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  • Pitch to Get Rich: Where fashion meets big business

    Pitch to Get Rich: Where fashion meets big business

    MUMBAI: India’s fashion scene is getting a glamorous makeover. Jiohotstar is set to premiere Pitch to Get Rich on October 20, a reality series that fuses Hindi cinema’s sparkle with entrepreneurial grit. Produced by Dharmatic Entertainment and the Fashion Entrepreneur Fund, the show features a Rs 40 crore investment pool aimed at turning creative fashion ideas into thriving businesses.

    Fourteen aspiring founders will compete in a first-of-its-kind format, pitching their fashion ventures while navigating real-world business challenges. Celebrities and industry leaders, including Akshay Kumar, Karan Johar, Manish Malhotra, and Malaika Arora, join forces with top business tycoons to mentor, judge, and invest in India’s fashion talent.

    Dharmatic Entertainment CEO Apoorva Mehta said, “Pitch to Get Rich is more than entertainment. It’s a stage for dreamers who want to build, innovate, and shine globally.” Founder of FEF Sanjay Nigam added, “The show champions ‘Make in India’ while inspiring the next generation of fashion entrepreneurs.”

    With homegrown talent in the spotlight, Pitch to Get Rich promises a thrilling mix of style, strategy, and star power, streaming exclusively on Jiohotstar.

  • Spaces celebrates the comfort of coming back home

    Spaces celebrates the comfort of coming back home

    MUMBAI: Home is where the comfort is. Spaces, the premium bed and bath linen brand from Welspun Living, has launched its latest campaign Your Space, Your Comfort, celebrating the simple joys of returning to one’s own sanctuary.

    Created by atom network, the multi-platform campaign highlights the intimate, everyday moments that make home truly personal. From sinking into familiar sheets after a long day to unwinding in a cosy bathrobe, Spaces captures the rituals that turn spaces into havens of comfort.

    Welspun Living MD & CEO Dipali Goenka said, “Spaces stands for comfort that is both personal and thoughtful. With this campaign, we reaffirm our commitment to purposeful design where innovation, aesthetics, and human connection transform every home into a sanctuary.”

    Business head Ruchika Arora added, “The best feeling is coming home to Your Space, Your Comfort. Our campaign celebrates exactly that, those moments that are personal, messy, minimal, and always yours.”

    The campaign film is now live across digital, cinema, print, and out-of-home platforms, inviting audiences to reconnect with the unparalleled joy of home.

  • Kia shifts gears with new chiefs steering sales and business in India

    Kia shifts gears with new chiefs steering sales and business in India

    MUMBAI: Kia India is switching lanes in style and it’s bringing two seasoned drivers to the wheel. The carmaker has announced a leadership shuffle, appointing Sunhack Park as chief sales officer (CSO) and Joonsu Cho as chief business officer (CBO), signalling a bold new lap in its India journey. Park, who brings 28 years of global automotive experience, has worked across South Korea, the Middle East & Africa, and India, and now takes charge of Kia India’s sales strategy. His focus? Sustainable growth, tighter operational efficiency, and expanding Kia’s footprint in one of the world’s most competitive car markets.

    Cho, with over 32 years of leadership experience spanning Australia, the UK, and Europe, will steer business strategy, production planning, exports, and alliances as CBO. His role puts him squarely in the pit crew for Kia India’s next phase of expansion, ensuring the brand accelerates with precision and consistency.

    “This is an exciting phase for the brand as we continue to expand our presence in a dynamic and evolving market,” said Park, underscoring his intent to boost dealer networks and sharpen Kia’s sales edge.

    Cho added: “Kia India has made remarkable strides in the market, and my priority will be to develop and execute robust business strategies that support sustainable growth and operational excellence.”

    The appointments reinforce Kia’s long-term commitment to India, where the brand has quickly carved out a premium niche since entering in 2019. With Park and Cho in the cockpit, Kia seems ready to keep the pedal pressed on innovation and growth in the fast-changing Indian auto landscape.
     

  • Teen Taal strikes a live note in Lucknow with its 125th episode

    Teen Taal strikes a live note in Lucknow with its 125th episode

    MUMBAI: When Teen Taal talks, India listens and this time, Lucknow gets the front-row seat. Aaj Tak Radio and the chart-topping Hindi podcast is taking its wit and banter offline for a landmark live recording of its 125th episode of Season 2 on Saturday, 4th October 2025. After a roaring success with its 100th episode celebration in Pune which pulled in crowds including fans from abroad, the trio is ready to turn the City of Nawabs into a city of laughs. The stage at Indira Gandhi Pratishthan will come alive at 8:00 pm, as satire, storytelling and sharp observations take centre stage.

    The dynamic trio Kamlesh Kishore Singh (Tau), Kuldeep Mishra (Sardaar) and Asif Khan (Khan Cha) have built a cult following with their clever mix of everyday humour, cultural commentary and unfiltered conversations. Their live shows promise more than just punchlines: fans can expect candid chats, inside jokes, and that unique chemistry that makes Teen Taal India’s No.1 Hindi podcast.

    What makes the event special is the intimacy. Registrations are now open for fans eager to be part of the laughter, stories and surprises woven into this landmark recording. Seats, however, are limited and if the Pune frenzy is anything to go by, the Lucknow evening will be packed to the rafters.

    With over two seasons of chart-topping success on Apple Podcasts and beyond, Teen Taal has turned everyday life into a cultural phenomenon. Episode 125 isn’t just a milestone; it’s a celebration of conversations that resonate far beyond the airwaves.

    So, as the countdown begins, one thing’s certain: in Lucknow, the mic will drop, but the laughs will keep echoing.

  • Philips hits the right note with Sanya Malhotra in festive light-up campaign

    Philips hits the right note with Sanya Malhotra in festive light-up campaign

    MUMBAI: When the beat drops and the lights glow, the vibe is pure celebration. This festive season, Signify (Euronext: Light), the world’s leading lighting company, has rolled out its new campaign starring actor and brand ambassador Sanya Malhotra, putting the spotlight on Philips Smart and Deco lighting.

    Titled Light Up Every Day, the campaign taps into the way Gen Z is remixing festive traditions pairing classic tunes with ambient lighting, and turning their homes into mood boards of music, light and joy. The film follows a young couple vibing through the day, where lighting doesn’t just brighten spaces but becomes an extension of self-expression.

    “With Gen Z fast becoming significant buyers of premium products, the campaign reflects their demand for personalisation, mood-setting and experiences,” said Signify head of marketing for strategy govt. affairs and CSR Nikhil Gupta. “Through lighting, we’re not just enhancing spaces, we’re shaping moods and memories.”

    Sanya Malhotra echoed the sentiment: “Festivals have always held a special place in my heart. Light sets the mood, expresses style, and creates lifetime memories. That’s why I’m so excited to be part of this campaign with Signify.”

    The campaign goes beyond screens too. With 500 plus lighting designs spread across 300 plus Philips Smart Light Hubs in India, consumers can step into experiential spaces to explore setups, get expert recommendations and discover how smart lighting transforms their homes.

    Shot with actor Rohan Gurbaxani, choreographed by Karishma Chavan and set to music by Aman Pant, the film pulses with energy, curated by creative agency FCB Kinnect. It will shine across Youtube, Instagram, Facebook, OTT platforms and social media throughout the season.

    By fusing sound, style and smart design, Signify makes a simple promise: when light matches your vibe, every day is a festival

     

  • Goquest stars in Africa with JioStar’s exclusive content distribution deal

    Goquest stars in Africa with JioStar’s exclusive content distribution deal

    MUMBAI: When it comes to Africa, Goquest Media clearly has the Midas touch and now it’s shining brighter with JioStar. The global independent distributor has bagged the exclusive rights to distribute JioStar’s linear programming across the African continent, cementing its reputation as the go-to bridge between Indian content powerhouses and African audiences.

    The move isn’t Goquest’s first rodeo. The company previously partnered with Disney Star as its sole distributor in Africa, a collaboration that raised the bar for taking premium Indian entertainment global. With JioStar following suit, the mandate marks another milestone in Goquest’s growing dominance of the African broadcast market.

    “Africa has long been a core market for us,” said Goquest Media managing director Vivek Lath. “For leading global players to bypass building internal sales teams and instead rely fully on Goquest is the strongest endorsement of our capability. We are excited to expand JioStar’s footprint across Africa and continue building bridges between world-class content and audiences who deeply resonate with it.”

    For JioStar, Africa is not just a market, but a priority growth frontier. With two bespoke channels already in place, one in English and the other in isiZulu, the broadcaster has steadily carved out a cultural connection with audiences. A company spokesperson noted, “Our channel brands, shows and characters are household names. By appointing Goquest as our exclusive distributor, we ensure our content portfolio is scaled with precision and market expertise.”

    From isiZulu soaps to English-language dramas, the partnership underscores a larger truth in Africa, Indian entertainment isn’t just imported, it’s embraced. And with Goquest at the helm, JioStar looks set to script its next big chapter on the continent.
     

  • Dove empowers women to embrace curls with Taapsee

    Dove empowers women to embrace curls with Taapsee

    MUMBAI: It’s time to let those curls run wild. Dove India has launched Reclaim Your Curls, a new campaign featuring actor Taapsee Pannu that celebrates the power, pride, and individuality of curly-haired women across the country. The initiative encourages women to wear their curls with confidence rather than feeling pressured to tame them.

    The campaign film spotlights Taapsee sharing her personal journey of embracing her natural curls, highlighting individuality, self-acceptance, and breaking free from outdated beauty norms. She said, “Curls have a personality of their own. Once you learn to embrace them, they become your strength. Be patient with your curls and let them shine.”

    Dove invites women nationwide to share their own curl stories, from morning routines to ditching the straightener, amplifying voices that celebrate the beauty of natural hair. The brand aims to turn self-expression into a movement, reminding women that beauty should empower, not restrict.

    Unilever vice president – hair care Sairam Subramanian added, “Taapsee is the perfect voice for this campaign: bold, honest, and real. We want to give curls the love they have long deserved.”

    With Reclaim Your Curls, Dove continues its legacy of challenging beauty norms and championing inclusivity, one curl at a time. 
     

  • Deadline extended for Pmvision2art creative contest

    Deadline extended for Pmvision2art creative contest

    MUMBAI: Brush up your creativity. The government of Maharashtra’s department of cultural afairs, in collaboration with the Advertising Agencies Association of India, has extended the deadline for the Turn Vision into Art: Pmvision2art campaign to 15th October 2025.

    The nationwide initiative invites designers, agencies, and creators to craft iconic posters celebrating India’s transformative programmes over the past decade, from Make in India and Digital India to Swachh Bharat Abhiyan, Atmanirbhar Bharat, Beti Bachao Beti Padhao, Skill India, and the International Day of Yoga.

    Seventy-five winning entries will be showcased at major art galleries, featured in a commemorative coffee-table book, and highlighted on national platforms to inspire millions. Poster submissions should be A2 size and entries can be made via www.pmvision2art.com.

    Minister of cultural affairs Ashish Shelar said, “Creativity has the power to shape how we remember history and imagine the future. Turn Vision into Art is our invitation to the nation’s creative minds to capture the essence of India’s progress through art.”

    With this extension, the campaign offers artists a golden opportunity to make their mark while celebrating a decade of India’s visionary initiatives.

  • Ivana Jewels ropes in Mouni Roy as brand ambassador, launches first TVC

    Ivana Jewels ropes in Mouni Roy as brand ambassador, launches first TVC

    MUMBAI: Ivana Jewels, one of India’s fastest-growing lab-grown diamond brands, has unveiled Mouni Roy as its brand ambassador, marking the launch with its first-ever television commercial.

    The campaign moves beyond the usual lab-grown diamond claims, instead celebrating design, individuality, and the joy of wearing jewellery that feels personal. Shot in a behind-the-scenes style, the TVC features Mouni Roy refusing scripted lines and inviting viewers to “see for yourself,” highlighting Ivana’s craftsmanship and customer-first ethos.

    “Mouni represents the modern woman who values authenticity and individuality, values that are at the heart of Ivana Jewels,” said Ivana Jewels co-founder Ayushi Jindal. “This campaign focuses on what matters most to our customers: jewellery that feels personal, stylish, and easy to wear.”

    Mouni Roy added, “I’m truly excited to join hands with Ivana Jewels. Each piece allows you to express your individuality while enjoying the beauty and craftsmanship that goes into it. This campaign celebrates confidence, authenticity, and the joy of jewellery that truly belongs to you.”

    Surat-based Ivana Jewels is expanding across India with a broader product range, enhanced customisation, and personalised services. As modern buyers increasingly embrace lab-grown diamonds, the brand aims to combine innovation, design, and accessibility, appealing to customers who value sustainable, individual style.

     

  • De Beers Forevermark sparkles in India with bold ‘This One’s For Me’ campaign

    De Beers Forevermark sparkles in India with bold ‘This One’s For Me’ campaign

    MUMBAI: Diamonds aren’t just forever, they’re personal. De Beers Forevermark has launched its flagship India campaign, ‘This One’s For Me’, with Dentsu Creative Isobar, re-framing natural diamond jewellery as a bold celebration of women who own their journeys.

    https://youtube.com/shorts/RuWiZ9_MmIM?si=5VCRBa61pcdL3QXx

    Anchored in the metaphor of a diamond’s many facets, the campaign mirrors the multiple roles and emotions in a woman’s life. At its heart is a cinematic film featuring a striking art installation in nature, inspired by the “Forevermark woman” and her facet journey.

    But this story doesn’t just stay on screen. Dentsu Creative Isobar carried the narrative into Delhi streets through immersive tech installations, where passers-by could capture their own “facet moments”, sparking intrigue and conversation ahead of the grand launch.

    https://youtube.com/shorts/hhjK3sUPwss?si=nCIMnO97OZYPws4O

    The launch event itself glittered with star power. Performances by Anoushka Shankar and Saba Azad, alongside the unveiling of Forevermark’s flagship south extension store in New Delhi by Meera Kapoor, turned the evening into more than just a store opening, it became a cultural moment.

    “We had a unique opportunity to redefine what a luxury brand launch in India could look like,” said De Beers Forevermark India CEO Shweta Harit. “‘This One’s For Me inspires women to embrace their stories while elevating the language of luxury.”

    For Dentsu Creative Isobar, the brief was about making luxury human. “At its core, the campaign is about women declaring their stories matter,” said Dentsu Creative Isobar CEO Sahil Shah. “From film to tech-led experiences, audiences don’t just see the story, they feel it.”

    Vice president Sheetal Bhalerao added, “Too often, narratives about women are written for them. This campaign is about rewriting that script, with Forevermark as a meaningful companion.”

    As the campaign rolls out in the coming months, Forevermark and Dentsu Creative Isobar aim to turn this into more than just an ad push but a movement to reframe how women, their stories, and natural diamonds shine in India.