GECs
Colors’ Naagin 5 will premiere on 9 August
MUMBAI: COLORS brings the fifth season of the fantasy fiction franchise Naagin 5. It will be presented by Dabur Amla Hair Oil.An illuminating exploration of the world of Naagin, the series will be fueled by hatred, revenge and unrequited love as the Sarvashresth Adi Naagin will return to avenge her enemies. As the story progresses, she will conclude her epic battle that began centuries ago in Satyug and will fight to fulfill her journey of love. The new season of the show will Hina Khan, Dheeraj Dhoopar, and Mohit Malhotra in the leading roles. Produced by Balaji Telefilms, Naagin 5 will premiere on Sunday 9 August 2020 and will air every Saturday and Sunday at 8:00 pm only on COLORS.
Several years ago, in Satyug, began the tale of the predecessor of the Naagin clan, Sarvashrestha Adi Naagin. She is fiercely in love with Naag Hriday but even before their love story could reach its happy ending, destiny rips them apart. At the same time, Cheel Aakesh obsessively falls for her, but his love remains unrequited and thus begins the tale of love and hatred. While Naagin’s love remains unfulfilled, she swears revenge as her dying wish. In Kalyug, she is reincarnated and this time is determined to fulfill her journey and also avenge the past. Will she be reunited with her love? Or will fate bring another twist to their story? Only time will tell.
Speaking about the launch Viacom18 Hindi mass entertainment and Kids TV network head Nina Elavia Jaipuria said,“At COLORS, we are proud to keep the ball of entertainment rolling and are extremely delighted to be back in full force. On the heels of our latest offerings, Ishq Mein Marjaawan and Khatron Ke Khiladi Made In India, we are excited to launch a brand new season of our most popular and television’s biggest fantasy fiction franchise, Naagin. The aim is to enhance the magical portrayal of Indian folklore and take forward the legacy of extraordinary entertainment with the fifth edition of the show."
Commenting on the concept of the show,Viacom18 CCO Hindi Mass Entertainment Manisha Sharma said,“Season after season, Naagin has fortified its position as one of television’s biggest fantasy fiction franchise with its exceptional storytelling. As the legacy continues, we are delighted to present another historic season of the show featuring the very talented star cast that includes Hina Khan, Dheeraj Dhoopar, and Mohit Malhotra. Naagin 5 will narrate a fascinating tale of love, revenge, and passion and is a visual spectacle with a promising storyline, cutting-edge special effects, and finely etched characters that are sure to enrich viewers’ experience. While strengthening our association with Balaji Telefilms, we are looking forward to embarking on an exciting new journey.”
Elaborating further, Balaji Telefilms producer Ekta Kapoor said, “We set out on this fascinating journey of recreating Naagin folklore five years ago and today, we will turn a new chapter with Naagin 5. It will further the intrigue around the mystical world of Naagin as she returns to reclaim her love and ravage her enemies. Enhancing the mysticism, Naagin 5 will be packed with a myriad of emotions ranging from resentment, hatred, unrequited love to revenge coupled with great visuals and extraordinary cast. I would like to welcome Hina Khan, Dheeraj Dhoopar, and Mohit Malhotra to the Naagin universe and I hope that with our partnership with COLORS, we will create history once again.”
Naagin 5 will be extensively promoted on COLORS and Viacom18 network channels. As a part of the digital promotions, the channel will be unveiling a video of a hand-sketched Naagin Saga coffee table book. Leveraging on Naagin fan clubs, an activity was carried out wherein a mysterious love letter was sent to them on behalf of the Naagin. Each fan club received a piece of the love letter and they were to scout for the remaining pieces to complete the puzzle.
GECs
Sun TV posts steady revenue, profit dips amid rising costs
CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.
For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.
The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.
Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.
The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.
Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).
The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.
The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.
To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.
With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
GECs
SPNI hires Pradeep M with responsibility for standards and practices in the south
MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.
Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.
He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.
Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.
His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.
As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.
GECs
Colors Gujarati rolls out two new shows from 2nd February
MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.
Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.
In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.
A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.
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