MUMBAI: Mother’s Day 2025 (11 May 2025) is turning into a celebration spree as brands across sectors poured their hearts into campaigns that were equal parts fun, heartfelt, and memorable. Whether it was through tasty treats, chaotic family moments, or poignant life lessons, this year’s Mother’s Day ad blitz was a masterclass in connecting with the audience.
Blue Tribe Foods: A plant-powered party with a purpose
At Avi Smart Park, Andheri West, Blue Tribe Foods turned Mother’s Day into a celebration of sustainability and deliciousness. The brand, known for its plant-based food products, brought together over 100 guests—mums, kids, influencers, and celebrities—for a fun-filled evening of guilt-free indulgence.
Nikki Arora Singh, Co-founder of Blue Tribe Foods, led the event, personally engaging with guests and sharing the brand’s mission of making sustainable food choices a part of everyday life. Her warm presence added a personal touch, making attendees feel welcome and connected to the brand’s ethos.
Guests were treated to a mouth-watering selection of Blue Tribe’s plant-based delights, including crispy nuggets, juicy kebabs, flavour-packed soya chaap, and sweet potato fries. The spread was a hit, especially among the kids, who kept coming back for more. But the event wasn’t just about eating—it was about learning.
In a clever twist, Blue Tribe hosted a colourful puppet show for the youngest guests, using playful characters to teach them about sustainability and the impact of their food choices. Kids laughed, clapped, and—without even realising it—learned how they could help save the planet one bite at a time.
The event’s star power was elevated by the presence of celebrities like singer and actor Shweta Pandit and TV actress Jaswir Kaur, who added glamour to the evening. But at its heart, the event was a community gathering—an opportunity for Blue Tribe to showcase its commitment to a greener future while creating lasting memories for mums and kids alike.
Pepperfry: celebrating the lovable chaos of family life
Furniture and home decor giant Pepperfry took a different route, leaning into the sweet chaos of family life with its Mother’s Day campaign titled Trying to Get It Right. The ad, a humorous and heartwarming slice of family life, captures a classic scene: a well-meaning dad and his enthusiastic kids attempting to give mum the perfect Mother’s Day experience.
The film begins with the young son proudly announcing “the plan” for the day—a perfect breakfast in bed (which quickly turns into a mess), a no-mess afternoon (that’s anything but), and a veggie-loaded dinner (with a side of drama). But as the dad and kids stumble through their well-intentioned efforts, it becomes clear that perfection is not the goal—love is.
Pepperfry smartly weaves its products into the storyline—from the stylish breakfast table used for the morning surprise to the elegant crockery and plush silk pillow covers that subtly elevate each scene. The message is clear: it’s not about getting everything right—it’s about trying, together.
The ad’s relatable humour, combined with a heartfelt message, struck a chord with families, making it a memorable and shareable Mother’s Day moment.
Ashok Leyland: honouring the quiet strength of mothers
Ashok Leyland, the commercial vehicle giant, took a more profound approach with its Mother’s Day campaign, celebrating the quiet heroism of mothers—their unwavering dedication, resilience, and protective spirit.
The campaign used powerful storytelling to draw a parallel between the strength of mothers and the reliability of Ashok Leyland vehicles.
The film opens with simple, everyday scenes of mothers silently supporting their families—packing lunch boxes, staying up late to help with homework, ensuring everyone is safe on the road. As the narrative unfolds, the connection becomes clear: just as Ashok Leyland’s vehicles keep people safe and secure on the road, mothers are the silent guardians of their families.
The campaign balances emotional storytelling with a clear brand message, making it a tribute to both mothers and the brand’s core values of dependability and strength.
Nova Dairy: nostalgia in every sip with #GlassFullofLove
Nova Dairy chose to celebrate Mother’s Day with a splash of nostalgia through its #glassfulloflove campaign. The campaign invites users to share their favourite memories of mums making them drink their daily glass of milk—an experience that almost every Indian child can relate to.
Running from May 11 to May 13, the campaign encourages participants to post photos or reels of their cherished milk memories on social media, using the hashtag #GlassFullofLove. The most touching entries will be featured on Nova Dairy’s Instagram page, with the best one taking centre stage.
For Nova Dairy, the campaign isn’t just about promoting a product—it’s about celebrating the everyday acts of love that mothers perform. It’s a reminder that sometimes the simplest gestures, like ensuring kids drink milk, are the ones that leave the deepest impact.
Ravin Saluja, Director of Sterling Agro Industries Ltd, summed it up perfectly: “Mothers have always been the cornerstone of our families, ensuring our well-being with simple acts of love, like reminding us to drink our daily glass of milk. Through this campaign, we aim to celebrate these everyday moments that hold a special place in our hearts.”
Kotak Life’s Viraasat: the quiet legacy of a mother’s wisdom
Kotak Mahindra Life Insurance struck an emotional chord with its Viraasat campaign, a tribute to the priceless lessons mothers pass down to their children. Conceptualised in collaboration with creative partner Wondrlab, the campaign moves away from sentimental clichés and instead celebrates the everyday wisdom that becomes a mother’s true legacy.
The film beautifully captures how mums teach life’s most important lessons—not through grand speeches but in quiet, consistent actions. Whether it’s the habit of saving money, the value of honesty, or the importance of resilience, these lessons shape who we become.
“A mother’s true legacy lies in the way she shapes hearts and minds. Her values don’t just stay with us—they become us,” said Kotak Mahindra Life Insurance CMO Ashish Nair. With its poignant storytelling and relatable theme, the Viraasat campaign resonates deeply, reminding viewers that the greatest inheritance we receive isn’t wealth—it’s wisdom.
Siyaram’s: The only call that matters
Siyaram’s brought a tear to many eyes with its campaign, which emphasised that in a world of constant notifications, a mother’s call is the one we can’t ignore. The film’s honest storytelling and real-life situations made it a moving tribute to maternal love.
Heritage Foods: Learning over winning
Heritage Foods embraced the nurturing power of mothers with ‘The Power of Learning over Winning.’ The campaign highlighted how mums teach values, patience, and growth over medals, reminding us that real success is measured in life lessons.
Nissan India: Unstoppable mums
Nissan Motor India’s campaign was a tribute to the spirit of modern mums who balance countless roles — from being caregivers to achievers. The film shattered stereotypes, showing real mums who are confident, resilient, and unapologetically themselves.
Navneet Education: Mums as first teachers
Navneet’s campaign celebrated mothers as the first and most important teachers. The film beautifully captured quiet, everyday moments where mums taught their children — from school lessons to life skills — proving that learning begins at home.
Sujata Appliances: #MaaToWohBhiHai
Sujata Appliances honoured not just biological mothers but also nannies, caregivers, and women who mother in spirit through their #MaaToWohBhiHai campaign. It was a heartfelt tribute to the unsung heroes who nurture without the title.
From Blue Tribe Foods’ plant-powered celebration to Nova Dairy’s nostalgic milk memories, from Pepperfry’s humorous chaos to Kotak Life’s heartfelt wisdom—this year’s Mother’s Day campaigns were a masterclass in creative storytelling. Brands didn’t just advertise—they connected, celebrated, and left a mark.
