ITV

Blog

  • Totoro threads the needle as Uniqlo drops Ghibli gear this July

    Totoro threads the needle as Uniqlo drops Ghibli gear this July

    MUMBAI: When fashion meets fantasy, expect a wardrobe straight out of a dream or a Ghibli film. Uniqlo is all set to sprinkle a bit of My Neighbour Totoro magic into your closet. The global apparel giant announced the third edition of its highly anticipated UT collaboration with Studio Ghibli, titled “My Dear”, which will hit shelves across India on July 4, 2025.

    This latest drop from the cult-favourite collaboration features 14 designs celebrating the iconic storytelling and whimsy of Studio Ghibli. Expect artistic nods to beloved films and characters, from soot sprites to forest spirits, brought to life through UT’s crisp cuts and cotton charm.

    The line-up includes 11 styles for men priced between Rs 1,490 and Rs 2,490, and six adorable styles for kids starting at just Rs 990. All items will be available at Uniqlo stores across India and online, making it easier than ever for fans to wear their fandom on their sleeves quite literally.

    The visuals this time around are extra special, thanks to returning Thai artist Kanyada Phatan, known for her delicate interpretations of Ghibli’s universe, and Studio Ghibli’s own legendary producer Toshio Suzuki, whose sketches have been woven into the fabric of the campaign.

    The “My Dear” launch will also be marked by a special event, though Uniqlo is still keeping those details under wraps. Given the previous buzz around this collaboration which first launched in February 2022 fans can expect a summer splash of colour, nostalgia, and cinematic flair.

    With Ghibli’s emotional storytelling and Uniqlo’s wearable minimalism, this capsule collection is bound to enchant both fashionistas and anime loyalists alike. So mark your calendars, because on 4 July, your T-shirt drawer might just get its own fairy-tale ending.

  • Market makes the match as Nuvama partners with Network18 for 360 buzz

    Market makes the match as Nuvama partners with Network18 for 360 buzz

    MUMBAI: When it comes to the market, timing is everything and Nuvama has picked its slot wisely. In a strategic play to bolster its brand presence across India’s financial news ecosystem, wealth management major Nuvama Group has inked a year-long partnership with Network18, beginning 2 June 2025. The tie-up places Nuvama right at the beating heart of stock market discourse, the Market Hours segment across the CNBC Universe.

    Billed as the most-watched business news programming in the country, Market Hours will now see Nuvama integrated via contextual co-branded promotions, smart non-FCT elements, and in-program visual branding that go beyond the classic ad break approach. The integration will play out across television, digital, and Connected TV, ensuring a full-spectrum 360-degree brand presence.

    Nuvama will also be the presenting sponsor of CNBC-TV18’s India Business Hour, airing Monday to Friday at 8 PM, a prime-time perch to cement its presence in India’s financial storytelling. But the real kicker is a first-of-its-kind daily post-market wrap, served with expert insight and fresh analysis on market movements, economic indicators, and sectoral shifts a content initiative that adds serious thought leadership to the brand’s positioning.

    Network18 CEO, business news, Smriti Mehra said, “We are delighted to welcome Nuvama as a valued partner. This partnership is rooted in a shared vision for long-term collaboration, and we look forward to working together in the years ahead.”

    Nuvama Group CMO Sujay Rachh added, “We are pleased to announce Nuvama’s first-ever partnership with Network18, a strategic move that brings together two trusted brands with a shared commitment to empowering investors. In a world where information is abundant, but clarity is rare, this association is designed to deliver credible, actionable insights. We see strong momentum ahead as this partnership brings together trust, scale and thought leadership.”

    For a sector as dynamic as wealth management, timing a brand push to the right platform and moment can be everything. With this partnership, Nuvama isn’t just riding the ticker, it’s making its own headlines.

  • Breaking news, breaking records as Aaj Tak holds Hindi crown again

    Breaking news, breaking records as Aaj Tak holds Hindi crown again

     MUMBAI: Prime time isn’t just Aaj Tak’s time, it’s the time they broke the mould and the leaderboard. India’s leading Hindi news channel, Aaj Tak, has retained its No. 1 position in Week 21 of the BARC ratings for 2025 (HSM | 15 plus | 24 Hrs | Gross AMA’000), clocking a Gross AMA of 1,06,202 and commanding a 13.3 per cent market share the highest among the 14 Hindi news channels tracked. Its closest competitor, News18 India, followed with 1,05,147 AMA and a 13.1 per cent share, showing just how close the news battle can get when the stakes are sky-high.

    This win isn’t just statistical, it’s strategic. The channel’s decisive and sustained coverage of ‘Operation Sindoor’, a major national story that dominated headlines in May, proved to be a defining moment. Aaj Tak’s revamped prime time roster, featuring anchors surgically slotted into time bands with distinct formats, captured viewer loyalty and cemented the channel’s position across TV and digital platforms.

    On 8 May, during the peak of Operation Sindoor’s coverage, 2 million concurrent viewers tuned in to Aaj Tak’s Youtube livestream, setting another benchmark and demonstrating that the channel’s dominance extends far beyond traditional broadcasting.

    Weeks 18 and 19 had already seen Aaj Tak notch record engagement across rolled and unrolled BARC data. Now, with Week 21 locked in as a win, the message is loud and clear when breaking news breaks, India still turns to Aaj Tak.

    With competitors close behind, Aaj Tak’s consistent edge in editorial innovation, digital integration, and anchor-led prime time might just be the secret sauce to its continued lead. For now, the scoreboard says it all and the ticker at Aaj Tak HQ probably reads: still number one.

  • Poonawalla Fincorp goes full throttle: 24/7 digital loans now open for MSMEs

    Poonawalla Fincorp goes full throttle: 24/7 digital loans now open for MSMEs

    MUMBAI: Poonawalla Fincorp is giving Indian MSMEs a serious leg-up with a slick new digital tool in their financial arsenal—‘Business Loan 24/7,’ a fully online, branch-free business loan available any time of day, all days of the week.

    This isn’t just another fintech gimmick. It’s a proper game-changer. Backed by a pioneering digital risk assessment model and designed specifically for micro, small, and medium enterprises, the new loan product promises instant approval, flexible repayment, and a completely paperless ride from start to finish.

    “We believe that with India’s $4 trillion economy, MSMEs will be one of the most robust credit growth segments over the next 10 years, and our assumptions are based on India’s strong financial infrastructure—credit bureau data, GST information, account aggregators, and strong risk analytics. This product, which we will gradually build into the portfolio in a sensible, risk-calibrated manner, will be an industry,” says Poonawalla Fincorp managing director &n chief executive officer Arvind Kapil. 

    PFL’s digital model taps into India’s public digital infrastructure to vet borrowers using data-driven insights, not just legacy credit parameters. That means smarter risk assessment, faster decisioning, and credit that’s tailored—not templated.

    This move follows the successful rollout of PFL’s earlier 24/7 loan product for salaried professionals. With MSMEs now in its sights, the non-banking finance company wants to become the go-to lender for India’s credit-hungry entrepreneurs—especially in tier two and tier  three  towns where access to capital still moves at snail mail speed.

    Part of the Cyrus Poonawalla Group, PFL boasts a ?35,631 crore loan book and a presence in 18 states and two union territories. With this new offering, it’s revving up to drive deeper into India’s growth engine—one digital disbursement at a time.

  • Zee5 reboots with a bang: new look, new packs, and a love letter to Indian languages

    Zee5 reboots with a bang: new look, new packs, and a love letter to Indian languages

    MUMBAI: Zee5 just hit refresh over the weekend —and it’s speaking your language, literally. The homegrown OTT giant has rolled out a bold new brand identity, tech-fuelled upgrades, and a strategic pivot that’s rooted in regional pride, promising to be India’s most culturally authentic streamer yet.

    With its shiny new tagline Apni Bhasha, Apni Kahaniyan (My Language, My Stories), Zee5’s relaunch isn’t just cosmetic. It’s a full-throttle shift to a language-first, audience-personalised platform designed to woo viewers from every Indian pin code—and beyond.

    From slick new UI/UX features and AI-powered recommendations to storylines inspired by folklore and forgotten heroes, the platform is now structured around three pillars: content, experience, and affordability. Each major Indian language will have its own vertical, with dedicated teams creating hyper-local narratives that speak straight to the heart.

    The streamer’s language packs start at Rs 120/month, while the Hindi + Punjabi + Bhojpuri bundle comes in at Rs 220/month. The all-access plan, covering everything from Bengali thrillers to Tamil dramas, is pegged at Rs 320/month. Annual variants are on offer too.

    Upcoming titles include:
    * Detective Sherdil and Chhal Kapat: The Deception (Hindi)
    * Sattamum Neethiyum (Tamil)
    * Maarigallu (Kannada)
    * Mothubaru Love Story (Telugu)
    * Aata Thambhahya Naay (Marathi)
    * Vibhishan (Bengali)
    * Inspection Bungalow (Malayalam)

    “Our new brand identity marks a pivotal step in our journey to become a deeply personalized, language-first platform that mirrors the diversity of Indian audiences,” says Zee Entertainment Enterprises Ltd (Zeel) president digital businesses and platforms Amit Goenka,. “Our strategic focus is clear – strengthen our footprint across India and global markets, deepen engagement through culturally relevant storytelling, and continue building a tech-enabled, scalable platform that’s personalized and intuitive. It’s a cultural shift in how consumers discover, connect with, and consume Indian entertainment globally.”

    Zeel chief marketing officer Kartik Mahadev added: “Our brand campaign with the tagline Apni Bhasha. Apni Kahaniyan is rooted in the idea that language is belonging, a celebration of a deeply personal emotion. A story told in your language feels like it’s lived in and not just watched. Going across seven languages, this multi-lingual campaign is designed to resonate with large and small towns alike, including tier two , tier three cities as well as with global audiences. Rooted in our language-first content strategy and hyper-local personalization, this campaign brings to life Zee5’s belief that in your language, stories are endless.”

    Zeel chief content officer Raghavendra Hunsur elaborated: “At Zee5, we’ve always believed that powerful storytelling begins with deep cultural insight. We’re deeply committed to serving audiences that have historically been underserved. By leaning into their realities, their languages, and their everyday stories, we’re expanding not just what we create-but who we create it for. Whether it’s long-form originals, short-form bites, or experimental formats, our goal is to delight viewers on their terms. This isn’t just a content strategy-with our language packs rollout, we are placing language at the centre of discovery, access, and engagement.”

    Zee5’s reboot to Z5 aligns with parent company Zeel’s  larger brand promise, “Yours Truly, Z”, and underscores the platform’s evolution into a truly Indian, truly inclusive digital home for stories in every shade and syllable.

    Watch the brand film here: Z5 – My Language, My Stories.

  • Yupp TV helps crack down on global IPTV piracy racket

    Yupp TV helps crack down on global IPTV piracy racket

    MUMBAI: A global piracy party just got shut down—with a solid rap on the knuckles, thanks to global OTT aggregation platform the Uday Reddy-run Yupp TV. The streamer has over the past two years been working with authorities in India and the US, which has now resulted in the bust-up  of a sprawling illegal IPTV empire that’s been streaming premium Indian and international content without paying a paisa in licence fees.

    The syndicate, operating under slick brand names like Boss IPTV, Guru IPTV, Tashan IPTV, Brampton IPTV, Punjabi IPTV, Vois IPTV, and UltrastreamTV, has been caught red-handed pushing pirated streams from the likes of Star, Sony, Zee, Sun Network, Aha, and even global OTT giants like Netflix, Amazon Prime Video, Hulu, and major international sports leagues.

    All this was being served to unsuspecting users via Android and Linux-based set-top boxes and apps on smart devices, aggressively marketed through websites, blogs, and social media—at throwaway rates far below legitimate subscriptions.

    But it wasn’t just the broadcasters who were getting robbed. Authorities say user data—credit cards, passwords, even identities—was likely being harvested and possibly linked to more sinister operations including phishing, tax fraud, and even terrorism financing.

    YuppTV, one of the legal players worst hit by the piracy plague, estimates South Asian broadcasters lose $200–$300 million every year to illegal IPTV operations. The platform triggered a previous crackdown in 2021, when a complaint led to the Faridabad Cyber Crime Branch arresting six people involved with Boss IPTV.

    The matter has now gone international. YuppTV has filed a civil suit in the United States, represented by Goldstein Law Group, LLC, citing criminal copyright violations under 18 U.S.C. § 2319. According to GLP:
    “Using pirate IPTV services may result in felony charges under U.S. law. Non-citizens could face deportation.” That is, criminal activities like watching pirated content  has been brought under the immigration customs enforcement’s (ICE’s) ambit. 

    The latest blow came from Gujarat’s Gandhinagar Cyber Crime Unit, which arrested Mohammed Murtuza Ali, allegedly the kingpin behind Bos IPTV. Based out of Jalandhar, Punjab, his operation reportedly raked in a staggering ?700 crore (roughly $84 million) annually, with over five million subscribers.

    Legal agencies are urging users to quit illegal streaming services immediately and switch to licensed alternatives like YuppTV (www.yupptv.com) to avoid falling foul of the law—or worse.

    This crackdown makes it clear: the era of “chalega yaar, sasta hai” streaming might soon come with handcuffs attached.

  • Flipkart unveils annual beauty trends report with NielsenIQ at Glam Up Fest 2025

    Flipkart unveils annual beauty trends report with NielsenIQ at Glam Up Fest 2025

    Mumbai:  Flipkart’s beauty game just hit glow mode. At its flagship Glam Up Fest 2025, the homegrown e-commerce giant joined hands with NielsenIQ to unveil its first-ever Glam Up Annual Beauty Trends Report — a sizzling dossier on what’s hot, what’s viral, and what’s flying off carts in the beauty aisles.

    The numbers are blinding. Five beauty products sold every second, over 148 million items purchased in 2024, and premium beauty growing at 70 per cent year-on-year. India’s online beauty obsession has officially entered its golden age — and Gen Z is running the show.

    “The beauty landscape in India is in the midst of a vibrant transformation, and no one is driving it more than GenZs. Their evolving preferences, digital fluency, and expressive approach to beauty are reshaping the industry as we know It,” quipped Flipkart head of business (Cleartrip, FMCG, general merchandise) Manjari Singhal. “At Flipkart, we’ve always believed in staying close to the consumer. The Glam Up Trends Report is a reflection of that belief, an effort to listen, understand, and anticipate what beauty means to the next generation. This report is the result of a deep, collaborative effort between Flipkart and NielsenIQ teams.”

    Here are sone of the  key findings of the report: 
    * Skinimalism is the new glam: Sales of gel moisturisers shot up 120 per cent, serums by 80 per cent, and face washes cleaned up with a 123 per cent rise. Active ingredients like niacinamide, salicylic acid, and vitamin C are skincare royalty.
    * Slugging, glazing, and SPF-ing: Sun protection is now a religion. Sunscreen sales have doubled; SPF product searches soared 76 per cent. Hydration-led rituals are here to stay.
    * K-Beauty craze goes full K-drama: Snail mucin, hydrating essences, and sheet masks clocked 90 per cent YoY growth. Searches for Korean skincare grew 81 per cent. Seoul clearly has India’s skincare vote.
    * Fragrance goes full ‘scent-sational’: Perfume isn’t just a splash; it’s a statement. Sales doubled, attars surged 2.5x, and gourmand notes (think marshmallow and brown sugar) are ruling scent playlists.
    * Hair’s having its serum moment: Goodbye champi, hello peptides. Flipkart saw 2x growth in hair serums and an 85 per cent spike in scalp care. Haircare is now high-performance skincare in disguise.
    * Cherry Cherry Lady and Surma surge: Glossy lips, barrier-friendly blush, and hybrid makeup formats are hot picks. Searches for Surma-inspired looks skyrocketed 33x, proving culture and colour can coexist.
    * Beauty by geography: From Delhi’s dust to Kerala’s humidity, Flipkart is going hyper-local with assortments tailored to regional skin and hair woes.

    Flipkart’s bet? Beauty is Gen Z-led, creator-powered, science-fuelled — and only just getting started.

    Flipkart senior director research and insights Priyanka Bhargav, said: “Beauty today is bold, expressive, and constantly evolving and no one captures that spirit quite like Gen Z. Whether it’s their focus on skin health, passion for active ingredients, love for nostalgic aesthetics, or embrace of hybrid formats, they’re redefining the beauty playbook. The Glam Up Trends Report helps decode this dynamic shift. With rich data, real consumer voices, and cultural context, it highlights what’s truly resonating. Trends like Hydration Daze, Scientific Obsession, kiSKIN, and Cherry Cherry Lady go beyond surface appeal, they reflect how young India is engaging with beauty in deeper, more expressive ways. This report is the result of a thoughtful collaboration between the Flipkart Insights Team, the beauty and personal Care team, and our intelligence partner, NielsenIQ. We hope it sparks fresh thinking, challenges conventions, and inspires the next wave of beauty innovation.”

    Flipkart’s Glam Up Report isn’t just a data drop — it’s a blueprint for beauty’s next billion. With a marketplace of over 1.4 million sellers, 500 million+ users, and innovations like UPI, no-cost EMI and easy returns, the platform is blending global trends with Indian needs at scale.

    As Kartheek Kanumuru, Sakait Choudhary, Priyanka Bhargav and Manjari Singhal unveiled the report, one thing was clear: Flipkart is no longer just delivering products — it’s delivering beauty revolutions in a box.
    Glam up, log on, and swipe right on that serum.

    (Pictured above: Left to Right: Sakait Choudhary, Priyanka Bhargav, Manjari Singhal, Kartheek Kanumuru at Flipkart Glam Up 2025)

  • Rafael Nadal’s UAX School and Sportzprix serve up digital sports marketing masterclass

    Rafael Nadal’s UAX School and Sportzprix serve up digital sports marketing masterclass

    NEW DELHI: India’s booming sports economy is about to get a masterstroke of a makeover. Spanish tennis titan Rafael Nadal’s UAX Rafa Nadal University School in Madrid has teamed up with homegrown grassroots sports platform Sportzprix to launch a power-packed online master’s in digital sports marketing — tailor-made for Indian students, marketers and sportpreneurs.

    This slick nine-month course blends Nadal’s high-performance mindset with UAX’s academic muscle, landing right in the sweet spot of India’s Rs-crore sports marketing boom. Set to launch in October 2025, the course aims to plug the yawning skills gap in fan engagement, sponsorships, digital influence and league building. Think Champions League meets Indian Super League — in the classroom.

    There’s a desi twist too. The curriculum comes with an India-specific module co-crafted by Sportzprix, covering everything from IPL-style formats and homegrown brand tie-ups to cricket’s influencer economy. Open to graduates, athletes and professionals, the course also includes an optional on-ground immersion at the UAX Rafa Nadal campus in Madrid — for those who fancy some Spanish sun and sports business savvy.

    “With India bidding for global events like Olympics, CWG and the domestic leagues becoming bigger and more professional India is poised for a sports revolution, and marketing will play a central role in shaping its future. Our partnership with UAX Rafa Nadal University School brings world-class sports education to Indian students and professionals at the click of a button,” said Sportsprix co-founder & CEO  Prasad Mangipudi.

    The ace himself weighed in too. Rafael Nadal, founder, mentor and tennis legend, said: “I’ve always believed in the powerful synergy between education and sport. Sport shapes individuals, but without academic grounding, its impact is incomplete. The UAX Rafa Nadal University School excites me because it embodies this alliance — blending education, specialization, and industry relevance. In a rapidly evolving world, we aim to stay ahead by anticipating market needs, and with the exceptional team we have, I’m confident we’ll deliver exactly what the industry demands.”

    “The UAX Rafa Nadal School of Sport is designed to shape the future leaders of the sports industry, combining UAX’s academic experience with the sport values that have defined Rafa Nadal’s career: effort, humility, discipline, and perseverance. We focus on training the next generation of professionals in the multi-sports industry and sport technology, combining academic excellence with the values and experience of Rafa Nadal and his team”,  pointed out UAX Rafa Nadal University School director Miguel Palencia Yllera.

    Backed by a bullish Google–Deloitte report that pegs India’s sports industry to hit $130 billion by 2030, the timing couldn’t be sharper. With league culture thriving, digital viewership spiking, and sports start-ups multiplying, this course arrives as the perfect training ground for India’s next-gen sports marketers.
    Applications are now open. Details are live on www.sportzprix.com/sportsed/UAX and the official UAX Rafa Nadal University School website.

    Game on, India.

  • Sea it to believe it David Attenborough dives deep with National Geographic

    Sea it to believe it David Attenborough dives deep with National Geographic

    MUMBAI: From the man who’s shown us the planet’s wildest wonders comes a call louder than the crashing waves and this time, the sea is the story. To mark World Oceans Day, National Geographic and Sir David Attenborough have teamed up for the first time to present OCEAN WITH DAVID ATTENBOROUGH, a sweeping, feature-length documentary that blends science, storytelling, and soul-stirring visuals to shine a light on our planet’s blue heart and how we might just save it. The film premieres on Sunday, 8 June at 7 pm on National Geographic and streams the same day on JioHotstar.

    At 99 years old, the legendary broadcaster, biologist, and knighted natural historian delivers what may be his most powerful message yet. Drawing on a 70-year career of exploration, Attenborough takes viewers on an awe-inspiring undersea journey from coral reefs to kelp forests, seamounts to the open ocean showing how the Earth’s watery lungs are all interconnected, increasingly imperilled, and yet astonishingly resilient.

    With haunting new footage of bottom trawling, the film doesn’t flinch from showing the devastation being caused by destructive fishing practices. But rather than wallowing in gloom, Attenborough and the filmmakers focus on solutions: stories of hope, restoration, and revival, offering evidence that if action is taken now, marine life can recover at unprecedented scale.

    “If we save the sea, we save our world,” declares Attenborough and the science backs him. According to recent studies and inputs from advisors including Enric Sala, founder of National Geographic Pristine Seas, ocean protection efforts can lead to rapid biodiversity rebounds and support climate stability.

    The film’s timing is no accident. It aligns with the UN Ocean Conference 2025 in Nice and falls mid-decade of the UN’s Ocean Science for Sustainable Development plan (2021–2030), lending weight to its message.

    As National Geographic EVP Tom McDonald put it, “There is no one better to deliver this landmark film than Sir David.”

    In India, where over 11,000 km of coastline supports thriving marine ecosystems and millions of livelihoods, the message couldn’t be more personal. JioStar president of entertainment Alok Jain noted, “This is not just a global story, it is our story too.”

    With sweeping cinematography, compelling accounts, and Attenborough’s trademark gravitas, Ocean urges viewers to rethink their relationship with the ocean. The film also offers hope that with the right marine protection policies and public pressure, we can restore what’s been lost beneath the waves.

    Later this year, the film will also be made available to educators and non-profits worldwide, bringing the message to classrooms, museums, and conferences.

    Directed by Toby Nowlan, Keith Scholey, and Colin Butfield, and produced by Silverback Films and Open Planet Studios, Ocean is not just a documentary, it’s a rallying cry for ocean lovers, policy-makers, and future generations.

    Tune in this Sunday, 8 June at 7 pm because when Attenborough speaks, the world listens. And this time, the sea needs us to.

  • Content queen Ekta Kapoor inks storytelling deal with global streamer Netflix

    Content queen Ekta Kapoor inks storytelling deal with global streamer Netflix

    MUMBAI: One’s a streaming juggernaut. The other, a serial storyteller. Together, they’re set to write India’s next big entertainment chapter, one frame at a time.

    In a move that could reshape the contours of desi drama for global screens, Netflix and Ekta Kapoor’s Balaji Telefilms Ltd. have inked a long-term creative partnership to co-create a diverse range of stories across formats and genres. The collaboration marks a major milestone for both powerhouses uniting Netflix’s premium production muscle with Kapoor’s cultural storytelling instinct.

    With hits like Kathal, Pagglait, Jaane Jaan, and Dolly Kitty Aur Woh Chamakte Sitare already under their belt, the duo’s past collaborations have blended mass appeal with narrative nuance. But this new deal isn’t just a sequel, it’s a universe-expanding reboot.

    Netflix India vice-president of content Monika Shergill summed up Ekta’s impact best. She elaborated: “Ekta has been a force in shaping Indian entertainment with unforgettable stories and characters that made it to pop culture, even before hashtags existed. Her creative instinct and deep understanding of the audience’s pulse have consistently set her apart in shaping what India chose to watch and love for more than two decades. At Netflix, our focus is to serve audiences with very diverse tastes and this  collaboration will bring unique stories in rooted ways, marking an exciting new chapter in our creative journey.” 

    Now, with this partnership, Kapoor’s flair for emotionally resonant, rooted tales is set to stream straight into the hearts (and queues) of Netflix’s 300 million-plus subscribers across 190 countries.

    For Kapoor, this tie-up isn’t just business, it’s a mission. Says she: “At Balaji Telefilms, storytelling has always been at the heart of everything we do — whether through cinema, television, or digital platforms. Partnering with Netflix, the world’s leading storytelling platform known for its premium content and constant innovation, is a big moment for us. It allows us to bring powerful, culturally rooted, and emotionally resonant stories to a global audience. The beginning of this new collaboration marks an exciting new chapter where we continue to push creative boundaries and deliver content that entertains, inspires, and connects people everywhere.”

    The first untitled series from the slate is already in advanced development, and if history is any cue, Kapoor’s next wave of characters will likely live rent-free in the minds of audiences for years to come.

    With Netflix betting big on local stories with global resonance and Balaji armed with two decades of insight into what India loves to watch the new partnership promises not just eyeballs, but emotional buy-in. After all, when Balaji’s drama meets Netflix’s dynamism, expect nothing less than a streaming superhit.