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  • Gini & Jony dresses up online with Unicommerce boost

    Gini & Jony dresses up online with Unicommerce boost

    MUMBAI: When it comes to kids’ fashion, Gini & Jony is dressing for the digital age. The homegrown kidswear brand has partnered with e-commerce enabler Unicommerce to streamline its online operations and scale its presence across India.

    Known for stylish, comfortable apparel for children, Gini & Jony is available in 50 exclusive outlets, 250 plus retail points, its brand website, and multiple online marketplaces. With Unicommerce’s multi-channel order and warehouse management systems, the brand can now process orders faster, track inventory in real time, and ensure seamless fulfilment across all sales channels.

    Kidswear, unlike adult fashion, demands quick turnarounds, seasonal drops, and age-specific sizing, making inventory management a tricky business. Unicommerce’s technology promises smarter inventory control, faster deliveries, and an improved shopping experience for parents on the lookout for trendy outfits for their little ones.

    India’s kids’ apparel market, valued at USD 24.56 billion in 2024, is projected to reach USD 29.35 billion by 2030, fueled by rising incomes, urbanisation, and growing brand consciousness among parents.

    “Our focus is to boost our online revenue and reach more customers efficiently,” said Gini & Jony CEO Harsh Agarwal. “Partnering with Unicommerce helps us enhance digital capabilities and streamline operations.”

    Unicommerce MD & CEO Kapil Makhija added, “Apparel is one of the most challenging segments in e-commerce, and we are excited to empower Gini & Jony to expand their digital footprint and serve India’s evolving kidswear market.”

    With this collaboration, Gini & Jony is all set to make online shopping a seamless, stylish experience for parents and kids alike.
     

  • TDI Infracorp bets on data-driven boss to crack Delhi’s property market

    TDI Infracorp bets on data-driven boss to crack Delhi’s property market

    NEW DELHI: New Delhi’s property developers love talking about transparency. Rajat Bokolia actually means it. On 7 October, TDI Infracorp appointed him group chief executive across its three entities—TDI Infracorp, TDI Infrastructure and Newstone—betting that his data-driven approach can navigate the national capital region’s (NCR’s) notoriously fickle real estate market.

    Bokolia brings 20 years of experience in NCR property, most recently as chief operating officer at Assotech Ltd. He’s also done stints at Raheja Developers, Unity Group’s Park Laureate Buildwell, and Jindal Realty, steering residential and commercial projects across the region. His reputation rests on an unusual skill in Indian real estate: reading market data and consumer trends, then acting on them.

    That matters in NCR, where developers often operate on gut instinct and buyer sentiment swings wildly between micro-markets. Bokolia’s pitch is different. He champions what he calls “educated buyers”—punters who make property decisions based on research, trends and long-term value rather than speculation or marketing fluff. It’s a philosophy that aligns neatly with TDI’s stated aim of customer-centricity, though execution will be the real test.

    Under Bokolia’s leadership, TDI plans to adopt a “data-first approach” using market research, predictive analytics and consumer insights to stay ahead of demand cycles. It’s the sort of corporate speak that sounds good on paper. Whether it translates into better projects and happier buyers depends on whether Bokolia can turn TDI’s sprawling residential, commercial and mixed-use portfolio into a more focused, responsive operation.

    “NCR is one of the most competitive and dynamic property markets in India, and success here depends on foresight, transparency, and execution backed by data,” Bokolia said. He’s not wrong. The question is whether TDI, like its peers, can resist the temptation to chase quick wins over sustainable growth. Bokolia’s track record suggests he might just pull it off.

  • AI meets news: India Today leads the way

    AI meets news: India Today leads the way

    MUMBAI: When it comes to news, India Today is taking a deeper dive. The media giant has become the first in the APAC region to launch Taboola’s Deeperdive, a Gen AI answer engine designed to bring instant, trustworthy answers straight to readers on its own sites.

    Deeperdive taps into decades of India Today’s rich editorial content, allowing readers to ask questions on anything from election analysis to trending stories, and get AI-powered answers sourced from trusted journalists. The engine even suggests related queries, keeping users engaged longer and exploring more of the site.

    “Pioneering journalism means being future-ready,” said India Today Group vice chairperson and executive editor-in-chief Kalli Purie. “With Deeperdive, we’re offering richer experiences, staying connected to our readers, and unlocking new AI-powered frontiers of engagement and monetisation.”

    Taboola CEO and founder Adam Singolda added, “India Today is a must-visit destination for news and analysis. Deeperdive lets them join the Gen AI revolution on their own terms, delivering trusted answers while opening search-like advertising opportunities.”

    Built to understand the “pulse of the internet,” Deeperdive analyses trends from over 600 million daily users across 9,000 publishers. Unlike traditional AI engines, it uses real-time data to deliver timely, contextual insights, ensuring readers get answers that matter, right when they need them.

    For publishers, this means longer reader engagement, more site exploration, and high-intent ad revenue within their own environments, all while maintaining a seamless, intuitive experience.

    With 50 years of journalistic excellence and a digital presence spanning Aaj Tak, Business Today, and The Lallantop, India Today is leveraging AI not just to keep pace with change, but to lead it, showing that when it comes to content, the future is very much now.

  • Be-Rite Sunflower Oil launches new Tamil Nadu campaign

    Be-Rite Sunflower Oil launches new Tamil Nadu campaign

    MUMBAI: Time to lighten up the kitchen. Be-Rite Sunflower Oil, in partnership with Dentsu Creative Webchutney, has rolled out its latest Tamil Nadu campaign, Rite’ah Yosinga, Be-Rite Vaangunga (think rite, buy Be-Rite), encouraging consumers to make thoughtful choices while cooking with less oil absorption.

    The campaign, featuring National Award-winning actor M.S. Bhaskar, blends humour and everyday family moments to show how Be-Rite keeps meals light, letting families enjoy second servings without guilt. Set in a Tamil household, the film captures the relatable struggle of resisting favourite dishes and positions Be-Rite as the perfect solution for mindful cooking.

    Commenting on the creative approach, Dentsu Creative Webchutney CEO Indrajeet Mookherjee said, “Our task was to go beyond functional benefits and create a campaign that positions Be-Rite within everyday conversations. By integrating the brand’s unique value proposition of lightness into the familiar family moments that every Tamil household can relate to, we believe we have constructed a narrative that is not only memorable but also emotionally resonant.”

    GEF India senior vice president sales & marketing Chandra Shekhara Reddy added, “With this campaign we wanted to enforce a simple and powerful truth – that at the end of the day, food is about joy. And choosing the right oil can let families enjoy more of what they love, without the guilt.”

    GEF India head of marketing Chetan Pimpalkhute said, “In every Tamil household, there’s always space for one more serving. But often, people hold back for fear of overeating. That’s the insight we tapped into for this film, where Be-Rite oil empowers our consumers to cook more with less oil, without worrying about extra calories. We were confident that this simple, yet powerful thought would strike a chord with our audience.”

    The campaign is live across television, digital, social media, newspapers, and radio, combining a high-impact festive burst with sustained engagement to strengthen Be-Rite’s presence and category share in Tamil Nadu.

  • India’s gaming industry gets its own showcase

    India’s gaming industry gets its own showcase

    MUMBAI: India’s gaming sector is finally getting the spotlight it craves. On 29-30 November, Mumbai will host GamingCon Bharat 2025, the country’s largest gaming festival and industry conference. The Indian Game Publishers and Developers Association (IGPDA), which represents the country’s only video-games-focused industry body, expects over 10,000 gamers, developers, publishers, investors and policymakers to descend on the Nesco Bombay Exhibition Centre.

    The event marks a coming-of-age moment for an industry that has long operated in the shadow of its western counterparts. GamingCon Bharat splits into two distinct experiences: a consumer festival showcasing Indian-made titles like Mukti, Age of Bhaarat and Ludo King, alongside esports tournaments featuring FAU-G: Domination and Indus Battle Royale; and the IGPDA India Gaming Conference, a business summit tackling AI, cloud gaming and policy frameworks.

    That last bit matters. Following India’s Promotion and Regulation of Online Gaming Act, senior government officials and politicians will engage directly with industry leaders. The timing is deliberate. India’s gaming market is booming, but lacks the infrastructure and policy support that turned Montreal and Poland into gaming powerhouses with franchises like Assassin’s Creed and The Witcher.

    Industry heavyweights are bullish. Nazara Technologies chief executive  and founding member of IGPDA Nitesh Mittersain calls it “the launchpad for India’s next-gaming success stories.” Ncore Game founder Vishal Gondal says it’s “where India’s gaming future begins.” Gametion founder & chief executive Vikash Jaiswal puts it bluntly: “The world has Gamescom, we have GamingCon.”

    The festival will feature 100-plus exhibitors across eight fan zones and stages, a cosplay competition, and a developer showcase spotlighting homegrown intellectual property. For an industry desperate to prove it can create culturally relevant games with global appeal, GamingCon Bharat represents both challenge and opportunity. Whether India can translate this ambition into the next breakout hit remains to be seen. But at least now it has a stage to try.

  • BMW drives engagement with interactive CTV ads

    BMW drives engagement with interactive CTV ads

    MUMBAI: BMW India is shifting gears in advertising. In partnership with Interactive Avenues and VDO.AI, the luxury carmaker has launched interactive connected TV (CTV) campaigns, bringing its flagship models: the BMW 2 Series Gran Coupé and BMW X3, to life in viewers’ living rooms.

    Moving beyond conventional video ads, the campaigns allowed audiences to engage directly through their TV remotes. The 2 Series Gran Coupé offered an interactive carousel experience, while the X3 campaign layered dynamic backdrops with clickable elements, creating an immersive storytelling journey.

    Powered by VDO.AI’s proprietary CTV technology, the campaigns reached high-intent, premium households and encouraged deeper exploration in high-attention environments. BMW’s marketing director Vitesh Barar said, “This collaboration with VDO.AI has redefined how we approach awareness campaigns. By making them more interactive and intuitive, we’ve been able to connect with audiences in meaningful new ways. As CTV cements its role in luxury content consumption, this platform enables BMW to continue leading the way.”

    VDO.AI co-founder and CTO Arjit Sachdeva added, “Partnering with a forward-thinking brand like BMW has been a truly rewarding experience. Together, we’ve redefined what CTV can deliver in India, elevating viewing into discovery and transforming campaigns into immersive, memorable brand journeys through our interactive technology.”

    Interactive Avenues associate vice president Anjani Sankhyan said, “With CTV rapidly establishing itself as the new prime-time for sophisticated audiences, this campaign successfully captured attention, fostered memorability, and elevated BMW’s digital presence.”

    Executed across select premium platforms, the campaigns have set a new benchmark in interactive automotive storytelling, combining luxury, design, and technology for a connected future.

     

  • Fadnavis and Akshay steal the show at Ficci Frames with wit and wisdom

    Fadnavis and Akshay steal the show at Ficci Frames with wit and wisdom

    MUMBAI: When politics met popcorn, the stage lit up brighter than any movie set. Maharashtra chief minister Devendra Fadnavis and actor-producer Akshay Kumar turned their fireside chat at Ficci Frames 2025 into an unmissable blockbuster of ideas, humour and social commentary complete with punchlines, promises, and plenty of applause.

    The lively session opened with Fadnavis reflecting on Maharashtra’s deep cultural roots, particularly the enduring power of Marathi theatre. “Even today, Marathi plays draw packed houses and have achieved world records of 10,000 shows,” he said with pride. “That same creativity and expression are now being carried forward into Marathi cinema.” He credited the state’s audience for keeping the art form alive, adding that even as big-budget films dominate the box office, Marathi films continue to thrive.

    “Two Marathi films now release on the same day and both become blockbusters,” he smiled, calling it a “remarkable phase” for the regional industry. He further shared that the state government has introduced multiple schemes to support Marathi filmmakers and production houses but admitted there was more work to do. “We’ve not yet made a specific effort to connect Gen Z with Marathi cinema,” he acknowledged, promising to focus on that new mantra going forward.

    The conversation soon turned cinematic when Akshay Kumar, ever the entertainer, asked the CM a tongue-in-cheek question: “Do you watch films? Tell me, are films copying crime, or is crime copying films?”

    Fadnavis’ reply was quick and disarmingly honest. “Crime is ahead of films,” he said, drawing laughter from the audience. He elaborated that while early criminals often modelled themselves on filmi gangsters, the real danger today lies in cybercrime. “These cybercriminals are advancing faster than technology itself. Crimes like phishing, sextortion, and digital frauds are becoming more complex,” he warned.

    Turning serious, the CM called for the film industry to highlight digital crimes as a tool for public awareness. “Our new heroes should be those who fight cyberwars. Films have immense power to communicate emotion and they can play a vital role in creating awareness about the threats of the digital world.”

    Akshay Kumar then lightened the mood again, sharing details of his upcoming film Haivaan, where he plays a negative character. “Should I do it, sir?” he asked with mock hesitation. Fadnavis was encouraging: “You should definitely do it! For a versatile actor like you, every role adds depth. Sometimes even a villain leaves a stronger impression than the hero.”

    The audience chuckled, and Akshay quipped, “Then I’ll do it! Usually, I’m always the hero.”

    Their repartee moved from reel life to real life when Akshay jokingly asked whether the end of Mumbai’s metro construction, a project currently dominating city roads could be marked by declaring a new public holiday. “Sir, once the metro work is over, can we call that day ‘Maharashtra Day’?” he laughed.

    Fadnavis took the jest in stride but offered an earnest apology to Mumbaikars for the traffic chaos. “It’s temporary pain for permanent gain,” he said. “We are building tunnels, underground roads, and metro lines on a massive scale. Our goal is simple, “Mumbai in 59 minutes.” You should be able to travel from any part of the city to another in under an hour.”

    He promised that once the projects were completed, the government would indeed celebrate the milestone with Mumbaikars. “As soon as the work is over, we’ll make it a celebration, a true Maharashtra Day.”

    Akshay, ever the quick wit, interjected, “Sir, that day’s already a holiday!” prompting another round of laughter.

    As the conversation wound down, Akshay switched gears to a more practical issue, the footwear of Maharashtra Police. Drawing from his background in fitness and action, he observed that police personnel, especially women, often wear formal shoes that could cause long-term back and spinal issues. “Those heels make it difficult to run or chase criminals,” he said earnestly. “If their shoes change, it’ll make a world of difference.”

    Fadnavis appeared genuinely intrigued. “No one has brought this up before,” he admitted. “If you can design something better, we’ll definitely adopt it.”

    Akshay, with a grin, promised, “I’ll make brown shoes and show them to you. Once that happens, Maharashtra Police will run faster than any criminal!”

    The crowd erupted into applause, a fitting end to a conversation that was equal parts meaningful and mischievous.

    Beyond the laughs and light-hearted banter, the exchange between Fadnavis and Akshay reflected a shared belief in creativity as a catalyst for change. From promoting Marathi cinema and addressing cyber threats to imagining a better Mumbai and healthier police force, the duo’s dialogue showcased how entertainment and governance can intersect in refreshing, relatable ways.

    And if Ficci Frames had a closing act, this one certainly deserved the standing ovation. After all, when the Chief Minister and Indian cinema’s ultimate Khiladi share the stage, Maharashtra gets both a vision and a sequel worth waiting for.

  • Excellent Publicity launches pro bono startup aid

    Excellent Publicity launches pro bono startup aid

    MUMBAI: Giving back can sometimes be the best business move. Excellent Publicity, a leading ad-tech Saas agency, has launched a pro bono consultation initiative aimed at mentoring early-stage startups in India.

    The program targets ventures less than a year old or generating under Rs 1 crore in annual revenue, offering strategic one-on-one guidance on brand building, marketing, and growth. Co-founder Vaishal Dalal, who experienced the struggles of starting a business firsthand, will personally lead the sessions.

    “At the beginning of our own journey, we had no one to turn to,” Dalal said. “This program is our way of ensuring that new entrepreneurs don’t feel as alone as we once did.”

    Daily slots will be open for startups to register via Excellent Publicity’s website, with no obligations attached. The initiative aims to equip young businesses with the clarity, tools, and confidence to navigate a competitive market and reduce early-stage failures.

    “One entrepreneur finding their way forward can spark jobs, opportunities, and growth for many others,” Dalal added. “We want to create that ripple effect.”

    While currently planned as a one-time programme, Excellent Publicity may expand the initiative based on its impact, demonstrating a commitment to purpose-driven support for India’s entrepreneurial ecosystem.

  • Ekta shines in Dr.Rashel’s new Korean Glow act

    Ekta shines in Dr.Rashel’s new Korean Glow act

    MUMBAI: Move over K-dramas, it’s time for no drama. India’s TV czarina Ekta Kapoor is swapping plot twists for pore care in her latest starring role, fronting Dr.Rashel’s new campaign, No Drama, Only Flawless Glow.

    In a first-of-its-kind collaboration, Dr.Rashel, one of India’s fastest-growing skincare brands under PP Consumer Pvt. Ltd., has teamed up with Kapoor to launch its Korean glass skin series, a premium skincare range inspired by K-beauty rituals but designed especially for Indian skin.

    The campaign’s launch video has already gone viral, with Kapoor playfully calling herself the “original drama queen” before introducing her very own “K-series,” not another serial, but a skincare saga with no drama, just glow. In her trademark tongue-in-cheek style, she showcases each product, from the glow-boosting serum to the blackhead-busting nose strips, as part of a fuss-free routine that promises radiant, glass-like skin.

    “Ekta Kapoor represents ambition and authenticity, values that mirror what we stand for at Dr.Rashel,” said PP Consumer co-founder Pravin Bera. Fellow co-founder Devji Hathiyani, added that the collaboration is about “showing every individual that skincare can be simple, effective, and drama-free.”

    With Kapoor’s mass appeal and the Korean glass skin range already popular in metros, the brand now aims to take the glow revolution deeper into tier 2 and 3 markets.

    The No Drama, Only Flawless Glow campaign marks a bold new chapter for Dr.Rashel as it looks to make global-quality skincare accessible across India. The products are available at www.dr.rashel.in, and if Ekta’s promise is anything to go by, the only drama your skin will see is how flawless it suddenly looks.
     

  • Polls apart: NDA leads as Bihar warms up to vote

    Polls apart: NDA leads as Bihar warms up to vote

    MUMBAI: It’s polling season in Bihar, and the numbers are already making noise. As the state gears up for its high-stakes election, India News and Newsx have joined hands to take the electorate’s temperature, and the results are sparking plenty of chatter.

    Their two-phase Bihar opinion poll, conducted in partnership with Ians–Matriz, offers an early snapshot of the political battlefield. The survey gives the NDA a clear lead with 49 per cent of the vote share, while the Mahagathbandhan trails at 36 per cent, and others stand at 15 per cent. Development has emerged as the top voter priority, leaving caste and religion in the rear-view mirror.

    The poll dug deep across Bihar’s heartland, from Patna and Muzaffarpur to Gaya, Purnia, and Bhagalpur, capturing both urban buzz and rural voices. Beyond numbers, it decoded what’s driving Bihar’s electorate: leadership credibility, alliance chemistry, and Narendra Modi’s continuing influence.

    “The Bihar Opinion Poll reflects the authentic voice of the people,” said India News managing editor Rakesh Singh, adding that the channel aimed to deliver an unbiased, data-backed pulse of the state. Newsx & Newsx World editor-in-chief Rishabh Gulati, noted that the project went “beyond speculation” to analyse why voters are thinking the way they are.

    Aired on 6 October at 7 pm, the broadcast generated strong engagement and debate across social media, as analysts and party watchers dissected what the trends could mean for the final verdict.

    Meticulously researched and sharply presented, the India News–Newsx Bihar opinion poll has set a new benchmark for pre-election coverage, turning raw sentiment into smart insight, and giving voters a mirror to their own political mood.