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  • Suhana Khan laces up with adidas India, reimagines iconic Originals for gen z flair

    Suhana Khan laces up with adidas India, reimagines iconic Originals for gen z flair

    MUMBAI: Adidas India has tapped Suhana Khan as the latest face of its brand, signalling a bold stride in blending classic streetwear heritage with the next generation’s flair for expression. The announcement marks a strategic move by the global sportswear giant to rejuvenate its Originals identity with a voice that speaks to India’s youth.

    With this collaboration, adidas revisits its cult-classic sneaker franchise — the Superstar — anchoring the campaign in timeless fashion that resonates across generations. While the shoe first stormed courts and streets decades ago, Suhana’s entry breathes new cultural relevance into the silhouette, infusing it with the energy of digital-age trendsetters.

    “I’m super thrilled to be joining the iconic adidas family. The brand has always held a special place in my heart, with its classic sneakers being a staple in my wardrobe. adidas Originals stands for creativity, authenticity, and staying true to yourself — values I truly admire. To now be part of a legacy rooted in culture that has inspired so many across the world feels incredibly special”, Suhana shared in a statement.

    Adidas India GM Neelendra Singh echoed the sentiment, “At adidas India, we have always believed in the power of cultural creators, those who shape the now and define what’s next. Suhana Khan infuses fresh energy into some of our most iconic apparel pieces and classic sneaker silhouettes like the Superstar, reimagining them for a new generation. Her style is effortless and expressive, and we’re excited to welcome her into the adidas family as we continue to champion individuality and self-expression through street culture”.

    The partnership underscores adidas India’s approach to stay rooted in legacy while adapting to evolving style codes. By welcoming a young cultural voice like Suhana, the brand aims to reassert its Originals line as a mainstay of contemporary wardrobes, without abandoning its heritage.

    As Suhana steps into her role, adidas promises a renewed creative vision — one stitched together by classic design, future-forward influence, and the enduring appeal of self-expression.

  • Cape May Studios partners with Amagi to unleash global screams with Panic TV and Pánico TV Español

    Cape May Studios partners with Amagi to unleash global screams with Panic TV and Pánico TV Español

    MUMBAI: In a move that marries scares with scalability, Cape May Studios has partnered with cloud-based TV technology firm Amagi to launch two adrenaline-pumping FAST channels: Panic TV and Pánico TV Español. The next-gen media company, known for tapping into fan-fuelled niche communities, has set its sights on global viewers hungry for high-stakes thrills.

    Panic TV delivers a mix of action, horror, sci-fi, crime, and mystery curated for millennials and gen z, while Pánico TV Español brings the same punch in Spanish. The channels promise content for those who crave recreational fear, from creature features to paranormal thrillers.

    Amagi will handle everything from channel creation and playout to global distribution. The tech firm’s cloud-based FAST solutions will help Cape May Studios break out across north America, latin America, Europe, and beyond, without the weight of traditional broadcast overhead.

    “The convergence of genre storytelling and digital streaming has never been more potent”, said Cape May Studios founder & CEO Sachin Gokhale. “With Amagi’s global infrastructure and proven expertise in FAST, we can now scale our content strategy across continents, languages, and platforms — meeting audiences where they are, with the stories they crave”.

    Amagi co-founder & CRO Srinivasan KA added, “Cape May Studios is entering the FAST space with a sharp brand identity and an eye on global opportunity. We’re excited to help them bring Panic TV and Pánico TV Español to life through our unique solutions in cloud playout, ad insertion, and seamless distribution to top-tier digital platforms around the world”.

    With an imminent rollout on major FAST platforms, Cape May Studios is betting on genre content to become a global mainstay, tapping into both English- and Spanish-speaking markets. As indie studios find new ways to bypass legacy models, the Cape May-Amagi partnership underscores the growing power of cloud-native tech in international broadcasting.

     

  • Hit for Six Rohit Sharma bats again for TCL in year two of brand play

    Hit for Six Rohit Sharma bats again for TCL in year two of brand play

    MUMBAI: Rohit Sharma isn’t just mastering moments on the cricket pitch, he’s now doubling down on doing so in your living room too. The Indian skipper has returned for a second innings as brand ambassador for TCL India, extending a partnership that fuses cool-headed consistency with cutting-edge consumer tech.

    TCL, known for its growing footprint in the smart TV and home appliance sector, continues to lean into Indian sensibilities with this brand move. Rohit, who is exclusively managed by Rise Worldwide, fits snugly into the brand’s “Master the Moment” philosophy bringing a blend of precision, poise, and impact to the company’s message.

    “We are thrilled to have Rohit continue with us,” said TCL India general manager Philip Xia. “His leadership under pressure and reliable performance mirror the values we stand by at TCL innovation, dependability, and cultural resonance.”

    The feeling is mutual. “TCL’s drive to innovate resonates with my own approach to the game,” said Rohit Sharma, sounding as composed as ever. “Together, we want to remind people that technology, when used well, empowers you to live every moment to its fullest.”

    The extended association comes at a time when TCL is betting big on its AI-powered solutions, expanding its smart TV and appliance range across Indian markets. From product rollouts to emotion-led campaigns, Rohit’s face (and finesse) will front a host of initiatives aimed at turning tech into a lifestyle statement.

    As TCL plays the long game in India’s fast-growing consumer electronics arena, it’s clearly banking on cricketing charisma to keep it in pole position and Rohit Sharma, as always, is ready to deliver.
     

  • Kavita Sanghvi takes charge as Kotak Education Foundation’s director of education

    Kavita Sanghvi takes charge as Kotak Education Foundation’s director of education

    MUMBAI: In a move that blends academic grit with purpose-led change, Kotak Education Foundation (KEF) has appointed noted educator and policy influencer Kavita Sanghvi as its director of education. The announcement positions Sanghvi at the helm of KEF’s strategic education interventions across under-resourced communities in India.

    A National Awardee in 2022 and Derozio Award recipient in 2024, Sanghvi brings more than two decades of experience in progressive pedagogy and institutional leadership. Her career includes a stint as principal of SVKM’s CNM School, Mumbai, and recognition as a Scientix ambassador, Global Teacher Accreditation holder from the British Council, and mentor under the Ministry of Education’s National Mission for Mentoring.

    In her new role, Sanghvi will lead curriculum reforms, teacher training modules, and education innovations for KEF’s community engagement programmes. Her global initiatives such as the ‘Build Your STEM Competency’ course and the Global Outlook Steam framework have already attracted international traction.

    Kotak Education Foundation CEO Ganesh Raja expressed his confidence in her appointment, stating, “We are delighted to welcome Kavita Sanghvi to the Kotak Education Foundation family. Her exemplary track record and deep-rooted passion for education will be instrumental in advancing our mission to foster equity and excellence in learning. With her leadership, we aim to accelerate impactful change in the communities we serve and redefine what’s possible in education”.

    An alumna of Ramjas College and K.J. Somaiya Institute of Management Studies & Research, Sanghvi holds postgraduate degrees in Physics, Education, and Philosophy of Education, and also earned a Certificate in Advanced Educational Leadership from Harvard University.

    On her appointment, Sanghvi said, “I am deeply honoured to join Kotak Education Foundation, whose mission aligns with my lifelong vision of making education equitable, empowering, and future-ready. I look forward to working with passionate educators and leaders to create transformative learning opportunities for every child”.

    Her arrival is expected to boost Kef’s focus on STEM literacy, teacher capacity building, and grassroots education innovation. With a portfolio that combines global recognition and local impact, Sanghvi enters KEF at a pivotal time when India’s education system is navigating rapid transformation.

     

  • IPL 18 advertisers score big as FMCG, gaming and finance jostle for air-time

    IPL 18 advertisers score big as FMCG, gaming and finance jostle for air-time

    MUMBAI: It’s not just the players smashing boundaries—advertisers are on a powerplay of their own. According to TAM Sports’ latest report on IPL 18 (covering the first 70 matches between 22 March and 27 May 2025), this season saw a brand barrage with more than 190 brands, 105+ advertisers, and 70+ categories vying for attention on TV. 

    That’s a 27 per cent jump in advertiser count and nearly 28 per cent rise in brand presence compared to IPL 17. Clearly, the advertising pitch is just as lively as the one at Eden Gardens. The commercial ad volumes for the first 70 matches of IPL 18 nudged past last season’s levels, with indexed TV ad volumes clocking in at 100.4, a whisker above the IPL 17 baseline of 100.
    top5newcategoriesandbrandsTop five advertising categories in IPL 18 (by ad volume share):
    1. Mouth Fresheners – 12.78 per cent  (up from 11.45 per cent in IPL 17)
    2. Biscuits – 9.77 per cent
    3. Ecom-Gaming – 6.83 per cent  (down from 11.04 per cent in IPL 17)
    4. Aerated Soft Drinks – 5.89 per cent
    5. Corporate-Financial Institutes – 5.34 per cent

    Mouth fresheners held on to their crown, showing that Indian advertisers still believe freshness sells, especially between overs. Biscuits crunched their way into the No. 2 spot, while ecom-gaming slipped a few spots—perhaps signalling ad fatigue or recalibrated spends post-pandemic highs.

    What’s also notable is the diversification of the ad pie. From perfumed pitches to cooling sales strategies (think air conditioners), the IPL has cemented itself as the go-to platform for mass-market and digital-first brands alike.

    As digital integration and CTV platforms begin syncing with traditional TV, IPL is morphing into a full-spectrum advertising festival. The brand blitz isn’t slowing down—if anything, it’s gearing up for a full 360-degree spin shot in IPL 19.

  • Stride with pride as FGII marches ahead for inclusion and impact

    Stride with pride as FGII marches ahead for inclusion and impact

    MUMBAI: There was colour, there was conviction, and there was community spirit all marching in rhythm at Bandra Fort on 1st June as Future Generali India Insurance Company Limited (FGII) kicked off Pride Month with a purpose-driven stride. Its landmark ‘Walk with Pride’ initiative wasn’t just a three-kilometre stroll under Mumbai’s monsoon-blushed skies, it was a call to walk the talk on equality.

    Led by FGII’s managing director and CEO Anup Rau, the walk saw over 500 participants from LGBTQIA+ individuals and corporate allies to employees and public figures come together in a visible, vocal display of solidarity. For every step taken, FGII pledged support to The Humsafar Trust, bolstering healthcare services for the queer community.

    The event wasn’t just symbolic; it was catalytic. “Inclusion is not just a corporate agenda, it’s a human imperative,” said FGII chief marketing for customer and impact officer Ruchika Varma. “Our walk is an expression of our daily commitment to diversity, not just a June moment.”

    Adding stardust to the spirited march was actor and philanthropist Mandira Bedi. “India has come a long way post Article 377, but true change lies in access to jobs, to care, to dignity,” she said, lauding FGII for setting the bar on corporate allyship.

    Human rights activist and performer Sushant Divgikar echoed the mood, “Today, we’re not walking alone. We’re being seen, celebrated, and supported.”

    The vibe? “Refreshing and uplifting,” said veteran transgender activist Shreegauri Sawant. “It’s not just a walk, it’s an embrace.”

    For FGII, which has long championed mental wellness, workplace equity, and DEI leadership, the ‘Walk with Pride’ adds real miles to its mission. Because when inclusion gets a route map and purpose gets a pulse, every step counts.
     

  • Nippon TV brews bold global play with Gyokuro Studio and LA hub

    Nippon TV brews bold global play with Gyokuro Studio and LA hub

    MUMBAI: Nippon TV is taking its global ambitions seriously—and stylishly. Japan’s leading multiplatform entertainment giant has just unveiled Gyokuro Studio, a premium content label for international audiences, and Nippon TV LA Business Office, a full-fledged U.S. outpost opening in July to chase co-productions and IP sales across North America and Latam.

    The Tokyo-based Gyokuro Studio—named after Japan’s most exquisite green tea—plans to roll out 10 unscripted titles a year, aiming for a full-bodied portfolio of 100 global-ready formats in the next decade. It promises the same handcrafted quality as its namesake tea, brewed through a blend of in-house talent and heavyweight co-creators. Think less sushi bar, more global showbiz kitchen.

    Kenichiro Akiyama, veteran chief producer of prime-time hits, will head the new studio. “We are restructuring our production framework from a domestic-focused model to one designed for global rollout, accelerating the development of a robust foundation for creating content that resonates with audiences worldwide,” said Akiyama. “We will actively engage in truly global ‘co-creation’ with our production partners both in Japan and abroad, and together we will strive to generate new needs and value in the global entertainment market. We will continue to take on new challenges every day, aiming to build a strong and sustainable presence.”

    Meanwhile, the Los Angeles office will be led by Tom Miyauchi, vice president of Nippon TV International and the man behind the Canadian adaptation of cult favourite Old Enough!. Miyauchi moves to LA in June and kicks off operations in July.

    “With the launch of our Los Angeles business hub at the forefront of the global entertainment market, we are here to tap into the pulse of local trends and connect with global audiences with precision and agility. By strengthening collaboration and co-creation with valued partners and creators, our aim is to lead every phase of the content journey – from content development and full-scale production to distribution and international rollout, and the establishment of local production frameworks. In collaboration with Gyokuro Studio, we aim to pioneer new frontiers for globally driven entertainment, proudly originating from Japan.”said Miyauchi.

    Nippon TV has been flexing its format muscles globally, with Dragons’ Den/Shark Tank spawning 52 versions across 186 countries and Mother crowned as Asia’s most exported scripted format. Add to that the viral Old Enough! and Netflix-fuelled anime success, and you’ve got a broadcaster not just chasing trends—but setting them.

    Now with Studio Ghibli in its corner, Nippon TV is stacking its global arsenal. The new studio and LA office mark a strategic two-punch play, positioning Japan’s content powerhouse to charm the west, one gyokuro-infused idea at a time.

  • Agoda ropes in Ayushmann Khurrana as AI-powered Mr. Vacaywala for travel planning stunt

    Agoda ropes in Ayushmann Khurrana as AI-powered Mr. Vacaywala for travel planning stunt

    MUMBAI: Agoda has packed its bags and brought Hindi cinema to the boarding gate. The travel-tech brand launched its limited-time AI Vacation Planner for Indian travellers, fronted by actor Ayushmann Khurrana who plays a charming new character — Mr. Vacaywala, chief wellness officer.

    Built in collaboration with Google, the platform promises holiday solutions on command. It combines Gemini and Imagen technologies with Agoda’s travel inventory to generate tailor-made itineraries, complete with dazzling visuals and Ayushmann’s AI-voiced commentary — calling users by their first name, no less. The AI Vacation Planner is live on AgodaVacationPlanner.com till 30 June.

    “Travel is all about discovery and inspiration. Agoda’s use of AI to create personalized recommendations and stunning visuals makes it easier for people to dream, plan, and book their next adventure”, said Khurrana. “We take away the stress of putting together an itinerary, because we do it for you!”

    Users enter their preferences, and within seconds the platform assembles custom plans, cherry-picked from Agoda’s five million holiday properties, 130,000 flight routes, and 300,000 activities. Imagen renders this into an interactive visual story, and Mr. Vacaywala narrates the itinerary using text-to-speech.

    Agoda country director for India, Sri Lanka, and Nepal, Gaurav Malik said, “We’ve redefined the travel planning experience to be both personal and inspiring”.

    Google’s Pulkit Lambah added, “We collectively embark on a journey to truly reimagine travel – moving beyond simple bookings to instantly personalized, vividly inspiring journeys”.

    The campaign also showcases the work of Kulfi Collective and AI studio Truefan, with promotional pushes planned across Youtube and Meta. Through hyper-targeted ads and a Hindi cinema twist, Agoda’s AI-powered journey into Indian hearts is already on the runway.

  • Sachin Salian takes the marketing hot seat at Aurionpro

    Sachin Salian takes the marketing hot seat at Aurionpro

    MUMBAI: Advanced technical solutions provider Aurionpro has just made a power move in the marketing game—roping in Sachin Salian as its new chief marketing officer. With more than 22 years of globe-trotting experience in growth marketing, brand leadership, and digital transformation, Salian isn’t just bringing muscle—he’s bringing marketing mojo.

    From crafting campaigns for the likes of American Express and P&G to transforming banking brands at Intellect Design Arena, Salian’s track record reads like a digital playbook for success. At Intellect, he snagged multiple chairman’s excellence awards for market expansions and cutting-edge platform launches—making him the marketer’s equivalent of a hat-trick hero.

    An IIM Lucknow grad, Salian has worked the full B2B spectrum—from digital ads and SEO to product launches and partnerships. Now, he’s set to lead Aurionpro’s global marketing and brand strategy, with one mission: to build a future-ready, digital-first enterprise brand that turns heads and wins markets.

    “We’re excited to have Sachin lead our global marketing efforts as we take a bold step toward building a future-ready, digital-first enterprise brand,” the company said in a statement. “Sachin will spearhead our global marketing & brand strategy—to accelerate growth across key markets.”

    With stints at Infosys, Cognizant, and Netcore under his belt, Salian’s no stranger to the tech hustle. As Aurionpro ramps up its transformation drive, the CMO’s chair has just been handed to someone who knows how to turn data into demand—and strategy into sizzle

  • Jagran New Media unveils TheDailyJagran.com, its bold new English news platform

    Jagran New Media unveils TheDailyJagran.com, its bold new English news platform

    MUMBAI: In a significant pivot to deepen its digital footprint, Jagran New Media has launched TheDailyJagran.com, a bold and independent English-language news platform. The announcement marks a decisive break from the vertical’s previous design and identity, introducing a standalone destination for readers hungry for fact-checked news and sharp commentary.

    Positioned as ‘From the House of Trust, Comes a New Daily’, the platform channels the legacy of Jagran Prakashan Limited while targeting the evolving expectations of today’s digitally native audience. Designed to appeal to a modern readership, TheDailyJagran.com promises a mix of breaking news, explainers, features, entertainment, cricket, lifestyle, astrology, and finance, all delivered with editorial rigour.

    Speaking on the revamp, Jagran New Media COO Gaurav Arora said, “TheDailyJagran.com represents a forward-looking shift in how we serve our English-speaking audiences. While the platform carries forward Jagran’s trusted legacy, it brings with it a renewed editorial focus, stronger design sensibilities, and sharper storytelling. Through TheDailyJagran.com, we’re building a destination that is youthful, bold, and credible. With this move, we reaffirm our commitment to innovation, content integrity, and user-first experiences”.

    The new platform doesn’t just stop at sleek aesthetics. On the backend, it runs on Next.js 14 and Tailwind CSS, offering enhanced Core Web Vitals for improved speed and usability. Users can expect real-time news, immersive multimedia experiences, and tailored content thanks to new features like MyFeed, Single Sign-On (SSO), and smart discovery tools. The site also introduces specialised verticals like Cricdaily for live cricket updates, Astrodaily for zodiac forecasts, and a dedicated toolkit of finance calculators including SIP, EMI, PPF, and BMI trackers.

    TheDailyJagran.com is now live and aims to cater to both Indian and global audiences with its blend of credibility and innovation. By placing user experience and journalistic accuracy front and centre, the brand appears set to reclaim its turf in the competitive English digital news landscape.

    Visit the new destination for daily updates at:  www.TheDailyJagran.com