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  • Good Day stirs up India’s chai love

    Good Day stirs up India’s chai love

    MUMBAI: Biscuit dunking has never sounded so sweet. Britannia Good Day is giving India’s favourite chai break a chart-topping twist with its new campaign “Chai khaa lo, Good Day duba lo”, a playful call to take a bite of tea.

    Inspired by a tea-seller’s viral “chai kha lo” chant, the brand has turned a street-side moment into a national mood. Partnering with viral sensation Yashraj Mukhate, Britannia has dropped a catchy “Chai Anthem” that celebrates the unbreakable bond between steaming chai and a dunked Good Day biscuit.

    Mccann Worldgroup has bottled this energy into a series of snappy 20-second films, capturing everyday Indian scenes: a chatty hostel evening, a quiet train journey, all stitched together with the joy of dip-and-sip.

    “Chai time is the heartbeat of India, and Good Day has always been a part of that magic,” said Britannia Industries general manager–marketing Archana Balaraman. “We wanted this campaign to celebrate that shared joy in a fun, instantly relatable way.”

    Mccann Worldgroup executive vice president and creative head south Sambit Mohanty, added that the idea was to highlight Good Day’s timeless partnership with chai through wholesome stories and familiar faces.

    So, the next time you pour yourself a cup, don’t just sip it. Dunk in a Good Day, hum the new anthem, and let your tea break hit all the right notes.

  • GST 2.0 reloads India’s growth story at Network18’s power-packed summit

    GST 2.0 reloads India’s growth story at Network18’s power-packed summit

    MUMBAI: Talk about tax reform with extra firepower Network18’s Reforms Reloaded 2025 lived up to its billing as India’s biggest policy stage, convening the nation’s top minds just as GST 2.0 kicked in on 22 September 2025. Policymakers, CEOs, economists, defence strategists, and global investors gathered in Delhi to decode how the new regime could reshape India’s economic trajectory and set the tone for its Vision 2030 leap.

    The day was packed with insights, optimism, and the occasional hard truth. From GST reforms to defence indigenisation, divestment to digitisation, leaders sketched out how India could convert reform rhetoric into real, lasting impact.

    Chief economic advisor V Anantha Nageswaran called GST 2.0 “a very significant landmark reform”, predicting it will provide a “very significant boost to domestic demand”. Coupled with recent tax concessions, he said, the multiplier effect would “quite definitely boost GDP numbers”, with FY26 growth expected towards the upper end of the 6.3–6.8 per cent range.

    Tourism minister Gajendra Singh Shekhawat emphasised that the reforms would touch lives across strata, “from a farmer to a millionaire in Mumbai,” with 95 per cent of goods seeing a reduction in taxes. This, he argued, would put more money into consumers’ pockets, spur MSMEs, and even boost domestic tourism.

    Consumer affairs minister Pralhad Joshi went a step further, hailing GST 2.0 as “the biggest reform since 1975”. He announced a dedicated consumer helpline to tackle complaints about GST benefits not being passed on and praised the new online input credit refund system: “Compliances have been simplified, refunds have been made online… what can be a bigger relief for businesses?”

    DIPAM secretary Arunish Chawla highlighted how reforms in capital markets were democratising investment. Despite FIIs pulling out Rs 1 lakh crore between January and August, domestic institutional investors (DIIs) poured in Rs 5 lakh crore, with two-thirds of DIIs now individual investors. “As markets stabilise, we will bring in more OFS, minority stake sales and IPOs, and exceed this year’s Rs 47,000 crore divestment target,” Chawla said, cautioning against obsession with headline figures.

    Defence secretary Rajesh Kumar Singh spotlighted the government’s push for self-reliance, announcing 25–30 billion dollars in annual capex for the next decade, with 75 per cent of that to be spent within India. The move, he argued, would not only strengthen defence capabilities but also catalyse indigenous manufacturing and innovation.

    Beyond GST, panellists debated India’s reform roadmap: asset monetisation, renewable energy, frontier tech, and reshaping globalisation in India’s favour. The mood was decidedly optimistic that GST 2.0, alongside these reforms, could power a competitive, consumption-led economy.

    Network18 (Broadcast) CEO Avinash Kaul framed the day’s significance: “At a time when global economic shifts and technological disruption are transforming industries, Reforms Reloaded sparks future-focused conversations on governance, GST, and India’s evolving role in the global economy.”

    By the end of the summit, one thing was clear: GST 2.0 isn’t just another acronym in India’s policy alphabet soup. It’s the pivot around which India’s growth story for the next decade will turn, a story that leaders at Reforms Reloaded believe could make Bharat both resilient at home and credible on the world stage.

    Because when it comes to India’s economic future, the message from the summit was loud and clear: it’s time to reform, reload, and rise.

  • Haymarket swoops on Centaur’s marketing titles in media power play

    Haymarket swoops on Centaur’s marketing titles in media power play

    LONDON: Haymarket Media Group has snapped up three of Britain’s most influential marketing publications from Centaur Media, tightening its grip on the advertising and communications industry.

    The acquisition of Marketing Week, Creative Review and Festival of Marketing marks a shrewd move by the 67-year-old publisher, which already controls heavyweight titles including Campaign, PRWeek and Performance Marketing World.

    Haymarket Media group  chief executive Kevin Costello called the trio “highly respected brands” that fit perfectly with the company’s focus on specialist audiences. The publications will join Haymarket’s business media division under managing director Donna Murphy, initially operating as a separate unit.

    Claire Rance, who runs the acquired brands, will stay on to lead them through the transition. “This acquisition represents an exciting opportunity to combine the strengths of our joint businesses,” she said.

    FESTIVAL OF MARKETING

    The deal adds serious firepower to Haymarket’s marketing arsenal. Marketing Week and Creative Review, launched in 1978 and 1980 respectively, are cornerstone publications for Britain’s £25bn advertising industry. Festival of Marketing, the events business founded in 2013, rounds out the portfolio.

    Haymarket has been building its marcomms empire for decades, launching Campaign in 1968 and buying PRWeek in 1988. The company now owns more than 70 brands globally, from What Car? to Asian Investor, with offices spanning eight countries.

    The acquisition comes as Centaur Media continues its strategic overhaul. The London-listed publisher began reviewing its assets at the end of 2024, offloading Mark Ritson’s MiniMBA business to Brave Bison in May, Oystercatchers to management in July, and The Lawyer to Legal Benchmarking in September.

    For Haymarket, the deal reinforces its position as the undisputed king of specialist media in Britain, giving it unparalleled reach across the marketing and creative industries.

    The details of the deal were not provided.

    Haymarket Media had earlier this year sold its joint venture Haymarket SAC with the Sorabjee family and its titles Autocar India, Autocar Professional, and What Car? India to Value Drive Technologies, the parent company of Spinny.com.

  • Oxpecker hits it out of the park with Washington Sundar as brand face

    Oxpecker hits it out of the park with Washington Sundar as brand face

    MUMBAI: When a cricketer known for his calm grit partners with a brand built on hustle, you know the pitch is perfect. Oxpecker, India’s next-gen activewear and athleisure label, has roped in Indian international cricketer Washington Sundar as its first-ever brand ambassador marking a bold new chapter in its journey to redefine how India sweats, stretches, and shows up.

    For Washington, the association goes beyond logos and photo shoots. “What excites me most is seeing a young entrepreneur identify a real gap in the market and build an activewear brand that’s stylish, functional, and uncompromising on performance,” he said. “Oxpecker has the potential to inspire people to show up every day with confidence, in comfort and style.”

    And that mantra “Show Up” is at the heart of Oxpecker’s new campaign and its first brand film starring Sundar. From dawn workouts to late-night travel, the film showcases the all-rounder’s consistency as more than just a cricketing skill: it’s a life skill. The message is simple being a champion isn’t about chasing perfection, but about showing up, day after day.

    The Oxpecker difference lies in its blend of sweat-wicking, breathable, odour-resistant fabrics, engineered for India’s weather, and its mid-premium positioning that offers international quality without international price tags. Every piece is designed to empower individuality while being proudly Made in India, for India and beyond.

    Founded in 2023 by 20-year-old entrepreneur and Oxpecker founder Dev Raval and Oxpecker co-founder Nitesh Raval, the brand was born out of frustration with the lack of good choices in the Indian market. “Consumers either compromise on quality with budget options or overspend on international brands. With Oxpecker, we bridge that gap,” said Dev Raval. “Washington Sundar, consistent both on and off the field, perfectly embodies our spirit of showing up.”

    In less than two years, Oxpecker has built serious momentum:

    ●    Launched in 2023 with a disruptive vision.

    ●    Partnered with 150 plus influencers, strengthening its digital-first presence.

    ●    Secured listings on Amazon, Myntra, and Ajio, building strong e-commerce traction.

    ●    Now unveiling its first brand film with Washington Sundar, cementing its identity.

    The campaign’s visuals are more sweat than sparkle: Sundar powering through intense drills, long practice hours, and the grind of everyday travel all while Oxpecker gear keeps him comfortable and game-ready. The film underscores a universal truth: performance isn’t about spotlight moments, it’s about consistency, and showing up is already half the battle won.

    With cricket’s rising all-rounder as its face, Oxpecker is betting big on India’s fitness-conscious millennials and Gen Z, who want gear that works hard without burning a hole in their pockets. If Washington Sundar embodies composure at the crease, Oxpecker is looking to embody resilience in the wardrobe proving that for champions, on the field or off it, the secret lies in one mantra: Show up.

  • Japanese drama about child abuse finds new home in Greece

    Japanese drama about child abuse finds new home in Greece

    ATHENS: Greece has become the latest country to embrace one of Japan’s most emotionally charged television dramas. Mother, a series that tackles the harrowing subject of child abuse through the story of a teacher who kidnaps her student to save her from domestic violence, premiered on Alpha TV on September 25th.

    The Greek adaptation, titled Na me les mama (Call me mom), marks the 11th international remake of the Nippon TV original—making it the most globally adapted Asian scripted format on record. Filmiki, the Greek production company behind the series, worked closely with Nippon TV to maintain the show’s emotional core whilst adapting it for local audiences.

    “Mother is a story that has transcended cultures,” said Nippon TV scripted format sales and licensing executive Sally Yamamoto. The series has already conquered markets across Asia, Europe and the Middle East, with versions airing in South Korea, Turkey, Ukraine, Thailand, China, France, Spain, Saudi Arabia, Mongolia and the Philippines.

    The original Japanese drama follows a woman in her mid-thirties who lives an apathetic existence until she discovers one of her pupils is being abused at home. Unable to understand her own impulses, she kidnaps the child and attempts to raise her as her own daughter whilst on the run from authorities.

    Alpha TV programme director Christos Kompos described the series as “one of these stories that we feel really honoured to share with our audience.” The adaptation will stream simultaneously on Alpha TV’s HbbTV platform.

    The show’s unflinching examination of society’s tendency to ignore child abuse has struck a chord with international audiences, proving that some stories need no translation to resonate across cultural boundaries.

  • Game on: Non-RMG takes the winning shot in India

    Game on: Non-RMG takes the winning shot in India

    MUMBAI:  When the chips are down, India’s gamers are levelling up with play without pay. A new report by Mumbai-based VC fund Lightbox says the country could soon shift from being a volume-heavy market to a value-driven gaming powerhouse, as the spotlight moves from real-money games (RMG) to non-real money titles.

    India already has a formidable player base, with nearly 420 million gamers logging in regularly, second only to China. Yet while downloads surge, monetisation lags, with India’s average revenue per user at just 3.03 dollars compared to 68 dollars in China and a hefty 215 dollars in the US. That gap, however, signals massive untapped potential.

    According to Lightbox’s India’s gaming inflection: Non-RMG at scale, the future lies in casual, mid-core and esports titles, fuelled by in-app purchases, ads, and subscriptions. A poll with Rooter revealed that three-quarters of gamers already spend on non-RMG add-ons, with 31 per cent shelling out more than Rs 1,000 each month on battle passes, cosmetics and unlockable content.

    “The question is no longer about scale,” said Lightbox managing partner Sandeep Murthy. “India can leap from a volume-driven market to a value-driven giant. If given the right content and community, gamers will pay.”

    The shift comes on the heels of the Promotion and regulation of online gaming act, 2025, which banned RMG and its advertising. While the crackdown clipped one wing of the industry, it has given non-RMG games legitimacy and fresh tailwinds.

    Advertising and esports are also scoring big. Casual and hyper-casual titles are becoming brand playgrounds, while India’s esports revenue touched 100 million dollars in 2024, with sponsorships making up over half the pie.

    Regional language content and hyper-localisation are further fuelling the boom. Nearly 75 per cent of gamers prefer Hindi or other vernacular titles, while AI-powered storytelling and cloud gaming are tipped to supercharge the next phase of growth.

    Globally, gaming is a 177.9 billion dollars industry set to hit 198 billion dollars by 2027. With its young, mobile-first players, India’s paradox of high play but low pay might just be its superpower, turning the world’s second-largest gamer base into one of its most lucrative.

  • Trivandrum set for UST Marathon with Milind Soman

    Trivandrum set for UST Marathon with Milind Soman

    MUMBAI: Ready, set, go! Trivandrum is set to sprint into the record books. The Kerala capital will host its largest-ever marathon on 12 October 2025 with the second edition of the UST Trivandrum Marathon. Organised by tech giant UST in collaboration with NEB Sports, the event promises four action-packed categories: full marathon, half marathon, 10,000 run and 5,000 run, starting from the UST Thiruvananthapuram campus.

    Adding star power to the race, actor, model, fitness icon and film producer Milind Soman will serve as the brand ambassador, joined by sports legends including former Indian badminton star Pullela Gopichand, athlete Reeth Abraham, and badminton player U Vimal Kumar.

    With over 10,000 participants expected, the total prize pool tops Rs 22 lakh, making it Kerala’s most ambitious marathon yet. Registrations are open online at bit.ly/3ZnARUv and the official website trivandrummarathon.com.

    UST, president, Alexander Varghese said “This marathon is our way of promoting a healthy society and raising awareness of physical and mental well-being. Marathons are a powerful tool for inspiring communities, and we are proud to host this annual event in Trivandrum.”

    NEB Sports, cmd, Nagaraj Adiga added, “We are thrilled to host over 10,000 runners and welcome Milind Soman as our brand ambassador, adding extra charm to the event. Training runs earlier this year saw overwhelming participation, setting the stage for an unforgettable marathon.”

    From fitness enthusiasts to seasoned athletes, the UST Trivandrum Marathon 2025 promises to blend endurance, excitement and community spirit in the heart of Kerala.

     

  • Nipposh debuts skin-friendly nipple covers redefining comfort and care

    Nipposh debuts skin-friendly nipple covers redefining comfort and care

    MUMBAI: In a bold move to redefine personal care and comfort, Nipposh has launched its innovative line of dermatologically safe, reusable nipple covers, positioning itself as a modern solution to an often-overlooked skincare concern.

    With the tagline “Nipple care is skincare,” the brand shines a spotlight on the sensitive skin needs of both men and women, while championing inclusivity, sustainability, and body positivity. Sensitive skin affects nearly one in three Indians, and traditional adhesive-based covers often cause irritation, rashes, and swelling, making them unsuitable for regular use. Men, too, frequently face nipple chafing during workouts or long hours of wear. Despite the prevalence of these issues, safe and affordable alternatives have remained scarce, until now.

    Nipposh addresses this gap with science-backed offerings designed to be gentle, reusable, and cost-effective. Its hero products include “Aqua man,” an anti-chafing nipple cover for men, and “Caramel, Crème & Pearl,” a non-adhesive line for women in inclusive shades to suit diverse skin tones.

    Complementing these is “Poshwash,” a specially formulated cleanser that ensures hygiene and long-term reusability. Every product is non-irritant, hypoallergenic, cruelty-free, and waterproof, with clinical assessments adhering to Bis standard IS 4011 and official registration on the Clinical Trials Registry India (CTRI), underscoring the brand’s credibility and safety focus.

    More than just products, Nipposh positions itself as a movement, empowering individuals with comfort, confidence, and care while aligning with sustainable, modern lifestyles. By recognising nipple care as a vital part of self-care, the brand is pioneering a cultural shift in personal wellness. As it steps into the market, Nipposh invites consumers to embrace a new era where sensitive skin is understood, celebrated, and protected, making a lasting impression one cover at a time.

     

  • Wishful launches with cinematic sparkle, redefining festive occasion wear

    Wishful launches with cinematic sparkle, redefining festive occasion wear

    MUMBAI:  When celebrations call, Wishful answers with timeless sparkle. Aditya Birla Fashion and Retail Ltd. (ABFRL) has unveiled Wishful, its premium celebration wear brand, with a cinematic campaign that radiates timeless elegance and contemporary flair. Designed for the modern Indian woman, the debut collection reimagines festive fashion with jewel-toned ensembles, intricate embroidery and flowing silhouettes.

    Shot against surreal landscapes, the Ogilvy-crafted campaign marries ethereal backdrops with striking designs. From lehengas that shimmer like starlight to breezy fabrics that capture movement, every frame is steeped in understated grandeur.

    “Wishful is more than just a collection; it is a feeling. We wanted to evoke the dreamlike beauty of festivities and the joy of dressing for meaningful moments,” said ABFRL, chief marketing officer – TCNS division, Puneet Sewra. “It reflects sophistication, individuality and quiet confidence.”

    Currently available at W stores and online, the collection spans day premium, party wear, light and heavy festive attire, as well as wedding ensembles. Each piece is designed to feel as special as the occasion it’s worn for, offering a blend of artisanal detail and modern sophistication.

    With a 360-degree rollout across digital, print, cinema, outdoor and in-store channels, Wishful aims to become the go-to destination for women who seek elegance that’s both timeless and personal.

    This season, celebration comes with a touch of the cinematic, and a wardrobe that’s truly Wishful thinking.

  • Glow with the flow Kaya and Fatima Sana Shaikh ditch skincare fads

    Glow with the flow Kaya and Fatima Sana Shaikh ditch skincare fads

    MUMBAI: When every scroll throws up a new “glow hack” and DIY miracle routine, Kaya is cheekily asking – why chase fads when you can trust the experts? Marico Limited’s latest campaign for Kaya products stars actor and brand ambassador Fatima Sana Shaikh, who takes on beauty buzzwords and 10-step routines with wit, charm, and a healthy dose of common sense.

    In the campaign films, Fatima is seen calling out quick fixes, viral remedies, and trend-chasing jargon, urging viewers to ditch the noise and embrace skincare that’s grounded in science. Her message is clear: radiance doesn’t come from gimmicks, but from expert-led, dermatologist-designed solutions tailored for Indian skin.

    Backed by over 20 years of dermatological expertise, Kaya is now introducing its latest hero, the Kaya Gluta Glow Face Serum. Packed with eight potent actives, including the much-lauded Glutathione, the serum promises a visible glow from the very first use (basis a 2025 clinical self-assessment). It’s positioned as the antidote to fleeting fads: science-based, effective, and designed for lasting results.

    Fatima, known for her versatile screen presence, steps into her new role as the face of Kaya with an easy relatability. By playfully mocking the cluttered beauty universe, she embodies Kaya’s philosophy: “glow powered by knowledge, not noise.”

    Kaya’s product portfolio now spans 75 plus science-backed personal care solutions, co-created with dermatologists. The range covers everything from acne, pigmentation, dullness, ageing, and sun protection, to hair and body care. For consumers juggling endless choices, Kaya aims to cut through with credibility and efficacy.

    The campaign, created by Ronin Labs, brings together a sharp creative team, Amit Basak (executive creative Director), Girija Naiksatam (Creative Director), Nachiket Bohra (Producer), Abhishek Kumar (art director), and Edwin Quadros (director) – to deliver films that land Kaya’s message with equal parts humour and authority.

    Rolling out across leading digital platforms, the campaign is set to reach millions of skincare-conscious Indians, especially millennials and Gen Z audiences who are increasingly overwhelmed by skincare clutter but still hungry for effective solutions.

    With Fatima Sana Shaikh at the helm, Kaya isn’t just selling a serum, it’s selling a philosophy. In an era where beauty routines can feel like full-time jobs, Kaya is nudging consumers back to basics: trust the science, trust the experts, and let your glow do the talking.