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  • Bassi, banter and a bronze: BBH India scores at Cannes Lions 2025

    Bassi, banter and a bronze: BBH India scores at Cannes Lions 2025

    CANNES: BBH India has scrubbed up a shiny Bronze Lion at the Cannes Lions International Festival of Creativity 2025, bagging the metal in the Social & Creator Lions – Use of Humour category for its cheeky campaign: Bassi vs Garnier Men Facewash.

    Crafted for Garnier (L’Oréal India), the campaign took a tongue-in-cheek jab at scepticism itself—by turning comedian Anubhav Singh Bassi, once a mocker of facewash ads, into the star of one. The story escalated with over 100 Indian comedians rallying in support, including Harsh Gujral, before climaxing in a headline-stealing visual: John Abraham, Garnier’s brand ambassador, literally washing Bassi’s face on screen in a TVC.

    Rooted in Bassi’s own stand-up routines about men’s skincare, the film played up “cooling, freshness and comic timing” in equal measure—making it both a cultural moment and a marketing masterstroke. Social chatter soon snowballed into broadcast-level attention.

    “Bassi Vs Men’s Face Wash is an iconic campaign. One that started on social and ended up on broadcast,” BBH India chief creative officer Parikshit Bhattaccharya. “With all the attention the work has already garnered for the brand, a Cannes Lions metal is a great cherry on top. We couldn’t be happier for the teams at BBH and Garnier.”

    Witty, well-timed, and wildly shareable—BBH India’s latest proves that when humour meets hustle, global glory follows.

    You can watch the commercial by clicking here

     

  • Swift TV Launches in the USA & Canada – First Indian FAST Platform with Multi-Language Live TV Experience

    Swift TV Launches in the USA & Canada – First Indian FAST Platform with Multi-Language Live TV Experience

    MUMBAI: Swift TV, India’s premier free live TV streaming platform, proudly launches in the United States and Canada – bringing a wide array of Indian channels, movies, news, and spiritual content to viewers abroad at no cost. With this expansion, It also becomes the first Indian FAST platform to offer a fully personalized app experience in multiple Indian languages, ensuring that global audiences can stream live content that truly
    speaks their language.

    About Swift TV

    Swift TV is India’s premier free live television streaming platform, offering 100+ channels across more than 10 genres, including news, entertainment, devotion, movies, music, and more. Designed for accessibility and speed, Swift TV caters to global audiences by delivering real-time content without cost or complexity.

    Free Live Indian TV in North America: Streaming Without Borders

    Swift TV’s entry into the United States and Canada is a significant development for viewers seeking a reliable way to stream Indian channels abroad. With no sign-ups, no subscription fees, and no geo-restrictions, users can access:

    ● Live Indian television channels

    ● Free movies in multiple regional languages

    ● Real-time news, business updates, and market coverage

    ● Spiritual programming and devotional series

    ● Lifestyle shows, culinary content, and cultural features

    Swift TV bridges the distance between Indian content and its global audience, offering 24/7 access across mobile devices and Connected TVs (CTV).

    The First Indian FAST Platform to Offer App Personalization in Multiple Languages

    Swift TV is now introducing a more personalized content experience for international users. Audiences can browse and stream programming in their preferred Indian language, creating a user-friendly interface that feels familiar and culturally relevant.

    ● App interface and recommendations tailored to selected language preferences

    ● Curated content for easier discovery

    ● Language support for Hindi, Tamil, Telugu, Punjabi, Bengali, Marathi, Gujarati, Kannada, and more

    This enhancement ensures that every user enjoys a culturally resonant and accessible streaming experience.

    With 100+ Indian Channels Across the Globe – Hindi, Tamil, Telugu, Punjabi, Bengali & More

    To serve the diverse South Asian diaspora more effectively, Swift TV offers a consistent and inclusive channel lineup across all major international markets. Viewers in the United States and Canada can each access 87 channels spanning a rich selection of Indian languages, including:

    Bengali, English, Gujarati, Hindi, Kannada, Marathi, Punjabi, Tamil, and Telugu

    This uniform distribution ensures that Indian communities abroad – regardless of location – enjoy equal access to culturally relevant content in their native language.

    Top Free Indian TV Channels in USA & Canada – No Subscription Required

    Swift TV delivers a balanced mix of entertainment and informative content, making it an ideal platform for both first-generation immigrants and second-generation users exploring their cultural roots.

    ● News and Current Affairs: Trusted coverage from Indian news networks

    ● Movies and Entertainment: Access to Hindi, Tamil, Telugu, Punjabi, and regional cinema

    ● Spiritual Programming: Devotional music, live discourses, and festival-based content

    ● Lifestyle Shows: Travel, food, health, and culture-centric programming

    ● Live Sports Alerts: Real-time match updates, particularly during cricket tournaments

    ● Cultural Shows and Regional Festivals: Special segments celebrating Indian heritage and traditions

    Why is Swift TV the Best Free Indian TV Platform for the Indian Diaspora?

    Swift TV removes barriers to entertainment by providing:

    ● Free streaming with no subscription or login required

    ● Direct access to channels across categories

    ● Multi-language programming across major Indian dialects

    ● Compatibility with mobile devices and smart TVs

    ● Lightweight performance for smooth streaming on any connection

    This model prioritizes ease of use and affordability, especially for audiences seeking high-quality, uninterrupted content without complex sign-ups or fees.

    With over five million South Asians living in the United States and Canada, Swift TV’s expansion delivers a much-needed platform for diaspora communities to stay connected with Indian media, language, and culture. Whether it’s a morning devotional from Vrindavan, live coverage of local Indian elections, or a timeless Bollywood classic, Swift TV fosters cultural continuity and connection across borders.

    How to Watch Free Indian TV Online in USA & Canada – Swift TV App Now Available

    ● Mobile Devices: Available on Android and iOS

    ● Smart TVs: Now accessible via Connected TV (CTV) platforms

    ● Direct Access: Geo-enabled for the United States and Canada

    ● Language Options: Supports multiple Indian languages for personalized viewing

    ● Categories Offered: News, Movies, Devotion, Music, Kids, Lifestyle, Sports, Gaming

    Live Indian Television Without Borders – A Cultural Bridge for Global Viewers

    Swift TV continues to expand its global footprint and content catalog, with plans for exclusive regional collaborations, festival programming, and enhanced sports coverage. The platform remains committed to offering users a free, reliable alternative to subscription-based OTT services.

    Looking for Indian TV Channels in USA & Canada? Try Swift TV – Free, Legal & Live

    The launch of Swift TV in the United States and Canada marks a pivotal step in democratizing Indian entertainment abroad. By offering free, real-time access to a wide spectrum of Indian content – from spirituality to sports – Swift TV empowers the diaspora to stay culturally engaged, informed, and entertained.

    With personalized experiences, regional diversity, and barrier-free access, Swift TV is setting the stage for a new era of global Indian media consumption. This is more than a launch – it is the beginning of a worldwide, borderless vision for live Indian television.

    Start Watching Swift TV Today

    Download the app on your mobile device or smart TV and enjoy free, unlimited access to Indian live channels, movies, news, and devotional content — anytime, anywhere, in your language.

    Visit Swift TV to get started and experience Indian entertainment without borders.

    Don’t Scroll, Just Swift!

  • Seville gets the picture as 4K HDR Summit zooms in for 11th edition

    Seville gets the picture as 4K HDR Summit zooms in for 11th edition

    MUMBAI: Seville is once again in ultra high focus and it’s not just the camera lenses doing the zooming. The 4K HDR Summit is back for its 11th edition, transforming the Andalusian capital into a global hotspot for Ultra High Definition (UHD), cutting-edge streaming, and the future of AI-driven audiovisual production. Running from 10 to 13 November 2025, the event will blend two days of in-person action at the Cartuja Auditorium (10–11 Nov) with two days of virtual sessions (12–13 Nov), syncing with the 22nd Seville European Film Festival for a blockbuster audiovisual week.

    With over 500 professionals and 240 companies attending in 2024, this year’s edition builds on its reputation as the world’s premier forum for all things 4K and HDR, boasting participation from nearly 30 countries across Europe, Asia, and the Americas. From RTVE’s pioneering UHD DTT broadcasts to global giants prepping for LA 2028, the Summit promises to capture every pixel of innovation.

    Expect participation from heavyweights like Dolby, Fraunhofer IIS, EVS, Hispasat, and broadcasters across FORTA, along with UHD Spain’s General Assembly, and top-notch tech, OTT, AI, and immersive audio panels.

    2024’s edition drew 150 million media impressions, with an estimated media value of over 1 million euro, setting a formidable benchmark for the Summit’s hybrid format. Spain’s leadership in UHD content on DTT, underscored by La1’s regular UHD broadcast since Feb 2024, only heightens the stakes.

    As the world gears up for AI-enhanced production and immersive streaming, the 4K HDR Summit remains the place “where technology and content have time to talk.” Bonus: all sessions will be available year-round on Medina Media’s El Observatorio platform because UHD conversations don’t fade to black.
     

  • Tetley brews up a beauty and burn blend with its new green tea range

    Tetley brews up a beauty and burn blend with its new green tea range

    MUMBAI: Tetley Green Tea has stirred the pot with two first-in-category innovations — Tetley Green Tea Slim Care, infused with L-Carnitine, and Tetley Green Tea Beauty Care, boosted with Biotin. These aren’t your usual herbal infusions — they’re smart sips engineered for real results.

    L-Carnitine, a natural nutrient known to burn body fat, headlines the Slim Care variant, while Beauty Care brings Biotin — the go-to vitamin for glowing skin and fabulous hair — into every cup. The twin launch signals Tetley’s pivot from passive wellness to performance-driven, ingredient-led innovation.

    “Tetley Green Tea Slim Care isn’t your regular green tea — and that’s exactly why I love it. It’s powered by L-Carnitine, a natural nutrient proven to burn body fat. For someone like me, always on the move, this blend of flavour and function fits right in. It’s smart, simple, refreshing, purposeful and makes every cup count.”, adds Kriti.

    Steeping into the spotlight is actor and wellness aficionado Kriti Sanon, who fronts the new campaign, #NotYourRegularGreenTea. Sanon’s fitness-first appeal lends muscle to Tetley’s reimagined health narrative, where tea isn’t just soothing — it’s smart, targeted, and trendy.

    Tata Consumer Products, president – packaged beverages, India & South Asia, Puneet Das added, “Consumers today are looking for more from their everyday wellness choices — they want efficacy with enjoyment. Tetley Green Tea Slim Care and Beauty Care are tailored for this evolving mindset. With functional ingredients backed by science, we are offering green teas that not only taste great but also support consumer’s wellness goals. These are truly not just regular green teas.”

    MullenLowe Lintas executive director – head of creative (South); Arpan Bhattacharyya said, “Green tea with added L-Carnitine is new news in the category. Our attempt was to bring alive the new proposition with a deep-rooted consumer insight of how even for celebrities, like Kriti Sanon, the best laid wellness and fitness plans are hard to stick to in everyday life. We crafted slice of life moments and positioned the new Tetley Green Tea with added L-Carnitine as a solid modern wellness companion with proven efficacy. Kriti’s charm and authenticity adds relatability to the campaign, and we hope that it resonates with the consumer.”

    Available across major retail and digital platforms, the new range is a heady mix of lifestyle aspiration and functional efficacy. With this sip of science, Tetley is betting on India’s thirst for wellness that actually works.

  • The Trade Desk checks out with Zepto to deliver retail media magic on the open internet

    The Trade Desk checks out with Zepto to deliver retail media magic on the open internet

    MUMBAI: The Trade Desk has zipped into a game-changing partnership with quick commerce darling Zepto, unlocking fresh firepower for advertisers hungry for precision, scale, and results. The deal blends Zepto’s rich first-party data – drawn from over 60 million monthly shoppers across 80+ Indian cities — with The Trade Desk’s open-internet muscle, paving the way for sharper targeting and real-time optimisation.

    Unlike walled-garden retail media that confines campaigns within app borders, this tie-up takes Zepto’s audience segments — from grocery and baby care to wellness and electronics — and serves them up across the digital landscape. Think connected TV, OTT, music streaming, and more — wherever the eyeballs are, the ads will follow.

    Marketers using The Trade Desk’s platform can now track the full shopper journey, connecting media spend with actual sales on Zepto. It’s closed-loop attribution meets open-internet scale — a cocktail built for today’s ROI-obsessed climate.

    With this partnership, Zepto isn’t just delivering groceries in 10 minutes — it’s delivering marketing intelligence faster than ever before.

    “Retail data represents an incredible opportunity for brands looking to connect their marketing spend to sales. As marketers continue to seek ways to demonstrate the return on investment of their media spend, they increasingly value the data-driven precision of the open internet that enables them to effectively measure campaign performance,” said The Trade Desk managing director, India, Tejinder Grill. “Together with Zepto, we’re enabling a more scalable, privacy-conscious, and outcomes-focused advertising approach for modern marketers.”

    As marketers seek to drive greater effectiveness and efficiency, access to real-world consumer insight has become a top priority. This is especially critical in today’s volatile economic climate, where every marketing dollar must deliver tangible results. By connecting the right brands with the right buyers at the right time, this partnership promises to maximize campaign performance and deliver tangible business results — a critical need in today’s ROI-driven environment.

    Zepto’s unique first-party data unlocks high-intent audience segments across multiple buying categories including health and wellness, grocery, baby care, household, electronics and value bundles.

    “As the digital landscape evolves, privacy has become a key concern for consumers and marketers alike. This partnership reflects that shift, reinforcing our commitment to protecting customer data, while still enabling advertising that’s relevant and respectful,” said Zepto CBO Devendra Meel. “By grounding media decisions in actual purchase behavior, brands can better understand their audiences, optimize performance, and drive meaningful business outcomes. We’re proud to partner with The Trade Desk to build a more transparent and effective approach to advertising across on the open internet.”

  • Milking the Commute Mother Dairy wraps Lucknow metro in fresh branding

    Milking the Commute Mother Dairy wraps Lucknow metro in fresh branding

    MUMBAI: Who needs a hoarding when you can brand a whole metro? Mother Dairy’s latest move in Lucknow makes your daily commute hard to miss and surprisingly milky. In a bold out-of-home (OOH) activation, Mother Dairy has launched a full-scale metro branding campaign in Lucknow, transforming an entire train inside and out into a rolling canvas of dairy goodness. The campaign includes a complete external train wrap along with internal panel branding, offering an immersive brand experience to thousands of daily commuters.

    Executed through a dynamic collaboration between Moms Outdoor, The Local Talk, and Priority Media, the campaign signals a new high in transit media innovation for Tier-2 cities. The Lucknow metro, typically a space for quick glances and hurried steps, now plays host to a brand takeover designed to delight, inform, and remain top-of-mind with urban audiences.

    The Local Talk director Diamond Dogra summed it up, “This campaign is a perfect example of how local relevance can amplify brand visibility. By combining our deep understanding of city dynamics with Moms Outdoor’s strategic planning and Priority Media’s ground execution, we created an impactful and seamless metro experience.”

    With Tier-2 cities like Lucknow emerging as critical growth centres, this campaign showcases the creative potential of public transport as premium media real estate. It also demonstrates how smart regional targeting, coupled with visual dominance, can create high recall at mass scale without needing a single TV spot.

    For commuters, it’s a metro ride with a makeover. For Mother Dairy, it’s a journey from brand awareness to brand everywhere.

  • Amway stirs up the wellness game with ‘Nutrilite Triple Protect’

    Amway stirs up the wellness game with ‘Nutrilite Triple Protect’

    MUMBAI: Amway India has added extra muscle to its wellness playbook with the launch of Nutrilite Triple Protect, a plant-based dietary supplement designed to support immunity, gut health, and skin vitality — all in one go.

    Infused with three natural heavy-hitters — Acerola cherry (a Vitamin C powerhouse), turmeric (for anti-inflammatory flair), and licorice (to soothe the gut) — this latest offering delivers a triple-action formula minus the fluff. Each serving clocks in with 100 per cent of your recommended daily allowance of Vitamin C, courtesy of acerola cherries plucked from certified organic farms in Brazil — said to contain nearly seven times more Vitamin C than amla.

    Commenting on the launch, Amway India managing director Rajneesh Chopra stated, “As poor nutrition continues to impact over half the nation’s health, the need for clean, plant-based solutions for overall wellbeing has never been greater. Today’s consumers are prioritizing health like never before, with 52 per cent ranking immunity as the top benefit they seek in supplements – underscoring a growing demand for holistic wellness recommendations. 

    Keeping in mind the consumer needs and as part of our strategic business priority of Accelerating Product Innovation Pipeline, we are happy to introduce our latest innovation – Nutrilite Triple Protect by Amway.This one-of-a-kind formulation brings together science-backed ingredients to support immunity, gut and skin-empowering individuals to take a proactive, holistic approach to wellness. With a health-first approach, we at Amway are committed to empowering individuals to take control of their health and wellbeing and focus on enhancing their healthspan—living not just longer, but healthier lives.”

    Backed by 90 years of nutrition science, Triple Protect champions Amway’s seed-to-supplement philosophy, combining bioavailability with sustainability. With 40 mg of turmeric extract (equivalent to 50 times raw turmeric) and 167 mg of licorice extract (equal to six times the raw stuff), the formulation cuts no corners. No artificial colours, flavours, or preservatives — just clean, potent plant power.

    As Indian consumers lean into proactive health and preventive care, Amway is angling to be their supplement of choice. With Triple Protect, the brand isn’t just selling capsules – it’s bottling up nature’s immunity arsenal, ready to take on stress, pollution, and dodgy diets, one serving at a time.

  • Ryan Reynolds backs the beasts no one bets on in National Geographic’s ‘Underdogs’

    Ryan Reynolds backs the beasts no one bets on in National Geographic’s ‘Underdogs’

    MUMBAI: Move over lions, tigers and photogenic penguins — the oddballs of the wild are finally having their moment. National Geographic’s latest natural history docu-series Underdogs, narrated by the irreverent Ryan Reynolds, premieres 19 June and promises to flip the animal kingdom’s PR machine on its head.

    Running every Thursday and Friday at 8 PM, Underdogs is a five-part, gloriously offbeat dive into the secret lives of creatures usually left on the cutting-room floor — think mucus-glowing grubs, dodgy parents, and desperate flirters. It’s equal parts laugh-out-loud funny and visually stunning, wrapped in Reynolds’ trademark wit.

    “Getting to work with National Geographic on Underdogs was a dream come true—mostly because I can finally watch a project of ours with my children. Technically, they saw “Deadpool & Wolverine” but I don’t think they absorbed much while covering their eyes and ears and screaming for two hours,” said Reynolds. “We’re so proud to elevate the unsung heroes of the natural world to the top of the entertainment food chain and can’t wait for everyone to see.”

    Produced by Emmy and BAFTA-winning Wildstar Films (a Fremantle company) and Reynolds’ own Maximum Effort, the show swings between education and entertainment like a monkey on espresso. Each episode delves into unexpected themes – bizarre mating rituals, dodgy parenting, deception, and jaw-dropping survival hacks.

    One standout scene features a first-ever filming inside a glowing cave in New Zealand, lit up by the, er, backsides of mucus-covered larvae. Other unsung stars include bug-eyed frogs, underappreciated rodents, and creatures that give “creepy crawly” a whole new twist.

    With a score by Oscar-nominated composer Harry Gregson-Williams (Shrek, The Martian), and a thumping original theme by rock legends Green Day, Underdogs doesn’t just celebrate the misfits — it turns them into rockstars.

    The Underdogs soundtrack, featuring Gregson-Williams’ compositions, dropped on 13 June via Hollywood Records. Green Day’s new single “Underdog” is part of their just-released deluxe album Saviors (édition de luxe).

    Behind the scenes, the creative force includes executive producers Mark Linfield, Vanessa Berlowitz and Dan Rees (Wildstar); Reynolds, George Dewey, Ashley Fox and Patrick Gooing (Maximum Effort); and a production team from National Geographic led by Tracy Rudolph Jackson, Janet Han Vissering, Charlie Parsons, and Tom McDonald.

    Underdogs might just be the most delightfully absurd and oddly inspiring natural history series of the year — proving that in nature, weird wins.

    Pic courtesy: National Geographic

  • Adobe sets Firefly free with mobile app and AI-first moodboarding tools

    Adobe sets Firefly free with mobile app and AI-first moodboarding tools

     MUMBAI: Your next masterpiece might just start on your phone with a text prompt. Adobe has just turbocharged its generative AI game with a major upgrade to Firefly, unveiling a new mobile app and an AI-powered moodboarding feature called Firefly Boards. The expansion, announced today, makes the creative playground more portable, collaborative, and multimodal than ever before bringing AI-assisted image and video generation to IOS and Android, while letting teams co-create across media in real time.

    With over 24 billion AI-generated assets and traffic up 30 per cent quarter-over-quarter, Firefly is fast becoming Adobe’s flagship for idea-to-execution creativity. The mobile app allows users to generate and edit high-quality images and videos on the fly, with tools like Text to Image, Text to Video, Generative Fill, and Generative Expand. Users can mix and match AI models from Adobe’s own to those by OpenAi, Google, Luma Ai, Pika, Ideogram, Runway, and Black Forest Labs directly within the app or Firefly Boards.

    The Firefly Boards feature, now in public beta, is a slick new workspace for creative teams to develop concepts at scale. Think moodboards that breathe, creators can remix video clips, generate new visuals, or use conversational prompts to fine-tune visuals collaboratively.

    More than just eye candy, Firefly also embeds Content Credentials into AI-generated assets, helping creators track origins and safeguard their rights. Adobe’s ecosystem-first approach now lets assets flow seamlessly from mobile to web to desktop, syncing with Creative Cloud apps like Photoshop and Premiere Pro.

    Adobe says the new capabilities support everything from text-to-vector logo design to soon-to-launch features like text-to-avatar and AI-generated sound effects all from a single, intuitive interface.

    Adobe CTO Ely Greenfield put it, “Our goal with Firefly is to give creators a one-stop shop for generative tools across mobile and web.”

    With first-time Firefly subscribers up 30 per cent, and paid subscriptions nearly doubling, the platform isn’t just growing, it’s blazing ahead. The Firefly app is now live on App Store and Google Play, while Firefly Boards can be accessed via the web for Creative Cloud users.

    In a world where creativity rarely waits for a desk, Firefly’s new wings let ideas take off from anywhere and turn sparks of inspiration into full-blown visuals in minutes.