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  • Canon India brings two power lenses into focus with new Cinema EOS Ambassadors onboard

    Canon India brings two power lenses into focus with new Cinema EOS Ambassadors onboard

    MUMBAI: In a move that blends art with optics, Canon India has rolled out the red carpet for two of the country’s most accomplished visual storytellers. The brand announced on 23 June 2025 the onboarding of Kiran Deohans and Sudhir Koushik as its newest Canon Cinema EOS Ambassadors, adding weight to its commitment to championing cinematic brilliance across India.

    With careers that span decades and formats, both Deohans and Koushik bring unmatched industry experience to Canon’s expanding creator community. Known for his iconic work in mainstream cinema, Deohan’s lens has shaped classics such as Qayamat Se Qayamat Tak, Jodhaa Akbar, and Kabhi Khushi Kabhie Gham. His portfolio also boasts over 1,500 commercials and a membership in the Indian Society of Cinematographers. Koushik, meanwhile, has been the man behind the camera for India’s biggest unscripted entertainment hits, from Kaun Banega Crorepati to The Great Indian Kapil Show and MTV Hustle.

    “At Canon, we see cinematography not just as a technical pursuit, but as a cultural force. The stories being told today whether through a feature film, a reality show, or a digital series are shaping how we view the world. Our aim is to support and empower storytellers who are redefining these narratives. Kiran Deohans and Sudhir Koushik bring immense experience and creative integrity to the table, and we are thrilled to have them as ambassadors of Canon’s larger vision for visual storytelling in India”, said Canon India Imaging Communication Business Centre assistant director Vishesh Magoo.

    “Cinema is not just about capturing visuals; it’s about shaping culture, evoking emotion, and preserving memory. Canon has always understood that storytelling is as much a craft as it is a responsibility. I’m excited to be part of a brand that empowers creators not just with cutting-edge tools, but with a deep commitment to shaping the future of Indian cinema”, said Deohans.

    “What sets Canon apart is not just its products, but its purpose. The brand truly believes in elevating the art of cinematography not just through innovation, but by creating a platform for collaboration and creativity. As someone who has seen this industry evolve from analog to digital, it’s heartening to partner with a brand that evolves with us, not just for us”, added Koushik.

    Through its Cinema EOS Ambassador Program, Canon has created a talent-powered platform that brings together filmmakers, cinematographers, and content creators under a shared mission of visual mastery. Ambassadors serve as product consultants, mentors, and evangelists, offering insights and support across genres, languages, and screens big and small.

    With Deohans and Koushik stepping into ambassadorial roles, Canon is banking on creative synergy to not only advance its cinema product line but also help foster a more collaborative, craft-driven industry narrative.

  • Nick and Sonic join PM Modi in Vizag to promote yoga for children

    Nick and Sonic join PM Modi in Vizag to promote yoga for children

    MUMBAI: What do Chikoo, Bunty, Bittu, and over 3 lakh people have in common? On 21 June in Vizag, they all bent it like Bhujangasana at one of the country’s largest Yoga Day celebrations. India’s favourite kids’ entertainment channels, Nick and Sonic, traded cartoons for calming breaths as they joined Prime Minister Narendra Modi, the Ministry of AYUSH, and a sea of yoga enthusiasts at R.K. Beach, Vizag. With toons like Nick’s Chikoo and Bunty and Sonic’s Bittu performing yoga on-ground, the channels brought their flagship wellness campaign Yogasehihoga to life proving that health and humour can share the same mat.

    The event, also graced by union ministers, CM N. Chandrababu Naidu, Deputy CM K. Pawan Kalyan, and civil aviation minister K. Ram Mohan Naidu, saw PM Modi call yoga “the pause button humanity needs to breathe, balance, and become whole again.”

    The Nick and Sonic mascots more often found caught in madcap adventures guided children through basic asanas, encouraging them to make wellness a fun habit. Their mission: making yoga as cool as cartoons.

    This isn’t their first yogic rodeo. In 2019, Motlu and Patlu performed yoga with the PM in Ranchi. In Mumbai, the duo co-hosted Yoga by the Bay, and during the pandemic, the network rolled out digital yoga sessions for kids across the country.

    From reaching millions online to receiving thousands of contest entries, Nick and Sonic’s campaigns continue to make yoga accessible, exciting, and age-appropriate ensuring every child learns to stretch, breathe, and maybe even touch their toes without losing their smile.

    After all, wellness isn’t just for grown-ups with calendars, it’s also for kids with cartoons.

  • Prime Video adds a reel treat with NFDC’s ‘Cinemas of India’ for just Rs 199 a year

    Prime Video adds a reel treat with NFDC’s ‘Cinemas of India’ for just Rs 199 a year

    MUMBAI: Prime Video India has rolled out the red carpet for film buffs, announcing the launch of ‘NFDC – Cinemas of India’ as an add-on subscription, priced at just Rs 199 per year. The collection is a goldmine of Indian cinema, featuring landmark films by the likes of Satyajit Ray, Shyam Benegal, Mira Nair, Kalpana Lajmi, and more.

    The newly added bouquet includes cinematic heavyweights like Gandhi, Mirch Masala, Rudaali, Salaam Bombay!, Agantuk, and Suraj Ka Satvan Ghoda — all carefully curated by the National Film Development Corporation (NFDC), known for nurturing India’s parallel cinema movement.

    Part of Amazon’s growing video entertainment marketplace, the service provides frictionless access to over a hundred critically acclaimed films across 12 Indian languages — from Bioscope (Malayalam) to Parinamam (Malayalam), Percy (Gujarati) to Qissa (Punjabi).

    Many of the titles boast honours from Cannes, Venice, Toronto and the National Awards, making the NFDC channel a veritable masterclass in Indian storytelling.

    “NFDC has been the cornerstone of India’s finest cinema, nurturing path-breaking films for decades. We’re excited to announce NFDC – Cinemas of India as our newest add-on subscription, featuring an exclusively curated collection of cinematic masterpieces,” said Prime Video head of marketplace (add-on subscriptions and movie rentals), Gaurav Bhasin. “The collection showcases the rich heritage of Indian cinema across our linguistically diverse entertainment industry. Whether you’re a cinephile or just beginning to explore Indian cinema, NFDC’s catalogue offers an unparalleled window into our country’s most acclaimed and culturally significant films. Through add-on subscriptions like these, we continue our commitment at Prime Video to super-serve customers with more of what they love, all in one place.”

    “We are thrilled to collaborate with Prime Video to make NFDC’s rich collection of movies accessible to a wider audience. For decades, NFDC has supported pioneering filmmakers and impactful narratives that showcase India’s cultural diversity. With Prime Video’s massive reach across the country, we are confident that these timeless, thought-provoking, stories will reach and be enjoyed by new audiences, and enable us to take Indian cinema far and wide,” said NFDC Ltd MD, Prakash Magdum.

    For the price of popcorn, viewers can now stream decades of cinematic genius — all in one click. Lights, camera, nostalgia.

  • Ikea rolls out the rainbow rug with ‘Welcome everyone with Pride’ campaign

    Ikea rolls out the rainbow rug with ‘Welcome everyone with Pride’ campaign

    MUMBAI: Ikea India is kicking off Pride Month with a splash of colour and a bold message—everyone is welcome, starting right at the front door. Its new campaign, ‘Welcome Everyone with Pride’, reimagines the humble doormat as a symbol of allyship with the launch of ‘PILLEMARK’ — a rainbow-coloured mat that’s part décor, part declaration.

    Created by Leo India, the accompanying film puts the mat at the centre of the story — showing how a simple object can quiet the questions many LGBTQIA+ individuals face when entering new spaces: Will I be accepted? Am I safe here? The answer, in this case, is literally underfoot.

    Commenting on the video, country integrated media manager, Jayendra Gupta said, “At IKEA, we believe that a true sense of home goes beyond four walls; it’s about feeling accepted, respected, and free to be yourself. With PILLEMARK, we are encouraging people to take a small but powerful step to show that their homes are safe spaces for all. This film is an invitation to every ally, every neighbour, every family to open their hearts, their homes and welcome everyone with pride.”

    “The idea was to enable people to feel welcome even before the door opens. And with PILLEMARK, we got that opportunity. Our attempt was to turn the everyday welcome mat into an everyday movement for inclusion so India could turn their quiet belief into a visible sign of allyship,” said Leo India national creative director Pravin Sutar.

    The campaign is picking up steam on social media, with creators and community voices joining the chorus and showing off their rainbow welcome. Because at Ikea this Pride, it’s not just about opening doors — it’s about opening minds.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by IKEA India (@ikea.india)

     

  • Asian Cinema Fund unveils 14 bold bets for 2025

    Asian Cinema Fund unveils 14 bold bets for 2025

    MUMBAI: The Asian Cinema Fund (ACF), a key pillar of the Busan International Film Festival (BIFF), has unveiled its 14 official selections for 2025 — drawn from a record 850 submissions, up 23 per cent from last year. The picks, spanning three categories, champion fearless storytelling and fresh cinematic forms, offering a snapshot of the region’s creative pulse.

    Three projects have been selected under the ‘Script Development Fund’, each awarded KRW 10 million and a spot at the Asian Project Market 2025. Black Star Angel tells the gripping tale of a woman breaking free from war-fuelled trauma. Heaven Help Us! revisits the Manila Film Center disaster with aching intimacy, and New Life maps the emotional terrain between a grieving mother and daughter.

    The ‘Post-Production Fund’ shortlist includes four films — two Korean, two from the wider region — all set to bow at the 30th Busan International Film Festival this September. Korea’s Coming of Age dives into class and generational shifts, while The Observer’s Journal serves up a quirky, tense thriller. From India, If on a Winter’s Night interweaves complex love stories, and The River that Holds Our Hands traces displacement and memory across borders.

    Meanwhile, the ‘AND Fund’ for feature-length documentaries has backed seven titles with an eye for visual poetry and political poignancy. Korea’s Sea, Star, Woman and Sprouted Potato Lives On explore personal loss and collective memory, while Weathering Architect meditates on Seoul’s vanishing skylines through the lens of veteran architect Joh Sung-yong. From Asia, Kampuchea wrestles with inherited trauma, and Oma profiles a silent yet steely survivor.

    The chosen projects — sharp, subversive, and deeply local — promise to elevate Asia’s voice on the global screen. BIFF 2025 runs 17–26 September at the Busan Cinema Center, with the 20th edition of the Asian Contents & Film Market slated for 20–23 September at BEXCO.

  • Planning a Home Loan? Here’s How an EMI Calculator Can Help You

    Planning a Home Loan? Here’s How an EMI Calculator Can Help You

    Buying a home tends to be the single biggest financial commitment most people ever take on. Because property prices are high, many buyers rely on a home loan to cover the purchase cost. That choice brings a long repayment journey that should be planned carefully and assessed with precision. A home loan calculator lets you work out your future instalments before you apply, so you can organise your budget with clarity and confidence.

    What is a home loan EMI calculator?

    A home loan calculator is an online tool that estimates your equated monthly instalments. You can open it at any hour on a bank website, a fintech platform, or a real estate portal. Once you supply three basic details—the loan amount, the loan tenure, and the interest rate offered by your lender—the calculator shows the monthly repayment you can expect.

    Manual number crunching involves complex formulas and invites mistakes, yet the calculator produces accurate figures in seconds. Seeing reliable results early helps you compare offers, adjust expectations, and design a repayment plan that will last for the entire loan period.

    Features of a home loan EMI calculator

    A home loan calculator comes with various useful features that make it an essential part of the home loan planning process. These practical features are listed below:

    ●    Real-time results: Change the loan amount, tenure, or interest rate, and the EMI changes instantly. You can explore many scenarios in just a few minutes.

    ●    User-friendly interface: Most calculators are arranged in a straightforward layout. Enter your data, press one button, and read the output. No advanced finance knowledge is needed.

    ●    Customisation options: The tool lets you fine-tune the loan amount, repayment tenure, and interest rate. Even small adjustments show how your EMI and total repayment might shift.

    ●    Detailed information: Some versions supply an amortisation table, breaking each month or year into principal repayment and interest repayment. The schedule offers a transparent view of how your loan will shrink over time.

    ●    Constant accessibility: Because the tool stays online, you can use it whenever you wish. It works on laptops, desktops, tablets, and phones, and it remains free for unlimited use.

    How to use a home loan EMI calculator

    Using a home loan calculator is simpler than it sounds. Think of it as an online form that asks a few small questions and then does all the heavy lifting for you. Here’s a quick step-by-step guide to help you figure out how to use a home loan EMI calculator:

    1.    Type in the loan amount

    Enter the loan amount into the home loan calculator tool. Your loan amount is the amount of money you plan on borrowing from the bank. For instance, if you are buying a home worth Rs. 40 lakhs and making a down payment of Rs. 10 lakhs, then your home loan amount will be Rs. 30 lakhs. Since home loan EMI calculators are flexible, you can run multiple simulations with different loan amounts to see how your estimated EMIs change. 

    2.    Choose the ideal loan tenure

    Next, you have to enter the tenure of your home loan. Home loan tenure is the time period during which you plan to repay the loan to the lender. Lenders typically offer varied loan tenures ranging from 10 to 30 years, based on the loan amount and your eligibility.

    Most calculators come with sliders to help you customise the loan tenure option. You can slide it until the monthly figure in your mind feels comfortable. Remember that stretching the tenure down to the shorter end makes each instalment higher but saves you interest in the long run, while moving it to the far end eases the monthly load but adds interest.

    3.    Input the home loan interest rate

    The home loan calculator software calculates your EMIs based on the applicable rate of interest. So, you need to provide the home loan interest rate offered by the lender. Keep in mind that home loan interest rates are different from lender to lender. Lenders offer home loan interest rates depending on your credit score. So, If your credit report is good and your income is stable, you can usually negotiate a lower interest rate in order to have lower EMIs.

    4.    Press the ‘Calculate’ button

    After filling in all the details needed on the home loan EMI calculator, press the ‘Calculate’ button. The calculator will immediately show you your EMI amount, the total interest you will pay, and the total repayment amount over the loan period. Some calculators also print a month-by-month repayment table so you can see exactly how your balance falls with every payment. With that one click, you have a clear picture of your future cash flow before you even fill out the loan application.

    Why you should use a home loan EMI calculator

    Choosing a loan without crunching the numbers first is a bit like setting off on a road trip without checking the fuel gauge; you might get there, but the journey can become stressful. A quick session with a home loan calculator puts you back in the driver’s seat and makes planning far easier.

    ●    Compare different permutations: By tweaking the loan amount, tenure, and interest rate, you can see dozens of repayment scenarios in seconds. Watching the EMI rise or fall on-screen helps you zero in on the mix that feels right for your income and comfort level.

    ●    Create an effective budget: Once the calculator shows your likely EMI, you can map out the rest of your monthly spending with confidence. It becomes simpler to set aside money for groceries and utilities, build an emergency fund, and still reserve something for savings or future goals.

    ●    Save time: Longhand calculations eat up hours and still risk slip-ups. The calculator returns precise figures in a flash, letting you make clear, informed choices and move on to the fun part—finding the perfect home.

    Besides using the calculator, gather all the home loan documents required before approaching a lender. Typical home loan documents required include identity proof, address proof, proof of income, employment verification, property papers, and recent bank statements. Submitting complete and correct paperwork speeds up approval and may improve the terms you receive.

    Conclusion

    Checking your home loan EMI estimate before you sign anything is just as crucial as gathering the home loan documents required by the bank. Five minutes with an online calculator lets you see, in plain numbers, how the loan will sit in your monthly budget. If the EMI feels heavy, you can tweak the down payment, tenure, or interest rate until the figure matches your comfort zone. That little preview can save years of stress and keep your dream home truly affordable. 
     

  • The slow eclipse of India’s media and broadcasting pioneers

    The slow eclipse of India’s media and broadcasting pioneers

    MUMBAI: Once, they blazed across the Indian media landscape with the swagger of pioneers. Entrepreneur-led behemoths like Subhash Chandra’s Zee Entertainment, Kalanithi Maran’s Sun TV, Prannoy Roy’s NDTV, and Raghav Bahl’s Network18 weren’t just market leaders — they were institutions, holding their own even as foreign giants circled hungrily.

    Today, those stars are fading. Some have already fallen.

    Network18 and TV18 are now firmly in the grip of Reliance Industries and Disney Star. NDTV, long a bastion of editorial independence, is under the control of the Adani Group. Its founders — Roy and Radhika — have exited stage left, their names now relics of an era that once prized journalistic idealism.

    Zee, once the crown jewel of Indian broadcasting, is barely hanging on. The Chandra family — once majority owners — now clutch a meagre four-odd  per cent stake. It’s a dramatic fall from grace fuelled by Subhash Chandra’s ill-advised adventures into infrastructure. To bankroll these forays, he pledged Zee shares, opening the gates to lenders who came calling. The result: a sharp dilution of promoter ownership and a credibility crisis. The failed merger with Sony’s Indian arm, Culver Max Entertainment, only added insult to injury — scuppered reportedly due to concerns about Zee’s financial hygiene. A company once viewed as squeaky clean had its reputation muddied.

    Sun TV, the fourth of the old guard, is also showing cracks. Helmed with iron discipline by Kalanithi Maran, it long stood as a symbol of stability. But the facade is now under strain. A family feud has burst into public view, with brother Dayanidhi Maran accusing Kala of wresting control of Sun TV through backdoor share acquisitions. Legal notices have flown, regulatory filings issued, and the company insists all was above board. Still, some reputational damage has been done — and the gossip mills are churning.

    The result is a media map being redrawn in real time. Where once these founders shaped the narrative, today they’re either sidelined, embattled, or ousted. And as corporate titans and conglomerates take over, the question is whether passion-led media can survive in an era of balance sheets, bottom lines, and boardroom power plays.

    India’s media isn’t short on ambition. But nostalgia alone won’t stop the sun from setting on yesterday’s giants.

  • A10 Networks claims twin wins at Interop Tokyo 2025 for AI and high-performance security

    A10 Networks claims twin wins at Interop Tokyo 2025 for AI and high-performance security

    MUMBAI: AI may not sleep, but hackers certainly don’t either. That’s why A10 Networks pulled out the big guns at Interop Tokyo 2025, bagging not one but two Special Prizes at the event’s coveted ‘Best of Show Award’.As cyberthreats grow sharper, A10’s solutions showed teeth, earning nods in both the AI security and high-performance security categories.

    Held at Makuhari Messe from 11 June, Interop Tokyo brought together some of the most innovative names in internet technology. A10 Networks walked away with honours for its ‘A10 Defend AI Firewall – Thunder 1060S-AI’ and ‘Web API Security – ThreatX by A10 Networks’. The accolades—awarded by a panel of seasoned IT industry judges—reflected the company’s ambition in staying ahead of next-gen cyber risks.

    Security (for AI) Category – Special Prize: ‘A10 Defend AI Firewall – Thunder 1060S-AI’ stood out for its ability to patrol the vulnerable lines between users and large language models (LLMs). With natural language becoming the new attack vector, the firewall monitors and intercepts data inputs and outputs to prevent exploitation and sensitive data leaks.

    The Special Prize is awarded for the ambitious vision of creating a hardware-based solution that sits between the user and generative AI to inspect data inputs and outputs. The award also recognises the significance of its global debut at Interop Tokyo, and the impactful presentation delivered alongside the company’s lead AI engineer from its headquarters.

    Security (High Performance) Category – Special Prize: ‘Web API Security – ThreatX by A10 Networks’ was recognised for its cloud-native defence capabilities. As APIs continue to serve as gateways to sensitive data, the ThreatX system analyses traffic patterns to isolate attacks, even those masked as legitimate calls.

    At its booth, A10 also showcased the finalist-nominated ‘A10 Defend DDoS Mitigator, Thunder 1060S-AI’, highlighting the Zero-day Attack Protection Response (ZAPR) function and its AI-driven failure prediction module. Meanwhile, at the ShowNet live demo zone, the A10 Thunder series displayed its dual role in DDoS mitigation and CGNAT capability.

    With cyberattacks evolving faster than software patches can respond, hardware-based and AI-augmented defences are drawing attention. And at Interop Tokyo 2025, A10 Networks proved it’s not just keeping up—it’s firing on all cylinders.

  • The role of marketing in the evolution of corporate transport-as-a-service (TaaS) platforms in India

    The role of marketing in the evolution of corporate transport-as-a-service (TaaS) platforms in India

    MUMBAI: India is at a pivotal moment in rethinking how businesses move people. As companies continue to grow in a post-pandemic, sustainability-focused era, safe and efficient employee transport is more critical than ever. AI-powered transport-as-a-service (TaaS) platforms—once seen as futuristic—are now driving tangible efficiencies and smarter mobility.

    In a landscape long dominated by legacy systems and fragmented vendors, successful adoption increasingly depends on strategic marketing that builds trust and drives behaviour change. As more companies shift to integrated, tech-enabled solutions, India’s employee transportation market is poised to reach $13.2 billion by 2030—propelled by the expansion of GCCs, rising focus on employee well-being, and environmental accountability. 

    However, the concept of TaaS is still relatively new to many businesses, especially those in tier 2 and tier 3 cities. And with TaaS providers rapidly growing in India, standing out now hinges on strategic marketing—not just tech. So how does marketing drive all this? Rather than flashy promotion, the focus has pivoted to education, translating AI-driven, real-time transport orchestration into boardroom value. Marketing teams are now playing a crucial role in educating decision-makers about the cost, environmental, safety and operational benefits of transitioning from legacy transport models to digital-first, on-demand solutions. 

    Targeted content campaigns, engaging webinars, whitepapers, industry events, data-driven campaigns, and fact-based storytelling have become prime levers for TaaS marketers to successfully communicate the advantages of reduced overheads, improved route optimization, and enhanced employee satisfaction.  

    Powerful sources such as Google India’s Think with Google: B2B Playbook indicate that Indian business buyers digitally explore solutions to the extent of around 80% prior to going into contact with vendors. This makes online reputation, transparent data, and customer reviews critical marketing touchpoints. In response, thought leadership marketing—via blogs, LinkedIn articles, and panel discussions—has emerged as a strategic lever, positioning TaaS not just as a logistics solution, but as a vital pillar of future-ready enterprise strategy. 

    Arjun BhojrajIn an ESG-conscious corporate world, sustainability has become a major buying criterion. Indian TaaS platforms have leveraged this through savvy green marketing. Campaigns emphasizing electric vehicle (EV) adoption, carbon footprint reduction, and alignment with India’s net-zero goals have resonated strongly with large enterprises under pressure to showcase sustainability metrics. 

    Perhaps most fascinating is the shift in how trust and value are built. Marketing’s function today is to encourage internal adoption within client organizations, offering toolkits and change management processes to facility teams and HR rather than simply selling a service, but inducing behaviour change through tailored communication, including ROI calculators and demo videos. Trust is further reinforced through robust safety protocols, comprehensive driver background checks, vehicle health monitoring systems, and transparent ESG impact reports and sustainability dashboards playing a pivotal role in accelerating adoption.

    A critical dimension in the evolution of corporate TaaS platforms is monetisation. TaaS platforms often operate on a hybrid model, combining subscription-based pricing with usage-linked fees. Several research from PwC and Bain & Co. reveals a trend toward transparent, outcome-driven pricing, with additional layers for advanced analytics, ESG reporting, and premium support. Strategic marketing plays a role here too—by clearly communicating the ROI, cost-saving benefits, and long-term value of these offerings, platforms are able to position themselves not just as transport providers but as strategic mobility partners. 

    As India accelerates its push toward digitization, green mobility, and human-centric workplaces, the role of smart transport marketing becomes increasingly critical. Marketing is no longer a peripheral function—it is a strategic force that drives awareness, builds trust, fosters engagement, and accelerates adoption.

    By aligning brand narratives with operational excellence and measurable socio-environmental impact, marketing ensures that TaaS platforms aren’t just selected—they’re embraced and advocated for by forward-thinking Indian enterprises.

    (This comment piece has been penned by Routematic chief business officer Arjun Bhojraj. The views expressed in it are entirely the author’s and indiantelevision.com need not subscribe to them)

  • Prepinsta earns Nasscom nod for data science and analytics courses under Prime plan

    Prepinsta earns Nasscom nod for data science and analytics courses under Prime plan

    MUMBAI: In India’s ever-growing skilling rush, one platform just landed a serious badge of honour. Prepinsta, known for its tech upskilling hustle, has secured Nasscom certification for its data science and analytics courses, adding a powerful new edge to its prime subscription offerings. For learners, this means more than just fancy modules—it’s a direct ticket to industry-backed credibility.

    Nasscom, the IT industry’s apex body, officially certified Prepinsta’s courses under the Prime plan, giving students not only access to its learning modules but also to direct Nasscom assessments. On successful course completion, students receive a Nasscom-issued certificate—an increasingly valuable stamp of industry relevance.

    “This is a proud moment for us. At Prepinsta, our focus has always been on delivering high-quality, career-oriented learning experiences. Being Nasscom certified affirms our commitment to excellence and industry relevance. It motivates us to keep pushing forward with even greater passion, helping students build real, job-ready skills that lead to tangible outcomes”, said Prepinsta co-founder Manish Agarwal.

    The certified courses are now live on the Nasscom portal, upping their visibility among job seekers and professionals alike. This also boosts the value proposition of Prepinsta Prime, which already offers over 200 courses covering recorded lectures, mock tests, and company-specific training. With flexible learning paths aligned to specific job roles or targeted placements, the platform continues to cater to outcome-oriented learners.

    The Nasscom nod follows another win: selection under the AICTE NEAT 4.0 initiative. Under this government-backed scheme, Prepinsta courses are available at discounted prices to socially and economically disadvantaged students via the NEAT portal, pushing its mission of equitable access into action.

    The company recently took another big leap with the launch of Optimus, a SaaS platform for the Business-to-Institution (B2I) market. Optimus helps colleges streamline placement training with performance tracking, analytics, and governance tools. Over 250 institutions across North and South India currently use Prepinsta’s B2I stack to boost student placement outcomes.

    As the tech talent war intensifies, Prepinsta’s bet on certifications, custom learning tracks, and institutional collaboration appears to be paying off. With the Nasscom endorsement in hand and national initiatives backing its expansion, Prepinsta continues its sprint towards making India job-ready—one certified learner at a time.