids and share insights with the media and marketing fraternity. This initiative includes annual research and periodic forums for deliberations and creating opportunities to understand the largest kids market in the world – India. This announcement was jointly made today, by Rajat Jain, Managing Director, The Walt Disney Company (India) and Ashutosh Srivastava, CEO, GroupM, South Asia.
Disney’s KidSense will be the knowledge powerhouse for all stakeholders in the kids segment in the country. Using strategic insights gathered from research, opinions from childhood experts, media professionals, international learning and experience of the two giants, KidSense aims to fill the information need gap in the industry. As part of this initiative, KidSense today released its first two-part Research Study, which will provide a window into kids’ minds, interests, their behaviour, and influence on family purchase decisions.
Rajat Jain, Managing Director, The Walt Disney Company (India) said “Kids have increasingly emerged as savvy, sensitive and an extremely important consumer segment today. As global leaders in this genre, it is our responsibility to understand kids and provide a knowledge-house for all the stakeholders. We believe that Disney’s KidSense would act as a credible reference-point for the industry, our business partners and help grow the business in this industry as a whole.”
“This initiative with GroupM is an important step towards addressing the missing links into the external and internal realities of this genre. The four to fourteen age group is definitely one planet with multiple worlds. You can no longer treat them all as a homogenous group. The kids market in India is in a growth phase and marketers are interested in learning about this segment more than ever before. With Disney’s KidSense, we are beginning to equip ourselves to provide answers to most queries on kids”, he added.
Ashutosh Srivastava, CEO, GroupM, South Asia said, “The association of GroupM with Disney is all about unlocking value in this growing market segment of young consumers. An important learning for all is that kids like to be spoken to in their own environment – their schools, their play areas, their homes and their shows. Disney’s KidSense shows new realities of influence from this genre on purchase decisions in categories ranging from confectionery to cars and insurance companies. The latest mantra for marketers should be – talk the kids language to enter their homes. With this association, we have created a solid information base to address planners’ needs for the genre.”
The two parts of this elaborate research (quantitative and qualitative) were conducted and collated early this year by leading research firms – Indica Research Practices and Consulting and Third Eye across twelve markets in India. Over 4000 kids across the country were studied over a three month period to delve into their tastes, behaviour and influences on purchase decisions on 15 product categories ranging for confectioneries, commodities, FMCG, white goods, and services.
KidSense also includes the perspective of caregivers to draw insights on the developmental, social and behavioral reality of Indian kids. For the first time in India, this study provides a detailed analysis of kids between the ages of 4-14 with segmentation that brings out a clear distinction between the 3 main groups – 4 to 5, 6 to 9 and 10 to 14. It offers a full section on kid-power, which covers 15 non traditional product categories and answers a broad spectrum of advertiser’s queries.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a diversified, international family entertainment and media enterprise which includes Walt Disney Parks and Resorts, The Walt Disney Studios, ABC, Inc., ESPN, Disney Channel, Toon Disney, Disney Consumer Products, television and radio stations and Internet web sites.
About GroupM:
GroupM, the world’s leading full service media investment management operation, includes MindShare, Mediaedge:cia, MediaCom and MAXUS. It has pioneered diversified services such as branded entertainment, data analytics, digital media, and brand activation. The focus of GroupM is the intelligent application of volume and scale in trading, innovation and quality of services, in order to bring benefit to clients and the companies it operates. GroupM believes that all communications planning begins with Consumer Insights.
For Media Enquiries please contact:
K. Seshasaye / Pooja Verma
Walt Disney Television International (India)
Tel: 5651 6630 / 6628
Mob: 9820715609 / 9820139811
pooja.verma@disney.com
seshasaye.kanthamraju@disney.com
Ameeta Sequeira / Khyati Parekh
Corporate Voice|Weber Shandwick
Tel: 2281 2960/ 2281 2957
ameeta@corvoshandwick.co.in
khyati@corvoshandwick.co.in
GECs
Sun TV posts steady revenue, profit dips amid rising costs
CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.
For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.
The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.
Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.
The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.
Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).
The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.
The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.
To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.
With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
GECs
SPNI hires Pradeep M with responsibility for standards and practices in the south
MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.
Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.
He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.
Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.
His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.
As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.
GECs
Colors Gujarati rolls out two new shows from 2nd February
MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.
Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.
In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.
A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.
-
News Broadcasting5 days agoMukesh Ambani, Larry Fink come together for CNBC-TV18 exclusive
-
I&B Ministry3 months agoIndia steps up fight against digital piracy
-
iWorld1 week agoNetflix celebrates a decade in India with Shah Rukh Khan-narrated tribute film
-
iWorld3 months agoTips Music turns up the heat with Tamil party anthem Mayangiren
-
MAM3 months agoHoABL soars high with dazzling Nagpur sebut
-
iWorld12 months agoBSNL rings in a revival with Rs 4,969 crore revenue
-
MAM5 days agoNielsen launches co-viewing pilot to sharpen TV measurement
-
Film Production1 week agoUFO Moviez rides high on strong Q3 earnings


