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  • Scoop, score, chill repeat as Mother Dairy drops into esports arena

    Scoop, score, chill repeat as Mother Dairy drops into esports arena

    MUMBAI: When the heat is on and the stakes are high, a scoop of calm can go a long way. And this summer, it came with sprinkles of glory and a side of gaming grit. Mother Dairy has officially levelled up. In a sizzling first, the iconic dairy brand dipped into the world of esports with the Mother Dairy Chillz Cup, a high-octane gaming tournament hosted in partnership with Rooter, India’s largest game streaming and commerce platform. With 64 top teams and over 2,000 gamers facing off in an epic Battlegrounds Mobile India (BGMI) showdown, it wasn’t just about victory, it was about staying cool while doing it.

    And that’s where the magic happened. As players braved virtual crossfire and tactical pressure, Mother Dairy’s ice creams emerged as the real MVPs, cooling the nerves with indulgent favourites like Banoffee Pie, Pina Colada, Filter Coffee Cone, and the ever-quirky Choconado. It was a gaming-meets-gastronomy experience like no other.

    The final clash on May 11, 2025, wasn’t just a gaming finale, it was a festival of fandom. Crowds cheered, creators scooped up frozen delights, and elite teams like iqoo Soul, Godlike, and Revenant X Spark brought their A-game in front of roaring fans.

    Speaking about the collaboration, Mother Dairy Spokesperson said, “Ice creams are all about excitement and fun. We are thrilled to partner with Rooter for the Mother Dairy Chillz Cup, marking our entry into the dynamic and fast-growing world of esports. This association enables us to connect with a younger audience through a platform that thrives on energy, engagement, and innovation. The Chillz Cup truly embodies our brand’s youthful spirit and commitment to delivering the coolest experiences.”

    Rooter founder and CEO Piyush said “We’ve always believed in creating meaningful partnerships that bring value to both the gaming community and our brand partners. The Chillz Cup was a great example of how a legacy brand like Mother Dairy could connect with a digital-first audience in their native environment, making it a fun, and memorable experience. The Chillz Cup captured the cool spirit of gaming staying calm under pressure and outplaying rivals with a cool head just like enjoying a scoop of ice-cold Mother Dairy Ice Cream on a hot day. We are proud to collaborate on a campaign that celebrates high-performance gaming while adding an element of summer joy to the esports experience”

    From frosty cones to fiery comebacks, the Chillz Cup didn’t just serve scoops, it served up a new era of brand storytelling in gaming. And with esports now firmly on Mother Dairy’s menu, the summer just got a whole lot cooler.
     

  • Cashkaro’s ‘GOATies’ Ad Butts Heads with Useless Coins in Roadies-Style Spoof

    Cashkaro’s ‘GOATies’ Ad Butts Heads with Useless Coins in Roadies-Style Spoof

    MUMBAI: It’s loud, it’s bold, and it’s got a goat gunning for glory, Cashkaro’s latest campaign film is baa-rilliantly bonkers. India’s leading cashback and coupons platform has just dropped the third instalment of its tongue-in-cheek #CoinsVSCashback campaign, and this one crashes into pop culture with horns blazing. Titled ‘GOATies’, the ad spoofs the cult-favourite reality show Roadies, swapping wannabe contestants for a coin-hoarding goat that’s out to prove it’s the “Greatest Of All Time” in savings. Spoiler alert: it’s not.

    In a hilariously over-the-top audition setup, the goat struts in to face an unimpressed judge and is promptly schooled on the futility of hoarding reward coins you know, the ones that expire faster than leftovers and rarely offer real-world value. In trademark Roadies fashion, the goat’s dreams are roasted, and the message lands with a headbutt of clarity: real cashback is king the kind you can actually transfer to your bank account, courtesy of Cashkaro.

    The punchline? “Change the habit of direct online shopping pehle Cashkaro, phir shop karo.”

    This ad follows two earlier viral hits under the same campaign, one Ghibli-inspired and another laced with satire à la Latent all hammering home the same truth: coins voins are all bakwaas, real cashback is with Cashkaro.

    Speaking about the campaign, Cashkaro and Earnkaro, co-founder Swati Bhargava said, “At CashKaro, we’re committed to making online shopping genuinely rewarding. Real cashback is money in your bank not coins that expire or come with conditions. With #CoinsVSCashback, we’re not just talking about the problem we’re parodying it, challenging it, and offering a better alternative. ‘GOATies’ is a fun but clear message: if it’s not real cashback, it’s not worth it.”

    Cashkaro director of brand & creatives Ishan Agarwal added, “With GOATies, we wanted to tap into a format that’s instantly iconic and loaded with drama, just like the intense auditions of Roadies. The kind of pressure those moments created for participants we, as audiences, used to feel it too. That’s exactly the energy we wanted to recreate. Roadies is a show that has resonated with millennials, Gen Z, and even today’s younger audiences, making it the perfect creative playground for a satirical yet purposeful message. By spoofing a format so many people relate to, we’re able to connect with a wide audience and highlight the difference between flashy coin rewards and real cashback and use it to drive home a real truth about how online rewards are being diluted by gimmicks. This ad is satire with a purpose to educate users while entertaining them. As the third film in our #CoinsVSCashback campaign, it reinforces CashKaro’s identity as the true GOAT of Cashback.”

    Created entirely in-house, the GOATies film is a clever cocktail of pop culture, parody, and purchase wisdom. And while the goat may not win the crown, CashKaro certainly takes the throne as the GOAT of cashback.

     

  • Cruise control kicks In as Mission Impossible ignites summer box office

    Cruise control kicks In as Mission Impossible ignites summer box office

    MUMBAI: Theatre owners have one mission this May, pack in the crowds. And thanks to Tom Cruise, it looks like they’re already winning. With Mission: Impossible – The Final Reckoning just days away from its theatrical release, the high-octane franchise is already breaking ground. Over 11,000 tickets were sold within 24 hours of advance bookings, and as of Tuesday, that number has soared past 38,500 across national chains, setting the tone for what exhibitors are calling a “Hollywood summer revival.”

    Venkat Prasad of Prasad Multiplex (Hyderabad) shared his perspective on the current buzz, noting the shift in audience sentiment and said, “The numbers truly prove this, as does the incredible buzz and global response to the Tom Cruise film. The appetite for theatrical experiences in the South has been rejuvenated, and this high-octane offering is perfectly timed to tap into that demand. For us as exhibitors, and more importantly for audiences, 2025 is a blockbuster year for Hollywood in every sense, and we will see this unfolding as we now go along, starting with Mission: Impossible releasing on 17th May.”

    Echoing the sentiment AMB Cinemas director Sunil Narang emphasized the strength of the upcoming slate and its impact on local audiences, saying, “With Mission: Impossible – The Final Reckoning leading the charge, Hollywood’s May line-up is one of the best summer slates we have seen in a while offering a thrilling mix of nostalgia, action, and exhilaration this summer. The response from our audiences in the South has been phenomenal, with the region witnessing advance sales in good numbers solely for seeing Tom Cruise as Ethan Hunt in action; reaffirming the pull of such big-ticket releases for the big-screen experience.”

    Directed by Christopher McQuarrie, the film stars Cruise alongside an ensemble cast including Hayley Atwell, Simon Pegg, Ving Rhames, and Angela Bassett. The latest instalment promises heart-stopping action, emotional stakes, and high-speed stunts that have come to define the franchise.

    Releasing in English, Hindi, Tamil, and Telugu on Saturday, 17 May, The Final Reckoning brings back Ethan Hunt for one last, dangerous mission across languages and generations.

    In a post-pandemic world where streaming had momentarily taken the front seat, Cruise’s return to cinemas isn’t just a movie moment, it’s a mission to reignite the magic of the big screen.

  • Hair to the Throne with SpongeBob and KT Kids’ new shampoo showstopper

    Hair to the Throne with SpongeBob and KT Kids’ new shampoo showstopper

    MUMBAI: Tangles, tears, and toddler tantrums every parent knows the struggle. But now, there’s a new hair hero in town, and he lives in a pineapple under the sea. In a first-of-its-kind move, KT Professional, India’s leading salon-grade haircare brand, has partnered with JioStar Consumer Products to launch KT Kids, India’s first paediatric-approved, dermatologically tested, natural haircare range for children aged 3 to 12. Adding a splash of fun to the formula? None other than Spongebob Squarepants, who lends his goofy grin to this vibrant new collection.

    Launched during Mother’s Day week, KT Kids is a tribute to modern parenting especially for mothers who juggle style, safety, and snags on a daily basis. Addressing real concerns like dryness, tangling, and scalp sensitivity, the KT Kids line is free of toxins and crafted with age-specific formulations for children aged 3–7 and 8–12.

    This is not just another FMCG product drop, it’s a celebration of care, created to take the stress out of everyday grooming rituals. With Spongebob’s cheerful face on the label and science-backed ingredients inside, the range delivers joy in both packaging and performance.

    “We are proud to launch KT Kids, a category-defining range that solves everyday hair care problems for children using a safe, fun, and trusted approach,” said KT Kids founder Dhruv Sayani. “We are happy to have associated with JioStar Consumer Products and add the joy of SpongeBob SquarePants to the product range. KT Kids is our Mother’s Day tribute, a gift of safety, love, and care to mothers across India. It’s a game-changer for the Indian market”

    “SpongeBob SquarePants is an iconic global franchise and a favourite among audiences in India. This association is a shining example of blending a thoughtfully curated product range with a beloved character that evokes nostalgia, fun, and cheer making it emotionally meaningful,” said a JioStar Consumer Products spokesperson.

    The range includes shampoos, conditioners, detangling sprays, and daily essentials, all developed with input from dermatologists and designed with children’s unique needs in mind. Products will be available on leading e-commerce platforms and retail outlets across India, making it easy for parents to pick the best for their little ones.

    With this launch, KT Kids doesn’t just enter the market, it defines a new category: haircare that’s safe, smart, and SpongeBob-approved.

  • Reel to real returns as Moving Bramha plots box-office breakthroughs

    Reel to real returns as Moving Bramha plots box-office breakthroughs

    MUMBAI: In a world where trailers trend but tickets don’t always sell, a new player is aiming to flip the script, one click at a time. Vatsal Rajgor, the founder of Digimaze and AI-powered SaaS platform Strique, has launched Moving Bramha, a full-stack, performance-driven marketing engine for the film and entertainment industry. But this isn’t just another agency jumping on the film bandwagon, this one is all about turning impressions into income.

    “There’s no industry more culturally influential than films but the way movies are marketed hasn’t kept pace with how audiences consume or convert. The gap between creative buzz and business results is vast. While film content creation has evolved, performance marketing is still treated like an afterthought. We want to change that.” says Rajgor.

    “For us, marketing means sales. Every penny spent should drive measurable outcomes whether it’s ticket sales, OTT streams or pre-bookings. The tools and data exist. What’s missing is the mindset.”  Rajgor adds.

    “Every reel, every poster, every launch has a job to do and Moving Bramha is built to ensure that job is done with precision and performance.”  Rajgor adds.

    From geo-targeted campaigns and influencer-led buzz to AI-powered media spends that adjust in real time, the platform is designed for accountability, agility and automation. Its USP? A system that ties creative collateral be it teaser, trailer or poster directly to performance metrics like ticket sales, footfalls and OTT streams.

    “Every reel has a role,” Rajgor adds. “And our job is to make sure it does its job.”

    The launch marks Rajgor’s third major venture, following the success of DigiMaze, which scaled brand growth through performance-led strategies, and Strique, which streamlined media operations with AI. But Moving Bramha feels more personal, a nod to Rajgor’s passion for storytelling and his belief that cinema deserves more than vanity metrics.

    Among the marquee offerings:

    1    AI-led media buying that reallocates budget on the fly, based on viewer traction

    2    Audience building based on genre history, regional data and behavioural insights

    3    Creative evolution frameworks that pivot from buzz to bookings

    4    Integrated ROI mapping from release weekend to OTT shelf life

    At a time when the film industry is seeking smarter, sharper ways to reach audiences beyond billboards and breaking news, Moving Bramha arrives with a bold promise not just to market movies, but to move them.

  • Zee Media Joins SWIFT TV Platform in Strategic Content Expansion Move

    Zee Media Joins SWIFT TV Platform in Strategic Content Expansion Move

    MUMBAI: In a significant leap forward in digital broadcasting, Swift TV proudly announces its latest partnership with Zee Media Corporation, bringing some of India’s most influential news and regional channels to its rapidly growing free live TV platform. With this collaboration, viewers across the country can now stream Zee’s top channels live and free of cost, directly through Swift TV’s mobile and connected TV platforms.

    This partnership marks a strategic move that empowers Indian audiences with uninterrupted access to real-time news, financial insights, and regional updates, all in one place.

    What’s New: Zee Channels Now on Swift TV

    Through this new collaboration, Swift TV users can now access the following Zee Media channels:

    ●    Zee News – Your destination for national news and real-time headlines.

    ●    Zee Business – A trusted source for financial news, stock market updates, and business insights.

    ●    Zee 24 Ghanta – Delivering key updates from West Bengal and beyond.

    ●    Zee Bihar Jharkhand – Covering grassroots stories, politics, and developments from Bihar and Jharkhand.

    ●    Zee Madhya Pradesh Chhattisgarh – Regional coverage that connects with heartland India.

    ●    Zee Punjabi – For news and stories from Punjab and northern India.

    With this expansion, Swift TV further cements its position as one of India’s most accessible free live TV app, blending national coverage with deep-rooted regional voices. 

    Live TV Just Got Smarter – And Free

    In an age where audiences demand instant access to quality content, Swift TV delivers live TV channels, free movies, and on-demand shows without subscription fees or complex installations. Adding Zee’s powerful news portfolio strengthens the platform’s offering of real-time news, live alerts, and regional storytelling, all from a single tap. 

    Whether you’re tracking the stock market with Zee Business, watching breaking political coverage on Zee News, or staying updated with local issues in Zee Bihar Jharkhand, Swift TV now brings it all to you in multiple screens. 

    Why This Matters for Swift TV Users  

    This partnership is more than just content—it’s about democratizing access to trustworthy news and empowering users with choice and clarity. Here’s what it means for Swift TV audiences:  

    Free & Unlimited Access: Watch Zee news channels without sign-ups or payments.  

    Regional Voices Amplified: Stay connected with your roots through region-specific channels.  

    Daily Updates & Live Alerts: Get notified of breaking news, market fluctuations, and trending headlines.  

    Seamless Streaming: Available on both mobile and connected TV devices for anytime viewing.  

    Diverse Genres: From spiritual shows and free live matches to breaking news and business updates—Swift TV has it all.  

    What’s Next?

    Swift TV plans to continue expanding its portfolio with more channels in entertainment, spirituality, lifestyle, and sports. With free live match coverage, blockbuster movies, and now live news from Zee, the platform is quickly becoming India’s preferred choice for free live streaming.  

  • No strings attached as Livpure clears the air on purifier upkeep

    No strings attached as Livpure clears the air on purifier upkeep

    MUMBAI: Who knew ‘hassle-free hydration’ could be more than just a tagline? Livpure is making a splash minus the usual drip of maintenance woes. The brand has reimagined water purification with the launch of India’s largest range of maintenance-free purifiers, backed by a bold campaign reintroducing its iconic tagline: “Hathi Mat Palo”.

    Debuting during the IPL and across national and regional channels, the campaign tackles one of the biggest elephants in the room the Rs 5,000 annual cost of maintaining a water purifier. Livpure’s new range, including models like Allura, Sereno, Eterna and their premium variants, comes with up to 30 months of embedded maintenance service, sparing customers the pain of AMCs and surprise service bills.

    In a first-of-its-kind move for the Indian market, the brand has eliminated the need for add-on servicing entirely, allowing customers to experience purification without the pressure. It’s not just clean water anymore, it’s clean ownership.

    Speaking about this milestone Livpure managing director Rakesh Kaul said, “At Livpure, we are driven by a relentless commitment to enhancing the customer experience. The introduction of the embedded maintenance service marks a transformative milestone, offering our users effortless convenience and complete peace of mind. This initiative is more than just a feature, it’s a promise of trust, reliability, and long-term value. By eliminating the common hassles of water purifier maintenance, we aim to set a new benchmark in water purification and reinforce our dedication to making ownership truly seamless for our customers. This is a step towards reshaping water purifier industry standards and elevating the way water purification is experienced in India.”

    By embedding service directly into the product, Livpure is redefining what it means to be a category innovator. The company is eyeing a 60 per cent market share in this segment, fuelled by a mission to make water purification not just efficient, but effortless.

    In an era where convenience drives consumer decisions, Livpure’s refreshingly no-fuss offering may just be the sip of smart thinking the industry needed.

  • How to Choose the Best Insurance Provider for Commercial Vehicles?

    How to Choose the Best Insurance Provider for Commercial Vehicles?

    Choosing the right insurance provider for your commercial vehicles is essential for protecting your business operations. With numerous insurers offering varied plans, it’s important to compare beyond just premiums.

    From claim settlement records to custom coverage options, the right partner can make all the difference in long-term value and peace of mind. Here’s how to choose a provider that aligns with your needs and keeps your business moving.

    8 Steps to Choose the Right Commercial Vehicle Insurer    

    Businesses that rely on transportation, working with a fleet of delivery vans or a single goods carrier, choosing the right insurance provider is more than just a checkbox. It’s a strategic decision that impacts financial stability, risk management, and business continuity.

    From small fleet operators to large-scale logistics providers, selecting the right partner for your truck insurance or commercial vehicle insurance ensures you’re not left stranded when unexpected situations arise.

    1. Assess Your Business and Vehicle Coverage Needs

    Before comparing providers, it’s essential to understand what kind of protection your business vehicles require.

    Start With the Basics

    ●  List the types of vehicles you operate, such as light commercial vehicles, trucks, vans, etc.  
    ●  Assess how often these vehicles are used and the distances they cover.  
    ●  Identify specific risks, such as theft, long-distance travel, and transporting hazardous materials.

    Once you know your operational landscape, you can look for truck insurance plans that meet your usage patterns and risk exposure. For instance, vehicles operating in remote or high-theft areas may need enhanced theft protection or personal accident cover for drivers.

    2. Check the Provider’s Industry Reputation

    Choosing a trusted name can save you from claim rejections and poor service when it matters most.

    What to Research:

    ●  Claim Settlement Ratio: Indicates how likely the insurer is to honour your claims.  
    ●  Years in Business: More experience often means more refined processes.  
    ●  Client Testimonials: Look for feedback from logistics companies or fleet owners.

    An insurance company with a consistent track record in commercial vehicle insurance is likely to offer more reliable support and customised offerings for your line of work.

    3. Compare Policy Types and Inclusions

    Truck insurance policies are not all the same. What one insurer includes as a standard feature, another might offer as an add-on.

    Coverage Types to Consider:

    ●  Third-Party Liability: Legally required, but limited in coverage.  
    ●  Comprehensive Plans: Cover damage to your own vehicle in addition to third-party liability.  
    ●  Specialised Cover: May include towing, roadside assistance, and legal liability for employees or goods.

    Before committing, ask for a policy wordings document and carefully go through exclusions, deductibles, and terms.

    4. Evaluate Claim Settlement Ratio and Process

    When disaster strikes, the last thing you want is a lengthy claims process.

    Questions to Ask:

    ●  What’s the average turnaround time for claims?  
    ●  Is the process digital or paper-heavy?  
    ●  Are there 24/7 claim support services?

    A provider offering digital claim filing, mobile app access, and quick approvals is a plus, especially for businesses with tight delivery timelines.

    For truck insurance, time is quite literally money. Downtime due to unresolved claims can delay shipments, affect client relationships, and cost you significantly.

    5. Look for Customisable Add-Ons and Riders

    Every business is unique. Your vehicles might be carrying perishable goods, crossing state lines, or operating in extreme conditions. This is where customisation matters.

    Valuable Add-Ons Include:

    ●  Zero Depreciation Cover: Reimburses the full cost of replaced parts without depreciation.  
    ●  Engine Protection: Crucial for trucks operating in flood-prone areas.  
    ●  Roadside Assistance: Immediate help in case of a breakdown.  
    ●  Consumables Cover: Covers costs of oil, nuts, bolts and similar items during repair.

    If you’re evaluating truck insurance for heavy-duty vehicles, confirm whether the policy allows for such riders and how they affect premium costs.

    6. Review Premium Costs Versus Benefits

    Lower premiums may be attractive, but they often come at the cost of limited coverage.

    How to Strike the Right Balance:

    ●  Shortlist providers offering the most relevant coverage for your business.  
    ●  Evaluate if slightly higher premiums offer significantly better support or broader coverage.  
    ●  Use online comparison tools to estimate premiums for similar coverage structures.

    Think of commercial vehicle insurance not as an expense, but as an investment. A slightly higher upfront premium may save you lakhs in the event of an accident or theft.

    7. Consider Customer Support and Service Quality

    Your interaction with the insurance provider shouldn’t end just because you’ve purchased the policy. Post-sale service plays a big role in the overall experience.

    Evaluate Their Support Channels:

    ●  Do they offer round-the-clock helplines?  
    ●  Is support available in your regional language?  
    ●  Do they provide dedicated relationship managers for fleet accounts?

    Truck insurance claims often require coordination with service centres and RTOs. A responsive support team can easily make the process smoother and faster.

    8. Verify Network Garages and Digital Access

    A wide network of partner garages ensures that no matter where your vehicle breaks down, help is never too far away.

    What to Check:

    ●  The number of cashless garages near your major delivery zones  
    ●  If they handle repairs for commercial trucks and large vehicles  
    ●  If the insurer offers real-time tracking for claim approvals

    Digital convenience also matters. Look for insurers who allow you to:

    ●  Download e-policy documents  
    ●  File and track claims through apps  
    ●  Renew truck insurance online in minutes

    A wide network and smooth digital interface aren’t just nice to have; they’re critical for time-sensitive operations in logistics and transport businesses.

    Choosing the right provider for commercial vehicle insurance isn’t just about comparing premiums. It’s about finding a partner that understands the complexity of your business, offers flexible coverage, and helps minimise disruption when something goes wrong.

    If you’re seeking truck insurance for a single vehicle or an entire fleet, prioritise claim efficiency, customisation, and service quality. With the right provider, your business stays protected, not just on paper, but also on the road.  
     

  • Nothing plugs into Kef for next-gen sound as UK tech and audio titans join forces

    Nothing plugs into Kef for next-gen sound as UK tech and audio titans join forces

    MUMBAI: Nothing and Kef are turning up the volume on British tech collaboration. The consumer tech upstart and the high-fidelity audio pioneer announced a long-term partnership to co-develop products that blend cutting-edge acoustics with bold industrial design.

    The alliance signals Nothing’s deepening foray into premium audio, tapping into Kef’s 60-year legacy of acoustic precision. Several co-created products are already underway and expected to launch later this year, as the brands promise to reshape everyday listening through form and function.

    “Kef is one of the most respected names in audio, and we’re proud to partner with them as we take the next step in expanding Nothing’s audio journey”, said Nothing head of smart products marketing Andrew Freshwater. “By combining Kef’s decades of expertise with our design-led approach to technology, we’re laying the groundwork for a new standard in everyday listening.”

    Kef president & head of global marketing Grace Lo echoed the sentiment, “This partnership allows us to bring our acoustic heritage into a fresh context – working with a brand that shares our dedication to innovation, quality, and design. Together, we’re setting out to redefine what premium audio can look and feel like for the next generation”.

    For Nothing, the move expands its audio range beyond earbuds and headphones, while Kef gains a platform to reach younger, design-conscious consumers in new categories. The partnership bridges generations of audio thinking and brings high-end sound into more portable, personal formats.

    Further product announcements are expected in the coming months, hinting at a strategic roadmap to disrupt the premium audio space from both ends—aesthetics and engineering.

  • ABP Network cements third place in India’s digital media race with 152 million monthly users

    ABP Network cements third place in India’s digital media race with 152 million monthly users

    MUMBAI:  ABP Network has tightened its grip on India’s digital news landscape, emerging once again as the country’s third-largest publisher, according to Comscore MMX Multi-Platform data for March 2025. The network reached over 152 million unique users across platforms, outshining rivals such as HT Media, Zee Digital, India Today Group, Times Network, and NDTV.

    ABP Network’s dominant digital footprint spans web, apps, and Youtube, supported by an unmatched edge in regional news segments. With this continued performance, the network has retained its third-place ranking for the second month in a row.

    In the Hindi news category, ABP News led the charts with 93.8 million unique visitors—beating NDTV.in by more than 28 million. Meanwhile, ABP Ananda topped the Bengali market with 10 million desktop and mobile users, and secured the number two position overall with a combined reach of 22.5 million when factoring in social media.

    In Maharashtra, ABP Majha reigned supreme in the Marathi segment for a second consecutive month, drawing 22 million users in March and outperforming TV9 Marathi, Sakal Media, and Lokmat. ABP Nadu also made strong inroads in Tamil Nadu, ranking second with 10 million unique visitors.

    This performance reflects ABP Network’s growing command over regional markets and its strategic focus on digital growth. The consistent growth underscores ABP Network’s commitment to expanding its national footprint while deepening its roots in local language markets. With its strong audience engagement, the company continues to raise the bar for digital journalism in India.