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  • What Makes the Perfect 25th Anniversary Gift?

    What Makes the Perfect 25th Anniversary Gift?

    The 25th wedding anniversary, known as the Silver Jubilee marks a special moment to celebrate the first quarter of married life together. Picking the right 25th anniversary gift proves an excellent method to celebrate this occasion by demonstrating genuine appreciation for your partner. What makes an excellent present for a wedding anniversary at twenty-five years? This guide provides helpful advice for finding gifts that show respect and appreciation on the silver jubilee occasion.

    Why Is the 25th Anniversary So Special? 

    After 25 years together, the couple has proven their love and respect by creating strong memories that last. This link represents a union that survived and proved strong through years of trials. For this anniversary, couples typically choose gifts made of silver because it stands for the unchanging value of their marriage. The choice of silver-themed gifts or presents that showcase your personal touch becomes more appropriate when serving this milestone occasion.

    How to Choose the Perfect 25th Anniversary Gift 

    First, determine these 4 key points when picking the 25th anniversary gift.

    1. When items include personalizations with names, dates or unique messages, they hold more emotional worth than store-bought goods. 

    2. To hit this milestone, you should use silver presents that stand for growth and long life. 

    3. Satisfy their needs with gifts that serve daily purposes while also offering premium quality and good looks.

    4. Picture hangings and memory books that celebrate your common history create feelings of tenderness between two people. 

    Popular 25th Anniversary Gift Ideas

    1. Silver Jewelry

    Buying silver jewelry is a stylish and timeless selection. Each type of silver accessory shows the deep meaning behind spending a quarter-century together. Customized engravings enhance the value of the jewelry pieces.

    2. Personalized Photo Frames and Mugs

    Getting a photo frame with your wedding or important life image remains an everlasting reminder of your past. The addition of a personal touch or anniversary details enhances the meaning of the gifts. Specialized photo and text items on mugs bring the joy of your relationship into daily life.

    3. Flower Bouquets and Arrangements

    New flowers bring happiness and charm to all special events. At the 25th anniversary, choose floral arrangements decorated with silver elements or designed to look like the number twenty-five. Many people choose roses, lilies and carnations as flowers to show romantic affection.

    4. Delectable Anniversary Cakes

    A cake must be included in every celebration. People can pick chocolate, vanilla, pineapple, or butterscotch cake flavors. An attractive layered cake with custom messages adds special charm to your anniversary celebrations.

    5. Gift Hampers

    Special gift boxes loaded with high-quality chocolates, plus nuts and teas, accompany spa relaxation items for an elegant gift experience. The hampers match the couple’s preferences while giving them luxurious and caring presents.

    6. Home Décor and Keepsakes 

    Fine ornamental items and sacrificial houseplants are useful presents that improve the home environment of the newlyweds. Those who receive symbolic items representing unity and wealth discover great value in these gifts. 

    Special Gifts for Parents or Couples 

    Choose presents matching what your parent couple likes or fits another pair’s preferences. They select meaningful gifts that match the style of group anniversaries through customized creations and floral designs. Customized digital presents and caricatures help to bring joy to the special occasion.

    Making the Day Memorable 

    Picking an excellent gift while saying important anniversary wishes gives couples an unforgettable celebration experience. Send the recipient your emotions when you give your gift by adding a customized communication piece. How you feel about each other on this day becomes a lasting memory.

    Conclusion 

    Selecting a 25th anniversary present should align with the extent of your bond and mark the milestones you have reached together. Personal adjustments to your gift choice, whether silver jewelry, keepsakes, flowers or cakes, will help your present stand out stronger. The 25th wedding anniversary calls for special attention through the gift you choose because it marks a significant partnership achievement.

  • Omnicom–IPG merger gets greenlight from CCI, ad world braces for a mega shake-up

    Omnicom–IPG merger gets greenlight from CCI, ad world braces for a mega shake-up

    MUMBAI: India’s competition watchdog has given a decisive thumbs-up to one of the biggest shake-ups in adland: Omnicom Group Inc.’s acquisition of sole control over The Interpublic Group of Companies, Inc. (IPG).

    The Competition Commission of India (CCI) has formally approved the merger, clearing the way for New York-based Omnicom to swallow IPG whole. The deal sees EXT Subsidiary Inc.—Omnicom’s Delaware-registered arm created for the transaction— merging with Interpublic group, followed by its vanishing in a legal sleight of hand, with IPG emerging as a wholly owned subsidiary.

    The green light marks a major milestone in the creation of an advertising, media and communications (AMC) colossus that will now tower over rivals in over 100 countries—including India.

    Both Omnicom and IPG have long had a robust presence in India, vying for dominance in marketing communications and media buying. With the merger officially sanctioned, expect ripples—if not tsunamis—across client portfolios, agency turf wars, and talent poaching strategies.

    Omnicom brings to the table a vast arsenal of brand advertising, CRM, media planning, PR and specialty comms across more than 70 nations. IPG counters with an 80-brand empire powered by 57,400 employees delivering everything from creative and data to experiential marketing.

    The merger has got the go-ahead in 10 of the 20 global markets it has a presence in, according to reports. And it will have a smaller market share in India than WPP Media. 
     

    The CCI website only has a partial copy of the merger  application uploaded while its clearance document has yet to be put up. 

    As the global titans fuse, the industry braces for impact—and reinvention.

  • Common Mistakes in Video Watermarking to Avoid

    Common Mistakes in Video Watermarking to Avoid

    Video watermarking is now a crucial tool for content creators and companies looking to safeguard their intellectual property in the current digital world. With video content still on the rise across online platforms, effectively using watermarks ensures ownership and avoids illegal use. Most content creators, however, do things wrong while adding watermarks to their videos, which renders them ineffective. This article examines these pitfalls and provides real-world guidance on how to steer clear of them, so your video watermarking plan does what it’s supposed to do.

    Learning About Video Watermarking

    Video watermarking is the process of inserting identifying information into video content that marks ownership. This technology is a digital signature that stays with the content no matter how it’s distributed or shared. Efficient video watermarking achieves a tradeoff between noticeable and unnoticeable, safe guarding your material without hindering viewing. The prior to taking a look at mistakes, here’s the note that video watermarking exists as distinct types which range from recognizable watermarks (branding images or text overlay) to unreadable watermarks (hidden information embedded that aren’t visible yet could be accessible via special applications).

    Too Obtrusive Watermarks

    Perhaps the most common error in video watermarking is producing watermarks that take attention away from the content itself. Too large, too bright, and too central of a watermark can detract immensely from the viewing experience. Keep in mind that it is great to safeguard your content, but your main use for your video is to entertain and enlighten your viewers. A watermark should never be in competition for attention with the content. Rather, make your video watermarking detectable enough to prevent theft but not so detectable as to interfere with the viewing experience.

    Inconsistent Placement

    Inconsistency in watermark placement from one video to another gives a disjointed brand image and dilutes the effect of your video watermarking strategy. Most content creators update the placement, size, or style of their watermarks from one video to another, rendering their brand less identifiable. Implementing a consistent watermarking methodology makes viewers connect the mark with your brand and reinforces your visual identity. Opt for a style and position that translates across content types and maintain it for all videos.

    Applying Low Opacity Watermarks

    Transparency may reduce the intrusiveness of video watermarking, but many producers misuse watermarks with opacity so low they appear almost invisible. Very opaque watermarks undermine the purpose of protection because they can be removed or easily ignored. Getting the balance of opacity just right is important—your watermark must be opaque enough to discourage theft but not so opaque that it takes attention away from the content. Experimenting with different levels of opacity on different backgrounds can assist in finding the best setting for your video watermarking requirements.

    Ignoring Watermark Size Adjustments

    Videos are watched on devices with differing screen sizes, ranging from mobile phones to large screens. One popular video watermarking error is not thinking about the appearance of the watermark on different devices. A watermark that would look good on a desktop might look too small on a mobile, or too big on a TV screen. Adjusting your watermark size to accommodate various environments of viewing helps it be as effective as possible no matter how your audience is viewing your content.

    Inadequate Contrast with Video Content

    Good video watermarking demands sufficient contrast between the watermark and the content of the video. Single-colored watermarks, which become undetectable when superimposed over like-hued parts of a video, are used by most creators. This error greatly diminishes the watermark’s ability to protect. Use outlines with contrasting watermarks or adaptive color ones that will remain visible against any background. Some more complex video watermarking methods even enable the watermark to dynamically adjust its color according to what is beneath it.

    Static Watermarks Applied to Dynamic Content

    Applying a static watermark to dynamic video content tends to result in sections where the watermark is hardly visible or totally blocked. Content developers often ignore the need to test their watermark against different scenes in their video. To ensure successful video watermarking, think about how your watermark responds to movement, changes of scene, and fluctuating lighting levels within your video. In certain situations, slightly animating the watermark or strategically planning where it appears can keep it visible throughout the whole video.

    Overlooking Legal Implications

    Most content creators apply video watermarking without considering legal aspects. To make watermarks offer legal protection, they have to be correctly registered and documented. Adding a watermark does not necessarily grant copyright protection—you have to go through proper procedures for registering your intellectual property. Second, there are specific watermarking methods that might carry some legal obligations for them to qualify as effective ownership evidence. Check the video watermarking legality in your jurisdiction so that you ensure your action will offer you the protection you need.

    Depending Solely on Perceptible Watermarks

    Relying solely on seen watermarks is a typical video watermarking technique flaw. As a deterrent, visible watermarks can be extracted by persistent attackers using video editing software. Having a multi-tiered approach using both visible watermarks and concealed digital watermark methods embedding ownership detail within the data itself of a video is essential. This is a more potent means of dissuading copyright abuse and will prove much more difficult for individuals to claim the work as theirs.

    Conclusion

    Successful video watermarking demands careful implementation to find a balance between protection and viewer experience. By steering clear of these pitfalls, content creators can create a watermarking plan that protects their intellectual property without sacrificing quality. Keep in mind that watermarking is only one part of an overall content protection strategy. As technologies change, keeping up with the latest advancements in video watermarking will enable you to adjust your strategy accordingly. For those looking for professional support with the execution of advanced watermarking solutions, solutions such as doverunner provide customized tools designed to safeguard your precious content without sacrificing optimal viewing experiences for your audience. 

    Video watermarking, when properly executed, gives you peace of mind and sets your brand identity on all your content. By investing time in executing a well-planned watermarking approach, you make sure that your creative work is safeguarded as it moves throughout the digital world, so you can concentrate on what is most important—creating compelling content for your viewers.

  • Divya Chadha returns as head of marketing for Amazon Music India

    Divya Chadha returns as head of marketing for Amazon Music India

    MUMBAI: Divya Chadha, one of India’s most dynamic marketing minds, has struck a new chord—this time with Amazon Music. After a six-year symphony at Spotify India where she scaled listener love and podcast adoption, Chadha has returned to the Amazon fold as head of marketing, based out of Mumbai.

    With stints at eBay, Amazon.in and Spotify already under her belt, Chadha brings a treasure trove of brand-building battle scars and a marketing mindset that’s as sharp as it is strategic. From powering up Amazon Great Indian Sale and Mr & Mrs Verma to orchestrating Spotify’s rise in India’s music and podcasting game, she’s played it all—mass media, user acquisition, podcast evangelism, trust-building, and category creation.

    Her Spotify run was marked by memorable campaigns driving both free and premium user base growth, top-of-mind brand recall, and a noticeable uptick in subscriptions and podcast listenership. At Amazon, she had earlier shaped India-first brand narratives like Adjust No More, Apni Dukaan, and Try Toh Kar, and even led Amazon Fashion’s #MustHave push.

    Before she turned into a full-blown marketing maestro, Chadha was also part of the merchandising and campaign ecosystem at eBay, where she helped scale direct marketing to over 20 per cent of revenue and crafted category-level storytelling across fashion, home and lifestyle.

    Now back in Amazon, this time with rhythm and reach in mind, she’s all set to amplify Amazon Music’s voice in a noisy, competitive Indian streaming market.

    Let the music—and marketing—begin.

  • Decathlon rolls out Second Life Bazaar to push circular sports retail across 68 stores in India

    Decathlon rolls out Second Life Bazaar to push circular sports retail across 68 stores in India

    MUMBAI: Old gear is getting a new shot at glory. Decathlon India is rolling out its largest circular retail campaign to date with the launch of Second Life Bazaar, an 11-day sustainability activation starting 5 June 2025—coinciding with World Environment Day. The campaign spans 68 stores nationwide and aims to turn Indian sports retail into a regenerative game plan.

    At the heart of the campaign is a three-pronged strategy: buyback, resale, and DIY maintenance. Customers can trade in old Decathlon cycles and fitness gear for store vouchers, buy refurbished equipment at 30 per cent to 60 per cent off MRP, and take part in workshops to fix and maintain their sports goods—from skates and rackets to scooters and cycles.

    Decathlon’s new circular model is set to grow its circular product portfolio by 28 per cent to 30 per cent this year, with a longer-term goal of tripling circular turnover by 2027—projecting 200 per cent growth from 2024 levels. The company also expects to keep more than 300,000 sports products out of landfills during that period.

    “We have always believed that accessibility and sustainability must go hand in hand. As our customers evolve, so does our responsibility to offer high-quality, long-lasting products that not only reduce environmental impact but also address affordability. Sustainability is a year-round commitment for us, but the Second Life Bazaar holds special significance as we mark World Environment Day, a moment to reaffirm our dedication to responsible consumption”, said Decathlon India CEO Sankar Chatterjee.

    Backed by targeted advertising and communications, the campaign has gained traction in key metros and high-growth clusters including Bengaluru, Pune, Kolkata, Delhi NCR, Chennai, and across east India and Tamil Nadu.

    “Circularity is an environmental strategy as well as a transformative approach to how we perceive value. With the Second Life Bazaar, we are enabling our customers to actively participate in sustainability by extending product lifecycles, reducing waste, and creating tangible environmental benefits”, added Decathlon India leader, sustainable development Annie George.

    Globally, Decathlon has implemented similar campaigns in France, Spain, Italy, Portugal, the UK, and Poland. The Indian edition aligns with Mission LiFE and positions Decathlon as a key player in pushing circularity within the country’s fast-evolving sports retail landscape.

     

  • Soleful surprises and dapper delights for dad this Father’s Day

    Soleful surprises and dapper delights for dad this Father’s Day

    MUMBAI: He may not say much, but he’s always said enough. This Father’s Day, swap the clichés for classics that match his quiet strength and unwavering presence. Whether it’s a crisp kurta or a sturdy pair of sandals, here are six meaningful gifts from Fabindia that blend functionality with finesse perfect for the man who’s been your guiding light.

    Step into comfort: Priced at Rs 2,999, these brown leather sandals are built for the long haul. With premium leather and all-day comfort in mind, they’re a grounded yet stylish option for the dad who’s walked beside you every step of the way.

    Carry a piece of him: This Rs 999 brown leather wallet may be compact, but it’s packed with character. Its slim design and refined stitching make it a perfect everyday essential for a man who carries little but means everything.

    Wrap him in heritage: For the father who embodies grace and grit, the beige silk hand block printed Bandhgala jacket (Rs 3,899) blends traditional artistry with modern tailoring. It’s a nod to the man who makes every gathering feel like home.

    Tradition at his feet: If he’s partial to ethnic elegance, look no further than the brown leather embroidered juttie for Rs 1,300. With its shimmering details and soft sole, it’s comfort wrapped in craftsmanship.

    Casual, but considered: A Rs 1,599 maroon cotton handwoven short kurta offers both ease and elegance. Handloomed by skilled artisans, this piece is for the dad who balances simplicity with strength in every move.

    Bright idea: If your father’s desk is his kingdom, this gold metal study table lamp (Rs 5,999) will be his crown jewel. Sleek, adjustable, and resolutely modern, it’s a nod to the focus and clarity he brings to life.

    From the sturdy to the stylish, these thoughtful picks from Fabindia prove that gifting dad doesn’t need to be grand, it just needs to be grounded. After all, some heroes don’t wear capes… they wear kurtas and carry wallets that have aged as gracefully as they have.

  • Ex-Eightfold AI leader RudraPrasad Nanjundappa joins Kapture CX as CCO to lead AI-driven customer success globally

    Ex-Eightfold AI leader RudraPrasad Nanjundappa joins Kapture CX as CCO to lead AI-driven customer success globally

    MUMBAI: Kapture CX has brought on board RudraPrasad Nanjundappa as its new chief customer officer. The move comes at a time when the company is turbocharging its global expansion across 18 countries, riding on a revenue doubling in FY25 and recent $8 million funding led by Cactus Venture Partners and India Alternatives.

    With a career spanning nearly 23 years, RudraPrasad previously served as regional vice president – professional services at Eightfold AI, where he set up the APAC services team and oversaw enterprise product implementations across APAC and EMEA. His experience also includes leadership roles at Linkedin, Infosys, Cognizant, and a stint as co-founder of a health-tech startup.

    In his new role, RudraPrasad will helm customer success initiatives, lead the deployment of Kapture’s Agentic AI product suite, and drive customer-centric strategies aligned to enterprise outcomes across sectors and geographies.

    “We are thrilled to welcome Rudraprasad to the Kapture CX leadership team”, said Kapture CX CEO & co-founder Sheshgiri Kamath. “His extensive experience and visionary approach to customer success align perfectly with our mission to revolutionise customer experience through innovative technology. We are confident that his leadership will further strengthen our customer relationships and drive sustained growth”.

    RudraPrasad added, “Being part of a company which is at the forefront of building an Agentic AI platform to help organisations across the globe redefine and enhance their customer experience is surreal. In my role as the chief customer officer, I look forward to leveraging my diverse experience anchored around customer success to help redefine the experience and value we are delivering to our customers”.

    Kapture CX, which serves over 1,000 enterprise clients, is known for its AI-native CX automation suite. The platform integrates proprietary large language models (LLMs) to power workflows, sentiment analysis, and proactive customer engagement. RudraPrasad’s appointment is expected to further this innovation agenda while sharpening Kapture’s delivery edge.

    “Passionate founders, dynamic team, innovative product suite, tangible results for enterprise clients, expanding business opportunities and challenges of growth stage make this journey incredibly thrilling”, he said.

  • Business Standard offers complimentary access to The New York Times

    Business Standard offers complimentary access to The New York Times

    MUMBAI: Now that’s a headline-worthy combo. Business Standard just gave its digital subscribers a serious upgrade, complimentary unlimited access to The New York Times, including all its coveted sections like News, Games, Cooking, Audio, Wirecutter, and The Athletic. In what can only be described as a news nerd’s dream, this partnership fuses two powerhouse publications, blending Business Standard’s incisive Indian business journalism with The New York Times’ global reportage and Pulitzer-decorated opinion. From stock market sagas to sourdough recipes, readers are now in for a smarter scroll.

    For Business Standard, the move reaffirms its commitment to delivering journalism that’s not only sharp and trusted but now also backed with broader global context. Whether you’re chasing earnings reports, culture shifts, political twists or your next Wordle win this new offering has you covered.

    So go ahead, cook, quiz, read and analyse your digital subscription just got a Times two.

  • JioHotstar and RBI unlock India’s financial pulse with docuseries timed to 90-year milestone

    JioHotstar and RBI unlock India’s financial pulse with docuseries timed to 90-year milestone

    MUMBAI: Money may talk, but the Reserve Bank of India is finally telling its own story—on screen. JioHotstar, in collaboration with the RBI, has premiered a five-part docuseries titled RBI Unlocked: Beyond the Rupee, diving deep into the institution that keeps India’s ₹ economy ticking.

    Launched on 3 June 2025, and produced by Chalkboard Entertainment, the series coincides with the 90 anniversary of the central bank. For the first time, viewers get unprecedented access to high-security gold vaults, printing presses, war rooms, and the inner sanctums of financial decision-making.

    “At the heart of this initiative is a unique collaboration brought to life through JioHotstar”, noted the release. The series explores how the RBI influences inflation, interest rates, and currency control while navigating national and global economic tremors.

    The docuseries also chronicles pivotal moments in the bank’s history, including the 1991 pledging of gold, the economic liberalisation wave, and the RBI’s bio-bubble approach during the Covid-19 crisis. These events are brought to life through interviews with past and present RBI governors, the financial services and economic affairs secretaries, and prominent economists.

    Through archival footage and dramatic recreations, RBI Unlocked peels back the layers of policy, power, and public perception. The storytelling style maintains JioHotstar’s reputation for rooted, issue-based content with wide reach.

    RBI Unlocked: Beyond the Rupee is now streaming on JioHotstar, offering 1.4 billion Indians a rare glimpse into the gears that power their everyday financial realities.

  • Stirred not shaken Fortune whips up India’s next culinary creators

    Stirred not shaken Fortune whips up India’s next culinary creators

    MUMBAI: Some recipes call for more than just salt and spice, they need a pinch of purpose. As part of its 25-year celebration, Fortune Foods served up a piping hot opportunity with its first-ever Fortune Influencer Masterclass, aimed at turning everyday food lovers into full-blown digital culinary creators.

    Launched on 10 February 2025, the campaign received an overwhelming 50,000 plus registrations from across India, ultimately narrowing the field to 25 winners who were recently felicitated in a lively Meet & Greet in Ahmedabad. Each winner took home content collaboration deals worth up to Rs 2 lakh, but the real prize was the transformation of passion into profession.

    Backed by industry heavyweights like Meghna Kamdar (Forbes Top 100 Digital Star), Vinayak Grover of Lost and Hungry Studios, and Nimisha Rao from Influencer.in, the initiative was more than a class, it was a crash course in digital storytelling. With modules on scripting, plating, video editing, animation, and content strategy, the program mentored aspiring influencers in every dimension of online food content creation.

    From a pool of 250 semi-finalists, selected after an initial assignment round, the top 25 were chosen following a multi-stage process judged by Masterchef winners and industry experts. Criteria ranged from recipe innovation and aesthetic appeal to editing finesse and storytelling strength.

    The finale in Ahmedabad was a feast for the senses. It featured a special plating demo by Meghna Kamdar, games, and a fireside chat titled ‘The Ingredients of a Great Food Content Creator’, with insights from Mukesh Mishra, joint president at AWL Agri Business Limited, Sunil Chawla, co-founder of Social Beat, and Kamdar herself.

    Mukesh Mishra explained the vision behind the campaign, “This wasn’t just about product placement. It was about placing belief in people especially homemakers and food enthusiasts who had creativity but lacked digital confidence. We’ve seen these creators bloom, and we’re thrilled to champion their voices.”

    One such voice was Harshika Lalwani from Kanpur, whose journey resonated with many: “As a homemaker, I had quietly shelved my passions for years. This campaign gave me visibility, value, and most importantly my own voice. When I made it to the Top 25, I felt seen for who I am, not just the roles I play.”

    The Fortune Influencer Masterclass is more than a marketing campaign, it’s a movement that’s helping shape India’s digital creator economy. It’s where food meets fame, where community meets creativity, and where Fortune truly favours the bold.