Movie Channels
Are you a Secret Keeper yet?
MUMBAI: When you are passionate about something, success is inevitable. An initiative that was born out of such love and care, a movement that was long overdue in India – #StarMoviesSecretScreening. The reason for its success is testimony to the power and drive of its Secret Keepers – the elite community of movie lovers from across the country.
The initiative began a few months ago and its first installment saw Star Movies launch the first ever #StarMoviesSecretScreening communication only on social media with one intention – celebrate good cinema with a great experience.
The first #StarMoviesSecretScreening showcased ‘The Maze Runner’, two weeks before the international release starting off the cult movie movement. They repeated the experience again with another Hollywood masterpiece – ‘The Gone Girl’.
Now in its third edition the secret was bigger than ever, the experience; grander than before. #StarMoviesSecretScreening along with Fox Studios treated the Secret Keepers to the cinematic brilliance of Ridley Scott’s EXODUS – a journey that set the screen ablaze on 3rd December 2014 in Mumbai, Delhi and Bangalore. This film is an interpretation of the exodus of the Hebrews from Egypt as led by Moses and related to the Old Testament Book of Exodus.
The movie starring Christian Bale, Ben Kingsley and other mighty actors narrates the epic story of one man’s courage to take on the might of an empire. The Secret Keepers were thrilled to be a part of this journey and their love parted the twitter feeds as #StarMoviesSecretScreening was trending nationally.
On the occasion, Kevin Vaz, General Manager – English Cluster, Star India said, “At Star Movies we’ve always tried to create new and exciting experiences for our viewers. The Secret Screening was a result of great consumer insight meeting the perfect idea. We’ve had great response from our Secret Keepers and we are certain that this property will continue to intrigue and thrill audiences.”
Shikha Kapur, CMO, Fox Star Studios India, added – “Exodus: Gods and Kings is as epic a movie as it gets. Mounted on a lavish scale with some stunning visual display, soldered with top notch performances from a solid cast, and with the solid reins in the hands of the master director Ridley Scott, this film has had audiences waiting for its release with peaking anticipation.
#StarMoviesSecretScreening was just the right platform to debut this colossal movie experience with the legions of fans across cities. May the tribe of Secret Keepers flourish! We are confident that Fox Star Studios will be there at every secret screening, enthralling and exciting all, with our cinema.”
Secret Keepers rejoice. Our journey has just begun. Together, we shall and we will build our brotherhood, one secret at a time.
#StarMoviesSecretScreening… Ssshhhh… it’s still the best kept secret!
Movie Channels
Laughs meet chills as ‘Jhamkudi’ hits TV screens
MUMBAI: Get ready for a hauntingly good time as Jhamkudi, the Gujarati blockbuster that cast a spell on cinema-goers, makes its world television premiere on Shemaroo Josh this 14 November at 7 PM.
Directed by Umang Vyas, the film takes viewers to the eerie village of Raniwada, where Navratri celebrations are overshadowed by the curse of a vengeful witch. Enter Bablo, a quirky real estate agent, and Kumud, a royal heir, whose fates collide in a hilarious and spooky chain of events that’s equal parts chaos and charm.
The film stars national award-winning actress Manasi Parekh, who shines once again with her trademark depth and grace, alongside Viraj Ghelani, the digital sensation whose comic timing is as sharp as ever. The stellar ensemble also includes Ojas Rawal, Sanjay Goradia, Jayesh More, Krunal Pandit, Chetan Daiya, and Bhavini Jani.
Blending goosebumps with giggles, Jhamkudi proves that even horror can have heart. With its sharp writing, witty dialogues, and a dash of desi masala, the film promises an evening of family fun that’s both thrilling and thoroughly entertaining.
So mark your calendars, grab some popcorn, and tune in to Shemaroo Josh on 14 November at 7 PM for the perfect mix of fright and delight, because this witch tale is all about wicked fun!
Movie Channels
Zee reels in record highs with a blockbuster show of movie magic
MUMBAI: In a cinematic twist worthy of its own premiere, Zee Entertainment Enterprises Ltd. (‘Z’) has pulled off a blockbuster of its own recording a three-year high share of 28.7 per cent in the Hindi movie cluster in Q2FY26. Proving that great storytelling never goes out of style, the content and technology powerhouse has reaffirmed its dominance in India’s ever-competitive movie broadcast landscape.
Leading the charge is Zee Cinema, which reclaimed its position as the No. 1 Hindi movie channel (15 plus HSM Urban) this quarter. Its line-up of premieres from the rural rumbler Jaat to the slick actioner Game Changer pulled in massive audiences. But it was Pushpa: The Rule – Part 2 that truly stole the show, delivering the highest-rated movie premiere of FY26 so far. The last film to achieve a similar feat? Gadar 2, also a Zee Cinema triumph from November 2023.
Meanwhile, Zee’s Free-to-Air dynamos Anmol Cinema and Zee Action flexed their reach muscle, becoming the most-watched channels across all languages and genres. Each channel drew in more than 116 million viewers, proving that free TV still holds unbeatable sway in Indian households.
The story doesn’t end in Hindi. Zee’s regional clusters continue to script their own success stories. In Marathi, Zee Talkies, Zee Yuva, and Zee Chitramandir maintained their near-50 per cent market share, with the world television premiere of Phullwanti delivering the highest ratings of the quarter. Down south, Zee Thirai (Tamil) and Zee Cinemalu (Telugu) kept their leadership intact, while Zee Biskope in the Bhojpuri belt ranked among the top three in its market, a cinematic sweep across regions.
“The growth of our movies cluster across languages is a strong reflection of our content strategy focusing on new super-hit premieres, classic titles from our library and data-driven curation,” said a company spokesperson. “The genre’s unmatched reach and strong resonance amongst male viewers and the youth also enable it to deliver scale and strategic value to advertisers across markets.”
And those advertisers are clearly tuning in. The genre’s steady viewership and distinct audience base make Hindi movie channels a mainstay in media mixes for India’s top ten advertisers. In September 2025 alone, Zee’s 22 movie channels across six languages reached over 550 million viewers, a testament to the scale and staying power of its cinematic empire.
From Hum Aapke Hain Koun and Karan Arjun to RRR and Bobby, Zee’s vast film library continues to bridge nostalgia and novelty. Some titles have reached iconic status Hum Aapke Hain Koun, for instance, has been watched by a staggering 250 million people over the past five years, roughly equal to the population of the world’s fifth most populous country.
As Zee continues to blend data with drama and strategy with storytelling, it’s clear the brand isn’t just broadcasting films, it’s curating a cultural phenomenon. For millions of viewers across India, the show must go on and with Zee, it most certainly will
Movie Channels
Lights, camera, boo! &pictures turns full on spooky
MUMBAI: Trick or treat, but make it filmi! This Halloween, &pictures is turning up the spook-o-meter with ‘Full On Halloween’, a fun-horror movie marathon airing all day on 31 October 2025. Promising goosebumps, giggles and ghostly surprises, the channel is set to deliver a perfect mix of fright and fun.
From eerie small-town tales to supernatural showdowns, the line-up packs in something for everyone. The chills kick off at 8:45 am with Kakuda, starring Sonakshi Sinha and Riteish Deshmukh, followed by the mischievous The Bhootni at 3:15 pm, featuring Sanjay Dutt, Palak Tiwari and Mouni Roy. At 5:30 pm, Phone Bhoot dials up laughs and scares with Katrina Kaif, Ishaan Khatter and Siddhant Chaturvedi, before the visually rich folklore fantasy Tumbbad closes the night at 10:40 pm.
Adding to the fun are K3 Kaali Ka Karishma, Om Bheem Bush, and Bhaagmathi, keeping the thrills fresh and spooky spirits high. With a blend of humour, horror, and high-energy storytelling, Full On Halloween promises a day where jump scares meet joyrides.
So this 31 October, grab your popcorn and your courage, because Halloween on &pictures isn’t just on… it’s Full On!
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