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Music and Youth

92.7 Big FM to support Honda’s campaign

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MUMBAI:  92.7 Big FM, India’s largest and No. 1 private FM Network comprehensively utilized its 45 station spread across the country to meticulously support Honda’s latest campaign ‘Honda Amaze Longest Drive Through Amazing India’. The campaign which kicked off from the 15th of September and culminated on 9th Nov achieved the Guinness World Records™ for registering as the longest journey by a car in a single country. The campaign was supported by all-encompassing on-ground activities and on-air promotions across 30 Stations of the 92.7 BIG FM network, connecting with Honda fans and dealers to create a buzz about their power campaign.

The brief received from the Client saw the Solutions and the Sales Team at 92.7 BIG FM come together to explore options that would deliver effective results for the campaign. Ensuring out of the box thinking and excellence in execution, the team put together a national plan with elements that ensures maximum buzz and talk-ability around the innovative campaign.

 

From here-on there was no stopping this partnership and 92.7 BIG FM went all out from inviting dealers into the studio to interact with the RJ’s, RJ’s hosting live shows from across Honda showrooms interacting with customers through interesting games and other interactions and also collecting feedback.

 

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Speaking on the occasion, Hironori Kanayama, President & CEO of Honda Cars India Ltd., said “We are happy to announce that Honda Cars India has added yet another milestone to its journey by entering The Guinness World Records™ for the Longest journey by car in a single country”.

He further added, “The drive through various terrains is testimony to the durability, quality and reliability of Honda Amaze. These qualities have found their way into the Indian market and the car has garnered excellent response from the customers.”

 

Speaking of the partnership,Ashwin Padmanabhan, Business Head, 92.7 BIG FM stated, “It is our endeavor to offer audiences with clutter breaking and highly engaging content, while offering our partners the best solutions through the effective use of the powerful medium of radio. Having worked with Honda in the past we have a long standing association since they understand the power of radio. We are happy to have exclusively partnered with them on yet another exceptional campaign of driving through amazing India and further into the Guinness World Records”

92.7 BIG FM has in the past worked closely with Honda on their property titled ‘Voice of Honda Brio’, which saw participants taking a test drive, post which they were given the opportunity to share their reviews on the radio network. This was accompanied with interesting segments like ‘Express your love for Brio’ and ‘Brio Love ka Time Check’. The campaign again was a success which has resulted in both partners synergizing excellently on various campaigns.

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The ‘Honda Amaze Longest Drive Through Amazing India’ campaign kick-started on September 15th,2014. It was flagged off at Jodhpur and went on to clock an astounding 23,800 kms during its drive, covering over 400 Indian towns across the length and breadth of India through mountainous terrains, coastlines, flat highways, congested city roads and the interiors of the country.

 

Providing the campaign with its much needed boost, 92.7 BIG FM, India’s largest FM network successfully generated immense interest from the masses and assisted Honda in making this campaign an enormous success.

 

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Music and Youth

Mumbai gears up for the ultimate Global Youth Festival this December

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MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.

Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.

The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.

But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.

Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.

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After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.

Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
 

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Music and Youth

Reality Ranis swap jungle for shore as Season 2 drama washes ashore

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MUMBAI: The Ranis are back and this time, they’re trading leaves for waves. Warner Bros. Discovery has dropped the trailer for Reality Ranis of the Jungle Season 2, and the all-female survival show is moving from dense forests to sandy shores. The first look teases a stormy mix of crashing waves, sizzling rivalries and survival drama as 12 contestants battle for the ultimate crown.

Season 1 set the tone with fierce jungle clashes, but the sequel looks double the size and twice the fun. The fresh lineup features Samyukta Hegde, Irena Rudakova, Archana Gautam, Sara Gurpal and more all ready to swap comfort zones for chaos. Adding extra spice, Rakhi Sawant storms into the mix, promising unpredictability that only she can deliver. Guiding the spectacle once again is host Varun Sood, whose return ensures fans a familiar yet amped-up ride through the survival saga.

The timing couldn’t be more symbolic. As Discovery celebrates 40 years globally and 30 in India, the series mirrors its DNA of bold, edge-of-seat storytelling. Reality Ranis Season 2 isn’t just about endurance, it’s about power plays, transformations, and testing limits under the scorching sun. With beach brawls, surprise twists, and a crown on the line, these Ranis are set to prove that survival, like the tide, waits for no one.
 

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Music and Youth

Tips Music acquires Studio Radha’s Cultural music of Gujarati and Kutchi

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MUMBAI: Tips Music Ltd acquired Studio Radha’s complete music catalogue expanding its footprint into Gujarat’s rich cultural music heritage. The acquisition reflects Tips Music’s strategic expansion into regional markets, delivering authentic folk traditions with contemporary reach to Indian and global audiences.

Studio Radha, known for its extensive collection of 4,000+ traditional songs spanning devotional music, folk music, and cultural storytelling, adds a dynamic, heritage-rich catalogue to Tips Music’s diverse portfolio, strengthening its position in regional Indian music while exploring new digital streaming and global publishing opportunities.

Commenting on the acquisition, Tips Music Ltd managing director Kumar Taurani said, ” This acquisition, which has a authentic voice of our culture, is a strategic move to deepen our presence in India’s vibrant regional music markets. Beyond preserving this incredible legacy, our goal is to leverage our modern distribution infrastructure and introduce these timeless songs to a new generation of listeners globally. This aligns perfectly with our business strategy of investing in high-quality, diverse content that holds timeless appeal.”

The Studio Radha catalogue will be made available across all major streaming platforms and digital services under the Tips Music banner, ensuring these cultural gems reach music lovers worldwide.
 

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