ITV

Blog

  • Amitabh M. takes the sales reins at Punjab Kesari Delhi Group

    Amitabh M. takes the sales reins at Punjab Kesari Delhi Group

    MUMBAI: Punjab Kesari Delhi Group has roped in Amitabh M. as its new national sales manager — a move that signals serious intent in the ever-competitive media sales space. With nearly three decades of navigating the media maze, Amitabh steps in armed with a résumé packed with big names, bigger targets, and a reputation for delivering results.

    Before this, he was AVP – business development at Picta Solutionz, and has clocked stints at top-tier players like Times Internet, ABP Digital, Hindustan Times, Outlook Publishing, Indian Express, and more. From digital wizardry to old-school ad hustle, Amitabh has sold it all — display, programmatic, native, sponsorship IPs, and brand solutions.

    Known for his knack for building lean, mean revenue machines, he also brings deep expertise in team management, forecasting, and concept selling. For Punjab Kesari, it’s a clear signal: it’s not just about selling space — it’s about owning the marketplace.

  • Azim Lalani co-founds Bullet, hopes to fire up the two-minute microdrama revolution

    Azim Lalani co-founds Bullet, hopes to fire up the two-minute microdrama revolution

    MUMBAI — Azim Lalani, the digital maverick who’s seen it all from India Today to Fanory, (a career of more than a score years) has now strapped on a new role — co-founder and chief business officer at Bullet, a mobile-first microdrama OTT platform that promises to shoot cinematic stories straight to your phone in under two minutes.

    With a sharp eye on Gen Z and a regional-first, multilingual content play, Bullet isn’t just banking on binge culture — it’s reinventing it. Backed by tokenomics and built on blockchain, the platform wants to do more than stream — it aims to spark a creator economy explosion.

    “As CBO, I’ll be driving business strategy, growth partnerships, content, and monetisation,” Lalani said. “We’re not just building a platform — we’re architecting a storytelling ecosystem that’s sustainable, scalable and rooted in innovation.”

    He gave a shoutout to co-founder and CTPO Saurabh Kushwah for leading the tech charge, and thanked the leadership at Zee Entertainment Enterprises for supporting new-age innovation.

    Lalani’s previous innings include launching Fanory to help creators go direct-to-fan with coin-based monetisation, leading Money9 at TV9, and steering convergence and brand solutions at Network18. Prior to that he did time at India Today, Rediff and Indian Express. 

    Now with Bullet, he’s loading the chamber with big ambitions — where every story is sharp, short, and shot with purpose. Creators, got a drama to drop? The stage is yours — but make it snappy.

  • Amoli Hindlekar leaps from Network18 to Omnicom, set to lead PR

    Amoli Hindlekar leaps from Network18 to Omnicom, set to lead PR

    MUMBAI: Corp com whiz  Amoli Hindlekar, has traded her Network18 perch for a sparkling new role as PR lead at Omnicom Advertising Group (OAG). After a “memorable stint” at Network18, where she spent two years and seven months shaping narratives, Hindlekar is now poised to bring her A-game to OAG, promising “storytelling, strategy, [and] impact.”

    It seems the ink is barely dry on her Network18 chapter, which concluded in June 2025. Before that, Hindlekar flexed her communication muscles at DDB Mudra Group for two years and nine months as corporate communications manager, following a nearly three-year tenure as associate manager- corporate communications at Dentsu Aegis Network India. Her career kicked off with a public relations executive gig at Fountainhead Mkting giving her a well-rounded foundation in the world of spin.

    Hindlekar’s move to OAG signals a fresh wave of “bold ideas and meaningful work” from an industry veteran who clearly knows how to make headlines – and now, how to get others to make them too. Omnicom will no doubt be pleased as punch to have snapped up such a seasoned pro.

  • Pooja Sondhi gets HR handle at Adomantra to drive growth playbook

    Pooja Sondhi gets HR handle at Adomantra to drive growth playbook

    MUMBAI: She’s not just hiring, she’s here to rewire. In a strategic move to anchor its growth plans with a strong people backbone, Adomantra Digital India Pvt. Ltd has roped in Pooja Sondhi as its new chief human resources officer (CHRO). The appointment signals the company’s intent to double down on its talent-first philosophy while expanding operations across Delhi, Mumbai, Bengaluru, and Hyderabad.

    Armed with over 20 years of HR experience, Pooja is no stranger to driving scale. A certified POSH trainer and two-time HR award winner “HR Professional of the Year” (HR+L&D Innovation Summit 2024) and one of the “50 HR Innovators” (World HRD Congress 2023) she’s known for her sharp people insights, strategic acumen, and change-making credentials. Her resume spans stints at Dainik Jagran, JCDecaux, Vcommission Media, and Aargus Global Logistics, giving her a ringside view into both legacy and new-age organisations.

    At Adomantra, she’ll steer HR across its growing business hubs, with a focus on building a high-performance, inclusive, and agile culture. As part of the company’s FY 2026 roadmap, Adomantra aims to onboard new hires and expand its business footprint placing Sondhi at the centre of this scale-up engine.

    “We are thrilled to have Pooja on board,” said Adomantra Digital India and Adotrip Group founder & CEO Vikas Katoch. “Her people-first mindset and strategic sharpness are exactly what we need as we grow across verticals. She brings both depth and direction to our HR vision.”

    Sondhi, for her part, is already rolling up her sleeves. “This is an exciting moment in Adomantra’s journey,” she said. “Together, we’ll build a workplace where growth and empathy go hand in hand because a great business starts with great people.”

    With her at the helm, Adomantra seems ready to not just chase targets, but to truly humanise hypergrowth, one hire, one culture shift, one strategy at a time.

  • Bold Care hits the pleasure button, launches massager line

    Bold Care hits the pleasure button, launches massager line

    MUMBAI: India’s numero uno sexual wellness disruptor, Bold Care, is going full throttle into the pleasure lane. The Ranveer Singh-backed brand has launched a brand-new lineup of intimate massagers — five under its booming women’s vertical, Bloom by Bold Care, and two for men — in a move that repositions the massager not as a secret indulgence, but as a daily dose of joyful self-care.

    The new drop isn’t just a product launch — it’s a cultural shft. Branded under the philosophy of “Big Pleasure,” Bold Care is flipping the script on self-pleasure from shame to self-empowerment.

    Launched just five months ago, Bloom by Bold Care has clocked over 1.5 lakh orders across Amazon, Flipkart, Nykaa, Myntra, and its own D2C platform. It’s already 4x ahead of Bold Care’s initial growth curve — and what’s more, it’s profitable. That’s pleasure, powered by science.

    The new line-up blends medical-grade silicone with sleek, ergonomic designs, long-lasting rechargeable batteries, and whisper-quiet tech. A 360-degree rotating head, a 365-day free replacement warranty (best-in-class, the brand claims), and affordable pricing give this range serious mass appeal. Products are available via Blinkit, Zepto, Swiggy Instamart, and leading e-tailers.

    The woman’s pleasure-giver range is as follows:

    * Rush (Rs 1,599): Compact bullet massager
    * Tempt (Rs 1,799): Classic wand with powerful vibes
    * Arouse (Rs 1,899): Dual-ended delight
    * Rhythm (Rs 899): Full-body wand for everyday ease
    * Sparkle (Rs 1,499): Travel-sized mini bullet

    And men have two varieties  in the Bold Care range to opt for, making the choice easier:

    * Masterstroke Stroker (Rs 1,499): Textured grip stroker
    * Stroke of Genius (Rs 1,899): Vibrating stroker with 10 custom modes
     

    “It is time we start recognising personal pleasure as an essential part of our health. With this launch, we are not just introducing products — we are opening a new chapter in how India approaches intimacy,” says Bold Care co-fouunder & CEO Rajat Jadhav. “Massagers should no longer be hidden or stigmatised, but embraced as essential tools of self-care. At Bold Care and Bloom, we are not just responding to demand, we are leading a shift in culture.”

    Since launching in July 2020, Bold Care has been rewriting the rulebook on men’s sexual health — offering science-backed treatments for erectile dysfunction (ED)  and premature ejaculation (PE), alongside India’s fastest-growing condoms and lubes. Bloom extends that same science-meets-sensibility playbook to women’s health, tackling root-cause issues from PCOS to menopause.

    Massagers are no longer hush-hush. With this bold new range, Bold Care is inviting Indians to indulge in their own pleasure –  guilt-free. 

  • Brand sewa takes the wheel at Rath Yatra with Rs 50 crore ride to recall

    Brand sewa takes the wheel at Rath Yatra with Rs 50 crore ride to recall

    MUMBAI: This Rath Yatra, brands aren’t just showing up, they’re showing up with purpose. From shaded rest zones to multilingual helpdesks and hydration kiosks, the 2025 Jagannath Puri Rath Yatra is seeing a holy union of devotion and disruption as advertisers swap billboards for bio toilets, prasad delivery and public service. Spearheading this transformation is Chaaipani, which has clinched exclusive brand integration and activation rights for the Yatra in collaboration with the Puri District Administration. The result? An expected brand value generation of over Rs 50 crore this year, with projections soaring to Rs 200 crore in the coming years as brands discover the power of service-led participation.

    Over 15 million pilgrims are expected to visit the coastal town this year, creating a diverse and emotionally charged audience base that spans geographies, age groups, and spiritual leanings. “We’re not placing logos, we’re placing help,” said Chaaipani founder Shruti Chaturvedi. “This is not about advertising; it’s about alignment with culture, with service, with the real needs of real people.”

    The shift is not just symbolic. Brand interventions ranging from real-time digital updates via the Jagannath Dham app, pan-India prasad delivery, and hygiene-focused installations are all vetted for cultural sensitivity and operational relevance in partnership with local authorities.

    Puri District collector Siddharth Shankar Swain (IAS) called the move a “sacred duty of seva”, saying, “It’s heartening to see brands stepping in not as sponsors, but as sevaks. This is a collective movement of unity, care, and public service.”

    And the momentum is industry-agnostic. From FMCG to digital payments, logistics to beverages, the brands stepping in aren’t just selling, they’re serving.

    The audience is as diverse as it gets rural and urban, tech-savvy and tradition-rooted, young and old making it a unique moment where faith and footprint converge. “Commerce meets consciousness,” as Chaturvedi puts it. “And when that happens, brands earn not just mindshare but heartshare.”

    The 2025 edition of the Rath Yatra could go down not just as a spiritual high point, but also as a case study in how brands can walk the path of relevance barefoot, hand-in-hand with culture.

  • NYIFF 2025 bound ‘Little Thomas’ teaser out now

    NYIFF 2025 bound ‘Little Thomas’ teaser out now

    MUMBAI: As anticipation builds around its world premiere at the New York Indian Film Festival (NYIFF) 2025, Little Thomas, the upcoming heartwarming children’s film starring Rasika Dugal, Gulshan Devaiah and Hridansh Parekh launched its official teaser on Sunday.

    Little Thomas earned three nominations at NYIFF 2025 – including Best Actor, Best Actress, and Best Debut Film, marking it a standout film in this year’s lineup.

    Slated to be the closing film at NYIFF (20-22 June), Little Thomas offers a tender, nostalgic tale set in 1990s Goa. The story follows seven-year-old Thomas, a young boy on a heartfelt mission to reunite his estranged parents to have a little brother. Backed by Anurag Kashyap, the film marks a refreshing turn in the filmmaker’s career, embracing themes of innocence, curiosity, and emotional resilience.

    Directed by Kaushal Oza, the film’s newly released teaser gives audiences a glimpse into the warm storytelling, vibrant visuals, and moving performances that await.

    The film is jointly produced by Luminoso Pictures, Civic Studios, Good Bad Films, and Flip Films.

  • Blunt turns up the volume with ‘Soundwave Series’

    Blunt turns up the volume with ‘Soundwave Series’

    MUMBAI: Blunt, the unapologetically wild audio brand from Go5 Incorporation, has just dropped a bombshell — the Soundwave Series, a rebellious line of four Bluetooth speakers priced under Rs 2,000. Designed for millennials who live loud and play louder, these punchy little powerhouses mix head-turning design with unfiltered, hard-hitting sound.

    No polite beeps or pastel plastic here. Each speaker in the Soundwave lineup is in a mood — edgy, rugged, and ready for rooftop parties, house hangs, or sandy beach takeovers. Lightweight and water-resistant, they’re built for chaos, not coddling.

    Backed by Bluetooth 5.4 for glitch-free streaming and boasting serious battery muscle, the Soundwave Series promises to keep up with your longest playlists and wildest nights. Expect crisp highs, bass that thumps like a heartbeat, and a soundstage that slaps.

    Go5 Incorporation founder Puneet Gulati shared his vision, “Blunt is born to break the rules, not follow them. After shaking things up with TecSox and TecMarx, we created Blunt for millennials who live unfiltered and unapologetic. Blunt is unleashing the Soundwave Series, a fierce debut of four unique speakers. They’re for the bold, the gritty, the ones who turn the volume up and never back down. With Blunt, your sound is your statement.”

    The Soundwave Series is the brainchild of Ritesh Baheti, Blunt’s 27-year-old general manager and resident product punk. It reflects his millennial-first vision: authentic, high-impact tech that makes a statement without blowing up your bank balance.

    If your vibe is volume and your life plays at full blast, the Soundwave Series isn’t just a speaker — it’s your soundtrack.

  • TVS Ronin teams up with TBWAIndia to master #TheArtOfProtection

    TVS Ronin teams up with TBWAIndia to master #TheArtOfProtection

    MUMBAI: TVS Ronin is blending tradition with throttle in its latest campaign, “The Art of Protection”. Teaming up with TBWAIndia, the brand has launched a limited-edition helmet collection to mark World Art Day — where the brush meets the brake and heritage meets headgear.

    Inspired by Indian folk art styles like Warli, Madhubani, Gond and Pattachitra, the helmets aren’t just about saving lives, but saving legacies. Each piece is a hand-painted ode to India’s cultural wealth — a moving mural on two wheels.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by TVS Ronin (@tvsronin)

     

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by TVS Ronin (@tvsronin)

     

    Adding to this, TVS Motor Company head business – premium, Vimal Sumbly shared, “TVS RONIN has always been about enabling riders to express their unique personalities. ‘The Art of Protection’ is a powerful manifestation of this philosophy — an initiative that not only safeguards our riders but also carries forward India’s incredible artistic heritage.”

    TBWAIndia creative head – South, Rathish Subramaniam commented, “India’s cultural richness deserves more than preservation; it demands celebration. This campaign captures just that spirit through the raw, #Unscripted lens of the TVS RONIN.”

    The initiative tackles two problems head-on: the casual disregard for helmet use among riders, and the fading visibility of India’s traditional art forms. The result? A campaign that’s part PSA, part gallery on the go.

    The numbers back the buzz: a 3.6 per cent engagement rate, eight per cent bump in Instagram followers, and over 75,000 page visits in just a week. With audiences asking for more, TVS is already shifting gears towards a phase two. Art never looked so fast.

  • Sony Sports Network gears up for epic India-England showdown

    Sony Sports Network gears up for epic India-England showdown

    MUMBAI: Sony Sports Network is swinging for the fences this summer with its all-out broadcast of the India tour of England, starting 20 June 2025. With a refreshed Indian side stepping into the cauldron of English conditions and legends in the commentary box, the five-Test series promises fireworks on and off the pitch.

    From Headingley to The Oval, all five matches will be broadcast live across Sony Sports Ten channels, in English, Hindi, Tamil and Telugu. Whether you’re a cricket purist or a casual fan, there’s something in store—served up with regional flavour and expert insight.

    Bringing the heat off the field is Sony’s formidable Extraaa Innings panel, featuring a who’s who of cricket royalty. In English, viewers can expect sharp analysis from Sunil Gavaskar, Cheteshwar Pujara, Michael Vaughan, Nasser Hussain, Mike Atherton, Harsha Bhogle, and Sanjana Ganesan. Hindi viewers will be bowled over by Ajay Jadeja, Irfan Pathan, Ashish Nehra, Saba Karim, RP Singh, and more.

    Regional commentary comes courtesy of  Tamil and Telugu stalwarts like Hemang Badani,Bharat Arun, WV Raman,Venkatapathy Raju, and Rakesh Deva, ensuring cricket lovers from Chennai to Hyderabad get front-row seats in their mother tongue.

    With Rohit Sharma and Virat Kohli recently retired, a new generation led by Shubman Gill will carry India’s hopes. The historical odds aren’t in their favour—India has only won three Test series in England, in 1971, 1986 and 2007, each under a new skipper. But the signs are there for another fairytale run.

    It’s youth vs experience, tradition vs transition—and Sony Sports Network is pulling out all the stops to bring every ball, byte, and boundary to fans across the country. Game on.