ITV

Blog

  • Bank of Baroda rings in festive cheer with big offers

    Bank of Baroda rings in festive cheer with big offers

    MUMBAI: Talk about festive spirit with compound interest. Bank of Baroda has unwrapped its annual campaign, BOB ke sang tyohaar ki umang – shubh bhi. labh bhi., promising customers not just celebration but also savings.

    This season, retail and MSME clients can look forward to a slew of perks: home loans starting at 7.45 per cent with zero processing fees, special concessions for women and young borrowers, and car loans with longer tenures, no pre-payment charges, and extra sweeteners for electric vehicle buyers. Gold and mortgage loans also get limited-period rate cuts.

    The Bank is also making lifestyle sparkle with the new Bob masterstroke lite savings account, packed with travel, dining and entertainment perks, plus a lifetime free Eterna credit card. For businesses, the Bob smart current account and Digi udyam digital lending scheme promise paperless processes, easy working capital, and free transactions.

    Debit card users aren’t left out either, with discounts across travel, food, fashion and groceries. Whether it’s lockers, remittances, or overdrafts against property, the offers are as varied as the festive buffet.

    By blending financial prudence with festive flair, Bank of Baroda is ensuring customers can celebrate with both joy and rewards, truly making it a season of Shubh bhi, labh bhi.

  • Instamart sale puts sparkle into festive shopping

    Instamart sale puts sparkle into festive shopping

    MUMBAI: Why wait for the runway when the runway can come to your doorstep? Instamart’s Quick India Movement (QIM) sale has turned festive shopping into a high-style sprint, with accessories, beauty, and grooming deals flying off the virtual shelves in record time.

    Mumbai, Delhi, and Bangalore are leading the pack in fashion accessory orders, with shoppers loading up on chic bags from Aldo, Lavie, and Accessorize London, while Pune and Hyderabad are racing ahead in beauty and grooming buys. The result? A festive shopping frenzy that proves style doesn’t wait.

    This season’s sparkle comes courtesy of steep discounts: Titan and Clara watches starting at Rs 999, Giva’s sterling silver jewellery up to 68 per cent off, and Sukkhi ethnic picks at a dazzling 90 per cent discount. Bags are equally irresistible, with Aldo at up to 60 per cent off, Lavie from Rs 599, and Baggit offering 80 per cent markdowns.

    Beauty buffs aren’t left behind. From Lakmé essentials at half price to Dove and L’oréal haircare at up to 60 per cent off, plus Beardo and Ustraa grooming kits starting at Rs 499, shoppers are stocking up to glow as brightly as the festive lights.

    Running until 28 September, the QIM Sale has already seen over 200 per cent growth in categories like jewellery, hair accessories, and bags, turning everyday shopping into a celebration. With delivery in just 10 minutes, Instamart ensures that this festive season, the perfect look is always within reach.
     

  • Colors Queen unveils festive glow collection

    Colors Queen unveils festive glow collection

    MUMBAI: Colors Queen Cosmetics has rolled out its festive collection, promising beauty lovers a season of radiance. The homegrown brand, known for its cruelty-free and skin-friendly formulas, is serving up sparkle with a line-up that blends innovation, affordability and flair.

    The showstopper is the cushion foundation, designed for a natural, buildable glow that lasts all day. Adding drama are the liquid metallic eyeshadows, while the glass bomb stick and lip gloss bring shimmer and shine to cheeks, lips and eyes. Completing the look are illuminating primers and highlighters that make festival lights look dim in comparison.

    Speaking on the launch, co-founder Nitin Panjwani said the range was crafted to deliver luxury beauty at accessible prices, with products that not only look stunning but also feel good on the skin.

    Available on Amazon, Flipkart, Nykaa, Myntra, Purplle, Meesho, and the official website www.colorsqueen.com , along with offline counters across India, the collection invites beauty lovers to shine brighter and bolder this festive season.

    Colors Queen, founded in 2014, has built its name on blending quality, affordability and inclusivity, and with this launch, it hopes to crown itself the go-to brand for festive glamour.
     

  • Azorte makes mid moments the new cool with Gen Z fashion campaign

    Azorte makes mid moments the new cool with Gen Z fashion campaign

    MUMBAI: In a world obsessed with extremes, Azorte is flipping the script on what it means to be “mid”. The fashion and lifestyle destination, one of India’s fastest-growing, has launched its Autumn Winter 2025 campaign, “You’re Not Mid, You’re Just in the Middle of Your Story,” starring hindi movie’s fresh faces Khushi Kapoor and Vedang Raina. The campaign’s mantra is clear: mid isn’t mediocre, it’s momentum, the stumble before the stride.

    The narrative strikes a chord with Gen Z, a generation constantly haunted by the pressure to stand out, chase virality, and curate perfection. Azorte reframes these so-called “average” moments as essential steps in the messy journey of self-discovery, confidence, and authentic style. It’s not about perfection; it’s about progress.

    Through a visually arresting brand film crafted by Famous Innovations and directed by Anish Dedhia, the campaign captures the chaos and charm of real life. From dance reels that don’t always land to late nights spent dreaming of what’s next, Khushi and Vedang embody the raw, in-between moments that shape identity. Each frame celebrates bold styling, experimentation, and unapologetic self-expression, reinforcing the brand’s message that “authentic beats perfect every time.”

    Azorte head of marketing for Dhaval Doshi explained, “Gen Zs are tired of the pressure to be perfect. They want brands that understand their raw, in-progress selves. This campaign says you don’t need to have it all figured out. With expressive capsules and a narrative that celebrates imperfection, Azorte creates a safe space for young Indians to explore, evolve, and express themselves unapologetically.”

    The campaign also taps into what Azorte calls “Self-Assured Relevance.” Today’s youth value being in sync with the world yet remain confident even if recognition doesn’t immediately follow. Being “in the middle” of their journey isn’t failure, it’s the process of becoming. This philosophy underpins the brand’s design, storytelling, and store experiences, transforming each touchpoint into a celebration of the journey, not just the destination.

    Rollout spans digital platforms, social media, OTT, OOH, and in-store experiences, with Azorte stores themselves becoming immersive hubs where customers can explore their style narratives in real-time. Fans can also experience the full world of Azorte on the go at azorte.ajio.com.

    With this campaign, Azorte positions itself not just as a fashion destination, but as a cultural companion for Gen Z, one that encourages embracing the “mid” moments, celebrating the messy, the bold, and the authentic, and finding confidence in the journey itself. After all, in the middle is where the magic happens.
     

  • NZ cricket live in India: Every ball on Prime Video this summer

    NZ cricket live in India: Every ball on Prime Video this summer

    MUMBAI: Prime Video is serving a non-stop season of boundaries and bouncers. The streamer has announced it will bring every ball of New Zealand’s 2025-26 home season live to India, giving fans front-row seats to a packed calendar of Tests, ODIs and T20Is.

    Starting 1st October with a fiery three-match T20I showdown against Australia, the Black Caps’ home summer promises wall-to-wall drama. England follows with six white-ball games through October, before the West Indies arrive for a full tour of five T20Is, three ODIs and three Tests across November and December. South Africa then rounds things off in March 2026 with a high-octane five-match T20I series, while the White Ferns take on Zimbabwe Women for the very first time, alongside fixtures with South Africa.

    Across nine iconic venues, the season will feature cricket’s biggest names, from Rachin Ravindra, Pat Cummins and Travis Head to Sophie Devine, Laura Wolvaardt and Sikandar Raza.

    For Indian fans, it means free access to a feast of cricketing rivalries and historic firsts, streamed directly on Prime Video. With the entire season running till March 2026, one thing is clear, New Zealand’s summer just became India’s too.

     

  • Insight TV creates media powerhouse after swooping on distressed rival

    Insight TV creates media powerhouse after swooping on distressed rival

    AMSTERDAM: Insight TV, the Dutch unscripted television channel operator, has unveiled World Storytelling Media Group (WSMG) to house its expanding empire after mopping up the distribution assets of bankrupt factual producer Off The Fence (OTF) this summer.

    The newly minted parent company will corral both firms under one roof, merging their commercial teams into a unified sales force. WSMG will make its bow at next month’s Mipcom television market as Insight TV marks its tenth anniversary.

    The tie-up creates a formidable catalogue spanning automotive, food and lifestyle programming from Insight TV alongside OTF’s factual fare—with promises of fresh genres to follow. Insight TV will continue expanding its stable of seven pay-TV and fast channels across global feeds, whilst centralising all intellectual property and rights investments within OTF’s operation.

    The reshuffle places OTF’s acquisition team, led by Loren Baxter, at the heart of content buying for both the channels and third-party producers. She will work closely with , Insight TV’s director of programming and scheduling Sarah Reed, and global vice-president of fast and content Lisette Schlippe to feed the group’s growing appetite for unscripted shows.

    Key Insight TV executives are joining OTF’s sales ranks. Sam Thomson becomes senior vice-president of content sales for North America and global networks, whilst former Fox hand Joanna Rowley takes charge of Asia-Pacific, Britain and Ireland. Inês Isidro will handle the Benelux, Brazil and Portugal territories.

    “The launch of WSMG heralds a new era to better facilitate the discovery of high-quality IP for partners and audiences at this moment of seismic change in our industry,” said , Insight TV chief executive Viktoriia Tkachenko. The group aims to offer producers access to traditional linear channels, fast platforms, YouTube “and indeed whatever comes next”.

    OTF chief executive Bo Stehmeier  boasted of assembling “arguably the most experienced and largest factual commercial team under one roof”. The ambition, he said, is creating “a true one-stop shop for the global non-scripted storytelling community”

  • Breaking the Language Barrier: India Today Goes Multilingual with CAMB.AI

    Breaking the Language Barrier: India Today Goes Multilingual with CAMB.AI

    MUMBAI: When it comes to making headlines, India Today is literally speaking everyone’s language. In a first-of-its-kind global move, CAMB.AI, the AI-powered multilingual communication pioneer, has teamed up with The India Today Group (ITG) to make live news accessible across languages and continents. The announcement comes ahead of IBC 2025, where CAMB.AI will showcase its technology at booth 5H49 from 12-15 September.

    This collaboration is designed to co-create cutting-edge language solutions that extend ITG’s reach beyond English, into Hindi and other regional Indian languages, and even to non-resident Indians worldwide. In doing so, the partnership promises to deliver trusted journalism to over 750 million monthly readers, viewers, and digital consumers who engage with ITG’s vast portfolio from India Today magazine to Aaj Tak, Business Today, and Lallantop.

    CAMB.AI, already a game-changer in live sports broadcasting with its speech-to-speech translation tech available in more than 150 languages, will now bring the same magic to the newsroom. The technology not only translates but preserves the authenticity, emotion, and accents of each speaker, ensuring that live news remains true to its source while crossing linguistic borders.

    “Quality information shouldn’t be limited by language,” said India Today group managing editor for production Samkhya Edamaruku. “Our enhanced capabilities now add inclusivity to credibility. By leveraging AI to overcome language barriers, we are making trusted journalism accessible to a more diverse audience, helping to build a more informed and connected world.”

    CAMB.AI co-founder and CTO Akshat Prakash added, “For 50 years, India Today has led with innovation and creativity. Being their first live news translation partner validates our growth plans in India and Southeast Asia. We are already exploring ways to expand ITG’s reach even further.”

    This partnership comes at a pivotal time. India is fast emerging as one of the world’s largest digital economies, with a diverse audience hungry for content in their native languages. Multilingual reach is no longer just a global strategy, it’s a local imperative. Through CAMB.AI’s AI-powered solutions, ITG is set to engage audiences at an unprecedented scale, making news consumption not only accessible but also personalised and culturally resonant.

    The India Today Group itself has been a trailblazer in media since its inception in 1975. Renowned for its credibility and bold storytelling, ITG has consistently championed independent journalism across television, print, digital, mobile, and audio platforms. It has also led innovations like integrated newsrooms, AI-powered news anchors, and digital-first initiatives, alongside hosting marquee events such as the India Today Conclave and Sahitya Aaj Tak.

    With CAMB.AI’s real-time multilingual translation and India Today’s trusted content, this collaboration signals a new era where language is no longer a barrier, but a bridge bringing news to the world with speed, authenticity, and reach like never before. Attendees at IBC 2025 can experience this futuristic newsroom in action at booth 5H49, where CAMB.AI will demonstrate how AI is transforming not just sports, but news itself.

     

  • Legendary Zeenat Aman shines in Tyaani’s latest campaign

    Legendary Zeenat Aman shines in Tyaani’s latest campaign

    MUMBAI: When timeless glamour meets contemporary brilliance, the result is Zeenat Aman for Tyaani. The legendary actor, whose style has inspired generations, headlines Tyaani Jewellery by Karan Johar in the brand’s latest campaign, Forces of Tyaani, celebrating individuality and self-expression as the rarest forms of luxury.

    In striking modern attire, Aman is transformed into a living masterpiece, adorned in Tyaani’s signature uncut diamond jewellery. The campaign positions her as more than a cinematic icon, she is the embodiment of the jewellery’s ethos: bold, luminous, and timeless.

    Forces of Tyaani has previously showcased stars like Shefali Shah, Rasika Dugal, Tillotama Shome, and Kalki Koechlin. With Aman joining the roster, the narrative reaches a showstopper moment, pairing her enduring charisma with Tyaani’s contemporary jewellery mastery.

    At the heart of the collection lies Tyaani’s reimagined uncut diamond technique, allowing light to pass freely through each stone, enhancing brilliance while remaining elegantly lightweight. Each piece reflects the balance of tradition and modernity, a mirror to Aman’s own ageless allure.

    Tyaani Jewellery founder Karan Johar said, “Having Zeenat Aman headline Forces of Tyaani is a dream realised. Her legacy stands untamed by time, and she embodies our belief that individuality is the rarest form of luxury.”

    The campaign is a celebration of more than just jewellery. It champions empowerment, inclusivity, and self-expression, encouraging women to embrace their own rhythm and story with jewels that are at once modern and eternal.

    Tyaani Jewellery is available in eight cities: Delhi, Mumbai, Bangalore, Hyderabad, Pune, Lucknow, Chandigarh, and Ahmedabad, and online at tyaani.com.

  • Maddys 2025 crowns India’s best in creative brilliance

    Maddys 2025 crowns India’s best in creative brilliance

    MUMBAI: When creativity squared off against innovation, India’s ad world took centre stage. The 43rd edition of Maddys, presented by Dinamalar and powered by Peps, celebrated the finest in creative, media, digital, design and strategy excellence under the theme “AI vs AI – Awesome Ideas vs Awesome Ideas.”

    Held in Chennai, Maddys 2025 attracted a record 929 entries across 155 categories from over 106 agencies and clients spanning India and Nepal, making it one of the most competitive editions in its storied history. After a rigorous two-round judging process, 340 entries were shortlisted, culminating in 184 awards, including 4 Grand Prix, 31 Gold, 61 Silver and 76 Bronze.

    The gala also featured a high-profile panel discussion, “Awesome Ideas in the Age of AI”, with industry leaders sharing insights on blending human creativity with technological transformation.

    Key winners at Maddys 2025 spanned a diverse range of creative and strategic categories. In Creative Maddys, Mind Your Language! was named agency of the year, while Way 2 News took the client of the year title. In Digital Maddys, Advertout Ventures secured agency of the year and ITC Classmate was recognised as client of the year. 

    The Sight won agency of the year in Media Maddys, with Lingo India Private Limited as the client honouree. In Film & Audio Craft, Kadhai Films was named producer of the year. For Design & Print Craft, Be positive 24 Innovation Design was awarded agency of the year, with art directors Rakesh Gandla and Velu Radhakrishnan, and copywriter Abhishek D Shah receiving individual accolades. In the Regional Pride (Tamil) category, Mind Your Language! and Way 2 News once again took the top honours as agency and client, respectively.

    The two-stage evaluation system, overseen by 8 Jury Chairs and 27 industry experts, ensured transparency and fairness, awarding points that contributed to the coveted agency and client of the Year titles across categories.

    Advertising Club Madras president S. Balasubramanian said, “Maddys 2025 is about celebrating ideas, celebrating culture, and showcasing how awesome ideas meet awesome ideas. With entries from outside India, this year’s event hints at the global potential of Maddys.”

    The evening combined awards, entertainment, and networking, highlighting the evolving creativity landscape while reinforcing Maddys as a benchmark for excellence in India’s advertising and media sectors.

    From AI-inspired campaigns to timeless creative brilliance, Maddys 2025 reminded everyone that in the world of ideas, there are no boundaries, only imagination.

  • TVU links Modi summit across 25 sites

    TVU links Modi summit across 25 sites

    MUMBAI: When the world tuned in to hear what India thinks, the cloud did the talking. TVU Networks’ cloud-powered broadcast solutions stitched together 25 venues across the globe for the “What India thinks today” summit in New Delhi, headlined by prime minister Narendra Modi.

    The two-day event at Bharat Mandapam brought together leaders and influencers to debate India’s role in the new world order. Behind the scenes, TV9 Network leaned on TVU’s tech stack: Partyline, Anywhere and One, to keep conversations seamless and audiences connected in real time.

    The numbers tell the story. Sub-300 millisecond latency ensured smooth exchanges that felt as if participants were in the same room. The entire system was up and running in less than a day, slashing timelines that usually stretch to a week. And uninterrupted HD transmission held steady across international and domestic venues, even when networks were under strain.

    The payoff was more than technical. The cloud-driven approach cut deployment costs and complexity while giving TV9 the freedom to focus on content rather than configuration.

    “Delivering a truly global, interactive summit required agility and reliability,” said TV9 Network CTO Badari Prasad S. “TVU’s cloud ecosystem delivered both, setting a new benchmark for live connectivity.”

    TVU Networks GM south Asia Subodh Aggarwal added, “This shows how our cloud solutions can eliminate borders while reducing costs and complexity.”

    By powering a multi-venue, interactive broadcast of this scale, TVU Networks has underlined how cloud technology is reshaping live production worldwide. For global broadcasters chasing speed, scale and simplicity, the message is clear: the future is in the cloud.