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  • Dabang Delhi goes green, scores on and off the mat

    Dabang Delhi goes green, scores on and off the mat

    MUMBAI: Dabang Delhi K.C. is turning the mat green. In a first for the Pro Kabaddi League, the team donned a special green jersey as part of its Raid for Green campaign, signalling a bold commitment to sustainability in partnership with Aavashyak Game.

    Every successful raid now has a real-world impact, a tree is planted in pollution-heavy, low-green zones across the NCR. So far, Dabang Delhi has planted 295 trees, turning athletic points into environmental victories. Fans are also invited to join the movement, with the “Green fan of the match” programme recognising eco-friendly actions with a sapling and digital shout-out during home games.

    Dabang Delhi K.C. CEO Prashant Mishra said, “Every raid, every cheer, and every fan action contributes to a cleaner, greener tomorrow. This green jersey is more than just a colour; it’s a symbol of our commitment to climate-positive change.”

    In a thrilling opener of the Delhi leg, Dabang Delhi squared off against Puneri Paltan in the green jersey, finishing 38-38 in a nail-biting draw. Ajinkya Pawar led with a Super 10, supported by Neeraj Narwal and the rest of the raiders, showcasing teamwork and determination even in the absence of captain Ashu Malik.

    This initiative positions Dabang Delhi K.C. as a pioneer in Indian sports, proving that kabaddi can be climate-positive. By linking every on-field moment with measurable environmental action, the team is inspiring fans, players, and communities to make small, impactful changes that add up to a greener future.

    With consistent performance since its inception in 2014 and a track record of playoff qualifications, Dabang Delhi K.C. continues to combine sporting excellence with social responsibility, setting a new benchmark in Indian sports.

  • Jockey races ahead with 1500 stores as comfort meets retail milestone

    Jockey races ahead with 1500 stores as comfort meets retail milestone

    MUMBAI: Looks like Jockey’s running a winning streak and this time, the finish line reads 1,500. The iconic innerwear and lifestyle brand has hit a major retail milestone with the launch of its 1500th Exclusive Brand Store (EBS) in India, marking a new chapter in its three-decade-long evolution from comfort staple to fashion statement.

    The milestone outlet, featuring a sleek, youthful design, mirrors Jockey’s shift towards a more style-conscious audience. Stocked with a full range of apparel and innerwear for men, women, and children, the store embodies the brand’s mantra of fusing everyday ease with contemporary flair.

    It’s been quite the journey since Jockey opened its first Indian store back in 1995. What began as a trusted name for innerwear has now grown into a full-fledged lifestyle brand, one that understands that comfort isn’t just worn, it’s lived. From metros to tier II and III towns, the brand’s 1,500 exclusive stores stand as proof of its deep market connect and inclusive retail strategy.

    “We are thrilled to reach this incredible milestone of 1500 stores in India,” said Page Industries chief retail officer Ankur Sharma. “This achievement is a testament to our consumers’ love and our franchisees’ trust. It marks another step forward in our mission to redefine comfort and style in everyday essentials.”

    The new store format reflects how Jockey has evolved to stay in step with India’s changing retail rhythm. With clean lines, digital integration, and an inviting layout, each outlet doubles up as an experience hub, a space where shoppers can explore, try, and indulge in the brand’s growing lifestyle collection.

    Behind this steady sprint is a clear strategy: blend a robust offline network with a strong online presence. By aligning its distribution with the pulse of modern consumers, Jockey continues to hold its own in an increasingly competitive apparel landscape.

    From its humble beginnings to a 1,500-store-strong empire, Jockey’s story proves that comfort never goes out of style, it just finds new ways to fit. And as the brand slips comfortably into this next phase, it’s safe to say that Jockey isn’t just keeping pace with India’s fashion-forward consumers, it’s setting the rhythm.
     

  • Moneyview makes every day a festival of rewards

    Moneyview makes every day a festival of rewards

    MUMBAI: Who says Diwali lasts just one day? Moneyview is lighting up the season with Har Din Diwali – Celebrate Kar, Befikar, a festive campaign that keeps the sparkle alive for eleven straight days with daily jackpots and golden surprises worth Rs 11 lakh.

    Running from 10th to 20th October 2025, the campaign swaps one-off offers for everyday excitement across Moneyview’s product range, from personal loans and credit cards to UPI, digigold, bill payments, and referrals. Each day, one lucky winner bags digital gold worth Rs 40,000, while 60 others win Rs 1,001 each, a perfect festive shagun.

    And that’s not all. Users can earn up to 5,000 mcoins (worth Rs 500) on personal loans, 2,500 mcoins (worth Rs 250) on new credit cards, and even free digital gold worth up to Rs 2,000. Add to that referral rewards up to 8 lakh mcoins, and you’ve got more sparkle than a box of crackers.

    “Festivals are about joy, togetherness, and giving. With Har Din Diwali, we wanted every day to feel like a celebration for our users,” said Moneyview chief business officer Sushma Abburi. “It reflects our larger promise of helping people live financially confident, stress-free lives.”

    As festive spending surges nationwide, Moneyview’s colourful campaign blends financial empowerment with festive cheer, turning everyday money management into moments of joy.

    After all, with Har Din Diwali, Moneyview isn’t just managing money, it’s making it festive.

  • ShemarooMe splits the screen, not the attention

    ShemarooMe splits the screen, not the attention

    MUMBAI: Looks like binge-watchers can finally give their thumbs a rest. ShemarooMe has rolled out an industry-first Split UI, a smart new feature that puts personalisation front and centre, cutting through the OTT clutter to deliver exactly what viewers want, without the endless scroll.

    With India’s OTT world bursting at the seams, users often find themselves lost in a maze of options. Split UI changes that by letting viewers begin their journey with their favourite genre. The app’s entire interface, navigation, and content suggestions then adapt to that choice, creating a smoother, more focused entertainment experience.

    Since its launch across Android and Ios, over 76 per cent of ShemarooMe users have already switched to the new interface, a sign that audiences are ready for cleaner, smarter streaming.

    “OTT fatigue is real. Users don’t want to scroll endlessly, they want to watch,” said Shemaroo Entertainment Ltd. COO – digital Business Saurabh Srivastava. “With Split UI, we’ve made choice effortless and content discovery truly personal. The response so far shows it’s hitting the right note.”

    ShemarooMe is the first platform in India to introduce such deep interface-level segmentation, going beyond simple recommendation algorithms to redefine how audiences interact with OTT.

    The feature will soon expand to Android TV and other connected platforms, because when it comes to streaming, ShemarooMe clearly believes less browsing, more watching is the real showstopper.

  • Safari packs a punch of colour with Shades Ahead

    Safari packs a punch of colour with Shades Ahead

    MUMBAI: Who says baggage has to be boring? Safari is turning the travel aisle into a runway with Shades Ahead, a vibrant new luggage collection that swaps the old blacks and greys for a riot of colour. Launching first on Flipkart during its Big Bang Diwali Sale, the range brings festive flair to every getaway.

    Crafted for the expressive millennial and Gen Z traveller, Shades Ahead reimagines luggage as lifestyle. The collection debuts two ranges, Froniq and Rovera, in six striking hues: sundune yellow, skyglass blue, coral orange, misty sage green, deeptide navy, and midnight black. Each shade tells its own story, inspired by surreal dreamscapes visualised through AI.

    “With Shades Ahead, Safari is creating a colour-first movement in luggage,” said Safari Industries (India) Ltd. managing director Sudhir Jatia. “Today’s travellers want something bold and expressive, and with Flipkart’s reach, we’re bringing that vibrancy to homes across India this festive season.”

    Flipkart Fashion vice president Kunal Gupta added, “Big Bang Diwali Sale is where India discovers what’s next. Shades Ahead perfectly captures that spirit: bold, stylish, and built to last.”

    Backed by playful digital films, social chatter, and AI-powered storytelling, the campaign turns every suitcase into a statement piece. Whether it’s for gifting, weddings, or wanderlust, Shades Ahead promises to add a pop of personality to every trip.

    This Diwali, it’s not just about where you’re headed, but how bright your bag looks getting there.

     
     
  • Plot Twists and Popcorn Make This Diwali a Blockbuster on Zee5

    Plot Twists and Popcorn Make This Diwali a Blockbuster on Zee5

    MUMBAI: This Diwali, forget lighting diyas light up your screens instead. Zee5 is turning the festive season into a cinematic celebration with its new campaign “Iss Diwali, sirf Zee5 par plot badlega… ho jao ready!” and the Bharat Binge Festival, where every twist, turn, and tale promises a reason to binge.

    Breaking away from the typical feel-good festive narratives, Zee5’s latest campaign adds a thrilling spin to Diwali viewing. Drawing from deep audience insights, the platform found that while family dramas and romances remain festival staples, Indian viewers are increasingly leaning towards edge-of-the-seat thrillers, mysteries, and crime dramas. And this festival, Zee5 is giving them exactly that stories that surprise, shock, and stay with you long after the credits roll.

    The Bharat Binge Festival celebrates India’s love for storytelling with a curated line-up of premieres across seven languages Hindi, Marathi, Bangla, Telugu, Tamil, Malayalam, and Kannada. Think Bhagwat Chapter One – Raakshas, Mrs Dasgupta, Sthal, Veduvan, and Sumathi Valuvu all under one digital roof, uniting diverse regions with one shared festive emotion: great stories.

    Adding more sparkle, Zee5 has rolled out special festive offers between 13 and 20 October. Viewers can grab the Hindi content pack for Rs 149 (down from Rs 199), regional packs for Rs 59 (down from Rs 99), and the all access pack for Rs 249 (regularly Rs 299). The festival gets even bigger with partner perks guaranteed cashback via Paytm UPI Autopay and Cred UPI Autopay, plus a three-month JioSaavn Pro trial bundled with Zee5 subscriptions.

    “Every Diwali tells a story of tradition and togetherness. With the Bharat Binge Festival, we’ve curated bold, genre-led stories that resonate across every language and mood,” said Zee5 chief business officer Siju Prabhakaran.

    ZEEL chief marketing officer Kartik Mahadev added, “The campaign captures India’s growing appetite for stories that blend curiosity, emotion, and surprise. Much like Diwali itself, every twist on Zee5 lights up with excitement.”

    From high-octane thrillers to heartwarming romances, this Diwali is less about sweets and more about story treats. With out-of-home, digital, and social promotions rolling out nationwide, Zee5 is set to make the festival of lights shine brighter, one binge at a time.

    Because this year, the real firecrackers are the plot twists.

  • Cloud TV tunes into India’s Cultural Waves

    Cloud TV tunes into India’s Cultural Waves

    MUMBAI: Looks like Cloud TV just found its frequency for nostalgia. In a landmark partnership, India’s first homegrown Smart TV operating system has teamed up with Prasar Bharati’s OTT platform, Waves, to bring the nation’s cultural heartbeat and entertainment heritage straight to connected TVs across the country.

    The collaboration ensures that Cloud TV’s 12 plus million users, spanning popular TV brands like Lloyd, Micromax, and Croma, can now tune into Waves’ vast digital library. From Doordarshan and Akashvani’s iconic archives to new-age shows, music, and live events, the platform offers content in over 20 languages, uniting India’s timeless stories with today’s digital rhythm.

    Cloud TV COO & co-founder Abhijeet Rajpurohit called the alliance “a digital bridge connecting nostalgia with innovation, heritage with technology.” The goal, he said, is to let viewers experience India’s cultural narrative in a modern, accessible way.

    Echoing this sentiment, Prasar Bharati CEO Gaurav Dwivedi noted that Waves embodies India’s self-reliant digital vision, giving audiences a seamless way to engage with the nation’s rich cultural and creative ecosystem.

    With Cloud TV OS already powering millions of Smart TVs across brands, the move amplifies Waves’ reach into homes nationwide. Viewers can simply spot the Waves logo on their Cloud TV-powered sets and dive into a treasure trove of shows, radio, podcasts, and archives, where the old meets the new in perfect harmony.

    After all, with desh ka apna OTT meeting desh ka apna OS, India’s story just found its clearest signal yet.

  • Nutty Gritties Chaar Chaand Adds Festive Sparkle to Food and Celebrations

    Nutty Gritties Chaar Chaand Adds Festive Sparkle to Food and Celebrations

    MUMBAI: When Diwali lights meet culinary delight, Nutty Gritties ensures the sparkle isn’t just on your diyas. India’s leading healthy snacking brand, with a 130-year legacy in premium dry fruits, has launched its festive campaign, Chaar Chaand, celebrating femininity, grace, and the art of adding beauty to life. This season, the brand invites consumers to infuse the same care and creativity that goes into decorating homes into the festive food that brings everyone together.

    At the heart of the campaign is founder and CEO Dinika Bhatia, stepping into the spotlight for the first time as Nutty Gritties’ official brand ambassador. The brand film follows her as an independent, successful entrepreneur who, during Diwali, sets aside her ‘boss lady’ persona to embrace a softer, nurturing side. From decorating her home to crafting a rangoli and adding Nutty Gritties’ premium nuts to festive delicacies, the film captures her transformation showcasing how attention to detail, warmth, and feminine grace can elevate both celebrations and food.

    “Diwali is a celebration of love, beauty, and togetherness, a time when we add sparkle to everything around us,” said Dinika Bhatia. “Chaar Chaand reminds us not to forget the heart of every celebration our food. If we can add shimmer to our homes and décor, why not to our food? This campaign celebrates slowing down, cherishing life’s small moments, and bringing that signature Nutty Gritties sparkle to every festive indulgence.”

    The campaign emphasises food as a centrepiece of the festival, highlighting how premium dry fruits enhance both flavour and presentation. By celebrating festive indulgence that is both nourishing and visually appealing, Nutty Gritties positions itself at the intersection of tradition, well-being, and mindful celebration.

    Through Chaar Chaand, Nutty Gritties strengthens its connection with health-conscious consumers who value heritage and harmony. The campaign reflects the brand’s philosophy that festive indulgence can be wholesome, vibrant, and a reflection of personal care, creativity, and attention to detail.

    This Diwali, Nutty Gritties doesn’t just offer premium dry fruits, it offers a story of celebration, craftsmanship, and the feminine instinct to nurture, enhance, and create beauty in every bite. From your rangoli to your dessert bowl, the brand ensures the sparkle is both seen and savoured.

     

  • ITC Aashirvaad gets fibre in the spotlight

    ITC Aashirvaad gets fibre in the spotlight

    MUMBAI: Looks like India’s finally talking roughage without getting rough around the edges. As part of Rashtriya Poshan Maah 2025, ITC Aashirvaad teamed up with the Institute of Home Economics (Delhi University) to host an engaging seminar on the role of dietary fibre in health.

    With digestive health concerns on the rise, recent surveys reveal that over 70 per cent of Indians fall short of daily fibre needs, women more than men. The findings, from Aashirvaad’s multigrain happy tummy survey covering eight lakh respondents, point to an urgent need for dietary awareness as low fibre intake is increasingly linked to obesity, diabetes, and heart disease.

    AIIMS dietitian Richa Jaiswal led the expert session, stressing how fibre-rich foods are vital for both prevention and management of non-communicable diseases. “There’s an urgent need to re-emphasise fibre’s role in maintaining gut health,” she said, urging future nutritionists to be champions of awareness.

    Reinforcing the brand’s commitment, Aashirvaad Staples and Meals, ITC Ltd. vice president & head of marketing Abhishek Mehrotra, said the initiative aligns with ITC’s ‘Help India eat better’ mission to empower consumers through nutrition education.

    Echoing this, ITC Ltd. vice president & head of food sciences Shantanu Das, added that the company continues to focus on science-backed dietary solutions to improve community well-being.

    The session wrapped up with a spirited Q&A and a creative inter-college recipe contest, where students reinvented traditional dishes with a nutritious twist, proving that when it comes to better health, the secret really is in the fibre.

  • Stahl Kitchens and Swiggy Instamart serve up speedy kitchenware

    Stahl Kitchens and Swiggy Instamart serve up speedy kitchenware

    MUMBAI: Stahl Kitchens, one of India’s fastest-growing premium cookware brands, has partnered with Swiggy Instamart to bring its signature tawas, kadhais, frypans, and cookers to doorsteps in record time, sometimes within 10 to 15 minutes.

    By joining the quick commerce revolution, Stahl is reshaping how consumers shop for kitchen essentials. What once took a week to deliver can now arrive before your dough rises, as the brand debuts across key metros including Mumbai, Delhi ncr, Bengaluru, Hyderabad, Kolkata, and Gurugram.

    The curated selection on Instamart features Stahl’s acclaimed artisan hybrid and artisan triply ranges, known for their durability, residue-free cooking, and chip-proof performance. Also available are the sleek xpress cookers in 1 litres, 1.5 litres, and 2.5 litres variants, designed for fast, safe, and efficient cooking. To mark the launch, customers can enjoy up to 15 per cent off on cookers and 20 per cent off on other cookware for a limited time.

    “India’s culinary landscape revolves around three essential pieces of cookware: tawas, pressure cookers, and kadhais. The inclusion of frypans on Instamart reflects the evolving aspirations of Indian households embracing global cooking trends,” said Stahl Kitchens director & CEO Dhruv Agarwal.