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  • India Runs on Valour in Red FM and Army’s Shauryaveer 2025 Event

    India Runs on Valour in Red FM and Army’s Shauryaveer 2025 Event

    MUMBAI: They say courage marches on but this time, it’s running. The Indian Army, in partnership with Red FM, is taking patriotism off the parade ground and onto the streets with Shauryaveer 2025 Run for India, a heart-thumping tribute to bravery, fitness, and national unity. Set to flag off on 26 October 2025, the event marks the 79th Shaurya Diwas, commemorating the indomitable spirit of India’s armed forces. But Shauryaveer isn’t just a run, it’s a stride of solidarity, a living reminder that the nation’s real heartbeat lies in the courage of its soldiers and the people who stand beside them.

    The Delhi Cantonment will come alive as citizens run shoulder to shoulder with jawans, each kilometre echoing with pride and purpose. The event features four run categories 21 km, 10 km, 5 km, and 3 km, ensuring that everyone, from seasoned athletes to first-time runners, finds their pace in this patriotic marathon.

    More than an endurance event, Shauryaveer 2025 channels the essence of the Fit India Movement, transforming fitness into a shared act of tribute. The route may be measured in kilometres, but the emotion that powers it stretches far beyond.

    In a country where soldiers embody selflessness, the initiative bridges the gap between uniformed valour and civilian admiration. For many participants, it’s not about crossing the finish line first, it’s about carrying the spirit of unity every step of the way.

    Red FM & Magic FM, director and COO Nisha Narayanan captured the campaign’s soul best: “Shauryaveer 2025 Run for India is a powerful tribute to the Indian Army, where every kilometre is a stride of unity, pride, and remembrance. What makes it truly special is the opportunity for citizens to run alongside our Armed Forces, celebrating the values that bind us as one nation.”

    She added, “At Red FM, we feel honoured to be associated with this initiative and to carry its message across the length and breadth of the country. I urge everyone to come forward, take part, and show their support for the Indian Army through this remarkable initiative.”

    From morning warm-ups to the sound of sneakers pounding the pavement, Shauryaveer promises a morning where discipline meets celebration. It’s where slogans of “Jai Hind” replace finish-line cheers and medals carry the weight of emotion rather than metal.

    And while the run honours the military’s unflinching courage, it also celebrates something larger the spirit of togetherness that fuels India’s everyday heroes. It’s a reminder that fitness, much like freedom, thrives when shared.

    Behind the event’s beat is Red FM, India’s largest private radio and entertainment network, known for being “hyper-local, hyper-vocal” with its trademark attitude Bajaate Raho! With over two decades of legacy and 663 award-winning campaigns, Red FM has long championed social causes that resonate with the pulse of the nation.

    This partnership with the Indian Army takes that spirit a notch higher turning airwaves into avenues for action. From radio promos to digital buzz, Red FM’s footprint ensures the message of Shauryaveer reaches every corner of the country.

    Registrations are open on Red FM’s official website and India Running, inviting citizens across age groups and cities to join this marathon of meaning. Whether you run three kilometres or twenty-one, every step becomes a salute, every breath a pledge.

    Because in Shauryaveer 2025, it’s not just about running for fitness, it’s about running for India.

  • Amit Badlani earns green glory from Gujarat CM

    Amit Badlani earns green glory from Gujarat CM

    MUMBAI: Turning industrial progress into a green revolution, Amit Badlani has been honoured by Gujarat’s chief minister Bhupendra Patel for his remarkable contributions to sustainability.

    Vihaan Clean & Green Tech and Go Green Mechanisms Pvt. Ltd. managing director Amit  Badlani has spent 17 years championing eco-friendly industrial practices. Under his leadership, Vihaan Clean & Green Tech, a Hyfun Foods subsidiary, has set new standards with world-class Common Effluent Treatment Plants (CETPs) and Zero Liquid Discharge (ZLD) systems, combining efficiency with environmental responsibility.

    The accolade also celebrates the company’s community initiatives, from afforestation drives to sustainable infrastructure projects. Earlier this year, Vihaan planted 400 trees in collaboration with the Gujarat Pollution Control Board (GPCB) for World Environment Day, earning praise for its tangible impact on local ecosystems.

    “This honour is a collective achievement, it belongs to every engineer, operator, and visionary who believes in building industries that coexist responsibly with nature,” said Badlani. “At Vihaan, sustainability isn’t a goal but a practice. Every project brings us closer to a cleaner tomorrow, where progress and preservation go hand in hand.”

    The award ceremony, attended by senior officials including minister of state Harsh Sanghvi, highlighted Badlani’s leadership in sustainable industrialisation, aligning with India’s Vision 2070 for net-zero emissions.

    Vihaan Clean & Green Tech continues to redefine industrial environmental management. Its CETP behind Fanidhar Mega Food Park in Mehsana, Gujarat, is among India’s largest and most advanced, treating 10 MLD of wastewater and recycling it to IS 10500 drinking water standards, a model of green innovation that proves eco-conscious growth is not just possible, but profitable.

  • Motorola gets an edge with Android 16 rollout

    Motorola gets an edge with Android 16 rollout

    MUMBAI: Talk about ringing in the future! Motorola has officially started rolling out Android 16 across its premium smartphone range, giving users a smarter, sleeker, and more secure experience.

    The tech giant, known for blending reliable hardware with clean software, is once again proving it’s ahead of the curve when it comes to timely updates. The rollout begins with the motorola edge 60 pro, edge 60 fusion, and edge 50 pro, devices already celebrated for their design and camera prowess, now powered up with Android 16’s enhanced features.

    This latest update isn’t just a polish, it’s a power-up. From notification auto grouping for a clutter-free experience to instant hotspot for password-free connectivity across Google devices, Android 16 brings a new level of ease to daily use. The addition of modes allows users to customise their phone’s behaviour whether they’re sleeping, driving, or working, while advanced protection fortifies privacy with a single tap.

    Motorola has also introduced Moto secure 5.5, featuring “Secure power-off,” a safeguard preventing stolen phones from being switched off. Add to that detailed battery health stats, smarter diagnostics, and enhanced accessibility, and you’ve got an update that’s both brainy and brawny.

    “The rollout of Android 16 on our smartphones demonstrates our commitment to providing faster, smarter, and more secure updates,” said Motorola India managing director T.M. Narasimhan. “Starting with our premium Edge series, we’re ensuring users enjoy the very best of innovation and experience.”

    The rollout will expand soon across more Motorola devices, cementing the brand’s reputation for blending innovation with user-centric design. In short, Motorola’s message is loud and clear: stay updated, stay ahead.

     

  • Goodness Glows Brighter in Khetika’s Heart-Warming Diwali Tale

    Goodness Glows Brighter in Khetika’s Heart-Warming Diwali Tale

    MUMBAI: Who says sparkle only comes from diyas and fairy lights? This Diwali, Khetika, the clean label food brand known for its preservative-free goodness, reminds us that the purest glow comes from the heart. In its new digital film, ‘Acchai Se Farak Padta Hai’, the brand swaps glamour for grace showing how small acts of kindness can make festivals shine brighter than ever.

    Set in a modern Indian home buzzing with pre-Diwali excitement, the film unfolds like a slice of life. Children run about rehearsing the Ramayan toy bows in hand, paper crowns slightly askew, and faces painted with mischievous moustaches. In the kitchen, Shabari, the house help, stirs a pot of creamy kheer, rich with Khetika dry fruits, a symbol of prosperity, purity, and the quiet care that anchors every home.

    The story takes an unexpected turn when the little boy playing Ram innocently asks, “Diwali to aapke ghar mein bhi hai na?,” a line that lands softer than a diya flame, yet lights up the room with realisation. His words stop everyone in their tracks, including his mother, who pauses amid the festive bustle to reflect on what truly matters.

    In that simple moment, the scene shifts from routine festivity to emotional awakening. The mother offers Shabari a bowl of kheer, garnished with the same Khetika dry fruits she had been cooking with, and hands her a Khetika gift box not as a token, but as an act of gratitude.

    The message lands beautifully: rituals may brighten homes, but it’s goodness acchai that lights up lives.

    Explaining the thought behind the campaign Khetika CEO Prithwi Singh shared, “This digital film is deeply personal to us because it mirrors what Khetika stands for purity, honesty, and inclusivity. With ‘Acchai Se Farak Padta Hai’, we wanted to remind people that true celebrations go beyond rituals and decorations.”

    He adds, “Just as our preservative-free dry fruits add natural goodness to something as simple as kheer, kindness and gratitude bring depth to our relationships and traditions. We hope the campaign inspires people to celebrate with authenticity and goodness this festive season.”

    Conceptually simple yet emotionally rich, the campaign weaves nostalgia and modernity together much like its setting. It’s a Diwali film that doesn’t preach or posture; it simply reflects what many households overlook in the festive rush.

    Directed and executed by The Luminant Media, the film’s tone is warm, inclusive, and refreshingly real. Instead of glossy perfection, it leans on the familiar, the aroma of kheer, the laughter of children, and the unspoken bonds that tie families and helpers together.

    The campaign doubles as a reflection of Khetika’s clean label promise purity not just in ingredients, but in intent. By rooting its festive message in emotional honesty rather than marketing sheen, Khetika positions itself as more than just a brand, it becomes a reminder that goodness, when chosen consciously, multiplies.

    This year, as homes shimmer with fairy lights and silver trays overflow with sweets, Khetika invites families to make acchai part of their rituals. To pause, reflect, and share not just gifts, but genuine gratitude.

    Because as the brand so gently puts it, they’ll always have something to say, but what truly matters is what you do with purity, honesty, and heart.

  • Campa paints Kolkata purple for Puja glory

    Campa paints Kolkata purple for Puja glory

    MUMBAI: Talk about a bottle shock! Campa just turned Kolkata’s Durga Puja into a fizzy purple fiesta that had the city bubbling with excitement. At the iconic Tala Prattoy Pandal, the beverage brand unveiled a jaw-dropping 30-foot 3D anamorphic installation celebrating the spirit of “Big Bottle, Big Celebration.” The massive spectacle blended dance, food, festivity, and joy into one effervescent ode to Puja revelry, making Campa Cola and Campa Energy the toast of the town.

    The larger-than-life experience, crafted by Inventech, a division of Laqshya Media Group, reimagined how brands can merge technology and tradition. “Durga Puja is the true embodiment of culture and togetherness, and this anamorphic experience captured that spirit perfectly,” said Inventech CEO Sommnath Sengupta.

    From families and influencers to selfie-seekers and art lovers, thousands thronged the site, stopping mid-hop to click, share, and soak in the spectacle. The installation quickly became the city’s newest must-visit landmark, adding a sparkling twist to pandal hopping.

    With its purple takeover, Campa proved that celebration, when bottled with imagination, can truly overflow.

  • Star Plus puts dads in the parenting picture

    Star Plus puts dads in the parenting picture

    MUMBAI: Who says only mums can multitask? Star Plus has just served a reality check on that stereotype with its new brand film Not Just Moms, launched at FICCI Frames 2025.

    The film champions equal parenting, reminding viewers that raising a child isn’t a one-woman show but a team effort involving fathers, families, and society.

    At the heart of the campaign is a familiar face, Tulsi, the beloved matriarch from Kyunki Saas Bhi Kabhi Bahu Thi. Her return in a refreshed avatar adds a nostalgic twist to a modern message, underscoring that shared responsibility at home is the ultimate family value.

    A Star Plus spokesperson said, “With Not Just Moms, we want to challenge the age-old idea that mothers alone carry the burden of parenting. Stories have the power to change mindsets, and Tulsi’s comeback embodies that change.”

    The campaign’s unveiling set the tone for a lively discussion between Ekta Kapoor and Smriti Irani at FICCI Frames on Revolutionising Content: Women, Television, and 25 Years of Kyunki…

    Known for blending cultural resonance with mass entertainment, Star Plus continues to use storytelling as a mirror to society. With Not Just Moms, the channel reminds India that when it comes to parenting, teamwork truly makes the dream work.

  • Sole Searching as Kriti Sanon Steps Up in Campus’ You Go Girl! Drive

    Sole Searching as Kriti Sanon Steps Up in Campus’ You Go Girl! Drive

    MUMBAI: Who needs a red carpet when you can strut through stereotypes and crush them in style? Campus Activewear is back with the second edition of its unapologetically bold “You Go, Girl!” campaign this time with Kriti Sanon leading the charge and proving that walking your own path never goes out of fashion.

    After a hit first chapter that nudged women to own their sense of style, the latest edition of You Go, Girl! dives deeper. It’s no longer about what you wear, it’s about how you move through the world. The campaign celebrates freedom from labels and the quiet confidence of simply being yourself not who the world tells you to be.

    The campaign film, led by National Award-winning actor Kriti Sanon, captures a universal moment every woman knows too well that invisible tug of being defined by others. Kriti enters a bright, airy lobby only to be surrounded by a storm of floating labels: Too ambitious. Too bold. Opinionated. Drama Queen.

    But rather than breaking stride, she breaks barriers. Every step she takes in her oh-so-stylish Campus shoes bursts the stereotypes trying to hold her back. When she finally strides through with a smile and says, “Damn good shoes, yaar!”, the line lands with playful defiance. It’s cheeky, it’s confident, and it’s utterly real.

    The film closes with Campus’ empowering call to action “They’ll always have something to say. You Go, Girl. Move Your Way.” It’s not a slogan; it’s a mindset.

    At the heart of the campaign lies Campus’ belief that authenticity is the new power move. Speaking about the initiative, Campus Activewear Ltd. CEO and whole time director Nikhil Aggarwal said, “You Go, Girl! celebrates women who move through life on their own terms, unbothered by labels and defined by their choices. That sense of self-belief not only inspired the campaign but also lies at the heart of Campus.”

    He added that the brand’s ideology, Move Your Way, mirrors the same conviction that every step taken with confidence counts. “This campaign encourages women to take the most powerful stride, the one that feels like their own,” Aggarwal said.

    For Kriti Sanon, the campaign hit close to home. “Every woman has been told who she should be, how to act, how to look, how far to go,” she said. “‘You Go, Girl!’ resonated with me because it reflects my journey of rising above judgments, but also the everyday reality of so many women who do the same.”

    Her message? Walk tall, walk free, and don’t let the noise define your steps. “It’s about owning your choices and moving with confidence, no matter what labels come your way,” she added. “Campus has always stood for individuality and authenticity, and that’s what makes this collaboration special. Together we’re sending out a message that goes beyond fashion, one that celebrates confident self-expression.”

    Behind the campaign’s cinematic flair is Wondrlab, chief creative officer and managing partner Hemant Shringy who shaped the concept with refreshing simplicity. “Labels are meant to define until you stop listening to them,” Shringy explained. “We wanted to show that truth in a light and real way. Kriti moves through those stereotypes effortlessly, proving that confidence isn’t about proving anything, it’s about knowing who you are and moving your way.”

    It’s this blend of relatability and rebellion that makes You Go, Girl! stand out, it doesn’t preach; it performs.

    The campaign is being rolled out through a 360-degree amplification across television, print, digital, outdoor, and retail touchpoints ensuring the message walks straight into every corner of the country. From billboards to Instagram reels, Campus is taking its philosophy of movement without limits quite literally.

    And if the brand’s earlier campaigns are anything to go by, You Go, Girl! will find its stride with both young urban consumers and small-town dreamers who see movement as a metaphor for freedom.

    In a world where women are still asked to fit neatly into boxes, Campus’ latest campaign doesn’t just untie the laces, it kicks the box away. With Kriti Sanon at the helm, You Go, Girl! becomes more than a catchy tagline, it’s a rallying cry for confidence, self-expression, and a little sass.

    After all, as Kriti proves with every step the best way to silence the labels is to walk right past them.

  • Travelxp expands Baltic footprint with Cgates launch in Lithuania

    Travelxp expands Baltic footprint with Cgates launch in Lithuania

    MUMBAI: Travelxp, the Mumbai-headquartered travel content powerhouse, has made its Lithuanian debut through a launch on Cgates, one of the country’s leading TV platforms—marking another milestone in its aggressive Baltic expansion.

    From 1 September, Cgates subscribers have been tuning into Travelxp HD via the “Laisvalaikio” (Leisure) thematic package, unlocking a world of adventure, culture, cuisine, and discovery in high definition. The channel promises more than just travelogues—viewers can expect adrenaline-packed explorations, wildlife documentaries, and local lifestyle stories that transport them across continents.

    Travelxp now beams into over 119 countries in 25-plus languages, reaffirming its position as a global leader in 4K HDR storytelling. “This launch deepens our footprint in Lithuania and the Baltics,” said Travelxp  managing director, Europe & Africa Sumant Bahl. “Together with Cgates, we’re igniting curiosity and connecting Lithuanian audiences to the world.”

    Cgates’ director of legal and TV content Dina Adomavičiūtė-Matulė called the tie-up a natural fit. “Travelxp’s blend of inspiration, education and entertainment perfectly complements our offering,” she said.

    With this move, Travelxp continues to chart new frontiers—turning television screens into global passports and reminding viewers everywhere that the journey never ends, it only widens.

  • Vertigo TV gets viewers giddy with global micro & vertical dramas

    Vertigo TV gets viewers giddy with global micro & vertical dramas

    MUMBAI: Vertigo TV, the newly launched vertical drama app from One Take Media, is off to a flying start—grabbing eyeballs with its snackable, binge-worthy content that’s tailor-made for the smartphone generation.

    In just three months, Vertigo TV has packed in over 100 shows, offering a dizzying mix of Chinese, Korean, Japanese, Spanish, English, and Hindi micro-dramas. Each series unfolds in ultra-short, one-to-two-minute episodes, with entire story arcs wrapped up in 40 to 60 instalments—perfect for on-the-go binge sessions.
    vertigo TV

    “The app of today,” as founder and CEO Anil Khera calls it, Vertigo TV mirrors a fast-twitch attention economy where Gen Z and millennials crave instant storytelling hits without the drag. Every drama is shot vertically, optimised for quick breaks, commutes, or those between-meeting scrolls.

    Built to hook viewers within 10 seconds, the app’s catalogue pairs high-octane plots with slick production values and a global-meets-local flavour. Subtitled international dramas sit alongside desi originals, giving Indian audiences a front-row seat to the world’s fastest-growing storytelling trend.

    Priced at Rs 499 a year, Vertigo TV is now live on Android and iOS, and ready to rattle India’s crowded streaming scene. With its bold micro-drama format and lightning pace, One Take Media isn’t just chasing attention—it’s rewriting how India watches stories, one vertical at a time.

    For partnerships, email info@onetakemedia.in or visit www.onetakemedia.in

  • From print to AI how news keeps up with times

    From print to AI how news keeps up with times

    MUMBAI: Wake up, check your phone, catch a podcast, scroll a story, news never sleeps. At a lively session on “Credibility in the Age of Chaos & Media’s Role in Shaping India’s Identity,” India Today Group vice chairperson and editor-in-chief Kalli Purie joined Business Standard columnist and author Vanita Kohli-Khandekar, to explore how a 50-year-old brand stays relevant in a 24 by 7 media whirlwind.

    Purie reflected on longevity and adaptation. “Fifty is the new 25. Men age, magazines don’t,” she said, highlighting how India Today has evolved from a fortnightly publication to producing over 120,000 content pieces every month across print, video, podcasts, social media, and live events.

    Kohli-Khandekar added a sharp perspective on the challenge of capturing audience attention in a saturated media environment. “Where does news lie in this era of short stories, micro dramas, and podcasts? How does it stay relevant and profitable?” she asked, emphasising the need for integration across platforms to maintain trust and impact.

    The discussion turned to technology and AI, where Purie revealed some pioneering initiatives. From AI anchors covering Bihar elections to AI-assisted translations and folk music storytelling, India Today has been embracing innovation to increase efficiency, reduce monotony, and explore new revenue streams. “AI is like a sandwich,” she quipped. “Human bread with AI in between. The human touch has to remain.”

    Purie stressed that technology alone cannot replace credibility. “You are a primary source. People want news from a human perspective, on the ground. AI cannot tell that story… yet,” she said, hinting at a future where robots might cover hazardous assignments while humans oversee the narrative.

    The session also highlighted India’s media identity in a global context. Purie noted, “People want sources from their own country. Digital imperialism is real, but Indian media has to assert its relevance.” Kohli-Khandekar added that 24 by 7 connectivity requires news organisations to adapt fast, integrate teams across platforms, and keep audiences engaged with stories that matter locally and globally.

    The conversation showcased how a legacy brand like India Today balances tradition and innovation, human insight and artificial intelligence, local identity and global perspective. Purie’s parting thought summed it up perfectly: staying credible, creative, and connected is the ultimate headline.