GECs
‘Afsar Bitiya’ premiering on 25 June at 7:30 PM
MUMBAI: Nelson Mandela said ‘Education is the most powerful weapon we can use to change the world,’ and educating girls not only improves gender equality, but also promotes the healthy development of families, communities and nations. Taking this thought forward, Zee Anmol launches ‘Afsar Bitiya’ premiering Saturday 25 June at 7:30 PM that will inspire audiences across the country. Set in Bhagalpur (Bihar), Afsar Bitiya highlights the importance of girl child education. It is the story of Krishna Raj, a young village girl and her dream to work hard and make a difference in society.
Mitaali Nag plays the lead role of Krishna, an ambitious woman who is strong willed and self-sufficient. Coming from a lower middle class family, where no one had ever got a better job than a clerk, Krishna, through her hard work and dedication becomes a B.D.O. (Block Development Officer). The show traces the journey of this honest and determined girl from an extremely moderate background who deals with ever changing family situations after she becomes successful in her career.
‘Afsar Bitiya’ is produced by the popular television content writer Mr. Rakesh Paswan under the banner ‘Village Boy Productions’. Commenting on ‘Afsar Bitiya, Mr. Paswan said, “This subject is very close to my heart. The inspiration of the story is my own little sister who is a BDO in one of the districts in Jharkhand. Through the lead protagonist Krishna, I hope millions of girls living in small towns and villages of India will be inspired to pursue their dreams and not succumb to societal pressures. I also want to send a message to all the parents to give equal importance to their daughters to help them build a bright and glorious career for themselves.”
Along with Mitali Nag, veteran actors Virendra Saxena and Shahbaz Khan and young heartthrobs Kinshuk Mahajan, Yash Sinha and Shivshakti Sachdev play pivotal roles in this show. Commenting on the launch of the show Mitaali Nag said, “I’m absolutely thrilled to be playing the lead role of Krishna in ‘Afsar Bitiya’ simply because of its strong social message! A Block Development Officer is a person who works towards community development and helps in uplifting the lives of the weaker sections of the society. I read a lot about the responsibilities of a B.D.O before taking up this project and it really inspired me. I will feel good if I’m able to inspire even one young Indian girl among teeming millions to become a B. D. O.”
Krishna’s unexpected achievement bring a lot of happiness for her family, but is her happiness meant to stay forever? Will Krishna be able to keep her values after she becomes ‘Afsar Bitiya’?
GECs
Sun TV posts steady revenue, profit dips amid rising costs
CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.
For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.
The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.
Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.
The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.
Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).
The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.
The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.
To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.
With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
GECs
SPNI hires Pradeep M with responsibility for standards and practices in the south
MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.
Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.
He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.
Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.
His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.
As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.
GECs
Colors Gujarati rolls out two new shows from 2nd February
MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.
Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.
In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.
A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.
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