GECs
Amrita TV had an eventful May 2006
The second issue of Amrita TV’s monthly e-bulletin, Amrita TV Glimpses, May ’06, encapsules a snapshot of major happenings at the channel:
1. Amrita TV on Dish TV Platform: To cater to the growing demands of viewers nationwide, Amrita TV has partnered with Dish TV, India’s first Direct to Home entertainment service, to make Amrita TV’s programmes available more widely across the country. Amrita TV is available on Dish TV Channel number 933.
2. Super Star Screen Test : Amrita TV is launching “Super Star”, a mega talent hunt to showcase the best Malayalam music performer in the 15-28 age group. Nearly 3500 participants from Kerala and outside the State registered for the screen tests conducted by renowned music celebrities at Hotel Taj, Kochi/Kozhikode and Hotel Mascot. Branded the Brooke Bond Super Star, this 90-episode reality show which has been shot in specially erected sets and in locales like The Leela Kempinski Kovalam Beach will be telecast from June 12 (8.30 pm).
3. Amrita TV Wins 15 Kerala State TV Awards: Amrita TV bagged 15 of the 29 Kerala State Awards for excellence in television–perhaps the highest number by a one-year old channel.Some of the Awards are –Best Telefilm, 2nd Best Telefilm, Best Script, Best Story, Best Actor, Best Actress, Best Photography, Best Editing, Best Music Direction, Best Art Direction, Best Compere, Best Commentator.
4. Live Election Coverage in 140 Constituencies: Amrita TV’s multi-location live coverage, reporting and analysis of Kerala elections, especially on the day of the results, won accolades for its professionalism and finesse, and was rated at par with the best news channels in the country. From April’06, Amrita TV has been on the election trail covering the Kerala elections in 140 constituencies with OB van/ news team traversing all the districts of Kerala, to capture the voice of the people — alongwith hard-hitting exclusive features with political leaders, analysts and experts.
5. World Cup Coverage : On the eve of the World Cup, Amrita TV is running a Fifa segment in its News bulletins highlighting various perspectives of the World Cup with profile of teams, star players, goal of the day, predictions, snippets, sidelights, et al. A ready reckoner leaflet indicating the complete World Cup Matches Schedule was printed and distributed across the country by Amrita TV.
6. National Brands on Amrita TV : Besides Kerala companies and government institutions who patronise Amrita TV, leading national and global brands are advertising on Amrita TV, e.g. IOC, BSNL, Bru, Brookebond, Annapurna, Parachute, Kissan, Rexona, Hamam, Lux, Sunlight, Lifebuoy, Surf Excel, Pepsodent, Hewlett-Packard, Smyle, Moods, Charagh Din etc.
GECs
Sun TV posts steady revenue, profit dips amid rising costs
CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.
For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.
The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.
Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.
The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.
Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).
The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.
The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.
To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.
With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
GECs
SPNI hires Pradeep M with responsibility for standards and practices in the south
MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.
Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.
He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.
Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.
His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.
As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.
GECs
Colors Gujarati rolls out two new shows from 2nd February
MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.
Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.
In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.
A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.
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