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  • Ranveer Singh’s McDonald’s meal launches across North and East India

    Ranveer Singh’s McDonald’s meal launches across North and East India

    MUMBAI: Warning: This meal may cause spontaneous dancing. McDonald’s India – North and East has teamed up with hindi movie energy powerhouse Ranveer Singh to launch ‘The Ranveer Singh Meal’, a limited-time offering that’s equal parts flavour bomb and fan service.

    Joining global icons like BTS and Travis Scott, Singh becomes the first Indian celebrity to be part of McDonald’s global Famous Orders platform, bringing his go-to favourites to golden arches across North and East India.

    So, what’s on the Ranveer menu? Fans can choose between a McVeggie (Xplode) or McChicken (Xplode) amped up with a chilli-creamy ‘Xplode’ sauce and crispy golden onions, dialling up the drama on your everyday burger. It’s paired with the brand-new Golden Pop Fries, crispy potato pops that crunch and melt in a single bite, and the debut of Bobaaa Blast, a poppy boba pearl drink that’s part beverage, part party trick.

    The meal starts at Rs 249 for the vegetarian option and Rs 269 for non-veg, and is available from 13th June for a limited period across all McDonald’s outlets in North and East India including via the McDonald’s App, takeaway, drive-thru, Swiggy, and Zomato.

    A celebration of personal taste, pop culture, and playful nostalgia, this collab turns a meal into a mood and perhaps, a quick bop at the counter.

  • HCBS Developments ropes in Dimple Bhardwaj to fire up sales and brand buzz

    HCBS Developments ropes in Dimple Bhardwaj to fire up sales and brand buzz

    MUMBAI : HCBS Developments has brought in real estate veteran Dimple Bhardwaj as assistant vice president – channel sales, marketing and communication, adding serious firepower to its leadership lineup. With over 20 years in the trenches at Raheja Developers, Bhardwaj now steps into a pivotal role at HCBS to sharpen its brand, energise channel partnerships, and fuel growth in the Delhi NCR region.

    Bhardwaj’s résumé reads like a masterclass in real estate marketing. As head – channel sales, marketing and communication at Raheja, she drove integrated campaigns that boosted market visibility and reach. She’s also worn the general manager – marketing & communication hat, crafting multi-platform outreach across flagship projects.

    With a postgrad in PR and journalism from IIMAT, Chennai, Bhardwaj’s toolkit spans customer engagement, CRM, sales strategy, and brand storytelling — essentials in a market where perception sells before possession.

    HCBS Developments group managing director Saurabh Saharan said, “We are thrilled to have Dimple in our leadership team; her deep industry knowledge and proven leadership in high-impact real estate marketing align perfectly with our vision. Dimple’s addition to our team will not only accelerate our ongoing projects but also strengthen our connection with customers and channel partners alike.”

    Bhardwaj commented, “I am excited to join HCBS Developments at such a pivotal time in its journey. With over two decades of experience in real estate marketing and channel sales, I look forward to bringing strategic depth and innovation to the company’s outreach. My focus will be on driving meaningful customer engagement, strengthening our brand presence, and supporting HCBS’s long-term growth vision.”

    The move signals HCBS’s intent to not just build homes, but a future-ready brand that speaks louder, connects deeper, and sells smarter.

     

  • Adobe brings the AI thunder to Cannes with creative, campaign and customer orchestration tools

    Adobe brings the AI thunder to Cannes with creative, campaign and customer orchestration tools

    CANNES: Adobe is rewriting the playbook on customer experience with a bold tech salvo unveiled at leading advertising fest, the Cannes Lions. With a sharp focus on creativity-fuelled personalisation, Adobe’s latest updates promise to fuse generative AI, marketing tech and agentic intelligence into a potent cocktail for brands.

    Touted as the next leap from customer experience management, Adobe’s new suite under the banner of customer experience orchestration (CXO) aims to help brands deliver hyper-relevant content at scale across every consumer touchpoint. It’s a creative marketer’s dream: intuitive tools for orchestrating AI agents, conjuring short-form video ads, and even gaming the LLM algorithm to boost discoverability on AI browsers and chatbots.

    ““Delivering one-to-one personalization at scale demands a powerful fusion of creativity, marketing and AI,” said Adobe president digital experience business Anil Chakravarthy. “We are pioneering innovations through Adobe’s AI platform that enable teams to craft the most compelling and relevant customer experiences, helping businesses drive impact and seize this enormous opportunity.”

    Among the star tools:

    * GenStudio for Performance Marketing slashes campaign creation time with generative AI support for video, display, email, and more.

    * Firefly Services offers APIs for 3D images, avatars, and AI-powered video editing with drag-and-drop simplicity.

    * LLM Optimizer is Adobe’s answer to the AI content visibility race, giving marketers an edge in GenAI search results.

    Major brands—from Coca-Cola and Estée Lauder to Publicis and Prudential—are already plugged into Adobe’s AI stack, reporting sharper engagement, higher conversion, and serious time savings
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    Also live is the Adobe experience platform agent orchestrator, enabling brands to build and manage intelligent AI agents—like the new data insights agent and product support agent—taking the grunt work out of analytics and user support.

    As Cannes Lions toasts the creative elite, Adobe makes its case clear: in the era of AI-fuelled brand building, experience is everything—and the hotshop is betting big on orchestrating every pixel of it.

  • Bhumika Realty cements leadership with Avinash Nagpal as president–projects

    Bhumika Realty cements leadership with Avinash Nagpal as president–projects

    MUMBAI: Bhumika Realty has added serious muscle to its execution engine by naming industry stalwart Avinash Nagpal as president–projects. With over 27 years of bricks-and-mortar experience across India’s real estate and infrastructure giants, Nagpal steps in to steer project delivery with speed, precision, and cost smarts.

    Known for his boots-on-ground approach, Nagpal has led projects at top-tier firms including Trinity Landspace, Conscient Group, Emaar MGF, Mundra Port, and Punj Lloyd — climbing the ranks from deputy manager to senior vice president. From estimation tables to site trenches, he’s been in the thick of it, delivering complex builds on time and on budget.

    At Bhumika Realty, he’ll drive the entire lifecycle of development — from blueprint to brick — overseeing planning, structural execution, MEP works, finishings, and client handovers. His mandate: deliver faster, build stronger, and keep the bottom line lean.

    Bhumika Group CMD Uddhav Poddar said, “We are delighted to welcome Mr. Avinash Nagpal to our team. His vast experience in managing complex residential and commercial developments, coupled with his deep understanding of construction and project delivery, aligns perfectly with our vision of creating high-quality, timely-delivered spaces. We believe his leadership will further strengthen our execution capabilities and set new benchmarks across our ongoing and future projects.”

    Bhumika Group CEO Siddharth Katyal said, “Mr. Avinash’s deep expertise in project execution, technical leadership, and large-scale development management makes him a valuable addition to our leadership team. With his strategic approach and hands-on experience, we are confident he will play a key role in ensuring the timely and high-quality delivery of our projects, while further strengthening our operational excellence.”

    Nagpal said, “I am honoured to be a part of Bhumika Group and look forward to contributing to its forward-looking vision. With over 27 years of experience in managing large-scale developments, my focus will be on ensuring seamless project execution, timely delivery, and uncompromising quality. I am excited to bring my expertise to strengthen the project delivery framework and support the company’s commitment to excellence in every development.”

    For Bhumika, this is more than just a hire — it’s a concrete move to anchor its next chapter in operational excellence.

  • Social and Prime Video launch ‘The Traitors Thursday’ to turn café-bars into cunning game nights

    Social and Prime Video launch ‘The Traitors Thursday’ to turn café-bars into cunning game nights

    MUMBAI: Deception is on the menu, and the vibe is pure drama. Social café-bars across India have teamed up with Prime Video to launch The Traitors Thursday—a weekly offline event series where guests step into a real-life game of trust, betrayal and deduction, inspired by the Indian reality show The Traitors, hosted by Karan Johar.

    Launched on 12 June with a high-octane premiere night at Khar Social in Mumbai, the event brought together fans, content creators and celebrity players like Raftaar, Elnaaz Norouzi, Urfi Javed, Sufi Motiwala and Nikita Luther. The gameplay unfolded live, as participants mingled with the crowd, formed alliances and outed the Traitors among them. The boundary between show and spectacle blurred fast—along with a few friendships.

    The concept reimagines the tense energy of The Traitors into an interactive offline format where guests register to play either as ‘Innocents’ or ‘Traitors’. Every Thursday 5 pm, select Social outlets transform into arenas for strategy, suspense and spontaneous chaos. Non-players can join table challenges and score giveaways like beer buckets, brand vouchers and bragging rights.

    “The Traitors Thursday is one of our boldest offline content integrations yet. The Traitors, with its thrilling gameplay and Social mind games, is a natural extension of what Social stands for: shared experiences that spark connection, conversation, and community. We’re excited to have collaborated with Prime Video to reimagine the show’s intrigue within our café-bar spaces, making it tangible and participative for our guests,” said Impresario Entertainment & Hospitality Pvt. Ltd CGO Divya Aggarwal.

    The Traitors Thursday is being hosted across Social outlets in Mumbai (Dadar Social), Pune (FC Road Social), New Delhi (Connaught Place Social), Indore (Ring Road Social), Chandigarh (Sector 07 Social), Bangalore (Koramangala Social), Hyderabad (Mindspace Social), and Kolkata (Park Street Social). The event will run weekly from 12 June to 3 July, syncing with the show’s new episodes that drop every Thursday at 8 pm on Prime Video.

    As The Traitors takes over screens, Social turns its outlets into live-action extensions of the show’s high-stakes gameplay. The IP is part immersive theatre, part reality experiment and part night-out thrill, continuing Social’s streak of reinventing community rituals—from trivia nights to Dhokha Thursdays.

    The traitors may lie, but the Thursday night fun?

    That’s very real.

  • Arun Srinivas appointed as Meta India’s new country head and MD

    Arun Srinivas appointed as Meta India’s new country head and MD

    MUMBAI: From tea leaves to timelines, Arun Srinivas is now brewing strategy at Meta India. In a move that signals both continuity and elevation, Meta has announced the appointment of Arun Srinivas as its new Managing Director and Country Head for India. Already a key figure within the company, Srinivas will now oversee all business, innovation, and revenue priorities across the region cementing Meta’s long-term commitment to the Indian market.

    Srinivas joined Meta in 2020 and has since led its Global Business Group and Ads Business for India, steering strategic revenue levers like AI, Reels, and Messaging. In his expanded role, he will now unify Meta India’s core pillars to better serve the platform’s advertisers, partners, and users.

    With nearly three decades of experience under his belt, Srinivas has worked across marquee names like Hindustan Unilever, Reebok, Ola, and private equity firm Westbridge Capital. His past roles included launching Ola in London, leading Unilever’s food, skincare, and beverage verticals in South Asia, and investing in high-growth consumer brands during his stint at WestBridge.

    Meta’s leadership hopes the appointment marks a sharper, localised strategy in a market that remains one of its largest and most dynamic.

    “As we look ahead, we remain focused on building products that drive growth for our partners while driving innovation for the ecosystem,” the company stated.

    With Srinivas now leading Meta India’s charge, all eyes will be on how he blends deep-rooted brand-building wisdom with the platform’s global tech playbook and what that could mean for India’s digital future.
     

  • India Gate serves a grainy masterclass in CTV with ‘Top-Class Choice’ campaign

    India Gate serves a grainy masterclass in CTV with ‘Top-Class Choice’ campaign

    MUMBAI — Basmati just got bold on the big screen. KRBL dished out a show-stealing Connected TV (CTV) campaign for its flagship India Gate Basmati Rice, using Huella Services’ NEXad to spice things up with interactive flair.

    Dubbed Top-Class Choice, the campaign let viewers pick between “premium” options within the creative — a smart move that turned couch potatoes into engaged consumers. Over 1.35 million impressions, more than 12,400 user interactions, and a mouthwatering 96.22 per cent video completion rate. With a 0.90 per cent interaction rate, it left industry benchmarks simmering in its wake.

    KRBL head of marketing & business head – modern trade & e-commerce, Kunal Sharma said,  “At KRBL, we’ve always believed in staying ahead of the curve, and our ‘Only Top Class’ campaign truly embodies this vision. Partnering with NEXad and Huella enabled us to redefine CTV from just another viewing platform to an engaging and interactive touchpoint. Through real-time viewer interaction enabled by remote controls, we successfully created an innovative, seamless, and measurable brand experience directly on consumers’ TV screens. We’re proud to set a new benchmark for innovation in the CTV advertising space.”

    Huella Services co-founder & CRO Mayura Nayak said, “With this campaign, we harnessed the power of interactive storytelling on CTV to elevate the India Gate brand message in an immersive way. The India Gate Basmati campaign is a testament to how NEXad can elevate brand storytelling and engagement on CTV. By merging choice with creativity, we’ve driven deeper viewer involvement and created a lasting impact. It’s a clear case of how CTV can merge scale with engagement.”

    KRBL digital media lead, Raunak Rai said, “‘Only Top Class’ campaign effectively transformed KRBL’s brand communication, turning typically passive CTV viewers into active participants. Leveraging NEXad’s interactive features and Huella’s strategic execution, we created compelling interactions directly through TV screens. This innovative communication approach strengthens KRBL’s digital-first strategy and enhances engagement with today’s connected consumers.”

    Rolled out across 20 cities, the campaign saw top-drawer performance from platforms like JioHotstar, JioTV+, and Zee5, helping it scale like a perfectly steamed pot of rice.

    Independent validation from IAS and DCM confirmed the campaign’s aroma of success — with aces in brand safety, time spent, and engagement.

    When rice meets tech, engagement isn’t just cooked — it’s pressure-cooked to perfection.

  • TTT flips the script on ‘Tu Jaanta Nahi Mera Baap Kaun Hai’ in Father’s Day tearjerker

    TTT flips the script on ‘Tu Jaanta Nahi Mera Baap Kaun Hai’ in Father’s Day tearjerker

    MUMBAI: In a world where dads are often the punchline, this Father’s Day campaign turned the punchline into a poem. Terribly Tiny Tales (TTT) teamed up with GM Modular to reclaim the swagger-laced phrase ‘Tu jaanta nahi mera baap kaun hai’ and give it a softer, heartfelt twist.

    The result? A campaign that swapped bravado for warmth and lit up social media feeds with relatable dad moments.

    The series of Instagram films captured how fathers show up in quiet, enduring ways—fixing fans, adjusting lights, and smoothing the little wrinkles of daily life. TTT calls them ‘Pookie Dads’—the silent fixers, the unsung heroes who ask for no applause but pass every unspoken Dad Test.

    “This campaign is a love letter to the quiet, thoughtful, slightly awkward but completely lovable father figures”, said TTT founder & CEO Anuj Gosalia. “That’s what we wanted to celebrate with GM Modular—with humour, honesty, and heart”.

    Each reel combined nostalgia with clever product placements, paying tribute to the dependability of both dads and GM’s home solutions. GM Modular’s founder Jayanth Jain added, “Just like a father’s approval, our products pass the ultimate Dad Test—ensuring a seamless blend of safety, reliability, and thoughtful design”.

    From the iconic phrase to iconic gestures, the campaign turned fatherhood into a montage of micro-heroism—captured one silent fan switch and soft smile at a time. Viewers can catch the three-part film series on TTT’s Instagram.

    Watch the film on TTT’s Instagram page:

     

     

     

  • The Good Bowl wants you to shout ‘cheese’ for a shot at free Mac & Cheese in new voice-led contest

    The Good Bowl wants you to shout ‘cheese’ for a shot at free Mac & Cheese in new voice-led contest

    MUMBAI: When food meets fun and your voice is the coupon, chaos—and cheese—are bound to follow. Rebel Foods’ The Good Bowl has just dropped Bowl-O-Cheese, a voice-powered social media contest that lets cheese lovers sing, scream, or sass their way into a free bowl of Mac & Cheese. And no, that’s not a metaphor—just say ‘cheese’ into your DMs and hope for the best.

    The campaign plays on the Hindi pun ‘Bolo Cheese’ and flips it into Bowl-O-Cheese, encouraging fans to send creative voice notes to @thegoodbowlindia on Instagram. Whether you mimic your favourite actor or belt it out like you’re auditioning for a dairy-themed musical, five winners a day stand to win a Mac & Cheese bowl—on the house.

    You can sing it, shout it, or say it like your favourite actor—just say ‘Cheese!’ and DM your voice notes to The Good Bowl’s Instagram handle, and five lucky winners stand a chance to win a Mac & Cheese Bowl every day—on the house.

    Currently priced between Rs 299 and Rs 369, the Mac & Cheese range will also be offered at a flat Rs 199 on 20, 21, and 22 June across Zomato, Swiggy and EatSure. That’s not just cheese—it’s cheddar with a discount.

    The contest is already gaining traction on meme pages and creator reels, with punchlines like “Sirf cheese bolke mujhe ye mac and cheese free mil gaya!” adding to the cheesy drama. To turn things up a notch, The Good Bowl is also working with creator Zaynul Jiwani to craft India’s first Cheese Anthem—an audio tribute to the comfort food that knows no haters.

    “At Rebel Foods, we constantly look for ways to connect with young audiences in formats they love—interactive, trend-driven, and delightfully offbeat. Bowl-O-Cheese isn’t just about cheese, it’s about giving people a reason to shout with joy—literally. It brings food and fun together in a way that only The Good Bowl can”, said Rebel Foods CMO – India Nishant Kedia.

    With a campaign that marries voice notes with viral flavours, The Good Bowl once again reminds fans that it doesn’t just serve food—it serves moments. And with this activation, it has given cheese a new stage, and everyone a mic.

    So go ahead.

    Shout it.

    Share it.

    Savour it.

     

  • India’s ‘60 overs of hell’ roar back on screen as Sony Sports cues up docuseries on epic England tour

    India’s ‘60 overs of hell’ roar back on screen as Sony Sports cues up docuseries on epic England tour

    MUMBAI: Sony Sports Network is serving cricket fans a piping hot platter of drama, nostalgia and chin music with Bharat Tum Chale Chalo – Kahani 2021-22 Ki, a gritty three-part docuseries that rewinds to one of India’s most unforgettable Test cricket campaigns — the 2021-22 tour of England. Premiering on Sunday, 15 June at 1pm across Sony Sports Ten 1, 3, 4, and 5 — and streaming on Sony LIV — the series pulls back the curtain on India’s high-octane cricketing crusade on British soil.

    Fresh from their famous Gabba heist Down Under, the Men in Blue marched into England with a searing pace battery and a score to settle. From Lord’s “60 overs of hell” to Rohit’s bat-does-the-talking moment and the leadership shake-up that had fans glued, this is cricketing cinema with sweat, swagger and plenty of sledging.

    The series ropes in a solid bench of voices who lived and breathed the campaign — from former India head coach Ravi Shastri and England’s Michael Vaughan, to bowling coach Bharat Arun, fielding wizard R. Sridhar, and Kohli and Rohit’s childhood coaches. With spicy anecdotes and rare behind-the-scenes footage, this is not just a docuseries — it’s a dressing-room pass.

    Episode guide:

    Episode 1: Pace is pace

    Virat Kohli’s long game — building a ruthless pace attack since 2014 — gets its due. Bumrah, Shami, Siraj and Shardul bowl fire and fury into Lord’s, scripting one of India’s grittiest away glories.

    Episode 2: Let the bat talk

    A redemption arc for the ages: Kohli v Anderson, Rahul’s zen mode, and Rohit’s evolution into a dependable Test opener — capped by that sweet, sweet overseas ton.

    Episode 3: Oh captain, my captain

    When the final Test got postponed, so did destiny. With Kohli stepping down and Bumrah stepping in, England entered the Bazball era. The finale dives into legacy, leadership, and all the ‘what-ifs’ still echoing at Old Trafford.

    Timed to perfection ahead of the upcoming India-England clash, this is Sony Sports Network reminding fans why red-ball cricket still packs the biggest punch.