ITV

Blog

  • Paula’s Choice makes a no-nonsense Nykaa debut for Indian skincare buffs

    Paula’s Choice makes a no-nonsense Nykaa debut for Indian skincare buffs

    MUMBAI: The skincare aisle just got smarter. After wooing the Indian market via a direct-to-consumer entry in 2023, Paula’s Choice, the science-forward skincare brand with a global cult following, has now landed on Nykaa.com. This move marks its official leap into India’s omnichannel beauty game.

    Known for formulas that deliver more punch than perfume, Paula’s Choice has made a name with its ingredient-led hits. Products like the cult Skin Perfecting 2 per cent BHA Liquid Exfoliant, the high-strength Niacinamide 20 per cent Treatment, and the 10 per cent Azelaic Acid Booster have earned the brand a devoted user base worldwide. The launch assortment now live on Nykaa includes these icons alongside favourites such as the Clear Pore Normalizing Cleanser and the Skin Balancing Pore-Reducing Toner.

    “We’re pleased to partner with Nykaa to strengthen our presence in India and bring Paula’s Choice to a wider audience. Indian consumers have shown strong affinity for our science-backed, transparent approach to skincare. This launch enables us to scale accessibility through a trusted platform and further our mission of empowering individuals to make informed, effective skincare choices”, said Paula’s Choice Skincare GM – southeast Asia Viksita Singh Menon.

    Nykaa, known for spotting beauty gold before it goes mainstream, didn’t hold back on the praise either. “The launch of Paula’s Choice, a brand synonymous with ingredient transparency, product efficacy, and science-backed skincare, is a powerful addition to our specially curated beauty offering”, said a Nykaa spokesperson. “This launch underscores our commitment to offering beauty that’s not just coveted but deeply considered”.

    For India’s skincare-literate generation, this collaboration means access to proven formulas that prioritise performance over fluff. No glow-up gimmicks, just clear, clinical results. The brand’s arrival on Nykaa.com and the Nykaa app strengthens its local presence and offers users an easy path to build high-performance skincare routines.

  • Burger King turns up the heat in Tirupati with new outlet on Air Bypass Road

    Burger King turns up the heat in Tirupati with new outlet on Air Bypass Road

    MUMBAI: Pilgrims in Tirupati just got a side of fries with their faith. Burger King® has officially flipped the switch on its first restaurant in the temple town, unveiling a swanky new outlet on Air Bypass Road. The launch marks the flame-grilled giant’s 113 store in south India, signalling its intent to serve more than just devotion in the spiritual capital.

    Burger King’s entry into Tirupati drew over 100 families to its vibrant launch event, featuring traditional ribbon-cutting, festive decor and a smorgasbord of family-friendly activities. But it wasn’t just the ambience that had the crowd cheering—the real star of the show was the menu.

    From the globally loved Whopper® in Veg, Chicken, and Mutton variants to regional flavour bombs like Chicken Tandoori and Makhani Burst, the outlet caters to a variety of cravings. The spread also features vegetarian mainstays such as the Crispy Veg and Hot ‘n’ Saucy. For sweet finales, guests can indulge in thick shakes, Choco Lava Cake or Sundaes, while sipping on barista-style brews like Hot Chocolate and Masala Chai from the Burger King Cafe.

    For those seeking culinary kicks, the Korean Range ups the ante. The Korean Spicy Chicken and Paneer Burgers, Korean Wings, and Korean Fries offer a bold twist that’s anything but mild. The brand continues to champion innovation and taste diversity.

    Blending tech with taste, the Tirupati outlet features Self-Ordering Kiosks, QR Code Table Ordering and Table Service to keep the queues at bay and the burgers flowing. With its digital-first philosophy, Burger King is also dangling tempting offers: Two veg burgers for Rs 79 and 2 chicken burgers for Rs 99, alongside app-exclusive deals for dine-in guests.

    Commenting on the new store, Burger King India CMO Kapil Grover said, “Tirupati is a significant location for us—not just for its cultural importance, but also for the vibrant community we’re excited to serve. With this launch, we bring Burger King’s signature taste and digital convenience to Tirupati, while staying true to our promise of quality, taste, and value”.

    He added, “Every new restaurant we open brings us closer to diverse communities across India. Our focus is to deliver a memorable guest experience through taste innovation, digital-first ordering, and exceptional value”.

    With its modern, family-friendly design and a flavour-packed menu, Burger King’s Tirupati debut delivers a wholesome bite of global appeal with local flavour.

  • Oberoi Realty builds a poetic tribute to dads with Father’s Day campaign

    Oberoi Realty builds a poetic tribute to dads with Father’s Day campaign

    MUMBAI: Oberoi Realty is tugging heartstrings this Father’s Day with a soulfully crafted campaign that celebrates the unsung moments between dads and their little champions. Titled “From the first game to the biggest win, Dads are there for it all”, the brand’s latest digital film is an ode to the quiet strength of fatherhood — and the spaces that make connection possible.

    Shot using AI-generated visuals, the film paints a picture of everyday joy: sprints across sun-dappled lawns, carefree dips by the pool, and laughter echoing across basketball courts — all set within the serene, carefully designed enclaves of Oberoi Realty’s residential communities.

    It’s not just bricks and landscaping. Each scene underscores how architecture can nurture emotion. Whether it’s open greens that welcome play, or lounges and shared courts that spark multigenerational bonding, Oberoi’s environments are more than backdrops — they’re facilitators of togetherness.

    The film is accompanied by an original poem that strikes an emotional chord, elevating the campaign beyond nostalgia into a quiet meditation on presence and place. It’s a reminder that while love may be quiet, the right setting can make it resonate louder.

    Speaking about the campaign, Oberoi Realty VP – brand marketing & corporate communication, Sarina Menezes said, “At Oberoi Realty, we believe the most powerful stories are those rooted in real human connections. This Father’s Day film, enhanced by AI and a heartfelt poetic narrative celebrates life’s simplest yet most cherished moments. From a playful game to a poolside chat, our communities are designed to nurture these shared experiences and create homes where lifelong memories are made.”

    With this campaign, Oberoi Realty continues its streak of blending high-end living with heartfelt storytelling — a luxe love letter to fatherhood that lives across the brand’s social media channels.

     

     

  • Swiggy and Prime Video pull a fast one on foodies with mind-bending Traitors menu

    Swiggy and Prime Video pull a fast one on foodies with mind-bending Traitors menu

    MUMBAI: When Prime Video and Swiggy say ‘taste the betrayal’, they’re not speaking metaphorically. This week, India’s top OTT giant and the country’s favourite food delivery platform joined forces to mark the launch of the reality thriller The Traitors — not with banners and billboards, but with a plate of pure deceit. The new food experience, cheekily titled ‘Dhoka Khao’, brings illusion to the menu with dishes that look like one thing but taste like another, through a playful partnership with cult favourite Louis Burger.

    The campaign went live on 12 June exclusively on Swiggy’s Drops — a limited-time section of the app known for quirky culinary experiments. Available only until supplies last, the dishes rolled out in phases across Mumbai, Delhi, Bangalore, Pune and Chennai.

    The theatrical twist lies in two trickster dishes. First up: Two Faced Cupcake, a savoury cornbread sneakily dressed up in dessert clothing with mashed potato frosting. And then there’s Fries Over Lies, which look like your standard fries but serve up sweet flavours instead.

    “Just like the show, the food in this campaign is full of surprises”, said Swiggy Ltd CBO Sidharth Bhakoo. “It’s not just about what you watch or what you eat, it’s about elevating both in a way that keeps you guessing till the very last bite”.

    Massive Restaurants’ founder & MD Zorawar Kalra, who leads the Louis Burger brand, added, “With Louis Burger at the helm, we’ve crafted an experience where food meets illusion — each bite surprises, delights, and keeps you guessing, much like the show itself. These limited-edition drops are not just burgers; they’re a bold experiment in storytelling through taste”.

    Kalra also praised Swiggy’s Drops as a platform for risk-taking and creativity. “Swiggy’s technology and logistics have allowed us to scale efficiently while maintaining the quality our brands are known for”, he said. “Their innovative approach offers a unique platform for our teams to experiment and engage with audiences in fresh, creative ways”.

    Backed by celebrity restaurateur Kalra and Prime Video’s storytelling muscle, the ‘Dhoka Khao’ campaign isn’t just a food promo; it’s a deliciously layered metaphor for the show it promotes. The collaboration pushes the envelope on how food, fiction and fandom can collide to deliver new-age, screen-to-plate experiences.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Swiggy (@swiggyindia)

     

  • Myntra reboots Father’s Day fashion with a drip-worthy film by SW Studios and OML

    Myntra reboots Father’s Day fashion with a drip-worthy film by SW Studios and OML

    MUMBAI: In a race against the clock, SW Studios delivered Myntra’s latest Father’s Day film in just 30 hours, blending tight timelines with trend-forward storytelling. Shot, edited and finalised within two days, the film was conceived by OML and executed by SW Studios with a creative sprint that included three days of pre-production and 24 hours of post.

    At the core of the film lies a playful redefinition of ‘FD’. Traditionally shorthand for Fixed Deposit, Myntra spins it into ‘Father’s Drip’ — a gen z slang for sartorial swagger. The narrative brings a humorous yet nostalgic twist, imagining dads levelling up their decades-old wardrobe game with a high-fashion glow-up.

    The film’s director & SW Studios head Jaunty described the whirlwind process with a grin. “We had just about two days of pre-production and 24 hours of post to get this out, and honestly, the chaos made it even more fun. Everything had to move fast, from casting, treatment to music, but it all came together instinctively. As a director, it was especially fun to bring the script’s vision to life, playing on how dads often carry the same sense of style for decades. That’s where the retro treatment came from — a visual nod to the timeless ‘dad drip’. And thanks to Myntra, maybe this Father’s Day, that drip’s finally getting an upgrade”.

    With the retro treatment framing the visuals and a healthy dose of irony, the film taps into intergenerational fashion and humour, drawing parallels between evolving trends and timeless love.

    Commenting on the campaign, Myntra associate director – social media marketing Monalisa Panda said, “This campaign is a celebration of the unique charm and enduring influence that fathers bring to our lives, often in quiet, unconventional ways. With ‘Father’s Drip’, we’ve taken a lighthearted yet thoughtful approach to spotlight their style, which often goes unnoticed. Our dedicated Father’s Day Store offers a wide range of curated fashion and lifestyle options to make gifting both meaningful and effortless. Through this film, we aim to bring a smile, spark a moment of connection, and reinforce Myntra’s position as the go-to destination for stylish, relevant, and heartfelt gifting”.

    The campaign went live on Myntra’s digital platforms ahead of the 15 June celebration, inviting viewers to laugh, relate, and maybe even relook their own dad’s wardrobe.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by MYNTRA (@myntra)

     

  • Neena Gupta brings quick wit and quicker healing to Cipla Health’s new campaign

    Neena Gupta brings quick wit and quicker healing to Cipla Health’s new campaign

    MUMBAI: Cipla Health has rolled out a zippy new campaign for its flagship antiseptic brand ‘Cipladine’, casting veteran actress Neena Gupta as the face of its ‘Fast Aid Expert’ proposition. The campaign swaps predictable first-aid messaging for a punchy, pacey narrative built around speed, sass, and sharp relief.

    Conceptualised by Lowe Lintas and directed by national award-winner Vivek Dubey, the campaign features Gupta as a no-nonsense boss who always stays a step ahead—mirroring Cipladine’s fast-acting formula. With Shashie Verma playing her perpetually behind-the-curve assistant, the film delivers both healing and humour in equal measure.

    Gupta shared her excitement about the association, saying, “As someone who believes in tackling life head-on, I love the idea of being associated with a product that does the same. Cipladine is quick, reliable, and versatile, it reminds me of the kind of roles I enjoy doing. Being a part of this campaign was a delightful experience.”

    Sharing his thoughts, MullenLowe Global Group CEO – India & Chief Strategy Officer – APAC, Subramanyeswar S.  said, “Cipladine has long held the leadership position in its category, but true leadership lies not in maintaining the status quo, it lies in continuously raising the bar. We asked ourselves: how can a leader lead even more distinctively? The answer emerged in a powerful insight – speed – a critical need in first aid. That’s when we reimagined Cipladine not just as a product, but as a solution—a Fastaid expert in the world of FIRSTAID solutions.”

    Lowe Lintas president (Creative) Sarvesh Raikar added, “The category of first aid solutions has been quite predictable in its problem-solution communication approach. We needed to break the clutter with a fresh tone of voice. The idea of an ultra-efficient boss and her quests to set things right without wasting time served as a perfect backdrop to launch our refreshed brand idea – to move from ‘FIRST-AID to ‘Fast-Aid’ Expert. The chronicles of Neena Gupta and her secretary Sashi Verma, directed by the national-award winning director Vivek Dubey, effortlessly bring alive our new narrative of speed, while also bringing a smile on the viewers faces.”

    Launched across TV, digital, print, OOH and trade touchpoints, the campaign marks a bold shift in tone for the first-aid aisle—where speed now gets top billing.

  • Saahil Kumar takes charge as GM for Sennheiser Consumer India under Sonova banner

    Saahil Kumar takes charge as GM for Sennheiser Consumer India under Sonova banner

    MUMBAI: In a move that blends sonic precision with sharp business acumen, audio specialist Sonova Consumer Hearing India has appointed Saahil Kumar as the new general manager for its Sennheiser Consumer Hearing Business in India. The announcement puts Kumar at the helm of one of the country’s most recognisable premium audio brands at a time when the soundscape is rapidly evolving.

    Kumar will steer Sennheiser’s consumer division through a market defined by tech-savvy buyers, competitive price points, and rising demand for high-performance gear. He will lead go-to-market strategies, build localised product approaches, and push forward Sonova’s innovation-first ethos in the segment. The agenda? Gain market share, improve profitability, and ensure the Sennheiser brand continues to resonate in India’s noisy audio market.

    “It’s a privilege to continue my journey with Sonova and lead the Consumer Hearing business in India. The Sennheiser brand is synonymous with audio excellence, and I’m excited to drive its next phase of growth in this dynamic market. My focus will be on key segments like true wireless earbuds, premium bluetooth headband headphones, soundbars, and the emerging space of speech-enhanced hearables. I also aim to reinforce our leadership in the audiophile category. I look forward to building on the strong foundation we’ve created and delivering exceptional sound experiences through continued innovation”, Kumar said.

    A familiar name within the Sennheiser India ecosystem, Kumar brings over 18 years of experience in the consumer electronics space. He joined the company during its integrated professional and consumer phase, initially heading marketing. Over the past decade and a half, he expanded his mandate across sales and e-commerce, where he last served before this elevation.

    Kumar is credited with significantly scaling the business, strengthening brand equity, and championing B2B and B2C initiatives. His appointment comes at a critical juncture as Sonova aims to expand Sennheiser’s footprint across true wireless, home entertainment, and hearables—products that are fast becoming household essentials in the Indian audio landscape.

    With Sonova sharpening its sound with AI-led hearing tech and user-centric design, Kumar’s new role signals a clear pitch: pushing the limits of audio experience while anchoring brand loyalty in India.

  • Chefs stir up more than just saucepans as their little sous chefs join the kitchen crew

    Chefs stir up more than just saucepans as their little sous chefs join the kitchen crew

    MUMBAI: No fine-dining menu has ever listed mischief, mayhem and melted hearts—until now. In a touching twist to the traditional kitchen hustle, some of India’s most celebrated chefs invited their children to shadow them through a day at work, blending spices and sweetness with a generous dash of nostalgia.

    The campaign film, titled ‘A Day in the Life: Chefs and Their Little Sous Chefs’, follows the daily grind of culinary stalwarts as they let their kids into their typically high-pressure culinary sanctums.

    The result? A beautifully unscripted reel of curiosity, kitchen banter and behind-the-scenes warmth.

    Chef Jamsheed of Plats is seen guiding his daughter through plating finesse, while Indian Accent’s Chef Shantanu and his sons joke over sous vide settings. Call Me Ten’s Chef Vaibhav appears to wrestle more with laughter than ladles as his sons sneak tastes mid-prep. Meanwhile, Chef Sahil of Paris My Love finds himself handing over not just the spoon, but the spotlight to his young apprentices.

    From pint-sized questions to oversized grins, the film captures how culinary passion often begins not in culinary school, but in moments shared over simmering pots and sticky fingers. More than just about cooking, the video reveals a deeper family bond that simmers quietly behind restaurant magic.

    The film wraps up on a sentimental note that strikes just the right chord: “He always saves you the best, now it’s your turn. Make a reservation”.

    With Father’s Day around the corner, this campaign brings a tasteful reminder that the best memories are plated with love and garnished with family.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by District (@districtculture)

     

  • Siyaram’s stitches up AI and emotion in a Father’s Day film that tugs heartstrings

    Siyaram’s stitches up AI and emotion in a Father’s Day film that tugs heartstrings

    MUMBAI: If dad jokes could make you cry, Siyaram’s latest film might be the culprit.

    This Father’s Day, the heritage menswear brand has spun a yarn of emotion and AI wizardry with its digital film, ‘Papa Hain Toh’. But unlike your dad’s wardrobe staples, this one’s entirely stitched in code.

    The campaign, a first for Siyaram’s, marries poetic emotion with AI-generated visuals and music to celebrate the silent strength of fatherhood. The film features moving Hindi verses and a subtle storyline that showcases the father as the quiet architect of every family comfort. Created entirely by artificial intelligence, the film doesn’t feel mechanical – it pulses with warmth.

    “पापा हैं तो घर में हर दिन खुशियां आती हैं, 
    पापा से ही माँ की मुस्कान सजती जाती है।”

    “Fathers often speak the least but say the most through their actions”, said Siyaram’s AVP marketing Prashant Awasthi. “With Papa Hain Toh, we wanted to honour that quiet strength, the everyday presence that makes everything feel safe, complete, and steady. At the heart of it all, we realised, ‘Papa Hain Toh Sab Theek Hain’. This film is our tribute to those unsaid moments and unseen sacrifices that define fatherhood”.

    Creative partner Agency09 helped translate this brief into a campaign powered by generative tech. “We used AI deliberately, not to replace emotion, but to express it more creatively and powerfully”, said Agency09 creative director Ketan Shivadekar. “The challenge was to make something generated feel genuinely felt”.

    While the campaign flexes technological muscle, Siyaram’s insists it doesn’t sideline human creativity. The film, now live across Siyaram’s digital channels, marks a new frontier in Indian apparel advertising – one where emotion and innovation co-exist, and storytelling is no longer confined to traditional filmmaking.

    The 48-year-old brand, known for its textile heritage, now adds storytelling flair to its fabric with a campaign that goes beyond fashion, straight to the heart.

  • India TV Speed News hits the web, puts fast journalism in the fast lane

    India TV Speed News hits the web, puts fast journalism in the fast lane

    MUMBAI: India TV Speed News has put its foot on the digital pedal. After speeding ahead on connected TV and traditional broadcast, the country’s first 24×7 fast news channel has launched on the web, marking another bold lap in its multi-platform race.

    Catering to the mobile-first, notification-fatigued digital generation, the web expansion aims to deliver its signature blitz of news across short, snackable formats like Speed 50, Speed 100, Duniya 20, Sports 20 and Mausam 20. Whether viewers are toggling tabs at work or scrolling at midnight, India TV Speed News promises to keep them updated at click-speed.

    “With the launch of India TV Speed News on the web, we are taking credible and fast journalism to today’s digital audience. Speed News has been a huge success on CTV and TV and now with web, we are going to reach audience where they are, anytime, on any device”, said India TV MD Ritu Dhawan.

    The launch plays right into the growing shift in media diets, especially among urban, tech-savvy viewers aged 25 to 45. This crowd has little patience for fluff and plenty of appetite for clutter-free, crisp updates—the kind that Speed News has made its calling card.

    With its new digital destination, India TV is aiming for ubiquity—on smart TVs, web browsers, or smartphones.

    The idea is simple: be everywhere the audience is, and be there first.

    India TV Speed News’ web presence reiterates the broadcaster’s focus on journalistic speed, factual integrity, and platform-agnostic delivery. The content might be fast, but the ambition is built to last.