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  • Borosil turns up the heat with festive radio campaign across North India

    Borosil turns up the heat with festive radio campaign across North India

    MUMBAI: When the Diwali lamps are lit, Borosil is making sure the kitchens sparkle too. The beloved Indian kitchen brand has launched a festive radio campaign running till the festival of lights, highlighting its latest range of cooktops and appliances. The initiative aims to stir up excitement, strengthen brand visibility, and connect with families during the season of celebration.

    The campaign is airing on Radio Mirchi across key North Indian cities, including Delhi, Gurgaon, Faridabad, Ghaziabad, Meerut, Chandigarh, Ludhiana, Patiala, Jalandhar, Amritsar, Jaipur, Lucknow, and Kanpur. With short ads, festive jingles, and lively RJ conversations, Borosil is reaching millions of listeners, adding flavour and energy to kitchens bustling with sweets, snacks, and festive meals.

    Central to the campaign is Borosil’s range of stainless steel and glass-top cooktops, prized for durability, safety, and sleek design. Toughened glass adds elegance, while high-efficiency brass burners ensure faster cooking. Complementing these are Borosil’s modern appliances, including mixer grinders, OTGs, juicers, air fryers, and electric kettles, designed for both power and convenience. From preparing festive sweets to air frying snacks, the brand promises to make holiday cooking effortless and enjoyable.

    Speaking about the campaign Borosil Ltd VP for marketing Barnali Shankar said, “Festivals in India are about joy, togetherness, and the food we lovingly prepare for our families. Borosil cooktops and appliances make cooking faster and easier, so families can spend more time celebrating with their loved ones.”

    With efficiency, style, and performance at its core, Borosil is positioning itself as a festive kitchen companion. By simplifying cooking during the most cherished season of the year, the brand is ensuring that celebrations are filled with laughter, love, and memorable culinary moments. Consumers can explore the festive range at leading retail stores and e-commerce platforms, making this Diwali a truly deliciously easy one.

  • ET Now Swadesh marks 4 years of trust with ‘Swadesh ke 4 Saal’ special

    ET Now Swadesh marks 4 years of trust with ‘Swadesh ke 4 Saal’ special

    MUMBAI: ET Now Swadesh, India’s fastest-growing Hindi business news channel, is turning four this October, marking the milestone with a day-long programming special themed ‘Swadesh Ke 4 Saal, Bharosa Beshumaar.’

    Since its launch in 2021, ET Now Swadesh has carved out a reputation as the country’s trusted guide for investors, empowering viewers with clear, credible, and actionable insights on markets, mutual funds, and wealth creation. Its mission: linking individual prosperity with India’s financial growth story.

    The anniversary special on 3 October packs in marquee segments featuring India’s sharpest financial minds, from Nilesh Shah (Kotak MF), Radhika Gupta (Edelweiss MF) and Devina Mehra (First Global) to market leaders like Ashish Kumar Chauhan (NSE) and Sundararaman Ramamurthy (BSE). The lineup spans investment strategies, SIP fundamentals, and exclusive conversations with CEOs and fund managers.

    Congratulating the channel, The Times Group MD Vineet Jain said, “In just four years, ET Now Swadesh has helped shape India’s culture of investment, with demat accounts surging from 7 crore to 25 crore since 2020. The channel continues to be a trusted partner in every Indian household’s financial journey.”

    From demystifying the stock market to fostering financial literacy, ET Now Swadesh has consistently positioned itself as more than just a news channel but a driver of financial empowerment.

    As it steps into its fifth year, the channel aims to deepen financial inclusion and deliver sharper insights for India’s growing pool of retail investors. After all, as ET Now Swadesh itself says, “सटीक और निष्पक्ष निवेश सलाह.”

     

  • Apollo Tyres hits a six with Indian cricket jersey debut

    Apollo Tyres hits a six with Indian cricket jersey debut

    MUMBAI: Rolling onto the pitch in style, Apollo Tyres has made its debut on the Indian men’s cricket team jersey, strengthening its three-year partnership with the BCCI. The unveiling took place in Ahmedabad ahead of the opening Test against the West Indies, two days after the brand appeared on the women’s team jersey in Guwahati.

    Cricket, the heartbeat of India, now carries the Apollo Tyres emblem as a symbol of national pride and commitment to the sport. Apollo Tyres vice chairman and managing director Neeraj Kanwar said, “Cricket unites the nation like no other sport. Seeing our logo on the teams’ jerseys is a moment of great honour and reflects our shared spirit of determination, resilience and excellence.”

    The partnership goes beyond branding, emphasising support for talent and nurturing India’s cricketing culture. With both men’s and women’s teams adorned with the Apollo Tyres insignia, the company looks forward to celebrating victories, inspiring fans, and going the distance alongside the nation’s cricket heroes.

  • Sonakshi Sinha turns gold standard for MMTC-PAMP

    Sonakshi Sinha turns gold standard for MMTC-PAMP

    MUMBAI: MMTC-PAMP is adding some star sparkle to its gold, announcing Sonakshi Sinha as the face of its new Sona Sahi Hai campaign. The actress now represents India’s leading precious metal player, highlighting the purest investment-grade gold and silver just in time for the festive season.

    The campaign celebrates the timeless value of gold while positioning it as a modern, smart investment choice. Signature products like the Sone ki chidiya and Lotus gold bars, along with Banyan Tree silver bars, showcase 999.9 plus purity and Swiss craftsmanship, blending tradition with convenience for gifting, legacy building, or personal investment.

    MMTC-PAMP offers digital gold securely stored in bank-grade vaults that can be redeemed for physical bars and coins, alongside doorstep delivery of customised physical gold and silver products. Each item carries a unique number and is Assayer certified, ensuring authenticity and positive weight tolerance.

    MMTC-PAMP MD and CEO Samit Guha, said Sonakshi’s authenticity mirrors the brand’s promise of purity, trust, and accessibility. Deputy general manager – marketing Kashish Vasishta, added that the campaign bridges heritage and innovation, bringing gold investment to a wider audience.

    With Sonakshi Sinha shining as ambassador, MMTC-PAMP aims to turn every investment into a golden opportunity, making purity both aspirational and attainable.

  • Bumrah bowls over with Ralph Lauren Polo 67 debut

    Bumrah bowls over with Ralph Lauren Polo 67 debut

    MUMBAI: From the pitch to perfume, Jasprit Bumrah is switching gears as Ralph Lauren Fragrances unveils him as the new ambassador for Polo 67 in India. The cricket legend lends his signature dedication and discipline to the campaign, bringing athletic spirit to the iconic scent.

    L’oréal International Distribution Sapmena general manager Charles-Alexandre Boczmak said Bumrah embodies the “timeless yet vibrant and contemporary vision” of Polo 67. The fragrance celebrates those who champion their own self-expression, echoing the fast bowler’s relentless pursuit of excellence.

    Bumrah, known worldwide for redefining fast bowling with precision and poise, said the collaboration resonates with his journey. “Designing your dreams through determination and grit is a message I live by both on and off the field,” he added.

    Crafted by master perfumer Marie Salamagne, Polo 67 EDP blends warm woody notes with fresh, fruity accents including pineapple, cedarwood, and benzoin. Top notes feature pineapple accord, green mandarin, bergamot and cardamom; mid notes include sesame seed, cypress and lavandin; while vetiver, cedarwood and benzoin form the base.

    Polo 67 marks a reinvigoration of the Polo fragrance line, perfectly marrying sporting energy with timeless sophistication, and now, Jasprit Bumrah’s star power.

  • NTT Data boosts Salesforce strength with Exah acquisition in MEA region

    NTT Data boosts Salesforce strength with Exah acquisition in MEA region

    MUMBAI: NTT Data has snapped up Exah, a Salesforce consulting partner and AI implementation specialist, to supercharge its customer engagement game across the Middle East and Africa (MEA).

    The Johannesburg-based acquisition strengthens NTT Data’s in-region Salesforce capabilities, blending its global scale with Exah’s proven local expertise. The result? Smarter, faster and more personalised Salesforce solutions for clients navigating today’s customer-first economy.

    Salesforce is already a cornerstone of NTT Data’s growth strategy, offering unified customer data, streamlined workflows and AI-powered insights. By bringing Exah on board, NTT Data adds an extra layer of technical depth and on-the-ground support.

    NTT Data MEA CEO Alan Turnley-Jones, said the acquisition was about “combining Exah’s expertise with NTT Data’s global capabilities to deliver innovative solutions that drive customer engagement and business growth.”

    For Exah, it’s a chance to plug into a global network while staying true to its roots. “Delivering exceptional customer value through innovation is our founding principle,” said Exah managing director Tiaan le Roux. “Joining NTT Data lets us amplify that mission across Africa and beyond.”

    This move follows NTT Data’s 2023 purchase of MuleSoft consultancy Apisero, further strengthening its integration chops across digital, voice and CRM platforms. With Exah in the fold, NTT Data can now deliver Salesforce expertise end-to-end, from integration to post-implementation support, while also building local skills through its young talent programme.

    For businesses across the MEA region, it means a stronger partner to keep their customer relationships cleaner, faster and smarter, no manual refresh needed.

  • Moe’s Art gets a reel deal as Shantanu Anam joins as creative director

    Moe’s Art gets a reel deal as Shantanu Anam joins as creative director

    MUMBAI: When storytelling meets strategy, the screen just got sharper. Moe’s Art, the creative-first communications consultancy, has appointed Shantanu Anam as its new creative director, signalling a bold push into video-led content across brand films, commercials, and original productions.

    With over a decade of experience spanning OTT content, digital media, theatre, and screenwriting, Anam rose to prominence with the viral web series Baked. He has since worn multiple hats writer, actor, director across platforms like All India Bakchod and Arre. Most recently, he served as content head at the Jio-backed media company NEWJ, where he wrote Hotstar Special’s Pariwar and produced Happy Hour. He also starred as Debu in the critically acclaimed dark comedy Dilli Dark, praised for its razor-sharp social satire.

    A Syracuse University alumnus, Anam is tasked with strengthening Moe’s Art’s video content vertical, while also expanding the consultancy’s footprint as a brand solutions partner. The focus will be on multi-format storytelling digital-first videos, on-ground activations, and original IPs such as Happily Never After and The Anti-Agency Show aimed at building deeper audience engagement and meaningful brand connections.

    Moe’s Art co-founder Vishaal Shah said, “In an increasingly cluttered world where AI often adds to the noise, it has become more important than ever for brands to truly connect with their audiences. Shantanu’s versatility across theatre, digital, and OTT brings a fresh creative edge to what Moe’s Art can offer its clients. With his leadership, we aim to craft storytelling that resonates deeply and sets new benchmarks in branded content and audience engagement.”

    Adding his perspective, Shantanu Anam said, “Storytelling is the heartbeat of meaningful communication. At Moe’s Art, I am excited to build on that belief by pushing creative boundaries to craft original, compelling content. My goal is to create work that builds a genuine connection between brands and their audiences’ stories that audiences embrace, and brands can be proud of.”

    With Anam on board, Moe’s Art is poised to turn up the volume on video-first storytelling, proving that when creativity and strategy collide, even brands get a standing ovation.

  • Dylect puts scammers in the rear-view with new dash cam

    Dylect puts scammers in the rear-view with new dash cam

    MUMBAI: Say cheese, scammers. Dylect is taking Indian roads under watchful eyes with its new Scam Ya Dash Cam campaign, starring Rannvijay Singh. The nationwide push highlights how dash cams can protect honest drivers from on-road cheats and chaotic driving scenarios.

    Launched across social media, the campaign showcases everyday traffic mayhem where lack of evidence leaves drivers vulnerable. Dylect’s smart dash cams, equipped with full HD night vision, Sony Starvis 2 sensors, loop recording, G-sensor, and parking surveillance, promise to flip the power back to the road users.

    Founder Anuj Bhatia said the campaign aligns with Dylect’s mission to bring tech-forward, practical solutions to drivers. “The truth will always be recorded,” he added, emphasising the role of dash cams in preventing scams and disputes.

    Conceptualised by Art-E Mediatech, the campaign captures the tension and fear drivers feel when confronted by road scammers, positioning the dash cam as the unsung hero that empowers motorists with real-time evidence.

    With India’s roads growing busier and unpredictability increasing, Dylect Dash Cams aim to provide reassurance, accountability and peace of mind for every driver.

  • Panasonic merges industry and energy divisions to power growth in India

    Panasonic merges industry and energy divisions to power growth in India

    MUMBAI: When energy meets industry, sparks are bound to fly and Panasonic just flipped the switch. Panasonic Life Solutions India (PLSIND) has strategically merged its Industrial Devices (INDD) and Energy Solutions (ESD) divisions into a single powerhouse: Panasonic Industry & Energy India (PIDEIN). The move promises sleeker operations, sharper customer focus, and a jolt of innovation for the Indian market.

    Helming the new entity is Narayan Kumar, who steps in as chief business officer. Previously the divisional director of INDD, Kumar brings a mix of strategic vision and hands-on B2B experience, reporting directly to PLSIND MD and CEO Tadashi Chiba.

    Commenting on the integration, Chiba said, “By bringing together our Energy and Industry divisions under PIDEIN, we are unlocking new opportunities to innovate and deliver solutions that truly matter. With Narayan’s leadership, we are confident PIDEIN will strengthen our market presence and drive sustainable growth in India.”

    Kumar added, “India is at a critical inflection point as a global manufacturing hub. PIDEIN combines electronic and electromechanical components with energy solutions across Automotive (ICE & EV), Infra ICT, HVAC, and Automation segments. Together, we can help customers build products for a self-sustaining and greener future.”

    Panasonic’s Industrial Devices portfolio in India covers advanced electronic and electromechanical components including passives, sensors, relays, microswitches, BLDC motors, as well as automation products like servo systems, PLCs, HMIs, and sensing solutions. On the energy side, the ESD division supports India’s green push with lithium-ion batteries for EVs, renewable energy storage systems, and energy management solutions for residential, commercial, and industrial clients.

    The consolidation into PIDEIN signals more than just a rebranding, it reflects Panasonic’s drive to streamline operations, foster collaboration, and accelerate innovation. By uniting diverse technologies under one umbrella, the company aims to deliver tailor-made solutions while advancing its global mission of sustainable and customer-centric growth.

    With Narayan Kumar at the helm and a clear roadmap for integrated growth, PIDEIN is set to energise India’s industrial and energy landscape, proving that when the right sparks meet, the future truly lights up.

  • Alia and Varun double the fun on Two Much couch

    Alia and Varun double the fun on Two Much couch

    MUMBAI: Twice the mischief, twice the magic. Hindi cinema’s beloved duo Alia Bhatt and Varun Dhawan aka Varia, are all set to light up Prime Video’s Two Much with Kajol and Twinkle this week, bringing their signature mix of chaos and charm.

    From their first-day jitters in Student of the Year to swapping parenting tips and spilling secrets from over a decade of friendship, the pair slip into easy banter that only Kajol and Twinkle can amplify with their trademark wit.

    The episode is a cocktail of nostalgia, laughter and candid confessions as “Varia” revisit their journey from fresh-faced debutants to two of Hindi cinema’s most bankable stars. Expect playful digs, heartfelt moments and plenty of giggles on the couch.

    After a blockbuster premiere with Salman Khan and Aamir Khan, Two Much with Kajol and Twinkle continues to raise the entertainment stakes. Catch the Alia-Varun episode streaming this Thursday on Prime Video in over 240 countries and territories.