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  • WPP Media keeps Bayer Consumer Health account in South Asia after global review

    WPP Media keeps Bayer Consumer Health account in South Asia after global review

    MUMBAI: WPP Media has retained the integrated media mandate for Bayer Consumer Health across South Asia, following a global review, with Essencemediacom continuing to lead the business.

    The renewed partnership deepens a long-standing collaboration between the two firms, sharpening its focus on using AI, automation and data-led insights to accelerate brand growth and media efficiency across India, Pakistan, Sri Lanka and Bangladesh. The agency will also strengthen digital and e-commerce integration to drive measurable business outcomes.

    Bayer Consumer Health division country head Sandeep Verma said the partnership had “consistently evolved with the changing consumer and media landscape”. As Bayer expands its regional footprint, Verma said the focus would be on “future-ready media innovations that deepen consumer understanding and strengthen our brands’ role in everyday self-care.”

    WPP Media South Asia president – client solutions Navin Khemka added, “We cherish our longstanding partnership with Bayer Consumer Health. We remain committed to harnessing AI, data and technology to deliver campaigns that strengthen consumer connections and drive growth.”

    WPP Media is the global media collective of WPP, bringing together the group’s platform, people and partners to drive growth in a fast-changing media landscape.

  • Damini strikes again with a sequel after 30 Years

    Damini strikes again with a sequel after 30 Years

    MUMBAI: Lightning strikes twice, and this time, it’s Damini 2.0. The cult Marathi television classic that pioneered daily soaps in the 90s is set to make a grand comeback after three decades.

    Originally produced by the late Gautam Adhikari and Markand Adhikari under the Sri Adhikari Brothers banner, Damini ran for over nine years, clocking more than 1,500 episodes and earning legendary status in Marathi households.

    Now, Damini 2.0 is ready to carry forward that legacy. The sequel is being produced by Doordarshan Sahyadri Vahini and will once again be written and directed by Kaanchan Adhikkari, who helmed the original series.

    On the revival, media baron Markand Adhikari expressed his joy, “I am very happy that Doordarshan Kendra, Mumbai has decided to take forward the legacy of Damini by producing Damini 2.0, with Kaanchan writing and directing it. Adhikari Brothers has always strived to create content that resonates with Indian audiences, and our next generation, Ravi and Kailash, will continue this legacy.”

    A show that once changed the face of Marathi television is ready to do it again. With Damini 2.0, nostalgia meets new-age storytelling, and the storm is set to return to the small screen.

  • Cdsl Ipf slams scams with witty investor awareness drive this Diwali

    Cdsl Ipf slams scams with witty investor awareness drive this Diwali

    MUMBAI: Marking world investor week 2025, the CDSL Investor Protection Fund (CDSL IPF) has launched a spirited awareness campaign titled ‘Sawaal karo, scams ko slam karo’, urging Indians to take a stand against financial frauds by doing one simple thing, ask questions before investing.

    Organised under the aegis of Sebi and the International organisation of securities commissions (Iosco), the week-long initiative (October 6–12) rolled out across multiple platforms, from digital films and Paytm sound boxes to railway announcements, turning everyday moments into gentle reminders to stay alert.

    Two specially produced awareness videos anchor the campaign, spotlighting how curiosity can be a powerful safeguard against scams. The message is clear: when in doubt, pause, verify, and question before you click, share, or invest.

    Adding an artistic flourish, a 20,000-square-foot rangoli by artist Shikha Sharma brought the campaign’s spirit to life, transforming a symbol of celebration into one of caution and empowerment.

    “Through our ‘Sawaal karo, scams ko slam karo’ campaign, we aim to inspire investors to question, verify, and invest wisely,” said Cdsl Ipf secretariat head Sudhish Pillai. “Awareness is your strongest defence, before you invest, pause and verify.”

    Cdsl Ipf has long championed financial literacy and investor empowerment through its nationwide Investor Awareness Programmes (IAPs). In FY 2024–25 alone, it conducted 2,526 sessions across 34 states and union territories, reaching over 1.47 lakh participants in 15 languages, a testament to its commitment to building an informed investor base.

     

  • Bolero gets a bold new gear at Raj Vehicles Mohali

    Bolero gets a bold new gear at Raj Vehicles Mohali

    MUMBAI: Old favourite, new swagger! The Mahindra Bolero is back on the road with a bolder look and a comfier ride. Raj Vehicles, Mohali’s authorised Mahindra dealership, has rolled out the all-new Bolero range, featuring top-end variants Bolero B8 and Bolero Neo N11.

    Priced between Rs 7.99 lakh and Rs 9.99 lakh (ex-showroom Mohali), the refreshed Bolero lineup blends rugged charm with modern touches. Think a redesigned grille, stylish diamond-cut R15 alloys, and a striking new stealth black colour that gives the SUV an unmistakable presence.

    Inside, the Bolero now pampers its passengers with 17.8 cm and 22.8 cm touchscreen infotainment systems, plush leatherette upholstery, Rideflo tech, and improved seat contours for all-day comfort.

    “The Mahindra Bolero continues to symbolise strength, trust, and versatility,” said Raj Vehicles Mohali managing director Rajvinder Singh. “With its modern styling and advanced features, the new Bolero and Bolero Neo set new benchmarks while retaining their iconic rugged DNA.”

    Celebrating 25 years on Indian roads, the Bolero remains a trusted companion for both city drives and countryside trails. Powered by the Mhawk75 and Mhawk100 diesel engines, the new models deliver power-packed performance with impressive fuel efficiency.

    Bookings and test drives for the new Mahindra Bolero range are now open exclusively at Raj Vehicles, Mohali, where strength meets style in true Bolero fashion.

  • Philips trims the taboo with Oneblade Intimate

    Philips trims the taboo with Oneblade Intimate

    MUMBAI: Looks like Philips isn’t beating around the bush, literally! The brand has launched the Philips Oneblade Intimate, a sleek, skin-safe grooming device designed to make “down there” care feel as normal as skincare or shaving.

    With India’s Gen Z leading a self-care revolution, Philips’ latest innovation answers a growing need for safe, irritation-free Intimate grooming. A recent Philips survey of over 6,000 young Indians found that a whopping 90 per cent already practise Intimate hair removal, but many still battle nicks, cuts and discomfort from products not built for sensitive zones.

    Enter Oneblade Intimate: a unisex, waterproof device made to trim and shave with precision, protection and peace of mind. Its triple-protection skin protect blade system and fast-moving cutter (100 times per second) promise a smooth, nick-free experience, while a 3mm comb and rechargeable battery make it travel-friendly too.

    To launch the product, Philips rolled out its cheeky Dontbeataroundthebush campaign with the tagline “Down there, done right.” From bush-shaped installations across Mumbai, Delhi and Bengaluru to influencer buzz and a vibrant event at Taj Lands End, Mumbai, the campaign turned Intimate grooming into a confident conversation about comfort and choice.

    “Today’s younger generations are rewriting the rules of self-care,” said Philips personal health India subcontinent head Smit Shukla. “Their openness inspired us to create an honest conversation and a product that delivers safety, comfort, and freedom of choice.”

    Priced at Rs 2,399, Philips Oneblade Intimate is available on Amazon, Blinkit, Instamart and Nykaa (which also offers an exclusive women’s edition with an exfoliating glove). Replacement blades range from Rs 899 to Rs 1,549.

    With its bold messaging and light-hearted honesty, Philips has managed to make grooming talk, well, a cut above the rest.

  • Bihar on the move as Times Now’s Election Yatra hits the road

    Bihar on the move as Times Now’s Election Yatra hits the road

    MUMBAI: Forget bulletins from air-conditioned studios this election season, the news is on the move. As Bihar braces for a high-octane poll battle, Times Now and Times Now Navbharat is hitting the dusty roads and crowded gullies of the state with Election Yatra, a roving newsroom covering 4500 km across 28 districts to capture democracy in its rawest, most unfiltered form.

    Beyond the familiar rhythm of Litti Chokha and Madhubani art, Bihar is a land forever rewriting its story restless, young, and hungry for change. With nearly 58 per cent of its people under 25 and a burgeoning MSME sector generating over 6 lakh jobs across 15 plus industries, the state is quietly shaking off stereotypes, one enterprise at a time. And now, as it heads into one of the most closely watched elections in the post-Operation Sindoor and new GST era, the spotlight burns brighter than ever.

    From Patna’s bustling lanes to Begusarai’s fiery campaign grounds, Times Now and Times Now Navbharat Election Yatra promises a front-row view of Bihar’s shifting political landscape. The mobile newsroom doubles as a studio, broadcasting straight from where conversations spark the chai stalls, the chowks, and the campaign caravans.

    This isn’t just another election coverage; it’s a 4500 km odyssey to decode the state’s complex identity, where nostalgia meets new narratives. Will Prashant Kishor’s experiment rewrite Bihar’s political math? Or will the familiar power blocs, the NDA and the Maha Gathbandhan hold fort once again?

    Under Mandate 2025, Times Now rolls out a power-packed programming slate that goes beyond headline politics.

    ● National Debate, airing from 11 October every Saturday at 8 pm and Sunday at 3 pm, brings sharp minds together to dissect Bihar’s biggest issues.

    ● Inside, a documentary-style weekend special also launching 11 October at 11:30 am, delves deep into the forces shaping the polls.

    ●  Access, another new format, shadows key candidates through the campaign trail, offering an unfiltered, insider’s view of life behind the loudspeakers.

    Times Now Navbharat’s mobile hydraulic canter transforms into a full-fledged studio on-ground. The channel also has come up with a strategically designed lineup captures the pulse of Bihar as it heads into a historic Assembly election. Babua E Bihar Ba presently airing at 11:30 am & 7:30 pm every day, brings a travelogue-style journey across the state, interacting with locals keeping authentic linguistic charm. Further on Reporter Vs Reporter Season 2, returns to present both sides of every story: balanced, accurate, and fair, directly from Bihar’s heartland.

    “Bihar has always been the hotbed of political movements, a laboratory for national experiments,” said Times Now and Times Now Navbharat group editor-in-chief Navika Kumar. “This will be the first big test for voter sentiment post Operation Sindoor and the Opposition’s vote chori campaign. With new entrants like Prashant Kishor shaking up old equations, our teams will be on the ground to track every tremor of change.”

    She added that Times Now’s election coverage stands apart for its “depth, reach, and credibility”, ensuring that viewers don’t just watch the election, they understand it.

    As November 13 brings the Poll of Polls and Exit Poll, Times Now’s analytical engine will decode voter moods and seat projections with surgical precision. The Counting Day special on November 14 promises minute-by-minute updates as results unfold across the state, each number a reflection of not just votes, but voices.

    From Hajipur’s bylanes to Patna’s university corridors, Bihar’s democracy is as earthy as its soil and as unpredictable as its politics. Through Election Yatra, Times Now doesn’t just report the story, it travels with it, kilometre by kilometre, capturing the sounds, the sights, and the soul of India’s most fascinating electoral theatre.

  • Gold and Frameboxx draw up a new script for animation education

    Gold and Frameboxx draw up a new script for animation education

    MUMBAI: When academia meets animation, the result is pure motion magic. India’s pioneering animation studio Green Gold Animation pvt. ltd., the creative powerhouse behind some of the country’s most beloved animated universes, has teamed up with Frameboxx Animation & Visual Effects pvt. ltd., one of India’s top training institutes, to script a new chapter in animation education.

    The two industry leaders have signed a Memorandum of Understanding (MoU) to introduce an Industry Embedded Degree Programme in Animation and VFX, a first-of-its-kind initiative that fuses classroom learning with real-world studio experience. The MoU was signed by Sitarama Rajiv Chilakalapudi, founder and managing director of Green Gold Animation, and Rajesh Ramesh Turakhia, founder and managing director of Frameboxx.

    Under the partnership, Green Gold’s senior Subject Matter Experts (SMEs) will deliver 150 hours of in-class, hands-on training across three years, ensuring students learn not just the theory but the thrill of production itself. These will be live, interactive sessions with Green Gold’s artists and mentors people who’ve turned sketches into global success stories.

    Students will also work on live production projects during their final year, gaining direct exposure to industry workflows, pipelines, and creative challenges. The result: graduates who don’t just dream in animation, but think, design, and deliver like studio professionals from day one.

    “India’s animation industry is expanding rapidly, driven by global demand for quality content and the explosion of digital platforms,” said Green Gold Animation founder and CEO Rajiv Chilaka. “Yet, there’s a widening gap between what’s taught in classrooms and what studios need. Through this collaboration with Frameboxx, our goal is to bridge that gap by embedding real production expertise into academic learning. We want students to experience the pulse of a professional studio and understand how global projects are executed from concept to credits.”

    He added that this collaboration could help India emerge not just as a major consumer of animation content but as a consistent exporter of world-class animation talent.

    Echoing the sentiment Frameboxx founder and managing director Rajesh Ramesh Turakhia said, “This partnership marks a milestone in academic-industry collaboration. Students will benefit from live projects, masterclasses, workshops, and project reviews by Green Gold’s experts across Frameboxx centres nationwide. Together, we’re offering a learning experience that’s as real as it gets.”

    The programme will award a joint certification from Green Gold and Frameboxx, in addition to the degree from the affiliated university. Students will have access to cutting-edge technology, structured mentorship, and a well-defined career pathway that aligns with global production standards.

    Beyond academic reform, the alliance signals a shared mission to nurture India’s next generation of animators and visual storytellers. For Green Gold, it reinforces its role not just as a studio but as a mentor for the creative economy. For Frameboxx, it deepens its reputation as a bridge between education and employability.

    As the animation industry evolves from art to asset class, this partnership gives India’s young dreamers the tools to not only sketch their ideas but also shape their futures. After all, when the worlds of imagination and education collide the credits don’t roll, they begin.
     

  • How to Make Bike Ownership Worry-Free in Indian Cities?

    How to Make Bike Ownership Worry-Free in Indian Cities?

    In Indian cities, bikes are a lifeline for quick, affordable travel, but they also demand careful ownership. Congested roads, unpredictable drivers, and regular wear and tear can make riding stressful. 

    The solution? A proactive approach. From choosing reliable cover and riding safely to maintaining your two-wheeler regularly, here’s how to turn bike ownership into a smooth, secure, and worry-free experience.

    Common Challenges of Bike Ownership in Cities

    Owning a bike in an Indian city can be convenient and cost-effective, but it also brings unique challenges. From maintenance to navigating daily traffic, riders often face hurdles that require planning and attention.

    1.  Frequent servicing and maintenance needs.

    2.  Rising fuel prices are impacting daily costs.

    3.  Limited availability of safe parking spaces.

    4.  Daily wear and tear from constant use.

    5.  Navigating busy roads and traffic congestion.

    6.  Dealing with unpredictable weather and road conditions.

    7.  Managing tight schedules while ensuring timely upkeep.

    8.  Small issues escalate into costly repairs without regular care.

    8 Easy Steps to Keep Your Riding Experience Smooth in Indian Cities

    Managing a bike in a busy city doesn’t have to be complicated. With a few simple habits and practical steps, you can reduce everyday stress and keep your two-wheeler running smoothly. Here are eight easy ways to make your ownership experience safer, simpler, and more efficient.

    1. Start with the Right Bike for City Use

    The first step towards stress-free ownership is choosing a bike that suits your daily needs. Not every bike is made for Indian city roads. You’ll need a model that balances power, mileage, manoeuvrability, and ease of maintenance. Look for bikes that offer:

    a.  Lightweight frame and easy handling

    b.  Good mileage and fuel efficiency

    c.  Upright seating posture for comfort in traffic

    d.  Decent ground clearance for uneven roads

    e.  Tubeless tyres for reduced puncture hassle

    2. Two-Wheeler Insurance: Your Everyday Safety Net

    City riding comes with unpredictability, bumper-to-bumper traffic, potholes, and narrow lanes, all of which increase the chances of minor accidents or damage. That’s where two-wheeler insurance steps in.

    a.  Covers repair costs in case of accidents

    b.  Protects against theft, vandalism, or natural disasters

    c.  Cashless repair options at network garages

    d.  Some policies offer roadside assistance and towing.

    3. Service Your Bike Regularly Without Waiting for Trouble

    Maintenance is often overlooked until a problem arises. But it shouldn’t be.

    a.  Refer to your owner’s manual and follow the suggested service timeline.

    b.  Get your engine oil changed on time.

    c.  Check tyre pressure every 10–15 days.

    d.  Inspect brakes, chain, and lights monthly.

    e.  Keep your air filter and battery clean.

    For those who ride daily, minor issues like brake pad wear or clutch stiffness can escalate if left unchecked. Preventive care saves you both money and stress in the long run.

    4. Master Safe Riding Habits for City Roads

    City riding is all about being alert and defensive. Unlike highways, you’re navigating a mix of pedestrians, autos, buses, and stray animals, often all at once. Urban riding tips every biker should follow:

    a.  Always wear a helmet and fasten it properly

    b.  Avoid weaving through traffic; it increases collision risk.

    c.  Use indicators early while turning.

    d.  Don’t ride too close to other vehicles.

    e.  Slow down during rain or on poorly lit roads.

    f.  Make visibility your priority, wear reflective clothing, and keep your headlights on, even during the day.

    g. Back Up with Comprehensive Insurance

    Even with safe riding, unforeseen events like accidents, theft, or natural disasters can still cause damage. A comprehensive two-wheeler insurance policy offers wide protection and acts as a financial shield against costly repairs or losses. It typically covers:

    i.  Damage from road accidents

    ii.  Loss due to man-made disasters like fire or vandalism

    iii.  Loss due to natural disasters like floods or storms

    iv.  Theft or total loss of the vehicle

    v.  Third-party liabilities for injury or property damage

    vi.  Optional add-ons for enhanced protection

    Having this cover ensures you’re prepared for unexpected expenses and can continue riding with confidence.

    5. Park Smart to Avoid Damage or Fines

    Finding safe parking in cities is a daily struggle. Parking in the wrong place can result in scratches, fines, or worse, towing.

    a.  Choose well-lit, secure spots, preferably near CCTV cameras

    b.  Use a front disc lock or handlebar lock for added security.

    c.  Avoid parking too close to cars or walls, as scratches are common.

    d.  In public lots, avoid corners or blind spots that attract theft.

    e.  For apartment parking, request a dedicated space if possible.

    6. Keep Important Documents Handy and Digital

    In case of an accident or police check, you don’t want to be caught off guard. Always have digital and physical copies of:

    a.  Registration Certificate (RC)

    b.  Driving licence

    c.  Pollution Under Control certificate (PUC)

    d.  Insurance policy

    e.  Emergency contact details

    Apps like DigiLocker are accepted by the traffic police and make document storage hassle-free.

    7. Plan for Emergencies Before They Happen

    City rides can throw up surprises, a flat tyre in the rain, a dead battery after office hours, or a minor skid in traffic. It helps to be prepared.

    a.  Portable tyre inflator or puncture kit

    b.  First-aid kit

    c.  Flashlight

    d.  Phone charger or power bank

    e.  Contact number of your regular mechanic or roadside assistance

    Even better, check if your bike insurance includes on-road assistance, which can be a lifesaver when you least expect it.

    8. Use Tech to Simplify Your Rides

    Technology has made city commuting smarter. From navigation to maintenance tracking, there’s an app or device for almost everything.

    a.  Navigation apps for real-time traffic

    b.  Fuel tracker apps to monitor mileage and fuel usage

    c.  Service reminder apps to keep up with maintenance schedules

    d.  Insurance apps to raise claims or renew policies

    e.  Ride-sharing apps (for pillion riders) to split fuel costs

    f.  Some bikes even come with built-in Bluetooth and connected dashboards, ideal for staying on top of alerts.

    Owning a bike in the city can be simple and stress-free. Paying attention to simple things like maintenance, safety, and smart habits can make everyday riding much easier. A little preparation helps avoid unexpected issues and keeps your journeys smooth. 

    New riders and seasoned commuters alike can benefit from staying informed and proactive to enjoy the convenience a two-wheeler truly brings.

  • Starting mutual fund investments: Smart strategies every first-time investor should know

    Starting mutual fund investments: Smart strategies every first-time investor should know

    Did you know that in July 2025, the mutual fund industry reached the ₹75.35 lakh crore mark for the first time? This remarkable rise shows how mutual funds continue to attract investors through benefits such as professional management, diversification, liquidity, affordability via Systematic Investment Plans (SIPs), and the potential for long-term wealth creation.

    For beginners, however, reaping these benefits requires careful planning. To build confidence and avoid common errors, it is important to adopt smart strategies. Let’s take a look at a few of them.

    1. Define your goals and time horizon

    Before you invest a single rupee, you must set financial goals, which could include:

    •    Child’s education

    •    Vehicle purchase

    •    House downpayment

    •    Retirement

    For long-term goals (five to seven years or more), equity funds or hybrid funds could be suitable as they offer higher growth potential. For shorter-term goals, many prefer debt funds, as they carry lower risk. Clarity of purpose ensures the right match between fund type and investment duration.

    2. Understand your risk appetite

    Every mutual fund carries risk, but the type and level differ. For example:

    •    Equity funds can show sharp short-term fluctuations but offer strong potential for long-term wealth creation.

    •    Debt funds react to interest rate changes and credit quality, offering steadier returns but lower growth.

    •    Hybrid funds combine multiple asset classes to balance risk and returns.  

    As a first-time investor, it makes sense to match your financial goals and risk tolerance with the right category. Chasing only high returns often leads to panic during downturns. A clear understanding of risk helps you stay calm and make steady, thoughtful decisions.

    3. Invest in SIPs

    SIPs enable you to put a fixed amount into mutual funds at regular intervals, usually monthly. This method removes the pressure of timing the market and builds discipline by treating investment like a routine expense.

    SIPs benefit from rupee-cost averaging. Your contributions buy more units when prices fall and fewer when prices rise. This gradually smooths market volatility and supports steady wealth creation. For first-time investors, SIPs offer a simple, low-stress entry into mutual funds.

    4. Diversify your portfolio

    Diversification is a golden rule of investing. Divide your capital across different types of funds and asset classes. For example, a first-time investor could consider a mix of large-cap, mid-cap, and small-cap funds, or perhaps a hybrid fund that combines both equity and debt.

    This strategy minimises risk, as poor performance in one fund can be offset by good performance in another.

    5. Compare funds using key parameters

    Do not purchase a fund just because it performed well in the past year. Look at its track record over five to 10 years, consistency of returns, and the experience of the fund manager. The expense ratio is also critical, as higher costs reduce net returns. Analysing risk levels, portfolio composition, and fund objectives helps you identify the best fit.

    A thoughtful review ensures the selected fund supports long-term objectives.

    6. Stay disciplined and review periodically

    Mutual funds deliver meaningful results when investors stay committed for the right duration. Exiting too early due to short-term volatility often means settling for less than the investment’s potential. Equity funds often need five to seven years to show results, while debt or hybrid funds may suit shorter timelines.

    Regular reviews, ideally once a year, are important to check performance, costs, and strategy. This balance keeps investments aligned with changing financial priorities.

    To sum up

    Starting mutual fund investments requires sensible planning and discipline. Set clear goals, understand different types of risk, use SIPs for steady contributions, compare funds on meaningful parameters, diversify properly, and stay invested with patience.

    These strategies can help first-time investors avoid common mistakes, gain confidence, and make money work towards defined goals.

    Most importantly, they can build a foundation that supports both short-term needs and long-term aspirations.

    Start your mutual fund journey today! 
     

  • Arpita Roy Luthra swaps building materials for lifts at Schindler group

    Arpita Roy Luthra swaps building materials for lifts at Schindler group

    NEW DELHI: Arpita Roy Luthra has joined Schindler group as vice president for north India, handling sales, strategy and marketing—a September 2025 move that marks her shift from fibre cement boards to vertical mobility.

    Roy Luthra arrives from Everest Industries, where she spent four years and seven months as national sales and marketing head, driving revenue for the boards and panels division. She turbocharged growth in high-value products by building infrastructure around architect engagement, premium retail and distribution networks, whilst steering new product development through a mix of in-house manufacturing and outsourced partnerships.

    Before Everest, she logged nearly two years as head of marketing for Stallion Group in Lagos, managing automotive brands from Hyundai to Porsche across Sub-Saharan Africa. She helped push the conglomerate’s new car market share from 42 per cent to 45 per cent and secured the national distributorship for Bajaj Auto’s three- and four-wheeler business—a $150m annual turnover addition.

    Her African chapter also included a 19-month stint at Bharti Airtel’s Netherlands-based international arm, managing enterprise operations across 14 operating companies, and a 15-month run at Crown Paints Kenya. But her longest tenure was nine years at Bharti Airtel in India, where she climbed from assistant manager in corporate sales to deputy general manager heading B2B marketing, overseeing mobility, fixed-line voice and data products.

    Earlier stints at Pidilite Industries saw her leading B2B lead generation and key accounts for waterproofing solutions, whilst roles at SAB Miller and Godfrey Phillips India gave her FMCG combat experience in institutional sales.

    Roy Luthra’s track record is built on cracking the B2B code—whether pitching premium cars to Nigerian dealers or fibre cement boards to Indian architects. At Schindler, she’ll deploy that playbook in a market where every new tower needs a lift, and competition for developer mindshare is brutal. The question now: can she make elevators as compelling as automobiles?