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Dance India Dance season 4: Goes beyond a television show

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MUMBAI: From jaw dropping performances to locking and popping, from dashing hip hop moves to “slo-mo” style, the biggest dance reality show – Dance India Dance season 4 is back with a bang. Come 26 October, it will celebrate the passion of dancing every Saturday-Sunday at 9 pm only at Zee TV. The channel has signed a deal with wechat and Maruti continues to be its title sponsors and eight associate sponsors have been roped in.

This season what is refreshing and new it’s the slogan, its time to “dance it out”! Sends out a strong message to its viewers that nothing is impossible to learn.. and dancing definitely not!
Speaking on the launch, Zeel content head Ajay Bhalwankar states: “DID brings in raw talent from each nook and corner of the country. You dont need to be a star but your talent and passion for dance will say it all.”

Produced by Essel Vision, the show will follow a format similar to the original season where 18 contestants are divided into three teams led by the masters. Episode after episode, the masters will groom and mentor their respective teams to face the dance ka Tashan. The show will be hosted by talented Jay Bhanushali and Grandmaster Mithun Da will continue to grace the platform with his characteristics wit, love and affection.

So what new the season has in store for the viewers? While the original judge trio Geeta Kapoor, Remo D’souza and Terence Lewis will remain an insuperable part of the DID family, the channel welcomes some young blood onto the panel of judges this season.

The new judges who has been roped in are Mudassar Khan, man who has choreographed in films like Bodyguard, Dabangg 2 and Ready. Second to the list, belonging to a family of choreographers, Shruti Merchant began her career assisting the choreography of films like All seasons of Dhoom, Rab Ne Bana Di Jodi and many more to her credits. Lastly, the third mentor started his career as an assistant to ace choreographer Farah Khan. Feroz khan is credited with smash hits like Maa da ladle and Johnny gaddaar.

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The judges feel that they are going to face tough challenges going forward. They believe that competition is not only for contestants but for them as well.

So why the sudden change? Answers Zeel chief sales officer Ashish Sehgal: “Change is the sign of growth. We are proud of our choices for the fresh panel of mentors this season. At Zee, we always believe in making celebrities out of deserving talent. In my perspective freshness always brings newness. New judges will bring in new fans of dancing and that will also help to make the show better and also act as a differentiator. And they are very much capable of taking it to the the next level.”

Agreeing on the fact, Essel Vision Productions Ltd producer Nitin Keni says: “Each of them comes with an impressive body of work in the field of dance. Moreover, is is their passion for dance that has landed the, these coveted positions on our panel of judges. “

The channel is confident that the new judge trio will drive millions of enthusiasts across the country to Dance it Out.

The dancing fever has stepped in with auditions being conducted on a large scale in major 16 cities receiving an overwhelming response from the dance lovers. To top it all, it is just not going to be a television show. Reveals Akashi Chawla: “We are taking up parallel dance india dance online. Just to say Dance it Out does not make sense till the time you actually bring it out in a complete manner.”

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Walking on the different lines, throughout the series, every week the masters will give out a theme and people all over can make a move of that particular theme and submit their videos. The best ones will be decided by the masters to go on-air. Adds Chawla: “the main objective is how do you give a platform to as many people possible in the most convenient manner. Everybody cannot be qualified in the auditions, so what else can you do for people who have passion to dance and great talent. So this was the strategy behind this.”

More to its marketing side, the channel is also concentrating on on-ground activations also. The channel is expanding its foot forward in ten cities, giving them a particular theme which is relevant for that city at that particular time. It will tell people to come and dance to get momentum for that theme. “The entire marketing strategy behind this is dance it out should not just be a slogan but a movement. Because it is no longer only a television show, so how do we exemplify in a brand that people actually connect it with. At Zee, we always try to give some message out of the other.”

So has it attracted the advertisers? Sehgal shoots confidently: “DID has been the darling of all advertisers. They were very excited when we told them about our plans on marketing and other activities. Because that gives them an opportunity to reach out to people at their homes. So through this way and platform, advertisers have another way. At the end of the day advertisers are looking to reach out to every consumers doors.”

We all are aware that there are barrage of shows happening across all the channels. DID occupying a 9 pm slot, will it affect the ratings of other famous shows on other GECs? Answers Chawla: “it is not for the first time that we have come against any biggest show. GEC is all about different channels launching different shows. After all you are fighting your battle in a competitive world. People who don’t like competition and people who don’t want to do things against competition should retire very soon. “

He further goes on to say that: “We love taking competition, we respect our competition and if the show is good and if the communication is clear, viewers will find time to watch different shows together. And they chose to watch the show which at that time they love the most. So all the best to all of us.”

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With ad cap rule coming in, are reality shows affected for Zee? “In most of the reality shows you always kind of Adhere to ad cap, we have never over run inventory because they are high priced shows. Moreover, there are high stake sponsors involved, you cannot dilute inventory on these shows. So ad cap is not going to affect us in any manner as far as reality shows are concerned,” signs off Sehgal.

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Barc forensic audit in TRP row awaits as Twenty-Four probe gathers pace

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KERALA: A forensic audit commissioned by the Broadcast Audience Research Council (BARC) India has emerged as the centrepiece of the government’s response to fresh allegations of television rating point manipulation involving a regional news channel in Kerala, with both the audit findings and a parallel police investigation still awaited.

Replying to a query in the Lok Sabha, minister of state for information and broadcasting L Murugan, said Barc had appointed an independent agency to conduct a forensic probe into the conduct of senior personnel allegedly linked to the case.

The move followed media reports claiming that a Barc employee had accepted bribes to manipulate viewership data in favour of a regional television news channel.

“The report from BARC is still awaited,” Murugan told Parliament, signalling that the forensic exercise remains ongoing.

Industry specialists say forensic audits are crucial in alleged TRP fraud cases, as they examine internal controls, data access trails, panel household integrity, staff communications and financial transactions. The outcome could determine whether the alleged manipulation was an isolated breach or a deeper systemic weakness in India’s television measurement framework.

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Running alongside the audit, the Kerala Police has formed a special investigation team to probe the allegations. The ministry has sought a preliminary report from the state’s director general of police, including details of action taken on the first information report. That report, too, is yet to be submitted.

The episode has revived long-standing concerns over the vulnerability of India’s TRP system, particularly in regional news markets where competition for ratings is fierce and advertising revenues hinge on weekly viewership rankings.

India’s sole television audience measurement body Barc, has faced scrutiny before, most notably during the nationwide TRP controversy involving news channels in 2020. While tighter compliance norms were introduced in the aftermath, the latest allegations suggest enforcement challenges may persist.

On regulatory consequences, the government said any punitive action against television channels, including suspension or cancellation of uplinking and downlinking permissions, would be governed by the Policy Guidelines for Uplinking and Downlinking of Television Channels issued in November 2022, and would depend on investigation outcomes and due process.

The ministry also pointed to ongoing efforts to overhaul the ratings ecosystem. Television measurement continues to be regulated under the Policy Guidelines for Television Rating Agencies, 2014. Draft amendments were released for public consultation in July 2025, followed by a revised version in November 2025, aimed at tightening audit mechanisms and improving transparency and representativeness.

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In November 2025, Barc said it had taken note of allegations aired by Malayalam news channel Twenty-Four, which linked an internal employee to irregularities in audience measurement. The council said it had engaged a “reputed independent agency” to conduct a comprehensive forensic audit, underscoring the seriousness of the claims.

The ratings system sits at the heart of India’s broadcast advertising economy, shaping billions of rupees in annual ad spends. With trust in audience data once again under strain, advertisers, broadcasters and regulators are closely watching the outcome of the investigations.

Barc has urged industry stakeholders and media organisations to exercise restraint while the probe is underway, calling for an end to “unverified or speculatory claims” and reiterating its commitment to integrity and accountability.

Until the forensic audit and police findings are submitted and reviewed, the government said it would refrain from drawing conclusions.

 

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Rajat Sharma defamation row: Delhi court summons Congress leaders Ragini Nayak, Pawan Khera and Jairam Ramesh

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NEW DELHI: A Delhi court has ordered the summoning of senior Congress leaders Ragini Nayak, Pawan Khera and Jairam Ramesh in a criminal case filed by veteran journalist Rajat Sharma, sharpening a legal battle over alleged defamation and doctored digital content.

The order was passed on Monday by Devanshi Janmeja, judicial magistrate first class at Saket Courts, after the court found prima facie grounds to proceed under multiple sections of the Indian Penal Code, including forgery, creation of false electronic records and defamation.

Sharma, chairman and editor-in-chief of India TV, had approached the court over allegations made in June 2024 that he had used derogatory language against Congress spokesperson Ragini Nayak during a live television debate. He denied the charge, claiming it was fuelled by a manipulated video circulated online.

According to the complaint, a clipped version of the broadcast carrying superimposed captions, which were not part of the original programme, was first shared on social media platform X by Nayak and later amplified through retweets and public statements by Khera and Ramesh. Sharma said the viral spread caused serious reputational harm and personal distress.

The court took note of forensic science laboratory findings that pointed to visible post-production alterations in the video, including added titles and captions. It also cited witness testimonies from those present during the live broadcast, who stated that no abusive or objectionable language had been used.

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In a related civil matter, the Delhi High Court had earlier observed a prima facie absence of abusive remarks and directed the removal of the disputed social media posts.

With criminal proceedings now set in motion, the case adds to mounting scrutiny around political messaging, digital manipulation and accountability on social media platforms.

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Mukesh Ambani, Larry Fink come together for CNBC-TV18 exclusive

Reliance and BlackRock chiefs map the future of investing as global capital eyes India

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MUMBAI: India’s capital story takes centre stage today as Mukesh Ambani and Larry Fink sit down for a rare joint television conversation, bringing together two of the most powerful voices in global business at a moment of economic churn and opportunity.

The Reliance Industries chief and the BlackRock boss will speak with Shereen Bhan, managing editor of CNBC-TV18, in an exclusive interaction airing from 3:00 pm on February 4. The timing is deliberate. Geopolitics are tense, technology is disruptive and capital is choosier. India, meanwhile, is pitching itself as a long-term bet.

The pairing is symbolic. Reliance straddles energy transition, digital infrastructure and consumer growth in the world’s fastest-expanding major economy. BlackRock, the world’s largest asset manager, oversees more than $14 tn in assets and sits at the nerve centre of global capital flows. When the two talk, markets tend to listen.

Fink’s appearance marks his third India visit, a signal of the country’s rising strategic weight for the Wall Street-listed firm, which carries a market value above $177 bn. His earlier 2023 trips included an October stop in New Delhi, where he met both Ambani and Narendra Modi.

India is now central to BlackRock’s expansion plans, notably through its joint venture with Jio Financial Services. Announced in July 2023, the 50:50 venture, JioBlackRock, commits up to $150 mn each from the partners to build a digital-first asset-management platform aimed at India’s swelling investor class.

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The backdrop is robust. BlackRock ended 2025 with record assets under management of $14.04 tn, helped by $698 bn in net inflows, including $342 bn in the fourth quarter alone. Scale gives Fink both heft and a long lens on where money is moving.

He has been openly bullish on India. At the Saudi-US Investment Summit in Riyadh last year, Fink argued that the “fog of global uncertainty is lifting”, with capital returning to dynamic markets such as India, drawn by reforms, demographics and durable return potential.

Expect the conversation to range beyond balance sheets, into technology’s role in finance, access to capital and the mechanics of sustainable growth in a fracturing world order. For investors and policymakers alike, it is a snapshot of how big money is thinking about India.

At a time when capital is cautious and growth is contested, India wants to be the exception. When Ambani and Fink share a stage, it is less a chat and more a signal. The world’s money is still looking for its next big story, and India intends to be it.

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